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Why this Women’s World Cup is different than any before

USWNT’s Trinity Rodman reacts to a missed chance during team’s 1-1 draw with New Zealand in the World Cup group stage. (Zhizhao Wu/Getty Images)

From the U.S. women’s national team posting its worst-ever group-stage result to Olympic champion Canada making an early exit, those watching the 2023 World Cup may notice some differences from years past.

Alongside the obvious markers of change, such as the expanded 32-team format, unexpected results have underscored the shifting women’s soccer landscape. What are some of the signs of history in the making? Just Women’s Sports takes a look.

Canada becomes first Olympic champion to exit in group stage

Canada was eliminated from the tournament in a crushing 4-0 loss to Australia, becoming the first reigning Olympic champions to go out in the group stage. The result caps a months-long dispute with Canada Soccer over their pay, which finally reached a tentative conclusion over the weekend – just before the team was set to fight for its World Cup life. The loss made an already tough couple of months for Canada even tougher. But after the match, players and coach Bev Priestman refused to put the blame on their struggles off the field.

“Has it been a really really tough year? Absolutely,” Priestman said. “But at the end of the day, we came here tonight thinking we should have been able to win. And we didn’t. And we have to reflect on that.”

Christine Sinclair, who was playing in her sixth career World Cup for Canada, agreed, but she did express hope that the result would serve as a “wake-up call” for the national federation.

“We’ve been battling our federation for support but I can’t put this [loss] on [Canada Soccer],” Sinclair said. “We’re 23 players and staff and we didn’t get it done tonight. More of it is a wake-up call for our federation, the lack of a professional league [in Canada], the lack of support for youth national teams, I think you’re just going to continue to see teams reach our level, surpass us, whatever you want to call it, if things don’t change.”

New Zealand is first host to bow out in group stage

Tournament co-host New Zealand started with a bang, earning its first-ever win World Cup win with a 1-0 result against Norway. It was a historic moment, and it captured everything the World Cup should be: the beauty of the game, the emotions of the players, what women’s football can mean for a country if we let it.

Yet while the Football Ferns made some positive history, they also made an unfavorable mark in the World Cup record books. They followed up their win with a stunning loss to the Philippines in their second game, then a draw with Switzerland, finishing third in their group and becoming the first tournament hosts eliminated before the knockout stage. Still, captain Ali Riley remained upbeat.

“I really think that we’ve inspired the country,” she said. “I hope that little girls across New Zealand and the world now will start playing sport and feel like they can achieve whatever they put their mind to and just dream bigger.”

Colombia hands Germany its first group-stage loss since 1995

Colombia has been one of the most exciting countries to grace this tournament, led by 18-year-old Linda Caicedo.

Caicedo provided the team’s first goal against powerhouse Germany, which stood as the lone goal in the match until the 89th minute. While Germany scored at the death, Colombia’s Manuela Vanegas wouldn’t let her team be denied. The 22-year-old scored the game-winner in the seventh minute of extra time to clinch the improbable 2-1 win and a spot in the knockout rounds.

While Germany dominated every aspect of the game, from shots to possession to passes, Colombia notched its biggest win to date — and the first group-stage win over Germany by any team since 1995. Colombia advances to the Round of 16 for just the second time.

“It’s a win that’s very, very important,” Vanegas said. “It’s a win against one of the World Cup favorites for a lot of people. But Colombia obviously played very well. It’s (a product of) all the work that people don’t see. We made history. What happened today is historic.

“We want to keep making history — not only today, but tomorrow, too.”

Four World Cup debutantes leave with group-stage wins

Four of the eight World Cup debutantes are leaving the tournament with a group-stage win: Morocco, Zambia, the Philippines and Portugal. Their success marks a historic moment for the tournament, which expanded to 32 teams from 24 this year, bringing it in line with the men’s World Cup.

Morocco is the first Arab country to take part in the Women’s World Cup, and it made its mark with a 1-0 win against South Korea. Additionally, Nouhaila Benzina became the first player to wear a hijab in a game in the history of the World Cup.

“We are just so pleased our efforts have paid off,” Morocco forward Ibtissam Jraïdi said. “This victory is for Morocco and Arabs — it’s the fruit of our hard work.”

USWNT wins just one group stage game for the first time

Add one more statistic to Vlatko Andonovski’s résumé: For the first time, the USWNT finished the World Cup group stage without at least two wins.

A 1-1 draw with the Netherlands and a lackluster performance against Portugal have the USWNT limping into the Round of 16. The possibility of a World Cup three-peat remains alive thanks to a goalpost; if not for a late Portugal shot ricocheting off the post to preserve Tuesday’s 0-0 draw, the USWNT would have made even more unfathomable history.

Perhaps what has been the most infuriating is Andonovski’s refusal to implement (or even consider) tactical changes. The group-stage results made clear that something needs to change, but he is unwilling to change it. The USWNT and its players might still hold the will to win, but what good is will when the way won’t change?

