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Alex Aust Talks Lacrosse’s Olympic Ambitions, Building a Personal Brand

DURHAM, NC – APRIL 21: Alex Aust #10 of the Maryland Terrapins take a shot on goal against the Duke Blue Devils during the semifinals of the 2012 Women’s ACC Tournament at Koskinen Stadium on April 21, 2012 in Durham, North Carolina. Maryland defeated Duke 12-3. (Photo by Lance King/Getty Images)
You had an awesome career at Maryland. What initially drew you to the school?

Maryland wasn’t even my dream school at first. It was actually the last school I visited. When I was going through the recruiting process my dad made me visit all of the schools that were looking at me so I went to about 25 different schools. And I thought the campus was all right, didn’t think anything was crazy awesome about it. But it checked all my boxes: big school, big sports team, big campus. It was when I met the team and Cathy, our head coach, that I realized I had to go there. I just fell in love with the culture.

What was it like winning a championship your freshman year? 

It was pretty unreal. It was my dream. I mean, it’s every little kid’s dream, and it’s even better than you expect it to be. Winning it my freshman year, I was like, “Oh, that was easy. I guess we’re going to do it every year now.” But unfortunately we didn’t win again. My freshman year it was all based on our seniors and their leadership. They were just absolutely incredible. That first year really paved the way for me and showed me how I wanted to be treated and how I wanted to treat others.

Although your team didn’t win another championship the last three years of your career, you came really close. 

We always made it really, really close. I mean, I played in the national championship game again my sophomore and senior year. And as a senior we ended up losing the championship game in triple overtime. Although it was super hard to lose, I learned so much every single year from losing in the national championship or in the final four. I know for a fact that I am the person I am because of my experience at Maryland under Cathy, and I’m not sure that winning more championships would have changed that. Of course, it would have been icing on the cake.

Losing in triple overtime your senior year must have left you feeling like you still had some unfinished business.  

Oh my God, 100%. After I graduated, I actually stayed and worked at the university under Cathy purely because I was like, “I am not done. I can’t be done.” I couldn’t understand why it had all happened the way it had because I felt like our senior class did everything right. We were the leaders we wanted to be. I kept thinking “Why didn’t the good guys win?” Ultimately, I think it all made me a better coach. And then, after that it really pushed me into fighting to make the 2017 World Cup team because I was like, “I’m not ready to be done with lacrosse.” So it had some positive effects.

What does it mean to you to be a professional lacrosse player for the WPLL? What’s your big picture vision for the league?

Considering myself a professional athlete is something that I would have never thought was possible, and I’m so grateful that I live in a time where I can really lay the foundation and be a part of paving the way to make lacrosse a powerhouse sport at the professional level. I want lacrosse, men and women, to be where basketball is, where baseball is, where football is. I want females and males in the sport that I love to be able to have this be their full time job. And I think that what it’s going to take to get there is just exposure.

I think that that’s really what the PLL [Premier Lacrosse League] did a great job at doing, especially getting their NBC Sports deal. Their social media coverage of last summer was absolutely out of this world. It was showing people lacrosse like they’d never seen it before. And I think that women’s lacrosse has to do the same thing. We need to have the same innovation and exposure that they had. We don’t have to change the sport. We have the people. All the women involved are incredible. They’re so well-rounded and they know what it takes to scrape and claw at being a professional athlete. We all empower each other. Now we just have to bring the social media and the marketing and the TV exposure to our sport. We have to put these female athletes on a platform so that the most number of people can see them and know what great role models they are for the next generation.

You yourself have quite the social presence. You’ve honestly blown up! How did that come about? 

I think that it just came really natural, and it also is something that I just genuinely enjoy. I’m an oversharer, I love connecting with people, and I think social media, when used positively, is just so powerful because it can connect you with so many people from all over the world.

We’re lucky at Maryland because we have so many youth programs that come and watch us and because we’re in such a hotbed for the sport. Cathy also does such a good job in encouraging us to be role models. That’s where I found my love for coaching, by connecting with players at camps and coaching them when I was still playing at Maryland. I think that created a little bit of a fan base, and then those people have just grown up with me, which is really cool.

