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Solutions to NWSL Challenge Cup format take on even greater urgency

The story of the 2022 Challenge Cup should be about the North Carolina Courage. Many predicted that they would have an especially difficult task this year, reshaping their team culture after multiple personnel changes to regain their place among the NWSL’s elite.

What no one expected is that the experiment would come together so fast, with newcomers like Kerolin, Diana Ordoñez and Brianna Pinto building quick chemistry with established players Debinha, Abby Erceg and Denise O’Sullivan to reload one of the most potent and creative attacks in the league. The Courage were quick to make adjustments throughout the Challenge Cup, altering their defensive press from game to game based on rotation and fitness, buying in as a unit and finding a way to defeat the reigning champion Washington Spirit in Saturday’s final.

Though North Carolina hoisted the trophy in the end, what the physical and injury-riddled championship game came to represent is much more complicated than the final scoreline.

“That’s professional sports. No matter what happens, we’re trained to just keep our head in the game and to not worry about external things,” Erceg said after her team’s tense 2-1 victory.

The Challenge Cup has served a number of purposes in recent years. It kept the NWSL alive in 2020, as the pandemic threatened to topple the league’s infrastructure. It then provided a scheduling buffer in the early months of 2021, when no one was quite sure what the sporting landscape would look like as COVID-19 vaccines became more readily available. Now, it provides teams with competitive games during the NWSL preseason and, perhaps most significantly, it’s a revenue-driving opportunity for the league and players alike.

This year’s Cup final gave the NWSL a high-profile game to slot into CBS’s flagship network schedule rather than an early regular-season game. And on Friday, HR and workforce management company UKG announced that it would help raise the Challenge Cup bonus pool to match the equivalent men’s tournament as title sponsor. With the infusion of money and exposure, the Challenge Cup in 2022 suddenly became less of a preseason kickabout and more of a results-driven competition on the league calendar.

“In our profession, $10K changes people’s lives,” North Carolina defender Carson Pickett said after the final Saturday. “When you’re competing day in and day out, it’s nice to have some kind of bonus. It’s nice to raise a trophy, but it’s also nice to have money.”

Therein lies the tension between the Challenge Cup as incentivized, and the tournament as constructed. While the players put their bodies on the line ahead of the regular season, the league isn’t necessarily holding up its end of the bargain to prioritize the actual playing of soccer. Some of the discrepancies lie with the schedule, which rewarded Cup success with a punishing three-game week, as teams balanced their regular-season openers with their Challenge Cup semifinals.

There was also the issue of venue availability, with one scheduling snafu leading the top-seed OL Reign to spend a week on the road and host the Cup semifinal in Washington, D.C. instead of Seattle. Their circumstances became more stark when a missed handball call sent them into penalty kicks against the Spirit in the semifinals. The Reign ultimately crashed out of the Cup, with little more to show for their troubles other than their $1,500 semifinal bonuses, some extra airline miles and short rest ahead of their next regular season game (and saving the NWSL the headache of explaining a predetermined 10 a.m. PT kickoff time).

Even as the league’s handle of the competition threatened to teeter out of control, players showed up on Saturday with the energy that a championship game deserves.

The match showcased what both the Spirit and Courage are capable of at their best, and what happens when outside forces get in the way of that process. The first half brought scintillating end-to-end action, with Debinha and Kerolin linking up to open the scoring in just the 10th minute.

The Spirit then tapped into the mid-game problem-solving that led them to the 2021 NWSL championship and a 20-game unbeaten streak across all competitions. Washington forward Ashley Hatch started to drop back into the midfield to receive the ball, and while the Spirit greatly missed the defensive midfield presence of Andi Sullivan, they equalized courtesy of Hatch in the 35th minute.

After halftime, however, things began to fall apart. The humid North Carolina weather combined with short rest — each team was playing its third game of the week — turned what had begun as a fun, dynamic match into a war of attrition.

“I think the quality of the game was quite low. You could tell that the players were tired, you could tell that the fatigue was sitting in, and it was just a matter of who was more fit,” Erceg said. “And I think it’s really disappointing. For a final, I think you want to see two teams that are doing really well play the best football that they can.”