And as the runners-up in Group E, the two-time defending champions now face an even tougher road in the knockout rounds. The USWNT has never bowed out before the semifinals at a World Cup, but that could change this year.

Portland Thorns Ink NWSL-Record Sponsorship Deal with Ring

The Portland Thorns inked a multiyear sponsorship deal with home security company Ring this week, marking the most lucrative jersey partnership in NWSL history.

While exact terms were not disclosed, sources confirm that the sum surpasses Bay FC's $2.6 million per-year contract with Sutton Health, as well as Gotham FC's similarly undisclosed Dove sponsorship, reported as a league record last week.

"Working with Ring goes beyond logo placement— it's about deepening our connection with fans and enhancing their experience," said Lisa Bhathal Merage, governor of Portland Thorns and Portland WNBA, in a team release.

"Ring's vision aligns perfectly with our mission to bring fans closer to the team and the game. This collaboration provides unprecedented access and strengthens the bond between our players, fans, and city while continually elevating the fan experience.”

In addition to jersey placement, Amazon-owned Ring will also feature on Portland's cold-weather jackets and media backdrops. Ring also plans to engage in several community initiatives.

Emily Sonnett shows off the new Dove sponsorship above her last name on her Gotham jersey.
Dove's partnership with Gotham is the brand's first major investment in a women's sports team. (Gotham FC)

Brand partnership deals surge in value across the NWSL

NWSL branding deals are skyrocketing in value, with Gotham FC announcing the a then-record back-of-jersey deal in league history with Dove just last week.

Angel City broke the previous front-of-jersey value record in 2022, as their partnership with DoorDash reportedly brought in over $10 million over the course of a five-year deal.

The race to the top doesn’t stop on the field, as brands increasingly buy into the vision of women’s sports with evaluations skyrocketing and visibility higher than ever.

WNBA Standout Monica Wright Rogers Named First GM of Toronto Tempo

Teresa Resch, President, Tempo Basketball Club introduces Monica Wright Rogers as GM of WNBA team Toronto Tempo.
Monica Wright Rogers (L) will serve as incoming WNBA franchise Toronto Tempo’s GM. (R.J. Johnston/Toronto Star via Getty Images)

The WNBA’s 14th franchise is gearing up for its 2026 debut, with the Toronto Tempo introducing former WNBA and NCAA star Monica Wright Rogers as their inaugural general manager on Thursday.

A two-time WNBA champion with the Minnesota Lynx and three-time collegiate All-American at Virginia, Wright Rogers’s resume lists coaching and front office stints at both the college and pro level. She most recently served as the Phoenix Mercury’s assistant general manager.

“The unique combination of experience that Monica will bring to this team is incredible. She’s a proven champion who understands the game from so many different perspectives,” said Toronto Tempo president Teresa Resch in a team release.

“And she’s so much more than the collection of her experiences. Monica is an incredible relationship-builder with a sharp eye for talent who embodies everything we want the Toronto Tempo to stand for: she’s warm, welcoming, smart, driven and fiercely competitive. We couldn’t be more thrilled to have her on board.”

A sold-out crowd of more than 19,000 WNBA fans packed Scotiabank Arena for a 2024 WNBA preseason game in Toronto.
A sold-out crowd of more than 19,000 fans packed Scotiabank Arena in Toronto for a 2024 WNBA preseason game . (Jordan Jones/NBAE via Getty Images)

Wright Rogers adds WNBA experience to Toronto expansion team

The WNBA announced its first-ever expansion into Canada in May 2024.

An investment group led by Toronto billionaire Larry Tanenbaum and his Kilmer Sports Ventures filed the WNBA expansion bid. Tanenbaum also chairs Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs, Raptors, Toronto FC, Argos, and Marlies.

Tanenbaum originally explored an expansion team via MLSE, but was turned down by other members of the board. 

Wright Rogers will lead basketball operations for the Tempo, including hiring a head coach and building out the inaugural roster.

“The excitement about this team, and around women's sports in general in Canada right now is palpable,” Wright Rogers said. “To have the opportunity to play such a key role in building this team in this country at this moment is an honour”

“Sports fans around the world should keep an eye on us,” she added.

Unrivaled Teams Enter the Playoff Race as Postseason Basketball Looms

Chelsea Gray #12 of Rose dribbles the ball against Rickea Jackson #5 of the Mist during an Unrivaled 3x3 Basketball game.
The Unrivaled postseason tips off on March 16th. (Rich Storry/Getty Images)

Unrivaled 3×3 Basketball tips off another round of doubleheaders tonight, as the offseason league paves a path toward its first-ever postseason with an Unrivaled playoffs push.

Unrivaled is entering its fifth week of play, with three weeks remaining in the regular season. And as just four of the league’s six teams will advance to the March 16th Unrivaled playoffs, notching late wins could make all the difference for squads shooting for a postseason boost.

After slow starts, the Mist and Phantom BC currently sit one game beneath playoffs contention — but they’ll both have an opportunity to make up ground this weekend.