How do you view the interplay between your athletic career and your personal brand? 

I think it actually goes hand-in-hand with lacrosse as a sport, in terms of being creative. There’s room for creativity in the shots you take and just the way that the game is changing, and growing, and moving fast. It’s the same with social media. And I think that’s why anything goes, because it’s a space that’s constantly changing and growing. And it’s so accessible to everyone, so why not share my experiences? I’ve been running weekly workouts and I’ve had 300 people join my live workouts. I’ve never worked out with 300 people in my life so it’s been cool.

Inevitably, there’s going to be trolls. How do you deal with them? 

Trust me, there’s plenty of those negative keyboard warriors out there. But my mentality is, if I connect with just one person, if one person can read or watch my posts and get some insight into what I’ve gone through, and if that helps them in turn, then it’s worth it. Now, I might not be everyone’s cup of tea. I might not relate to every single person. But I love what I’m doing, and so I’ll continue to keep growing. It really is genuinely what I am creating at the moment.

Do you think your playing style has changed from college to the professional level? 

In college, your game develops as you grow as a team and as an individual. And you have the luxury of playing together with teammates every single day. Whereas now, at the professional level, we do not have very much time to get ourselves together with our teammates. In college I was more of an assister but now I am more of a goal scorer. With the US Team, I just slotted into that role just because we had ridiculous ball handlers on our team and I just wanted to get onto that team in any way, shape, or form that I could, and if that took me being a catch and finisher, then I was okay with that. That’s how my game has evolved. I’ve learned what works for me and what doesn’t. And I just think with being a little bit on the older side, especially in the pro league, it saves a lot to not be the one with the ball going to goal every single time.

How do you think lacrosse’s growth compares to other female sports professionally and internationally? Obviously, there’s been a ton of talk about pushing for the sport to be in the Olympics. How does it get there? 

Lacrosse is both the fastest growing sport and the fastest game on two feet. So for any young athlete that wants to run really fast and play a sport that’s high-scoring, lacrosse is the one for you. I think it’s just such a perfect combination of so many things we love. It has the same one-on-one play as basketball. You have to have the same hand-eye coordination as in field hockey, but it’s on a soccer field. You shoot into a goal and it has contact like hockey. It combines so many sports that if you’re an athlete you are going to pick it up quickly, and then if you really love it you’re going to excel. And I think the best part about it is that it’s just so quickly growing that I tell all my club girls, if you want to play lacrosse in college, there is a spot for you. There’s so many college programs that are looking for people to fill their roster.

And playing professionally now is really cool, as is playing internationally for the World Cup. But I think getting this game into the Olympics is the most vital thing. There’s about 27 women’s teams that compete at the World Cup, and 40 on the men’s side. So there’s an international love for the sport, but I think that we need to make it more feasible for those who may not have the budgets to play. Ultimately, they are shooting for lacrosse to be in the Olympics by 2028. And in order to do that, they’ll have to go with this new Olympic format, where it’s six on six on a smaller field and there’s no draw after goals.

What are your own personal goals in the sport? Do you see yourself playing for many more years?

I want to play for as long as I can. I don’t think I could ever see being without lacrosse in my life, but I have also developed a love for fitness and lifestyle and mindfulness coaching. So I could see myself, especially as I continue to grow my brand, just helping these young female athletes navigate the craziness of growing up. Being a female athlete is so unique. I think it’s your superpower. But it’s like, how are you going to be the best at your sport, be a complete bad-ass, but also not be catty, and not be jealous, and not be insecure but be self-confident? There’s so much to navigate that I wish I would have had a strong female role model help me go through it. Now I hope to be that for someone one day.

I think that I will always work with people in some sort of regard, through leadership, through coaching, through fitness. And I just think growing my brand to help those middle school, high school girls that are just going through sport and looking for a good role model is my ultimate goal.