Tired legs led to clumsy tackles, and when Sam Staab’s crunching tackle on Kerolin in Washington’s penalty area in the second half received no consequences from center official Ekaterina Koroleva, the momentum of the game shifted irreparably. On the following corner kick, the Courage pulled ahead thanks to an own goal from Taylor Aylmer, in a sequence that left Spirit keeper Aubrey Kingsbury on the ground after she hit the goalpost with her head. Kingsbury cleared on-field concussion protocols and stayed in the match.

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The Spirit's athletic trainer calls for a stretcher after Jordan Baggett went down with a head injury on Saturday. (Lewis Gettier/USA TODAY Sports)

Emotions were running high on both sides of the pitch, which informed the reaction to a moment no one could have prepared for. Colliding with Debinha in the 80th minute, Jordan Baggett appeared to briefly lose consciousness before being taken off the field on a stretcher with a serious head injury.

Fans at home had the surreal experience of hearing players on both teams yell for medical staff with an increasing tone of panic. Spirit players surrounded the stretcher and helped the EMTs rush it out to Baggett. While protocol was correctly followed, the moment felt indicative of the lack of control throughout the entire knockout round of the tournament.

The collision itself reflected the game’s loose play, though Baggett’s injury didn’t happen because of a referee’s decision or the Challenge Cup schedule — sometimes accidents occur in sports that are outside of anyone’s control. But when the NWSL tries to pack too many games into a short window, and simultaneously raises the stakes with financial incentives, players become vulnerable to other issues.

“I think it’s a final, things like that happen. I think the excitement and the adrenaline for players is very, very high,” Erceg said when asked about the kick she took to the ribs immediately prior to the stoppage in play.

The competitive edge they play with regardless has the ability to be the league’s greatest strength when cultivated responsibly. And even after a game in which few things could have gone more wrong, players and coaches indicated that there are internal processes available to improve the situation.

“There’s a lot of conversations behind the scenes about some of the limitations that we have in general, in terms of how we grow the product of the league, and some of the restrictions that we get from networks,” Spirit head coach Kris Ward told reporters after the game. “There continues to be talk, both from coaches and league personnel, about how we can adjust the Cup, how we can make it the best thing possible. I just think there’s a lot of different forces that are at play sometimes.”

“I think moving forward, we’ve got some people in place that are aware of the issues, and I think they’ll be rectified,” Erceg echoed.

With a title sponsor already secured, the NWSL’s plans for next year’s Challenge Cup are surely even bigger than what we saw in 2022. Now begins the work of making sure the NWSL is ready to support its players sufficiently enough to allow the product on the field to match.

Claire Watkins is a contributing writer at Just Women’s Sports covering soccer and the NWSL. Follow her on Twitter @ScoutRipley.

Portland Thorns Ink NWSL-Record Sponsorship Deal with Ring

The Portland Thorns inked a multiyear sponsorship deal with home security company Ring this week, marking the most lucrative jersey partnership in NWSL history.

While exact terms were not disclosed, sources confirm that the sum surpasses Bay FC's $2.6 million per-year contract with Sutton Health, as well as Gotham FC's similarly undisclosed Dove sponsorship, reported as a league record last week.

"Working with Ring goes beyond logo placement— it's about deepening our connection with fans and enhancing their experience," said Lisa Bhathal Merage, governor of Portland Thorns and Portland WNBA, in a team release.

"Ring's vision aligns perfectly with our mission to bring fans closer to the team and the game. This collaboration provides unprecedented access and strengthens the bond between our players, fans, and city while continually elevating the fan experience.”

In addition to jersey placement, Amazon-owned Ring will also feature on Portland's cold-weather jackets and media backdrops. Ring also plans to engage in several community initiatives.

Emily Sonnett shows off the new Dove sponsorship above her last name on her Gotham jersey.
Dove's partnership with Gotham is the brand's first major investment in a women's sports team. (Gotham FC)

Brand partnership deals surge in value across the NWSL

NWSL branding deals are skyrocketing in value, with Gotham FC announcing the a then-record back-of-jersey deal in league history with Dove just last week.

Angel City broke the previous front-of-jersey value record in 2022, as their partnership with DoorDash reportedly brought in over $10 million over the course of a five-year deal.

