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A year later, Odicci Alexander’s viral run leaves lasting impact

Odicci Alexander led James Madison to the semifinals of the Women’s College World Series in 2021. (Sarah Stier/Getty Images)

During the 2021 Women’s College World Series, Odicci Alexander (pronounced “odyssey”) exploded onto the national stage when she led unranked James Madison University to the semifinals. The Dukes upset top-seeded Oklahoma in Game 1 before the eventual champion Sooners brought their Cinderella run to an end.

In that remarkable postseason campaign that capped her college career, Alexander threw 94 strikeouts in 76 2/3 innings and finished with an 8-3 record, earning wins over four top-10 teams and a spot on the WCWS All-Tournament team. She pitched every single inning for her team at the WCWS until the fifth inning of their final game. She was named D1 Softball’s Woman of the Year and Softball America NCAA Pitcher of the Year, and she was nominated for the Best Female College Athlete ESPY Award.

The performance was as impressive as the list of stats and awards suggests, but the significant part of Alexander’s story is what she helped reveal about the market that exists for women’s sports and its athletes.

In 2021, the WCWS averaged 1.2 million viewers and outperformed the men’s tournament by 60 percent. Each time Alexander took the mound in the Oklahoma City heat that June, she gained thousands of new followers on social media. People couldn’t get enough of her. As one of a small group of Black players in the sport, especially on the mound, the timing of her success on the big stage was powerful — the summer after George Floyd’s murder at the hands of police ignited a movement of racial reckoning in the U.S.

“I always felt like I was the only Black girl around most of the time at tournaments,” she recalled on Sweat the Details about her experience growing up in the sport. “It really opened my eyes at the World Series when I was the only Black girl pitching on that platform.”

But it was more than the color of Alexander’s skin or the black and white numbers on the scoresheet that drew fans in. It was her poise, her passion and her heart of the ultimate underdog — all of which were distilled into one of the most spectacular plays ever seen at home plate, when she charged a bunt, scooped it mid-stride and laid out into the air, tagging the base runner out by inches to maintain the Dukes’ 2-1 lead over Oklahoma State and earn her team a spot in the semifinals.

Alexander’s superhuman feats on the diamond are balanced by a down-to-earth humility off of it.

“You can be the best athlete, but being a good person makes you an even better athlete. People overlook that part of sports,” she told Sports Illustrated earlier this year. “At the end of the day, in any sport you play, it doesn’t define who you are as a person. I try to instill that in these younger girls: Be true to you, be who you are, be the best person.”

The NCAA’s new NIL legislation allowing student-athletes to profit off of their name, image and likeness while in college didn’t go into effect until several weeks after Alexander threw her last pitch. However, as soon as Alexander walked off that field on June 7 to a standing ovation from a crowd of 12,000-plus, most of whom were Sooners fans, her college career officially ended, and she could sign any deals she pleased.

Within days of arriving back to campus in her home state of Virginia, Alexander began capitalizing on the massive following her performance generated. She hired a manager, signed a contract with the USSSA Pride pro softball team and released her own apparel merchandise. Over the summer, she picked up several endorsements, the most notable when she signed on as an Under Armour athlete that August. Today, she has tens of thousands of followers on Twitter and TikTok and nearly 100,000 on Instagram, and she takes her newfound influence to heart.

“I now have a voice and I’ve impacted and inspired so many girls that look like me or who don’t look like me, or who play the same sport as me,” Alexander told Sports Illustrated. “While I’m on this huge platform, my motivation is to continue to grow the game in a positive way.”

When Title IX was passed in 1972, exactly 50 years ago this month, the underlying goal was equal opportunity. Decades later, the fruits of that groundbreaking legislation are personified in athletes like Alexander, whose scholarship would not have existed without it. But the long-term result of Title IX is blossoming into much more than equal access. The immense popularity of Alexander and her historic WCWS run demonstrate that, 50 years later, the consumer interest and marketability of women’s sports and their athletes are just beginning to unlock.

“For 20 years and more we have been trying to guilt people into watching women’s sports. But everyone in this space has to understand that sports run on hype, not guilt,” says Haley Rosen, Just Women’s Sports Founder and CEO. “To get where we want to go, we’ve got to talk about women’s sports like the 200-billion-dollar industry it’s projected to become in the next decade.

“We have to remember that sports are entertainment and lean into everything we love about them. … Women’s sports should feel exciting, dramatic, fun. When we do this, when we focus on the sports, it works.”

Since 2003, NCAA softball revenue has increased by 339.6 percent, according to Department of Education data. It’s one of the fastest-growing sports in the NCAA, yet there are still minimal opportunities for softball’s best athletes to earn a decent living playing professionally.