Phoenix Mercury Unveils $100 Million Practice Facility

phoenix mercury practice facility's diana taurasi courts
The 58,000-square-foot facility includes two indoor practice courts with built-in courtside technology. (Phoenix Mercury)

As part of the 2024 WNBA All-Star Weekend festivities, the Phoenix Mercury officially opened the doors to their new state-of-the-art practice facility on Thursday.

Along with a host of player-driven amenities, the 58,000-square-foot, $100 million property showcases two full-sized basketball courts named after veteran Mercury star Diana Taurasi, complete with a one-of-a-kind Taurasi-inspired logo.

Phoenix mercury players celebrating at the new team training center's diana taurasi courts during wnba all-star weekend
The Mercury hosted a grand opening for their new practice facility during WNBA All-Star Weekend. (Phoenix Mercury)

The Diana Taurasi courts pay tribute to the three-time WNBA champion, six-time Olympian, 11-time WNBA All-Star, and the WNBA’s all-time leading scorer.

"Phoenix is the best basketball city in the world and continues to elevate the standard in women’s professional sports," said Mercury owner Mat Ishbia in a team release. "This practice facility is about hard work, passion, and greatness, all attributes that Diana Taurasi exemplifies, and we are honored to name our basketball courts after the greatest women’s basketball player of all time."

phoenix mercury weight room
From training to recovery, each aspect of the Mercury's new facility is geared toward player conditioning. (Phoenix Mercury)

With 24-hour access for players and staff, the practice courts feature built-in technologies capable of providing real-time performance analytics. The facility also includes a strength and cardio training area, indoor and outdoor turf training areas, a functional movement area, and a team meeting room with theater-style seating.

Amenities specific to athlete recovery are also on hand, including a dedicated physician and testing room, recovery room, hydrotherapy room with hot and cold plunge pools, freestanding underwater treadmill, and two massage rooms. The locker room is home to vanity stations, a sauna, a steam room, and a wellness room.

phoenix mercury players lounge
In addition to recovery and training areas, the facility also showcases a stocked player lounge. (Phoenix Mercury)

An area for players to relax and refuel, the onsite player lounge and kitchen is stocked with private chef, snack bar, pantry, and smoothie bar.

"This practice facility sets the standard for what it means to invest in women’s sports," said Phoenix Mercury and Phoenix Suns CEO Josh Bartelstein. "From performance to recovery to team culture, we are providing our players with the space and amenities they need to be and feel their best."

phoenix mercury training facility
The new training center is a part the Player 15 Group's downtown Phoenix campus. (Phoenix Mercury)

The Mercury's practice facility is located inside the Player 15 Group's team member campus, headquarters to owner Mat Ishbia’s sports, entertainment, real estate, and investment company. the Player 15 Group's team member campus. Debuting this past April, the grounds also house business facilities for the Phoenix Mercury, Phoenix Suns, Valley Suns, and arena operations.

Skills Challenge, 3-Point Contest Open 2024 WNBA All-Star Weekend

Team WNBA on the court at 2024 WNBA All-Star Weekend
The WNBA All-Star Game court will be buzzing with action on Friday night. (Alex Slitz/Getty Images)

While the 2024 All-Star Game doesn't tip off until Saturday, this year's WNBA Skills Challenge and STARRY 3-Point Contest promise to light up Phoenix's Footprint Center on Friday.

The evening's programming will allow fans to watch as towering center Brittney Griner shows off her speed and mobility before putting 2024's most statistically excellent three-point shooters to the test.

In addition to the two annual events, the night will also showcase the first-ever WNBA All-Star 3×3 Exhibition, with the Olympic-bound 3×3 National Team taking on USA Basketball's 3×3 U23 National Team.

To make things even more interesting, Aflac has promised to supplement the Skills Competition and 3-Point Contest's prize pool with a $55,000 bonus for each winner.

