The young stars of the Athletes Unlimited Softball League stand out beyond their style of play, as merchandise sales for five of the league’s top-10 selling players have come from the 2026 rookie class.
No. 1 overall 2026 pick Karlyn Pickens of the Carolina Blaze leads the league in merchandise sales this season, joined by fellow rookies Sam Landry and Reese Atwood in the top-three.
AUSL Merchandise Sales Surge Past 2025 Numbers After WCWS
AUSL merchandise sales have expanded exponentially since 2025, with revenue exceeding 200% of sales from the first month of the season last year.
The popularity of this year’s AUSL rookie class underlines potential stardom for players immediately going pro after the NCAA Women’s College World Series, as fans follow their favorite athletes to the professional level.
Texas Volts ace Nijaree Canady sits fourth in merch sales, while former UCLA slugger Megan Grant of the Portland Cascade sits in seventh place. Montana Fouts, who represents the league-leading Talons, sits at sixth.
Fans can find AUSL merchandise at the AU Pro Shop, as well as in-venue pop up shops in each league market. The 2026 AUSL season continues through July 29 as the league's six team compete for a chance to play in the best-of-three championship.