The summer Alexander graduated, National Pro Fastpitch (NPF) — which had been the main professional softball league in the U.S. since its inception in 2004, albeit with dismal salaries — announced it was suspending operations. In its place, new opportunities sprouted.

Athletes Unlimited burst onto the scene in 2020 with a fantasy-style model, where the top four players from each week become captains and draft new teams, and the player with the most individual points at the end of the five-week season is crowned as champion. This year, they added a condensed two-week version that strategically followed right on the heels of the WCWS.

Another traditional style league, Women’s Professional Fastpitch (WPF), is also kicking off this summer made up of the USSSA Pride and a brand-new pro team, the Smash It Sports Vipers of Rochester, N.Y. Although they are starting with a condensed, exhibition-style schedule, WPF’s goal is to grow into a sustainable pro league.

After playing in Athletes Unlimited’s second season in 2021, Alexander opted to take her skills abroad this summer to Japan’s Diamond League as a member of Toda Medics.

Playing in Japan, the USA’s biggest global rival in the sport and where women’s softball has been a mainstay pro sport for many decades, is a common trend for top players from the U.S. and an experience Alexander eagerly sought out. Whether her Diamond League commitment will permit her to return stateside to re-join USSSA Pride or step into the circle for Athletes Unlimited later this season remains to be seen. As one of the biggest names in the game, she’d be a highly sought-after addition for both leagues.

Jocelyn Alo, Alexander’s friend and WCWS rival, recently announced she’s joining the WPF for her first professional foray, giving the new league a huge boost. The two-time USA Softball Collegiate Player of the Year signed with the Vipers shortly after leading Oklahoma to its second consecutive WCWS Championship earlier this month.

Watching Alo leave the field to her own standing ovation and emotional farewell interview with ESPN’s Holly Rowe a year after Alexander’s similar exit from the college scene serves as a reminder of the limited options for world-class softball athletes beyond the NCAA. But the public frenzy and massive followings that both Alo and Alexander have garnered also bolster the vision of how rich the future could be for pro softball in the U.S.

The mantra, “If you build it, they will come,” has been touted by many in the women’s sports industry, as viewership records are repeatedly broken and athletes like Alexander garner unprecedented fame and attention.

The first 50 years of Title IX were spent “building,” and in many arenas the mantra needs to be updated. What athletes like Alexander have revealed is, “If you promote it and put it on TV, they will come. They will come in droves.”

Tessa Nichols is a contributing writer at Just Women’s Sports.

USC’s Aaliyah Gayles Opens Up About Her Journey Back to Basketball

USC Basketball - Aaliyah Gayles

As part of our 1-v-1 video series, USC’s India Otto sat down to interview her teammate Aaliyah Gayles. Here are five things to know from our conversation with the redshirt freshman guard from Las Vegas.

#1 Aaliyah suffered from a near-death act of violence in 2022.

The incident taught her a lot about herself and the support around her. “[USC] Coach Lindsay [Gottlieb] was one of the first people to fly out there and come see me. That means a lot to me off the court.” 

#2 Her favorite USC memory is when she surprised her teammates after getting out of the hospital.

She left her walker at the door to show she was on the road to returning to the court. “That was my favorite memory because it was family. It was my first time being able to walk to you guys and see you practice.”

#3 There's a reason she wears #3.

#3 was her grandpa’s favorite number and a golden number in her life. Plus, AG3 has a nice ring to it. 

#4 She has a list of basketball GOAT’s:

Candace Parker, Magic Johnson, Allen Iverson, Kobe Bryant, and Cason Wallace.

#5 There have been many celebrity appearances at USC’s games over the years, especially this season.

Aaliyah’s favorites include Will Ferrell, Kehlani, and Saweetie. And she hopes Lil Durk will come to watch a game soon.

Watch the full conversation on the Just Women’s Sports YouTube channel.

Gotham, USWNT forward Midge Purce out with ACL tear

(Vincent Carchietta-USA TODAY Sports)

Midge Purce announced on Wednesday that she has torn her ACL. 

The Gotham FC and USWNT forward went down with the injury on Sunday during Gotham’s 1-0 win after tweaking it earlier in the game. Gotham coach Juan Carlos Amorós did not have any immediate updates following the match, with further evaluation revealing the tear. 

“It’s a reality I’m still struggling with and has left me with not too much to say,” Purce wrote in a statement on social media. “I’m heartbroken to no longer be available for my season with Gotham FC or for Olympic selection with the USWNT – know I’m rooting for you both all year long. 

“Though you may not see it, I’ll be doing everything I can to get back on the field.”

Purce is just the latest women's soccer star to tear her ACL, and joins USWNT teammate Mia Fishel in having torn her ACL in the last couple of months. Other notable players include Catarina Macario and Christen Press, with Macario only just returning to the USWNT lineup after tearing hers in 2022. 