Team USA's Brittney Griner poses in her Paris Olympics uniform.
Mercury center Brittney Griner will test her speed at the All-Star Skills Challenge. (Juan Ocampo/NBAE via Getty Images)

Skills Challenge highlights league's best

Perhaps the least straightforward event in Friday's series, the Skills Challenge — in which five players will compete in a timed obstacle course testing their dribbling, passing, speed, and shooting abilities —should come down to the wire. Each contestant will attempt to complete the course as quickly as possible, with the two fastest first-round players advancing to a head-to-head final.

Ten-time WNBA All-Star Griner (Phoenix) headlines the Skills Challenge roster, accompanied by Mercury teammate Sophie Cunningham as well as Allisha Gray (Atlanta), 2019 WNBA All-Star MVP Erica Wheeler (Indiana), and newly acquired Connecticut guard Marina Mabrey.

Mabrey will be competing in both the Skills Challenge and 3-Point Contest, taking the court for the first time since her requested trade from Chicago sent her the Sun.

Team WNBA's Jonquel Jones lines up a shot at Friday's All-Star practice.
Liberty ace Jonquel Jones leads Friday's stacked 3-Point Contest lineup. (Alex Slitz/Getty Images)

Top shooters put their skills on display

Despite Sabrina Ionescu and Caitlin Clark reportedly declining to participate, some of the WNBA's best shooters will be on display in tonight's STARRY 3-Point Contest. Shooters will tally up points from five set shooting locations around the arc plus two additional "Starry Range" deep shots worth three points each.

2021 WNBA MVP Jonquel Jones (New York) will enter a battle of the bigs with Washington's Stefanie Dolson, who sits second in the league in three-point field goal percentage this season with 48.5%.

But Jones and Dolson will face stiff competition from Kayla McBride (Minnesota), who leads the league in three-pointers made, as well as the aforementioned Gray and Mabrey.

Team USA 3x3 players Cierra Burdick, Hailey Van Lith, Rhyne Howard, and Dearica Hamby
Team USA's Cierra Burdick, Hailey Van Lith, Rhyne Howard, and Dearica Hamby will take on their U-23 counterparts in Friday's new 3×3 Exhibition. (Juan Ocampo/NBAE via Getty Images)

WNBA All-Star Weekend adds 3×3 Exhibition to the mix

Tonight’s debut 3×3 Exhibition will serve as a warmup for Team USA's Rhyne Howard (Atlanta), former WNBA player Cierra Burdick, college star Hailey Van Lith (TCU), and Dearica Hamby (Los Angeles), who came on to replace Sparks teammate Cameron Brink after her season-ending ACL tear.

The Olympians' U-23 opposition is also gearing up for a major event, with collegiate squad members Christina Dalce (Maryland), Morgan Maly (Creighton), Cotie McMahon (Ohio State), Lucy Olsen (Iowa), Mikaylah Williams (LSU), and Serah Williams (Wisconsin) set to play in the 2024 FIBA 3x3 Nations League tournament in Mexico City starting July 22nd.

Where to watch the WNBA Skills Challenge and 3-Point Contest

All three events will air on ESPN starting at 9 PM ET on Friday, July 19th.

Olympians Face Fan Favorites at 2024 WNBA All-Star Game

Team WNBA rookie Angel Reese at 2024 WNBA All-Star Game team practice in Phoenix, Arizona
Team WNBA is gearing up to take on a stacked Team USA roster on Saturday. (Alex Slitz/Getty Images)

WNBA All-Star Weekend has arrived, with orange carpet fits, courtside looks, and fierce competition adding up to one epic weekend in Phoenix, Arizona, all punctuated by the 2024 All-Star Game.

Here's everything you need to know ahead of Saturday's tip-off.

Alyssa Thomas high-fives her Team USA teammates at 2024 WNBA All-Star Weekend
Alyssa Thomas and the rest of Team USA will face Team WNBA on Saturday. (Catalina Fragoso/NBAE via Getty Images)

Olympians and All-Stars take the court

The much discussed Team USA vs. Team WNBA format will take centerstage on Saturday, as Olympic preparation meets a few snubs and some surprising teammates.

The US has limited opportunities to build chemistry within their squad of top American talent, and will need to take their rotations seriously despite the game's friendly nature.