In the event of any final regular-season ties, Unrivaled will subsequently determine playoff seeding first by head-to-head records, followed by point differentials.

Lunar Owls forward Napheesa Collier dribbles the ball during an Unrivaled game.
Unrivaled co-founder Napheesa Collier won the in-season 1v1 contest. (Carmen Mandato/Getty Images)

Offseason league announces end-of-season awards

The league also announced plans for its end-of-season awards, which will include MVP, Defensive Player of the Year, Coach of the Year, and both first and second-team honors.

A combination of media, Unrivaled coaches and players, and a fan vote will decide the winners.

Voters can now nominate three Unrivaled MVPs online, ranking them in order of preference. Voting closes on Tuesday, March 11th at 3 PM ET, with the winners announced shortly thereafter.

Mist BC's Aaliyah Edwards looks on during an Unrivaled 3x3 basketball game.
The Mist are tied for last place in the Unrivaled standings. (Rich Storry/Getty Images)

How to watch Unrivaled 3×3 playoffs push this Weekend

The Mist take on fourth-place Vinyl BC tonight at 8:15 PM ET, live on TNT, before Phantom BC squares off against Vinyl BC on Saturday at 7 PM ET, with live coverage on TruTV.

Macario, Sentnor Impress in USWNT SheBelieves Cup Win Over Colombia

USWNT teammates celebrate Ally Sentnor's first international goal during Thursday's match.
The USWNT topped Colombia 2-0 in Thursday night’s 2025 SheBelieves Cup opener. (Omar Vega/Getty Images)

The USWNT hit the ground running on Thursday, taking down Colombia 2-0 to kick off the 2025 SheBelieves Cup with a bang.

Catarina Macario opened the scoring in the 33rd minute with her first international goal in almost three years, before 21-year-old Ally Sentnor put the game out of reach at the 60-minute mark with her first-ever international tally.

"Everybody is super happy, super proud, and I'm sure everybody back at Chelsea is too," US head coach Emma Hayes said of Macario’s strike, as the forward continues her long return from injury.

USWNT rookies show out

Hayes’s decision to feature less experienced players in the match paid off, with the winning side bolstered by numerous first caps, starts, and a screamer of a goal for the world No. 1 team.

In just her third cap and first start for the senior national team, Sentnor's efforts earned her praise from Hayes, who called the young attacker's performance "tenacious on both sides of the wall."

Also excelling in her first USWNT start was 17-year-old Lily Yohannes, who lofted the ball forward in pursuit of Macario’s opening goal and stood out as the most creative passer within a US midfield that completed over 500 passes.

"She's really switched on and someone who understands the importance of doing everything for the team and for that I really admire her," Hayes said after the match.

Hayes also continued her efforts to mint new USWNT players with a trio of first caps in Thursday's match. While forward Michelle Cooper and defender Gisele Thompson snagged their first USWNT minutes as late substitutes, center-back Tara McKeown grabbed a starting spot, then capitalized on the opportunity by registering an assist to set up Sentnor's jaw-dropping goal.

Hayes has emphasized the need for the USWNT to develop its future, but Thursday’s performance showed that the future might be closer than originally expected — especially considering the big names missing from this window’s USWNT roster.

USWNT defender Emily Sonnett is honored for her 100 caps during a pre-match ceremony on Thursday.
Sonnett is the only USWNT athlete to play in all 10 SheBelieves Cups. (Omar Vega/Getty Images)

Sonnett celebrates 100th USWNT cap

Alongside all the noteworthy firsts, the USWNT also had the chance to celebrate its veteran leadership on Thursday.

Prior to the match, the team honored Emily Sonnett for her 100th cap before the versatile defender captained the squad as a starting center-back on the night.

Notably, Sonnett's USWNT tenure includes competing in all 10 iterations of the SheBelieves Cup — more than any other player.

Australia's Alanna Kennedy reacts to losing the final 2024 Olympics group stage match to the USWNT.
he USWNT last faced Australia at the 2024 Paris Olympics. (Brad Smith/ISI/Getty Images).

USWNT to face Australia in second SheBelieves match

Now sitting in second in the SheBelieves Cup standings, the USWNT trails only Japan due to goal differential after the Nadeshiko toppled Australia 4-0 on Thursday afternoon.

The struggling Matildas, who failed to register a single shot on goal against Japan, must now face the seven-time SheBelieves champion USWNT in Arizona on Sunday — a team Australia has only defeated once in the pair's 35 all-time meetings.

The last time the teams met, the US defeated the Matildas 2-1 in the final group stage match of the 2024 Olympics to advance to the quarterfinals.

This time out, expect heavy roster rotation from Hayes's squad as players look to stay healthy for their club seasons, with some still ramping up to full fitness before the 2025 NWSL season.

How to watch the USWNT vs. Australia in the SheBelieves Cup

The USWNT kicks off against Australia in the 2025 SheBelieves Cup at 5 PM ET on Sunday, with live coverage on TBSMax, and Peacock.

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