The race to the top doesn’t stop on the field, as brands increasingly buy into the vision of women’s sports with evaluations skyrocketing and visibility higher than ever.

WNBA Standout Monica Wright Rogers Named First GM of Toronto Tempo

Teresa Resch, President, Tempo Basketball Club introduces Monica Wright Rogers as GM of WNBA team Toronto Tempo.
Monica Wright Rogers (L) will serve as incoming WNBA franchise Toronto Tempo’s GM. (R.J. Johnston/Toronto Star via Getty Images)

The WNBA’s 14th franchise is gearing up for its 2026 debut, with the Toronto Tempo introducing former WNBA and NCAA star Monica Wright Rogers as their inaugural general manager on Thursday.

A two-time WNBA champion with the Minnesota Lynx and three-time collegiate All-American at Virginia, Wright Rogers’s resume lists coaching and front office stints at both the college and pro level. She most recently served as the Phoenix Mercury’s assistant general manager.

“The unique combination of experience that Monica will bring to this team is incredible. She’s a proven champion who understands the game from so many different perspectives,” said Toronto Tempo president Teresa Resch in a team release.

“And she’s so much more than the collection of her experiences. Monica is an incredible relationship-builder with a sharp eye for talent who embodies everything we want the Toronto Tempo to stand for: she’s warm, welcoming, smart, driven and fiercely competitive. We couldn’t be more thrilled to have her on board.”

A sold-out crowd of more than 19,000 WNBA fans packed Scotiabank Arena for a 2024 WNBA preseason game in Toronto.
A sold-out crowd of more than 19,000 fans packed Scotiabank Arena in Toronto for a 2024 WNBA preseason game . (Jordan Jones/NBAE via Getty Images)

Wright Rogers adds WNBA experience to Toronto expansion team

The WNBA announced its first-ever expansion into Canada in May 2024.

An investment group led by Toronto billionaire Larry Tanenbaum and his Kilmer Sports Ventures filed the WNBA expansion bid. Tanenbaum also chairs Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs, Raptors, Toronto FC, Argos, and Marlies.

Tanenbaum originally explored an expansion team via MLSE, but was turned down by other members of the board. 

Wright Rogers will lead basketball operations for the Tempo, including hiring a head coach and building out the inaugural roster.

“The excitement about this team, and around women's sports in general in Canada right now is palpable,” Wright Rogers said. “To have the opportunity to play such a key role in building this team in this country at this moment is an honour”

“Sports fans around the world should keep an eye on us,” she added.

Unrivaled Teams Enter the Playoff Race as Postseason Basketball Looms

Chelsea Gray #12 of Rose dribbles the ball against Rickea Jackson #5 of the Mist during an Unrivaled 3x3 Basketball game.
The Unrivaled postseason tips off on March 16th. (Rich Storry/Getty Images)

Unrivaled 3×3 Basketball tips off another round of doubleheaders tonight, as the offseason league paves a path toward its first-ever postseason with an Unrivaled playoffs push.

Unrivaled is entering its fifth week of play, with three weeks remaining in the regular season. And as just four of the league’s six teams will advance to the March 16th Unrivaled playoffs, notching late wins could make all the difference for squads shooting for a postseason boost.

After slow starts, the Mist and Phantom BC currently sit one game beneath playoffs contention — but they’ll both have an opportunity to make up ground this weekend.

In the event of any final regular-season ties, Unrivaled will subsequently determine playoff seeding first by head-to-head records, followed by point differentials.

Lunar Owls forward Napheesa Collier dribbles the ball during an Unrivaled game.
Unrivaled co-founder Napheesa Collier won the in-season 1v1 contest. (Carmen Mandato/Getty Images)

Offseason league announces end-of-season awards

The league also announced plans for its end-of-season awards, which will include MVP, Defensive Player of the Year, Coach of the Year, and both first and second-team honors.

A combination of media, Unrivaled coaches and players, and a fan vote will decide the winners.

Voters can now nominate three Unrivaled MVPs online, ranking them in order of preference. Voting closes on Tuesday, March 11th at 3 PM ET, with the winners announced shortly thereafter.

