MLB is going all in on elevating the women's diamond, with the men's pro baseball league reportedly making an eight-figure investment for an equity stake of over 20% in the brand-new Athletes Unlimited Softball League (AUSL) — just in time for the venture's debut season.

Though MLB has a long history partnering with USA Softball and sponsoring initiatives in and around the game of softball, this week's AUSL announcement marks the baseball organization's first-ever investment in a professional softball league.

"We thought rather than starting on our own and competing, that finding a place where we could invest and grow a business was a better opportunity," MLB commissioner Rob Manfred told the Associated Press on Thursday.

Along with the financial backing that will bolster AUSL's operations and growth plans, MLB is partnering with the new league to boost its visibility through marketing, sales, and content distribution across MLB platforms — including the airing of select AUSL games on MLB Network and MLB.com.

"This is a watershed moment for women's sports and especially for softball," AUSL Commissioner Kim Ng — who notably broke barriers in her previous career as an SVP and, later, GM in MLB — said in a league statement.

"MLB's investment will supercharge our efforts to build the sustainable professional league this sport has long deserved, and sends a powerful message about the value of female athletes and the importance of creating professional opportunities for them."

Softball legends pitch in to build Athletes United success

Athletes Unlimited has been active in the softball space with their unique, individual athlete-centered competition system since 2020, with AUSL marking their first stab at a more traditional league format.

Beginning with the league's first pitch on June 7th, four teams — the Bandits, Blaze, Talons, and Volts — will play a traveling 24-game season across 10 cities prior to a best-of-three championship series between the top two AUSL teams in late July.

With an advisory board of former college and Team USA stars — including Jennie Finch, Natasha Watley, Jessica Mendoza, and Cat Osterman — plus a roster of US softball legends-turned-NCAA coaches like Lisa Fernandez (UCLA) and Stacey Nuveman-Deniz (San Diego State) leading the four teams, AUSL is tapping the sport's best to build a strong foundation for future league success.

With plans to establish city-based squads next year, AUSL is capitalizing on one of the country's most popular college sports — all while creating a sustainable pipeline for current and future NCAA softball stars to turn pro.

Before the Athletes Unlimited Softball League (AUSL) takes the field for its inaugural season on June 7th, the pro venture is gearing up by announcing the player pool for its first-ever college draft on May 3rd.

Taking an unconventional approach to revealing the debut collegiate draft class, AUSL began handing out "golden tickets" to join the league on April 13th, showing up at NCAA games across the country to dispense invitations one at a time.

12 NCAA players to turn pro with AUSL

To date, six of the draft's 12 total players have received their golden tickets, with No. 14 Virginia Tech's Emma Lemley — a pitcher who's tossed four no-hitters so far this season — earning the historic first invite.

Joining Lemley in snagging a golden ticket to the AUSL are fellow pitchers Devyn Netz — No. 13 Arizona's two-way workhorse — and No. 2 Texas A&M southpaw Emiley Kennedy.

Also making the professional leap to AUSL are a trio of field players: No. 18 Duke shortstop and the Blue Devils' career home run leader Ana Gold, No. 6 Florida's two-time All-American left fielder Korbe Otis, and No. 9 Arkansas first baseman Bri Ellis — the NCAA's leading slugger this season.

Those six NCAA stars, along with six more to receive their elite draft invites, will join one of AUSL's four debut teams — the Volts, Bandits, Blaze, and Talons.

Beginning with the Volts, teams will select from the 12-player collegiate pool across three draft rounds, with NCAA athletes rounding out each squad's 16-player roster.

Each team is already stacked with pro veterans, with the league's inaugural January draft distributing former Women's College World Series superstars like overall No. 1 pick Lexi Kilfoyl and fellow pitcher Montana Fouts, as well as second baseman Tiare Jennings, third baseman Jessi Warren, utility player Maya Brady, and shortstop Sis Bates, across the four AUSL rosters.

How to watch the AUSL College Draft

The first-ever AUSL College Draft will being at 9 PM ET on May 3rd, with live coverage on ESPNU.