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Ballon d’Or: Making the case for three top contenders

Alexia Putellas led Barcelona’s comeback win over Real Madrid in the first quarterfinal leg last week. (Alvaro Medranda/Eurasia Sport Images/Getty Images)

The winner of the 2022 Ballon d’Or will be announced Monday in Paris, capping off an incredible year of soccer filled with plenty of jaw-dropping performances.

Some of the sport’s biggest names, including Vivianne Miedema, Ada Hegerberg and Alex Morgan, are among the 20 players in the running for the prestigious award, handed out annually by France Football magazine. But who are the top contenders? Just Women’s Sports looks at three players who have stood above the rest.

Alexia Putellas

Reigning Ballon d’Or winner Putellas once again tops the list of candidates. While the Spanish star missed out on this summer’s Euros after injuring her ACL days before the tournament, she made the most of the first half of the year as a domineering force for Barcelona.

Putellas had 18 goals and a league-high 15 assists as she led her team to its third-straight Primera División title. In total, Putellas scored 34 goals en route to a domestic treble with Barcelona.

The club also advanced to the Women’s Champions League final. While Barcelona finished as the runner-up to Lyon, Putellas was named the tournament’s best player and its top scorer with 11 goals.

She also became Spain’s most-capped player this year with 100 appearances, scoring four goals through seven appearances in 2022.

Sam Kerr

Any time Kerr steps onto the field for Chelsea, it’s guaranteed to be a show. The striker earned her second consecutive Golden Boot in the Women’s Super League last season en route to Chelsea’s third straight league title and second straight FA Cup.

Her 29 goals through 31 club appearances already have won her WSL Player of the Season, FWA Footballer of the Year, PFA Players’ Player of the Year and PFA Fans’ Player of the Year.

She also dazzled for her country this year, scoring five goals in Australia’s opening match of the AFC Women’s Asian Cup group stage. That number helped her surpass Tim Cahill (50 international goals) for the Australian international goal-scoring record.

She would add two more goals through the team’s remaining three games, winning the Golden Boot for the tournament with seven goals through four games.

Beth Mead

Beth Mead’s run at the Euros helped England secure its first-ever title, with the star forward scoring six goals and adding five assists to win the Golden Boot. She also was named player of the tournament.

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Beth Mead (left) celebrates with Ellen White during England’s Euros run. (Marcio Machado/Eurasia Sport Images/Getty Images)

The success represented a stark turnaround and major comeback for a player that failed to make the roster for England’s Olympic team in 2021. In total, she’s made 15 appearances for England this year, scoring 13 goals in that span.

Mead also put on for Arsenal, scoring 12 goals through 26 appearances. That total includes 11 goals in the WSL — third-most behind Miedema and Kerr. Her eight assists were tied for the most in the league alongside Ella Toone and brought her career total to a WSL all-time high of 36.

Named to the shortlist for a multitude of WSL awards, Mead was named Arsenal’s player of the season.

California Takes on Carolina in Two-Game NCAA Basketball Battle for ‘The Real SC’

Te-Hina Paopao and her South Carolina teammates walk off the court after a 2025 SEC tournament win.
Both games in "The Real SC" series have been moved to larger capacity venues. (Eakin Howard/Getty Images)

The NCAA is turning up the heat on the next two seasons of non-conference basketball competition, with powerhouse programs from the University of South Carolina and the University of Southern California set to determine which team is "The Real SC" via a special two-game series.

The acronymic rivals will first meet at Crypto Arena in Los Angeles on Saturday, November 15th, 2025, before heading to Bon Secours Wellness Arena in Greenville, South Carolina, on the same date the following year.

In anticipation of high ticket demand, series host Complete Sports Management shifted both games to the aforementioned higher-capacity venues, rather than utilizing the teams’ usual on-campus arenas.

"I will always choose elevating women's basketball, and that's especially true in scheduling," South Carolina coach Dawn Staley said in a team statement. "I know Complete Sports Management has the same mission, and I like their creativity in bringing not just two great programs together, but engaging their fan bases on both coasts in a debate they love to have."

Series to showcase the best of NCAA basketball

The newly created series won't just decide "The Real SC," it also pits two of the sport's historic programs against each other in an SEC vs. Big Ten and East Coast vs. West Coast battle for bragging rights.

