The 16th NWSL team in Denver will kick off its 2028 season in a home of its own design, with the incoming expansion club announcing plans for a new 14,500-seat, purpose-built stadium on Tuesday.

"This will be the largest overall investment in a women’s professional sports team in history," said controlling owner Rob Cohen in a team release. "It will provide our club, our fans, our partners, and our community with a state-of-the-art stadium that will provide us a distinct home-field advantage and will serve as the most inclusive environment in all of Colorado." 

The team — set to debut in 2026 — will play its first two seasons in a temporary venue while the new stadium remains under construction.

Positioned inside Denver city limits at Santa Fe Yards, the stadium complex will include a 3.5-acre park and mixed-use development, all accessible via the Broadway Light Rail station.

The blueprints also incorporate the ability to expand beyond the stadium’s initial 14,500 seats, with the team interested in eventually extending the capacity closer to 20,000 fans.

"This announcement is a game-changer for the NWSL and a bold statement about where women’s sports are headed," said league commissioner Jessica Berman. "Santa Fe Yards will set a new standard for what professional athletes deserve.

"Denver is helping to shape the future of women’s soccer, and we can’t wait to see the impact this world-class venue will have on players, fans, and the community."

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Denver joins other NWSL clubs pursuing custom stadiums

Denver’s stadium project follows in the footsteps of Kansas City’s first-ever purpose-built NWSL stadium, which opened its doors alongside the Current's 2024 NWSL season opener.

Meanwhile, fellow 2026 expansion side Boston is in a stadium race of their own, with the club currently in an ongoing struggle to redevelop White Stadium using both public and private funds.

Boston is currently defending the redevelopment in court, as both local political tensions and renovation costs continue to rise.

While Denver has yet to confirm its funding sources, Cohen told ESPN that "it is the ownership group’s intent that we will pay for and build the stadium."

Soccer-specific stadiums in the US come at a premium, but Denver’s immediate large-scale investment showcases just how far prospective teams are willing to go for a seat at the NWSL table.

March Madness opens its doors on Wednesday night, as the 2024/25 NCAA tournament’s First Four round takes the court with eight teams pursuing the final four tickets to the Big Dance.

Two of the play-in games will pit the last four teams to receive at-large bids against each other, sending Princeton, Iowa State, Washington, and Columbia into battle to snag one of the tournament's final two No. 11 bids.

The other two games are comprised of the lowest ranked conference tournament champions, meaning SWAC champ Southern, Big West winner UC San Diego, CAA victors William & Mary, and Big South title-holders High Point will all compete to enter this weekend's first round as No. 16 seeds.

First Four ups the ante with compelling NCAA storylines

Thanks to growing parity across the NCAA, this year’s First Four brings a new level of heat, with 2024 breakout stars, conference titans, and tournament newcomers raising the stakes right from the jump.

As two of 2025’s six March Madness debutants, both UC San Diego and William & Mary are hoping for a bit of beginner's luck as they take the NCAA tournament court for the very first time.

Meanwhile, the Ivy League will take aim at securing three spots in the 64-team bracket, with both Princeton and Columbia hoping to join conference tournament champion No. 10 seed Harvard in the first round's field.

Standing in Princeton's way is underdog Iowa State, who nearly scored what would have been one of the 2024 tournament's biggest upsets.

Fueled by now-sophomore sharpshooter Audi Crooks — who currently ranks 12th in the nation in field goal percentage — the Cyclones pushed then-No. 2 seed Stanford to the brink, forcing overtime before the Cardinal claimed the 87-81 second-round victory.

"It’s definitely possible," Crooks said this week, commenting on the likelihood of replicating Iowa State's 2024 run. "I think for me it just amplified me personally, and also us as a team. Any success that I have is the team’s success, not necessarily about individual things."

How to watch Women's March Madness First Four games

Stepping into Wednesday's spotlight are Princeton and Iowa State, who will take the court at 7 PM ET before UC San Diego takes on Southern at 9 PM ET.