Mist BC's Aaliyah Edwards looks on during an Unrivaled 3x3 basketball game.
The Mist are tied for last place in the Unrivaled standings. (Rich Storry/Getty Images)

How to watch Unrivaled 3×3 playoffs push this Weekend

The Mist take on fourth-place Vinyl BC tonight at 8:15 PM ET, live on TNT, before Phantom BC squares off against Vinyl BC on Saturday at 7 PM ET, with live coverage on TruTV.

Macario, Sentnor Impress in USWNT SheBelieves Cup Win Over Colombia

USWNT teammates celebrate Ally Sentnor's first international goal during Thursday's match.
The USWNT topped Colombia 2-0 in Thursday night’s 2025 SheBelieves Cup opener. (Omar Vega/Getty Images)

The USWNT hit the ground running on Thursday, taking down Colombia 2-0 to kick off the 2025 SheBelieves Cup with a bang.

Catarina Macario opened the scoring in the 33rd minute with her first international goal in almost three years, before 21-year-old Ally Sentnor put the game out of reach at the 60-minute mark with her first-ever international tally.

"Everybody is super happy, super proud, and I'm sure everybody back at Chelsea is too," US head coach Emma Hayes said of Macario’s strike, as the forward continues her long return from injury.

USWNT rookies show out

Hayes’s decision to feature less experienced players in the match paid off, with the winning side bolstered by numerous first caps, starts, and a screamer of a goal for the world No. 1 team.

In just her third cap and first start for the senior national team, Sentnor's efforts earned her praise from Hayes, who called the young attacker's performance "tenacious on both sides of the wall."

Also excelling in her first USWNT start was 17-year-old Lily Yohannes, who lofted the ball forward in pursuit of Macario’s opening goal and stood out as the most creative passer within a US midfield that completed over 500 passes.

"She's really switched on and someone who understands the importance of doing everything for the team and for that I really admire her," Hayes said after the match.

Hayes also continued her efforts to mint new USWNT players with a trio of first caps in Thursday's match. While forward Michelle Cooper and defender Gisele Thompson snagged their first USWNT minutes as late substitutes, center-back Tara McKeown grabbed a starting spot, then capitalized on the opportunity by registering an assist to set up Sentnor's jaw-dropping goal.

Hayes has emphasized the need for the USWNT to develop its future, but Thursday’s performance showed that the future might be closer than originally expected — especially considering the big names missing from this window’s USWNT roster.

USWNT defender Emily Sonnett is honored for her 100 caps during a pre-match ceremony on Thursday.
Sonnett is the only USWNT athlete to play in all 10 SheBelieves Cups. (Omar Vega/Getty Images)

Sonnett celebrates 100th USWNT cap

Alongside all the noteworthy firsts, the USWNT also had the chance to celebrate its veteran leadership on Thursday.

Prior to the match, the team honored Emily Sonnett for her 100th cap before the versatile defender captained the squad as a starting center-back on the night.

Notably, Sonnett's USWNT tenure includes competing in all 10 iterations of the SheBelieves Cup — more than any other player.

Australia's Alanna Kennedy reacts to losing the final 2024 Olympics group stage match to the USWNT.
he USWNT last faced Australia at the 2024 Paris Olympics. (Brad Smith/ISI/Getty Images).

USWNT to face Australia in second SheBelieves match

Now sitting in second in the SheBelieves Cup standings, the USWNT trails only Japan due to goal differential after the Nadeshiko toppled Australia 4-0 on Thursday afternoon.

The struggling Matildas, who failed to register a single shot on goal against Japan, must now face the seven-time SheBelieves champion USWNT in Arizona on Sunday — a team Australia has only defeated once in the pair's 35 all-time meetings.

The last time the teams met, the US defeated the Matildas 2-1 in the final group stage match of the 2024 Olympics to advance to the quarterfinals.

This time out, expect heavy roster rotation from Hayes's squad as players look to stay healthy for their club seasons, with some still ramping up to full fitness before the 2025 NWSL season.

How to watch the USWNT vs. Australia in the SheBelieves Cup

The USWNT kicks off against Australia in the 2025 SheBelieves Cup at 5 PM ET on Sunday, with live coverage on TBSMax, and Peacock.

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