The broadcast reach of Athletes Unlimited got even stronger this week, as the pro women's sports organization scored a blockbuster media rights extension with ESPN on Wednesday, ensuring three more years of basketball, volleyball, and softball coverage.

"The growth we've seen across Athletes Unlimited's leagues speaks to the power and appeal of women's sports," said ESPN EVP of programming and acquisitions Rosalyn Durant. "We're excited to deepen our partnership and bring even more of these moments and athletes to fans everywhere."

As part of the extended partnership, ESPN will exclusively air 50 Athletes Unlimited Softball League (AUSL) games annually, including 47 regular-season matchups and the AUSL Championship Series, with the company's titan channel ABC also committed to airing the first-ever pro softball game on network television.

The broadcast giant already has a vested interest in softball's future, with the most recent Women's College World Series Finals delivering a record-high 2.2 million viewers across ESPN networks last June.

AU's basketball and volleyball footprints are also growing, with all 24 games from each competition's season now set to air live each year.

"This renewed and expanded partnership affirms the strength of our properties and reflects the growing enthusiasm for women's professional sports," said AU chief broadcast officer Cheri Kempf.

With the 2025 WNBA Playoffs in full swing, many big-name players are shifting their focus to the winter, joining the 2026 roster for offseason leagues like 3×3 upstart Unrivaled and 5×5 Athletes Unlimited.

Connecticut Sun rookie Aneesah Morrow officially signed with AU Pro Basketball this week, joining WNBA veteran teammate Tina Charles, Las Vegas Aces standout and 2023 AU champion NaLyssa Smith, as well as fellow pro first-years in guards Kaitlyn Chen (Golden State Valkyries) and Te-Hina PaoPao (Atlanta Dream) on the AU court.

The 2026 Athletes Unlimited Basketball season also boasts several returning stars among its 40-player league roster, including Chicago Sky guard Kia Nurse, Washington Mystics forward Alysha Clark, Seattle Storm guard Lexie Brown, and New York Liberty forward Isabelle Harrison.

Tipping off its fifth season in February 2026, the month-long Nashville-based competition features rotating teams and individual leaderboards, offering an alternative to both overseas play and Unrivaled's 3×3 team format.

"It's player-driven," Charles said in her own AU Basketball signing announcement earlier this month. "I think that's really neat, you know, something that I've never been a part of, nor have I seen on men's or women's side."

How to watch the 2026 Athletes Unlimited Basketball season

The upcoming 2026 season of AU Pro Basketball runs from February 5th through March 2nd, with all 24 games airing live across several different broadcasters.

MLB is going all in on elevating the women's diamond, with the men's pro baseball league reportedly making an eight-figure investment for an equity stake of over 20% in the brand-new Athletes Unlimited Softball League (AUSL) — just in time for the venture's debut season.

Though MLB has a long history partnering with USA Softball and sponsoring initiatives in and around the game of softball, this week's AUSL announcement marks the baseball organization's first-ever investment in a professional softball league.

"We thought rather than starting on our own and competing, that finding a place where we could invest and grow a business was a better opportunity," MLB commissioner Rob Manfred told the Associated Press on Thursday.

Along with the financial backing that will bolster AUSL's operations and growth plans, MLB is partnering with the new league to boost its visibility through marketing, sales, and content distribution across MLB platforms — including the airing of select AUSL games on MLB Network and MLB.com.

"This is a watershed moment for women's sports and especially for softball," AUSL Commissioner Kim Ng — who notably broke barriers in her previous career as an SVP and, later, GM in MLB — said in a league statement.

"MLB's investment will supercharge our efforts to build the sustainable professional league this sport has long deserved, and sends a powerful message about the value of female athletes and the importance of creating professional opportunities for them."

Team USA catcher Stacey Nuveman and pitcher Lisa Fernandez celebrate a no-hitter at the 2000 Olympics.
Softball legends including the two-time Olympic gold medal-winning battery of Stacey Nuveman-Deniz and Lisa Fernandez will lead AUSL teams. (Jamie Squire /Getty Images)

Softball legends pitch in to build Athletes United success

Athletes Unlimited has been active in the softball space with their unique, individual athlete-centered competition system since 2020, with AUSL marking their first stab at a more traditional league format.