The defending champion Gamecocks are currently ranked No. 2 in the nation as they gear up for the 2025 March Madness tournament, in which they'll seek a fifth straight Final Four berth and an overall fourth NCAA title.

Meanwhile, the Trojans are chasing South Carolina up the AP Poll in the No. 4 spot, with a goal to equalize with Gamecocks by claiming a third national championship this season. If they're successful, it will be USC's first NCAA trophy since 1984.

Regardless of the 2024/25 NCAA tournament's outcome, both teams will likely still roster multiple future WNBA stars for the foreseeable future, with fans banking on seeing current sophomore stars like South Carolina's MiLaysia Fulwiley and USC's JuJu Watkins featuring in both games of "The Real SC" series.

How to buy tickets to USC vs. South Carolina in "The Real SC"

Tipping off in LA on November 15th, 2025, tickets for the first meeting between the Gamecocks and Trojans in "The Real SC" series will be available for purchase online this Friday at 1 PM ET.

Women’s Sports Ads Hit New Heights in Latest Commercial Impact Report

A packed arena watches Game 4 of the 2024 WNBA Finals
The WNBA Playoffs helped fuel a significant increase in ad effectiveness in 2024. (David Sherman/NBAE via Getty Images)

Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.

Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.

Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.

Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.

"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."

JuJu Watkins celebrates USC's Big Ten basketball title after defeating UCLA on Saturday.
Star USC sophomore JuJu Watkins has already racked up multiple NIL deals. (Ric Tapia/Getty Images)

Basketball leads women's sports ad impact numbers

The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.

The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.

Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.

With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.

One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.

An overhead view of the 2024 NCAA volleyball championship game between Penn State and Louisville.
The NCAA volleyball championship was 2024's most impactful women's sports event for TV ads. (Jamie Schwaberow/NCAA Photos via Getty Images)

Gymnastics, volleyball draw advertisers to NCAA women's sports

The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.

That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.

All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.

Davidson Captains New-Look Gotham FC Roster Ahead of 2025 NWSL Kick-Off

Gotham FC defender Tierna Davidson prepares for a kick during a 2024 NWSL match.
Defender Tierna Davidson will captain Gotham FC this season. (Karen Hickey/ISI Photos/Getty Images)

Gotham FC set the scene for NWSL club's 2025 season on Tuesday, dropping their official 24-athlete roster and new player-led leadership group while handing longtime USWNT defender Tierna Davidson the captain’s armband ahead of Saturday’s regular-season kick-off.

At 26 years old, the 2019 World Cup champion and 2024 Olympic gold medalist succeeds retired goalkeeper Michelle Betos as the NJ/NY squad's captain, heading up Gotham’s leadership alongside fellow defenders Jess Carter and Mandy Freeman, as well as midfielders Rose Lavelle and Nealy Martin.

Gotham also removed star forward Midge Purce from her season-ending injury designation on Tuesday, opening the door for the 29-year-old USWNT standout to return to the NWSL pitch for the first time since tearing her ACL in last season's opener.

The 2023 NWSL Championship MVP tallied 16 goals across her 46 career appearances for Gotham before sitting out the entirety of the 2024 season.

Gotham FC midfielder Nealy Martin warns up before an NWSL match.
Gotham midfielder Nealy Martin will serve on the club's 2025 leadership group. (Ira L. Black - Corbis/Getty Images)

Gotham aims for successful 2025 behind refreshed roster

Following last year’s third-place finish, the 2023 NWSL champs saw a handful of big-name departures, prompting the club to adopt a more measured approach to this season’s roster rebuild.

"Change is normal in this environment, right?" Martin told JWS in January. "People have got to do what’s best for their career, but it hurts losing your friends on your team just personally, selfishly."

"Professionally, you have to take it in stride and see how all the new pieces can fit together," she continued. "How you can highlight new people’s best talent in the system that you’re playing."

Once considered a superteamGotham definitely looks a little different this time around, but early season moves display the club's interest in transforming steady consistency into a winning squad — with or without massively deep star power.