International stars such as Alexia Putellas, Beth Mead, Vivianne Miedema and Leah Williamson have also suffered ACL tears. 

Purce’s injury caused Amorós to call out the international schedule, which has been a growing point of concern as more players fall victim to injuries and the playing schedule becomes more packed. Kansas City’s Debinha suffered a hamstring injury in the team’s opening game, while both Lynn Williams and Rose Lavelle have yet to play for Gotham due to injuries picked up during the W Gold Cup. 

“We lost Midge during the game which for me is a bittersweet flavor,” Amorós told reporters after Sunday’s game. “By the way, it’s another player that came from the Gold Cup. Last week, it was Debinha. We are paying the consequences of a tournament that shouldn’t have happened.”

“We’re talking about protecting the players, [who shouldn’t] go to play an international competition after one week of preseason,” Amorós continued. “We’ve seen the consequences now. We’ve got Rose, Lynn, last week it was Debinha in Kansas [City] and now we have Midge. From my experience, the clubs are going to keep paying for that competition."

In her statement, Purce said that “so many friends, teammates and even players I’ve only ever competed against” reached out to offer support. 

“I am so blessed,” she wrote. “Your messages have meant so much to me throughout this process, you have consoled what, for a moment, felt inconsolable. Thank you for reminding me that our football world is not only full with incredibly talent but also, incredible kindness.”

Lauren Jackson included on Australia Olympics roster

SYDNEY, AUSTRALIA - OCTOBER 01: Lauren Jackson of Australia celebrates with team mates after playing her final Opals game during the 2022 FIBA Women's Basketball World Cup 3rd place match between Canada and Australia at Sydney Superdome, on October 01, 2022, in Sydney, Australia. (Photo by Kelly Defina/Getty Images)

Lauren Jackson has come out of retirement once again to compete for a spot on Australia’s Olympic roster. 

Jackson was included on the 26-player roster named by coach Sandy Brondello on Tuesday that will take part in training camps, tours and games in the lead-up to the Paris Olympics. The roster will eventually be whittled down to just 12 players selected from the 26 named on Tuesday.

Jackson helped Australia qualify for the Olympics with a win over Germany in February. After that, she announced her retirement, revealing that she struggled to spend so much time away from her two young children. 

The Sydney Morning Herald newspaper reported that Jackson and the basketball federation had come to an agreement in which they would help cover costs for her children to travel with the team for training camps and the Olympics. 

She’s largely expected to make the Opals’ Olympic roster. 

"It's always an exciting time to announce an Olympic squad and I congratulate all the athletes," Opals coach Sandy Brondello said. "They all know what it means to play for Australia and they all want the opportunity to represent their country at an Olympics. Our squad is full of exceptional talent and they will make the decision to pick a final 12 very difficult."

At the 2022 FIBA World Cup, Jackson helped Australia win a bronze medal with 30 points against Canada. She had previously retired in 2016 due to knee injuries, but slowly made a return in a domestic Australian league the last few years.

Jackson has won four Olympic medals, including three consecutive silver medals starting with Sydney in 2000 when she was a teenager. 

First two rounds of NCAA tournament boast record attendance, viewership

(David K Purdy/Getty Images)

The first two rounds of the women’s NCAA tournament broke attendance and viewership records set just last year – and it wasn’t even close. 

The NCAA announced on Tuesday that attendance for the first two rounds of the tournament was more than 292,000 – up from last year’s record, when almost 232,000 fans attended the first two rounds.

Among the host sites, Iowa had the biggest crowds with nearly 29,000 fans packing Carver-Hawkeye Arena in the first and second rounds. 

"We expected the historic success and quality of play and high level of competition from the regular season would carry through into March Madness. Our championship is again delivering," NCAA vice president of women's basketball Lynn Holzman said in a statement. "Record crowds, ratings, incredible performances and evolving storylines will continue to make the next two weeks a must-see for fans across the world."

And for those that couldn’t attend the sold-out Iowa games, they watched on television. Monday’s matchup between Iowa and West Virginia drew 4.9 million viewers, setting a record for a women’s D-I tournament game prior to the Final Four. 

It is also the third most watched tournament game in the last 20 years, behind last year’s national championship between LSU and Iowa (9.92 million) and Iowa’s Final Four win over South Carolina (5.6 million).

Iowa’s game against Holy Cross in the first round drew 3.23 million viewers. 

But it wasn’t just Iowa drawing big viewership. ESPN’s five games on Monday averaged 2.25 million viewers. UConn and Syracuse drew 2.05 million viewers while LSU and Middle Tennessee on ABC drew 2.01 million viewers on Sunday. 

The full, 16-game slate for the second round averaged 1.4 million viewers – a 121% increase from last year and the highest average ever for the second round.

The full tournament so far is averaging 812,000 viewers per game, a 108% increase from last year.

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