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How Bethany Balcer became the NWSL’s most unorthodox star

(Stephen Brashear/USA TODAY Sports)

OL Reign forward Bethany Balcer will never forget her first professional film session. It was 2019, and she was at the player apartment complex in Tacoma under former Reign (and current U.S. women’s national team) head coach Vlatko Andonovski.

Balcer had just beaten incredibly long odds, making the Reign roster after a strong preseason as a non-roster invitee. She had gone undrafted in the NWSL following an exceptional career at NAIA program Spring Arbor University.

“I knew nobody, and I walked in and just sat in the back,” she says, recalling how she then struck up a conversation with longtime Reign defender Lauren Barnes.

Barnes also remembers meeting Balcer for the first time.

“I heard about Beth before coming in, and how unique — or not even unique — her story is, just like different,” she says. ”She didn’t go to a major DI college.”

A player making an NWSL roster without ever playing Division I soccer was incredibly rare at the time, and still is today. Balcer broke the mold that season, winning Rookie of the Year after scoring six goals and registering two assists while playing in every single one of the Reign’s regular season matches.

“I was really excited,” Barnes says of hearing about Balcer’s background. “Because I think stories like that, for one, give hope for the growth of women’s soccer.”

Balcer’s story is well-woven into NWSL history at this point, but her next act might be even more impressive. Known affectionately to teammates and fans as “Boats,” in a reference to the size of her feet, Balcer is now a consistent starter for the 2022 NWSL Shield champions. Immediately recognizable by her signature headband as she scores off towering headers, Balcer has shown both the continued ability to score goals and an underrated playmaking ability.

“I think my first two or three years in the league, I really struggled to truly understand that I belonged,” she says. “Because I said all the time I didn’t want to be a one-year wonder, like I just had this year and then fell off the face of the earth and couldn’t follow it up with a good second season.”

Far from a one-season wonder, Balcer is now the fourth-longest tenured player on the Reign roster. Her only predecessors still playing for Seattle are Barnes, Megan Rapinoe and Jessica Fishlock, who have all been with the club since the NWSL’s inaugural year in 2013. Balcer idolized that trio early on and still looks up to them today.

“I still think of her as like my little one coming in, but I kind of laugh now,” says Barnes. “She’s been here for five years, so she’s been here almost half of my career at that rate. So, she’s kind of paving the same path that our OGs have done for ourselves.”

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Balcer's 11 header goals since the beginning of 2021 are the most in the NWSL. (Steph Chambers/Getty Images)

Among the Reign veterans’ big personalities, Balcer’s confidence on the field has coincided with her clear desire to be a leader in the locker room. She didn’t get a chance to build on her rookie season in routine fashion in 2020, when the NWSL regular season was suspended due to the COVID-19 pandemic and recast as the one-month Challenge Cup.

The next year came with its own upheaval, as former Reign manager Farid Benstiti resigned for reasons that were later identified as excessive weight-shaming. Original head coach Laura Harvey returned to the team mid-season, and her management has directly correlated with Balcer and her teammates easing into their current roles.

Outside of the tumultuous circumstances beyond Balcer’s control, the 26-year-old has always been open about her journey with mental health, including when she suffered a panic attack during the 2020 Challenge Cup. She now feels that her openness is an important part of the way she navigates being a public figure.

“I’ll never forget the first time I really shared about it,” she says. “The response I got was so overwhelmingly positive, and I was actually shocked because I was like, oh, this really is like a taboo topic. And this really is something that just never gets discussed.

“I don’t want anyone to feel like they’re ever alone, or anyone to think that I have it all together just because I play professional soccer and I’m playing well. Like that’s not the case at all. I think I just really tried to see my current career in terms of a whole life perspective.”

Balcer says she has a love-hate relationship with social media, a tool that athletes in women’s sports use to raise awareness and market themselves, but also can give a skewed representation of reality. Balcer famously called out the NWSL for the Chipotle gift card she received for winning Rookie of the Year in 2019, pushing for better bonuses for NWSL athletes that perform well during the regular season. Her honesty in that moment also went against overly curated messages of false positivity, a position Balcer takes intentionally on social media.