Then on Thursday, Washington will face Columbia at 7 PM ET, with William & Mary's match against High Point wrapping up the First Four round at 9 PM ET.

Both Wednesday matchups will air on ESPNU, with ESPN2 carrying live coverage of the Thursday clashes.

Securing a Women’s March Madness ad spot has never been tougher, with Disney and ESPN reporting a 200% year-over-year rise in total ad sales, with an impressive 95% of the 2024/25 NCAA tournament's overall inventory already sold.

Ads for April 6th's championship game completely sold out over three months ago, as brand interest surges alongside women's college basketball's skyrocketing viewership.

With some of the championship spots topping $1 million, Disney Advertising now puts those seven-figure March Madness ad rates on par with the cost of advertising during the NBA Finals or College Football Playoff National Championship game.

Brands race to buy ad space in women's sports

Revenue and impact generated by women’s basketball advertising has been on the rise all season, fueling the race to buy into one of the year's biggest sports moments.

While 45 new brands hopped on the March Madness train this year, previous brands returned with even bigger budgets, increasing their 2025 spending by an average of 81%.

"We actually had to strategically fight to not sell out sooner," Disney Advertising VP of revenue and yield management Jacqueline Dobies told AdWeek. "We intentionally wanted to carve out space for as many of our brands as possible and be as inclusive as possible for this particular property."

"If we would have taken every single dollar and unit we had been offered, we would have sold out before the upfront was even over."

As advertisers continue to elbow their way into the space, expect the March Madness uptick to spill over into future events across women’s sports — especially as brands who are late to the party scramble to buy in.

"A lot of years ago, the question was: 'How do we convince brands to buy women’s sports?'" noted Dobies. "That’s not the conversation anymore. It’s: 'How do we make space for everybody?'"

The PWHL is racking up milestones, with the second-year pro women's hockey league officially passing the one-million-fan mark on Sunday.

The record-clinching game came during the league's penultimate 2025 Takeover Tour matchup, after 14,288 fans turned up to Detroit's Little Caesars Arena to see the New York Sirens take down the Minnesota Frost 4-1 on Sunday.

To honor the milestone, players tossed signed special "PWHL One Million Fans" pucks to fans during a commemorative timeout during the game's first period.

After averaging around 5,500 fans per game last season, the league has seen a 7,000 attendance average so far this season, resulting in the current all-time official tally of 1,001,648 fans.

Across its 70 completed second-season games, the PWHL has already racked up 518,118 attendees, surpassing the league's total attendance of 483,530 fans from all 85 games last season — inclusive of the PWHL's first-ever playoffs. 

"This is truly a 'pinch me' moment," said PWHL EVP of business operations Amy Scheer. "The overwhelming support from fans, the energy in the arenas, and the league’s rapid growth all highlight how much people are connecting with the PWHL."

"Today is a moment we’ll always remember, and we’re grateful to the fans of Detroit for celebrating it with us in such a big way."

Detroit makes a case for PWHL expansion team

Sunday's special out-of-market matchup also set a new US attendance record for pro women's ice hockey, further boosting the city's case to claim a PWHL expansion team.

“It's another extremely big win for the sport globally,” Frost forward Kendall Coyne Schofield told reporters after Sunday’s game. "It’s important to tip our hockey helmet to Detroit."

Detroit's new US record comes one year to the day after the Michigan metropolis set the then-national attendance record at the league's first-ever Takeover Weekend, when 13,736 fans watched Boston defeat Ottawa 2-1 on March 16th, 2024.

With the PWHL eyeing expansion, announcing last November that it intends to increase from its current six-team roster to eight teams by the time the puck drops on the 2025/26 season, the enthusiasm of Detroit hockey fans could put the city at the top of the league's potential market list.

"To see the league grow so rapidly is a reflection of the dedication of our players, who demonstrate their world-class talent every day, as well as the countless individuals behind the scenes who work relentlessly to ensure the league's success," said PWHL EVP of hockey operations Jayna Hefford.

