UEFA's 2025 Euro tournament is already knocking on the door of history, as the European Championship is on track to shatter the competition's overall attendance record — despite not kicking off until next week.
This year's Switzerland-hosted edition has sold more than 570,000 of the 673,000 tickets available as of Thursday.
Given that tally, England's 2022 Euro record of 574,875 is likely to fall in the coming days.
In addition to the tickets already on sale, stadiums will release another 32,000 to accommodate the knockout stages in the coming weeks.
While Switzerland is poised to claim the Euro's total attendance title by the competition's July 27th finale, England's single-game record crowd of 87,192 — set at the 2022 championship match — will be safe, as no Swiss venue matches the capacity of London's iconic Wembley Stadium.
The 2025 Euro final will be a much more elite affair, as only 34,250 seats are available at Basel's St. Jakob-Park — the largest of the tournament's eight venues.
That said, this summer's European Championship will have more eyes on it than ever before, and not just from the stands.
The 2022 edition shattered viewership records worldwide, but the 2025 Euro has a chance to level up even more, as the tournament has seen its global broadcast footprint expand — particularly in the US.
UEFA inked a media deal with Fox Sports in late May, ensuring that audiences Stateside will have live access to at least 20 of the Euro's 31 matches next month.
While the overall tournament chases new attendance and viewership records, the 16 teams bound for Switzerland will be battling toward the 2025 Euro trophy when the competition kicks off next Wednesday.