Athletes Unlimited raises $30 million in new funding
AU has had a big year.
Just Women’s Sports is excited to announce that it has raised $3.5 million in seed funding, which will help the company continue its mission of building the media platform in women’s sports.
The round was led by Will Ventures, with participation from Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Drive by DraftKings, OVO Fund, Supernode Global as well as an all-star roster of women’s sports superstars, including Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale.
In addition to their investment, Thirty Five Ventures will also utilize its network and resources to help amplify Just Women’s Sports through its Boardroom media platform. As a result, Just Women’s Sports founder Haley Rosen will be a featured guest on Boardroom’s “Out of Office” podcast with Rich Kleiman and Kevin Durant.
“In order to grow women’s sports, fans need to see how great the games are, and they shouldn’t have to look hard to do that,” said Thirty Five Ventures co-founder and two-time NBA champion Kevin Durant. “Just Women’s Sports is creating a much-needed platform centered around game and player highlights and analysis that shows fans exactly how good these players are and why they’re worth watching.”
O’Hara has long been part of the JWS family as host of the “Just Women’s Sports” podcast, which features in-depth conversations with some of the world’s top athletes in women’s sports. Additionally, Mewis co-hosts “Snacks” with teammate Lynn Williams, a recently launched podcast taking fans behind the scenes of life atop the soccer world.
Other JWS content includes “Off the Ball,” featuring Olympian and NWSL star Ali Riley, and “The Soccer Show,” a first-of-its-kind digital weekly highlights-driven show covering the FA Women’s Super League through an exclusive premium content partnership with Ata Football. Additionally, later this month Just Women’s Sports will feature “Tea with A & Phee,” the popular podcast hosted by 2020 WNBA MVP A’ja Wilson and 2019 WNBA Rookie of the Year Napheesa Collier.
The funding enables Just Women’s Sports to expand its production of high-quality content and continue to lead the way in promoting equality in sports. JWS will also continue to build out its executive, production and editorial teams. Recent hires have included former Google and Uber Eats exec Ali Braverman as Head of Revenue, former ESPN producer Ashley Braband as Head of Content and Production, and former The Athletic editor Hannah Withiam as Managing Editor.
Read more about what to expect from Just Women’s Sport’s coverage.
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