Beginning with the league's first pitch on June 7th, four teams — the Bandits, Blaze, Talons, and Volts — will play a traveling 24-game season across 10 cities prior to a best-of-three championship series between the top two AUSL teams in late July.

With an advisory board of former college and Team USA stars — including Jennie Finch, Natasha Watley, Jessica Mendoza, and Cat Osterman — plus a roster of US softball legends-turned-NCAA coaches like Lisa Fernandez (UCLA) and Stacey Nuveman-Deniz (San Diego State) leading the four teams, AUSL is tapping the sport's best to build a strong foundation for future league success.

With plans to establish city-based squads next year, AUSL is capitalizing on one of the country's most popular college sports — all while creating a sustainable pipeline for current and future NCAA softball stars to turn pro.

The Athletes Unlimited Softball League (AUSL) hired former MLB executive Kim Ng as its first-ever commissioner on Wednesday, tapping into Ng’s 21 years of top-level experience ahead of the league’s inaugural 2025 season.

After becoming the youngest assistant general manager in baseball history for the New York Yankees in 1998, Ng inked another line into the record books as the first woman GM in any major US men’s sports league in November 2020, when she took over the front office for MLB’s Miami Marlins.

Her three-season tenure in Miami culminated in a 2023 playoff appearance — the Marlins' first in 20 years.

Ng's pivot to softball is a homecoming for the trailblazing 56-year-old exec, who played NCAA softball before breaking down MLB barriers.

"I think after 30-plus years in the business, I also owe it to myself to do some things that I hadn't necessarily had the opportunity to do in the past," Ng told The Athletic about her decision to join AUSL. "And this is, for me, it's a passion."

Prior to her commissioner appointment, Ng served as a senior advisor for AUSL, helping to develop the league into existence from a landscape full of growing parity at the college level, yet few viable pro opportunities.

"Knowing what an established, mature system of governance looks like, I think will be really helpful in establishing this league," Ng added.

Athletes Unlimited softball player Rachel Garcia warms up before a 2024 game.
AUSL offers NCAA alums like ex-UCLA star pitcher Rachel Garcia the chance to go pro in softball. (Grant Halverson/Getty Images)

AUSL takes the field with 2025 tour

Launching on June 7th — immediately following the 2025 NCAA Women's College World Series — each of the AUSL's four inaugural teams will play 24 games across a seven-week season.

The league's 2025 debut will function as a tour, with regular-season games played across eight different cities before two additional locations are added for the first-ever AUSL All-Star Cup in August.

Each city is auditioning to become one of six permanent markets for the league, which will transition to a traditional location-based set-up in 2026.

Former Oklahoma slugger Jocelyn Alo has signed on with Athletes Unlimited and will compete in the AU Pro Softball AUX this June.

The NCAA record holder in career home runs (122), total bases (761), and slugging percentage (.987), Alo was originally drafted by the league in 2022 but opted instead to join the newly debuted Women’s Professional Fastpitch. 

Alo currently plays for independent pro softball team Oklahoma City Spark, with team owner Tina Floyd reportedly on board with her recent AUX signing. AUX games are scheduled for June 10-25, while the Spark's season will kick off June 19th. Alo will play for both. 

Among those joining Alo on the AUX roster are former James Madison ace pitcher Odicci Alexander and former Wichita State standout middle infielder Sydney McKinney.

According to Alo, the decision to play in the Athletes Unlimited league was fueled by her desire to propel women's sports forward as well as provide more exposure to a sport that's given her "so many opportunities."

"Not only to challenge myself more, but just for the growth of the game," Alo said, explaining her reasoning to The Oklahoman. "I genuinely believe that professional softball can be a career for girls."

Joining AUX is also one more step in her plan toward representing Team USA at the 2028 Los Angeles Olympics.