“I want people to know the real Bethany 100% when I’m not on the field,” she says. “Because that’s just 90 minutes that people see, when there’s so many more minutes and hours and days in the year that I’m existing just like anybody else. So, I think it’s just really normalizing and making my experience, I guess, more human to everybody else.”

The way Balcer carries herself hasn’t gone unnoticed.

“She’s definitely one of our leaders now on the team, she’s well respected in the locker room, and she performs,” Barnes says. “You have all those three things that really gain trust and respect from your coaches, your coaching staff, your players, and then be able to also teach the next generation.”

Balcer’s confidence off the field has positively influenced her role on the Reign. In the NWSL, she’s played both on the wing and as a central forward. Recently, she’s also sat back as a playmaker in the absence of Rose Lavelle, who’s been dealing with a leg injury since mid-April. The position isn’t completely unfamiliar — Balcer played attacking midfield throughout her college career and has natural goal-scoring instincts.

“She probably doesn’t even know this, but as a younger player, senior players like myself, I’m like, ‘We need to get the ball to Beth, like she will score goals for us,’” says Barnes. “She’s definitely one that has to take on that pressure now, and I think she’s done it so gracefully, and passionately.”

When Balcer is at her best, the rest of the team follows, as seen in the Reign’s 2-1 win over the San Diego Wave on Saturday. Balcer scored two goals with her head to give the Reign all three points. Her 11 header goals since the beginning of 2021 are five more than any other player in the NWSL, according to Opta.

The Reign play a free-flowing, creative style of soccer that allows players the freedom to be their best selves. While the system might sacrifice a clear scoring outlet, the closer Balcer is to goal, the better the team’s odds are of coming out on top.

“We don’t just have one person who’s leading the charge,” Balcer says. “Every single person plays a pivotal role, and that’s seen in our team goals. But then there’s some nitty gritty goals that just come out of nothing, which is a really good quality to have, too.”

It’s no accident that Balcer does well in a number of roles given her unique background.

“I feel like I’m not your typical player,” she says. “Unorthodox, I think that’s the word. I think that’s my kryptonite.

“I obviously made it into this league in the craziest of ways, and that is still a shock to me sometimes. But there was something special about me that my coaches at the time told me to let them see, and I feel like that’s what got me here, and that’s what’s gonna sustain me throughout my entire career.”

Balcer’s ambitions go beyond her already-decorated club career; she’s participated in camps with the U.S. women’s national team and still has a desire to represent the national team at a major tournament someday. But for Balcer to pick up the mantle of leading the club in the years after Barnes, Rapinoe and Fishlock would create a legacy of its own.

“I think for a club to be successful year in and year out, that it’s not necessarily just players you bring in, but it’s a legacy you leave,” Barnes says. “I hope she outplays me, Pinoe and Jess by a decade.”

Despite three NWSL Shield-winning seasons — an accomplishment any Reign player will tell you is the most difficult in American women’s soccer — the club is still searching for its first NWSL Championship to send the original trio out on a high note. But for Barnes, seeing players like Balcer grow and succeed has re-introduced a love of the game that goes far beyond wins and losses.

“There does come a point in our career where you’re gonna obviously hang up the boots,” she says. “But sometimes you feel like you can’t do that until someone’s taking your position.”

Barnes considers Balcer to be the new face of the Reign, while the striker herself embraces being the conduit toward the next generation of Seattle stars.

“I’ve been like a sponge,” Balcer says. “Just continuing to absorb everything that’s around me from the older vets than me, and then just using that to help out the younger kids.”

Claire Watkins is a Staff Writer at Just Women’s Sports. Follow her on Twitter @ScoutRipley.