"The passion and support from our fans has been incredible, and this is only the beginning." 

Welcome to another episode of Sports Are Fun! presented by TurboTax.

Every week on Sports Are Fun!, co-hosts soccer legend Kelley O'Hara, sports journalist and basketball expert Greydy Diaz, retired NWSL great Merritt Mathias, and JWS intern BJ serve up their hottest takes all things women's sports. And in today's episode, the crew is taking the NCAA selection committee to task as they hash out this year's March Madness bracket and everything that went down on Selection Sunday.

"We had selection Sunday yesterday, that was very exciting," O'Hara said, introducing the topic to the group. "So the overall number one seed was UCLA, correct? Is anyone surprised about that?"

"Yes," Mathias answered immediately. "I just think it's interesting that USC drops to like the fourth number one seed when they gave UCLA both their losses. The math's not adding up."

"Did you see coach Dawn Staley's reaction?" asked Diaz. "She didn't agree. There were many coaches who didn't agree with their own standing."

"Honestly — and I've said this before," said BJ. "I don't understand how they do this. I looked into it too last night and I was like, This is still not making sense to me. Let's just play basketball.'"

The one thing they can agree on? UConn potentially meeting USC in the Elite Eight would be an electric matchup.

"I think USC-UConn in the Elite Eight is going to be absolutely electric," said O'Hara. "

"Oh yeah," agreed Mathias. "That's like a semifinal. That's like a Final Four moment."

"And UConn being a No. 2 seed, they're like, 'Yeah give it to us. Let's freaking go,'" O'Hara continued. "You know they're probably ready to absolutely demolish people along the way. And USC only beat UConn by two points earlier this season."

The co-hosts additionally tackle the NWSL's opening weekend, Natasha Cloud's trade to the Liberty, Just Women's Sports' NWSL x WNBA jersey mashups, Unrivaled's championship match, and so much more!

Texas star Madison Booker talks March Madness on 'Sports Are Fun!'

Who better to shed light on the upcoming NCAA tournament than Texas women's college basketball star Madison Booker? The Longhorns' leading scorer and SEC Player of the Year later joins the crew to talk all things March Madness, including how she's gearing up to enter the tournament as a No. 1 seed.

"We figured the best way to go over selection Sunday — because we have some people here who literally know nothing about it, um BJ, not to throw you under the bus — is having you, a No. 1 seed come on and talk to us about it," O'Hara said, introducing this week's Sports Are Fun! guest. "So how were you feeling yesterday going to selection Sunday? Were you confident you guys were getting that No. 1 seed?"

"Not that I didn't care, but you know, if we got the No. 1 seed, we got it. But you know, if we were a two seed, then hey, it's it's ball time," Booker responded nonchalantly. "I felt like we deserved a one seed — We protected home court, I think that's really what secured that one seed."

"And also our away season was was kind of hectic this year," she continued. "We went to some Big Time places and came out with a dub, so I feel like we deserved it."

"Is there anything that you do specific specifically to set yourself up going into a game, especially in a playoff situation?" asked Mathias.

"Not really, honestly," Booker said with a smile. "I really go cool, calm, and collected. Honestly, just going in thinking that we're gonna win the game, that's my mindset always. Having that mindset of we're going to win this game, we have the edge, and just go play basketball."

About 'Sports Are Fun!' with Kelley O'Hara

'Sports Are Fun!' is a show that’ll remind you why you fell in love with women's sports in the first place.

Join World Cup champ, Olympic gold medalist, and aspiring barista Kelley O'Hara as she sits down with sports journalist Greydy Diaz and a revolving cast of co-hosts and friends. Together, they're talking the biggest, funnest, and most need-to-know stories in the world of women’s sports.

From on-court drama to off-field shenanigans, to candid (and silly) chats with the most important personalities in the space, this show screams "Sports Are Fun!"

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