"I’m constantly thinking about how can I do these little things right in these four years to prepare me for the biggest stage of softball," she told The Oklahoman. "I definitely want to play in the Olympics, for sure."

Alo further expressed enthusiasm in the hope that the rise of other women’s sports, like women’s basketball and the NWSL, will push softball’s professional viability even higher.

"We’re seeing the NWSL (National Women’s Soccer League) get their stuff going, I see the WNBA starting to get hot," she continued. "I feel like the softball community is like, 'All right, it’s our turn and it’s our turn to just demand more.'"

Angel McCoughtry is returning to basketball, joining Athletes Unlimited for its third season.

The No. 1 overall pick in the 2009 WNBA Draft and a two-time Olympian with USA Basketball, McCoughtry has played in just three WNBA games since 2021 due to injuries. But she will take the court again with Athletes Unlimited, with the season set to run from Feb. 29 through March 23 in Dallas.

“As the newest member of the AU family, I am beyond excited to start this journey. Basketball has always been a passion that drives me,” McCoughtry said in a release. “My focus is clear: I just want to hoop again, to be on the court where I feel most alive. I can’t wait to show the world what I got.”

The 37-year-old is feeling good, she told ESPN, and has been progressing well in both her rehabilitation and workouts.

A former star at Louisville, McCoughtry spent her first 10 WNBA seasons with the Atlanta Dream. While there, she won the 2009 Rookie of the Year award, made the All-Star game five times and was a member of three WNBA Finals teams. Twice she led the league in scoring and steals.

Since becoming a free agent in 2020, McCoughtry has bounced around, helping the Las Vegas Aces to the WNBA Finals in 2020 but missing the 2021 season with a right knee injury. She played two games for the Minnesota Lynx in 2022 before being waived.

“It’s been hell,” she told ESPN. “You go over 10 years never getting hurt. But then you get hurt, you have a surgery, and it changes things. It’s been like a domino effect.”

In November, she visited the USA Basketball camp. While there, she spent time with former Olympic teammates Diana Taurasi and Brittney Griner.

McCoughtry says that she still has “something left,” and she hopes that Athletes Unlimited might help her get back to the WNBA.

“I look forward to showing that I still have ability,” she told ESPN. “I feel like playing AU can help me get back in the WNBA. I know the narrative is, ‘She hasn’t played, she’s older.’ I just want to prove basketball still exists in my world.”

Other WNBA players, including Kelsey Mitchell, Lexie Brown, Allisha Gray and Sydney Colson, have signed back on for another season with Athletes Unlimited.

NaLyssa Smith delivered a record-breaking performance in the Athletes Unlimited (AU) season finale on Saturday to be crowned 2023 champion. Smith, the No. 2 overall pick in the 2022 WNBA Draft, dropped 50 points (a new AU single-game record) to secure her place at the top of the leaderboard.

Competing in the second ever Athletes Unlimited basketball season, the Indiana Fever forward also set records for most rebounds in a season (184), most double-doubles in a season (12), and most leaderboard points in a single game (863, achieved during Saturday’s season finale).

“Every team I was on, they were so supportive of me. They helped me achieve every goal I wanted this year … I’ve been in second in everything… just winning this it means everything,” Smith said in an AU release.

2023 Athletes Unlimited Basketball — Top 10 Athletes

  1. NaLyssa Smith
  2. Naz Hillmon
  3. Odyssey Sims
  4. Allisha Gray
  5. Jordin Canada
  6. Isabelle Harrison
  7. Crystal Bradford
  8. Lexie Hull
  9. Kelsey Mitchell
  10. Kierstan Bell

As the second season of Athletes Unlimited basketball begins, its players want to set the record straight: AU is not just a feeder for the WNBA.

Sydney Colson serves as the chair of the player executive committee for Athletes Unlimited and also plays for the Las Vegas Aces. And ahead of AU’s opening night Thursday, the 33-year-old guard pushed back at the notion that the league could become the WNBA’s version of the NBA G League.

“The WNBA and AU are completely separate,” she said Tuesday. “By no means are we trying to make this a G League. It’s not a mini WNBA.”