Olympic Swimmer Kirsty Coventry Makes IOC History as First Woman President

New IOC president-elect Kirsty Coventry addresses the media after winning Thursday's election.
Kirsty Coventry is the first woman, first African, and youngest-ever IOC president-elect. (FABRICE COFFRINI/AFP via Getty Images)

Zimbabwean swimming legend Kirsty Coventry made history on Thursday, when she became both the first woman and first African ever elected president of the International Olympic Committee (IOC).

At 41-years-old, Coventry will also be the youngest president in the organization's 131-year history and the 10th individual to ever hold the office.

"As an nine-year-old girl, I never thought I would be standing up here one day getting to give back to this incredible movement of ours," the five-time Olympian said in her remarks.

An extensive Olympic resume, in and out of the pool

The Auburn University grad and seven-time Olympic medal-winner — including back-to-back golds in the 200-meter backstroke at the 2004 Athens and 2008 Beijing Games — retired from competition after the 2016 Rio Olympics.

At that time, Coventry was already three years into her IOC membership, after initially joining as part of the governing body's Athletes' Commission. She joined the Executive Committee in 2023.

"I will make all of you very, very proud and hopefully extremely confident in the decision you have taken," Coventry said to her fellow members in her acceptance speech. "Now we have got some work together."

That work that awaits Coventry in her eight-year mandate will include navigating the 2028 LA Games and selecting a host for the 2036 Summer Games.

Her first Olympic Games at the helm, however, will be the 2026 Winter Olympics in Italy, giving her less than a year to prepare before the Opening Ceremony kicks off.

IOC trailblazer Anita DeFrantz congratulates the organization's newly elected president Kirsty Coventry.
DeFrantz, the first-ever woman to run for IOC president, secured Coventry's election. (FABRICE COFFRINI/AFP via Getty Images)

Coventry to continue IOC efforts to promote gender equity

Coventry will have a few months to adjust before assuming her new office on June 23rd, when she will succeed her mentor, 71-year-old Thomas Bach.

Bach will have served the IOC's maximum 12-year tenure in the role when he steps down, having led the governing body to stage the first-ever Olympic Games with equal numbers of women and men competing — a mark captured at the 2024 Summer Games in Paris.

With gender equity as a driving force in his leadership, Bach also increased the number women serving as both IOC members and in the organization's leadership roles, with women comprising seven of the body's 15-person executive board.

Coventry is one of those seven women, and Bach specifically hand-picked her as his successor.

The legacy she inherits isn't lost on Coventry, both in the efforts of Bach and in the women who paved the way — perhaps none more directly than IOC member Anita DeFrantz, a 1976 Olympic bronze medal-winning rower for Team USA and the only other woman to ever run for IOC president.

Recognizing the election's historic significance, 72-year-old DeFrantz overcame significant health issues to travel to Greece in order to vote for Coventry — with her ballot securing the exact number of votes Coventry needed to win.

"I was really proud that I could make her proud," an emotional Coventry said.

Women’s March Madness Teams Receive First-Ever NCAA Tournament Payday

William & Mary celebrate their 2025 First Four March Madness win over High Point.
Women's March Madness teams will earn compensation for the first time in NCAA history this year. (Scott Wachter/NCAA Photos via Getty Images)

The NCAA is leveling the playing field, with Women’s March Madness teams in line to receive their first-ever prize payouts based on tournament performance — a mechanism the men’s tournament has enjoyed since 1991.

Sparked by 2021's landmark NCAA gender equity review, the NCAA will distribute a total of approximately $15 million to individual conferences based on how many games their teams play, with each March Madness performance "unit" worth about $113,000.

This year's inaugural $15 million purse represents 26% of the competition's $65 million media rights valuation — putting it proportionally on par with the percentage allocated to the men's fund.

That overall prize pool will jump to $20 million in 2026 and $25 million in 2027, before switching to a successive 2.9% increase per year.

"We are all playing in the same March Madness," said UNC Greensboro head coach Trina Patterson, whose No. 16-seed Spartans will face No. 1-seed USC in the first round on Saturday. "The treatment for the men and women should be equal. We get a unit!"