Gotham FC forward Midge Purce prepares a corner kick during a 2024 NWSL match.
After missing the 2024 season with injury, Midge Purce could make her Gotham return shortly. (Tim Nwachukwu/Getty Images)

Gotham FC's official 2025 team roster

  • Goalkeepers: Ann-Katrin Berger, Ryan Campbell, Shelby Hogan
  • Defenders: Bruninha, Jess Carter, Tierna Davidson, Mandy Freeman, Lilly Reale, Emily Sonnett
  • Midfielders: Sofia Cook, Jaelin Howell, Rose Lavelle, Nealy Martin, Stella Nyamekye, Taryn Torres
  • Forwards: Esther Gonzalez, Khyah Harper, Cece Kizer, Gabi Portilho, Midge Purce, Sarah Schupansky, Jéssica Silva, Ella Stevens, McKenna Whitham

Oregon State Basketball Tops Potential March Madness Bracket Busters

New mid-major basketball team Oregon State celebrates their 2025 WCC tournament title.
No. 4-seed Oregon State won the WCC tournament on Tuesday. (Candice Ward/Getty Images)

While NCAA basketball's Power Four conference tournaments wrapped up on Sunday, teams from mid-major Division I leagues are still battling for invites to the Big Dance, where they'll aim to upset top March Madness contenders.

Already harnessing upset momentum is former Pac-12 squad Oregon State, who won the West Coast Conference (WCC) tournament as the No. 4 seed on Tuesday.

After conference realignment saw most of the starters from last season's Elite Eight team transfer to Power Four programs, Oregon State finished the 2024/25 regular-season at 16-15 (12-8 in WCC play).

This week, however, the Beavers found another gear, tearing through their tournament and upsetting the two WCC regular-season co-champions along the way.

Catarina Ferreira #30 of the Oregon State Beavers holds up a ceremonial NCAA tournament ticket after the team's 59-46 victory over the Portland Pilots in the championship game of the West Coast Conference women's basketball tournament.
Potential NCAA upset Oregon State overcame star departures to win the WCC tournament. (Candice Ward/Getty Images)

Oregon State paves a path to NCAA tournament underdog

First, Oregon State narrowly defeated top-seeded Gonzaga 63-61 in Monday's semifinals, before beating back-to-back defending champion No. 2-seed Portland 59-46 in Tuesday's tournament finale — only the fourth loss suffered by the Pilots all season.

Oregon State's unlikely March Madness bid is the program's 13th overall, and the ninth in the NCAA tournament's last 11 editions.

"I'm just so happy and so proud of this team," said Oregon State head coach Scott Rueck. "For this group to cover the ground that they did this year, from day one until now, is absolutely remarkable. It's one of the most special things I've been a part of."

The Beavers’ surge, however, holds consequences for both Portland and Gonzaga, whose slim chances of making Sunday's bracket now rest with the NCAA selection committee.

While Portland is a more recent contender on the national stage, Gonzaga hasn't missed an NCAA tournament since 2016, with the Bulldogs appearing in all but two brackets since their 2007 March Madness debut.

The South Dakota State basketball bench cheers during a 2025 NCAA game.
South Dakota State could snag a No. 9 seed in March Madness. (Samantha Laurey/Argus Leader/USA TODAY NETWORK via Imagn Images)

NCAA underdogs looks to spur chaos in March Madness

Should they make the cut, at-large underdogs Portland and Gonzaga would join Oregon State and other smaller conference champions in trying to bust brackets by upsetting top contenders in the first few rounds of the NCAA's competition.

Other mid-major standouts are already considered likely members of the 68-team national pool, with current projections listing Fairfield University (Metro Atlantic Athletic Conference) and new No. 24-ranked South Dakota State (Summit League) claiming seeds as high as No. 9.

Projections also show that the Ivy League is on the precipice of sending a full trio of upset-hungry teams to the NCAA tournament.

While regular-season champion Columbia is expected to claim a national No. 11 seed after Saturday's conference tournament final, strong seasons from both Princeton and Harvard have the pair currently snagging one of the final four at-large bracket spots.

Atlantic 10 tournament victors George Mason could also pose a threat to Power Four contenders, with the Patriots clinching their first-ever NCAA tournament berth on Sunday despite ceding the regular-season conference title to Richmond.

Though it’s not always wise to bet against heavyweights in the NCAA tournament's opening rounds, emerging college basketball underdogs are embracing the spotlight — and welcoming the opportunity to shake things up after Selection Sunday.
 
 

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