While there is some crossover between the two leagues, as a number of players have opted to join Athletes Unlimited during the WNBA offseason, Colson said the goal is to expand the player pool.

“This is to give more women opportunities to play in the States, not just the same women,” she said. “It’s very important to us as a [committee] to not turn this into just another league for WNBA players to come in and overtake.

“There are a lot of capable overseas athletes who aren’t afforded the opportunity to come and play in the WNBA, to ever get on a training camp roster, to be on a team. So for us, it is very important to our core of this league to keep it that way and to always give more people opportunities.”

That doesn’t mean AU doesn’t have any support from the WNBA. This year’s hoops season will be streamed on WNBA League Pass, which Colson called a “big deal” that “speaks to the support of this league.”

But most importantly, the talent this year has grown, as evidenced by the league’s scrimmages last week.

“We just have way more depth in our talent from top to bottom,” Colson said.

The second season of Athletes Unlimited basketball will feature Washington Mystics guard Natasha Cloud, Atlanta Dream guard Allisha Gray, Chicago Sky newcomers Isabelle Harrison and Courtney Williams and more star power.

Athletes Unlimited volleyball is heading on tour.

The league announced Tuesday that it will go on a spring exhibition tour, with a roster of 15 players visiting the top eight college programs in the country. Of those eight, six are among the top 15 ranked schools in the current NCAA rankings.

“Volleyball is clearly gaining in popularity, both in terms of participation as well as fan interest at all levels. As the only professional league in the United States, we’re excited to expand Athletes Unlimited Volleyball to give more people access to the highest level of the game,” said Cassidy Lichtman, the director of sport for Athletes Unlimited volleyball.

Schools featured on the tour are Louisville, Ohio State, Minnesota, Wisconsin, Texas, Baylor, Howard and Penn State.

The player roster includes one Olympian, five national champions and eight All-Americans. Molly McCage (Penn State), Deja McClendon (Penn State), Alisha Childress (Penn State), Erin Fairs (Louisville), Sydney Hilley (Wisconsin) and Taylor Reid (Minnesota) will all get the opportunity to return to and play against their college programs.

Additionally, AU will visit two of the largest youth tournaments in the United States to play exhibition games.

Athletes Unlimited also announced its third championship season for volleyball, which will take place in October and November. This year’s season will air on ESPN and ESPN+ as part of a new partnership deal that expands upon their relationship with ESPN, which includes softball and lacrosse.

“It’s amazing to see industry leaders like ESPN recognize the value of the sport and invest in its future,” Lichtman said. “The Exhibition Tour is a great opportunity to reach the many volleyball fans across the country at the collegiate and youth levels and it will be really special for our athletes to go back to the places and programs that set them on the path to their professional careers.”

Athletes Unlimited has raised $30 million in new funding, the league announced Thursday.

Among the investors are U.S. Olympic ice hockey player Angela Ruggiero as well as Kevin Durant and Rich Kleiman’s 35V. All three have been on the league’s advisory board since its start.

Since its founding in 2020, Athletes Unlimited has expanded from its softball league to add volleyball, basketball and lacrosse.

“We have been advisors for AU since the very beginning, and we’re excited to be a part of this capital raise,” Durant said. “Athletes Unlimited is at the forefront of women’s sports and an inspiration for how sports leagues can thrive with an athlete-first business model.”

Schusterman Family Investments, Sharon Harel-Cohen and Jane Gottesman also are among the investors, and Gottesman will be joining the league’s Board of Directors.

Earlier this year, Athletes Unlimited announced a multi-year deal with ESPN. That deal has since paid dividends, with softball viewership increasing 74 percent from 2021 for the AUX competition in June.

“These investors share our vision and our ambition to not only reimagine professional sports, but also to rethink the way a business can – and should – show up in the world,” Athletes Unlimited co-founder Jonathan Soros said. “The growth of AU has far exceeded my expectations over its first two years. The addition of these strategic investors will only add to the energy and resources available to fuel further growth.”