For Team WNBA, the All-Star Game could provide vets like Arike Ogunbowale and star rookies Caitlin Clark and Angel Reese the opportunity to publicly show how they match up against this year's Olympic roster, with thoughts toward the future.

Team WNBA's Angel Reese lines up a shot while fellow rookie Caitlin Clark looks on.
Saturday's showdown marks the first time rookies Angel Reese and Caitlin Clark will be teammates. (Alex Slitz/Getty Images)

Star rookies link up for the first time

Saturday's showdown will also mark the first time Clark and Reese have ever suited up for the same team, taking the court for Team WNBA in the highly anticipated team-up of two former college rivals.

"She's probably going to lead the game in rebounds," Clark quipped when asked about playing alongside Reese.

"This is not going to be the [last] time, I know we'll be All-Stars again," Reese said about playing with Clark on last week's NBA Today. "Hopefully in 2028 we'll be Olympians together, too."

Team WNBA head coach Cheryl Miller at practice before Saturday's WNBA All-Star Game
Hall of Famer Cheryl Miller will lead Team WNBA at Saturday's All-Star Game. (Alex Slitz/Getty Images)

WNBA All-Star Game coaches face starting lineup decisions

Fans are keeping watch on Team USA's starting five, though recent injuries to Breanna Stewart and Napheesa Collier could affect head coach Cheryl Reeve's ability to immediately field the best group.

Meanwhile, WNBA legend Cheryl Miller — who coached the Phoenix Mercury from 1997-2000 — will serve as Team WNBA's boss for the night. Overall Top 10 All-Star vote-getters Clark, Ogunbowale, Aliyah Boston, and Dearica Hamby are expected to start the game for Team WNBA, alongside an additional player of Miller's discretion.

Olympians Collier and Stewart, plus A'ja Wilson, Kahleah Copper, Jackie Young, and Sabrina Ionescu also landed in the Top 10 of votes submitted by fans, media, and fellow players.

Where to watch the WNBA All-Star Game

The 2024 WNBA All-Star Game will tip off at 8:30 PM ET on Saturday, July 20th, on ESPN.

First-Time Olympian Kahleah Copper Is Seizing the Moment

Phoenix Mercury star Kahleah Copper playing in a WNBA game against the LA Sparks
Kahleah Copper's first season with the Mercury has been a banner one so far. (Katharine Lotze/Getty Images)

Phoenix Mercury guard Kahleah Copper has been working toward this year's WNBA All-Star Weekend for a long time.

2024 won't be Copper's first trip to the All-Star Game — in fact, she's been an All-Star for four consecutive seasons. This weekend also won't be Copper's greatest individual achievement to date. Afterall, it's tough to beat winning Finals MVP as part of the 2021 WNBA Champion Chicago Sky. And this year isn't even Copper's first time playing the All-Star Game in her home arena; that was in Chicago in 2022.

But this will be Copper's first All-Star Weekend as an Olympian, a title she's been striving for since the moment the Tokyo Games ended in August 2021. Back then, the 29-year-old had been one of Team USA's final roster cuts prior to the Olympics. And from that day forward, she made it her mission to channel  her disappointment into becoming an indispensable part of the 2024 Paris Olympic squad

"I wouldn't change my process for anything," she told Just Women's Sports earlier this week as she prepared to join the national team at training camp in Phoenix. "I'm super grateful for it, it has definitely prepared me. It's a testament to my work ethic, and me just really being persistent about what it is that I want."

A proud product of North Philadelphia, Copper has always been big on manifesting, speaking her intentions confidently into the universe and never shying away from  ambitions no matter how far-fetched they sounded.

"It's important to set goals, manifest those things, talk about it," she said. "Because the more you speak it, you speak it into existence." 

She also displays those goals on her refrigerator at home, forcing herself to keep them front of mind every day. The day she was named to the Olympic roster, ESPN’s Holly Rowe posted one of these visual reminders to social media: A 2021 photo showing Copper wearing a Team USA t-shirt over her Chicago Sky warmups, smiling at the camera while holding up the homemade gold medal slung around her neck.

"Kahleah Copper put out [the] photo on the left in Aug. 2021 and manifested that she WOULD be an Olympian," Rowe’s caption read. "Today she made team USA. Dreams to reality." 

Kahleah Copper of the USA Basketball Women's National Team poses for a portrait during Training Camp in Phoenix
The 2024 Paris Games will mark Copper's Olympic debut. (Juan Ocampo/NBAE via Getty Images)

Copper turns her focus to Team USA

With one dream realized, Copper is aware that the job isn't finished, as USA women's basketball is aiming to win a historic eighth-straight Olympic gold medal in Paris this summer. That path doesn't technically begin with All-Star Weekend — where Team USA will take on Team WNBA in a crucial tune-up game — but the trial run could make a difference when the team touches down in Europe next week.

"It's serious, because other countries, they spend a lot of time together, so their chemistry is great," Copper said of her Olympic competition. "We don't get that, we don't have that much time together. Just putting all the great players together is not enough. It's gonna take a lot more than that."

With a laugh, Copper acknowledged that Team USA’s task at hand could lightly dampen the occasionally raucous All-Star festivities ("Balance!" was an oft-repeated word). But it's a cost she and her national team colleagues are more than willing to pay if it helps them come out on top in Paris. 

Of course, Copper — along with club teammates Diana Taurasi and Brittney Griner — will be enjoying home-court advantage when the All-Star Game tips off inside Phoenix’s Footprint Center on Saturday, a factor that might put them slightly more at ease. 

WNBA players kahleah copper and candace parker celebrating winning the 2021 championship with the chicago sky
Copper won a WNBA Championship in 2021 alongside one of her idols, Candace Parker. (Stacy Revere/Getty Images)

A "damn near perfect" new WNBA team

Copper made the move to the Mercury just this season after establishing herself as a respected star in Chicago. What she joined was a work in progress, one of a number of key 2024 signings under first-time head coach Nate Tibbetts. Having played for the Sky since 2017, Copper wasn’t exactly sure what to expect of the transition. But any positive manifestations she put out about her new team seemed to have done the trick.

"I said I would never go to the West Coast, I could never go that far from home," she said. "But I didn't know that this organization was what it was: Super professional, really taking care of everything. It's damn near perfect."

Copper herself has been damn near perfect, shooting 45% from the field while leading sixth-place Phoenix to a 13-12 record on the season. She’s also averaging a career-high 23.2 points per game, second highest in the league behind soon-to-be six-time WNBA All-Star A’ja Wilson’s 27.2 points per game. It’s not lost on Copper that she’s playing in front of packed houses, with the Mercury accounting for some of the W’s biggest crowds throughout its 28-year run. 

"Here in Phoenix, our fans are amazing," Copper said. "They show up every single night."

Phoenix Mercury player Kahleah Copper poses on the court before the 2023 WNBA All-Star Game
Copper will play in her fourth consecutive All-Star Game on Saturday. (Brian Babineau/NBAE via Getty Images)

Copper's All-Star home-court advantage

All-Star Weekend presents Copper even more opportunities to connect with her new city, including by making an appearance at American Express's interactive fan experience at WNBA Live 2024. As part of the activation, Copper recorded a few short stories about growing up a basketball fan, describing the posters of Candace Parker, Seimone Augustus, and Ivory Latta she had as a child, and how she dreamed of joining her idols as a professional basketball player. 

The Rutgers grad said she was excited about connecting with Phoenix fans on their level, rooting herself in a shared love of the sport even as she moves from watching the WNBA on TV to becoming one of its brightest stars. The message is clear: If you want something bad enough, and you work for it hard enough, just about anything is possible.

But for all of Copper's personal manifestations, she's never lost sight of the most important thing: winning. And she won't stop grinding until she's posing for the cameras in Paris, holding up a real Olympic gold medal.

"When winning comes, the other stuff will come," she said. "The individual sh*t will come."

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