Forward Perri Page celebrates a play during Columbia's 2025 First Four March Madness win over Washington.
Players like Page flew charter to compete in March Madness. (Anthony Sorbellini/NCAA Photos via Getty Images)

March Madness teams get additional NCAA tournament perks

While the performance payouts are new this year, women's March Madness teams also receive perks like charter flights throughout the tournament, which can make all the difference for smaller programs eyeing an upset.

"Everyone is so excited about the experience. Going from the bus directly to the plane, everyone was so happy," March Madness debutante William & Mary head coach Erin Dickerson Davis told ESPN ahead of her No. 16-seed team’s First Four victory on Thursday.

Columbia junior Perri Page, whose No. 11-seed Lions defeated Washington in their own First Four matchup on Thursday, echoed Davis' sentiment, saying, "It was cool going to the charter, and we've been taking it all in."

"We've been enjoying the whole season," the forward added, noting "It's great we can make money for the school now."

"It should have always been that way. Women's basketball has been fighting for equality for a very long time," said Davis. "I've been in this business for many, many years. I played college basketball. It's a long time coming."

"You got to start somewhere, and I think we've been so far behind," added Columbia head coach Megan Griffith.

"This is more like the whipped cream. I think the cherry on top is going to keep coming — but it's really good so far."

WNBA Drops 2025 TV Broadcast Schedule, Increases National Coverage

Indiana Fever guard Caitlin Clark celebrates a play with teammate Kelsey Mitchell during a 2024 WNBA game.
The Fever will see 41 of their 44 games air nationally in 2025. (G Fiume/Getty Images)

Less than two months before the season tips off on May 16th, the WNBA dropped its full 2025 national broadcast slate on Thursday, rewarding last year’s most in-demand teams with a significant uptick in screen time.

Fueled by the fan fervor around 2024 Rookie of the Year Caitlin Clark, the Indiana Fever will see a league-record 41 of their 44 regular-season games aired nationally this season.

That tally includes all five Fever matchups against regional rival Chicago, after the pair's June 23rd game averaged 2.3 million viewers — becoming the most-watched game of the 2024 regular season.

Just behind Indiana in earning significant national broadcast coverage are two-time WNBA champs Las Vegas, who will see 33 of their games aired across the country. As for the reigning champions New York Liberty, they trail the Aces by just one game, with 32 of their 2025 season games garnering national attention.

Record WNBA ratings spur big broadcast moves

Thanks to 2024’s monster ratings, big-name networks are increasingly recognizing the WNBA as a profitable summer product, with broadcasters expanding their coverage as the league prepares for its 11-year, $2.2 billion media rights contract to kick in next year.

With the 2025 WNBA season expanding from 40 to 44 games per team, ION is leading all broadcasters with 50 regular-season games, with ABC/ESPN, CBS Sports, NBA TV, and Amazon Prime all taking a piece of the pro women's basketball league's pie.

Broadcasters are also moving games off of their sports-specific networks and onto flagship cable channels, with a record 13 matchups — a full half of Disney Networks' 26 regular-season games — set to air on ABC, including the 2025 WNBA All-Star Game.

The league will also see its first-ever regular-season games earn primetime broadcast TV slots, with CBS Sports elevating two of its 20 games — the June 7th and August 9th battles between the Chicago Sky and the Indiana Fever — to its flagship network, CBS.

As the WNBA shoots for an even more impactful 2025 season, broadcasters are helping to boost the charge, offering increased access to the league’s brightest stars and biggest games.

March Madness Underdogs Look to Bust Brackets as NCAA Tournament Tips Off

Iowa's Lucy Olsen and Kylie Feuerbach celebrate during a 2025 Big Ten tournament game.
No. 6-seed Iowa has an underdog’s shot at upsetting No. 3-seed Oklahoma in the second round. (Michael Hickey/Getty Image)

The NCAA tournament tips off in earnest with the bracket's 64-team first round on Friday, as eager March Madness fans look beyond the chalk to eye the competition's underdogs after a rollercoaster 2024/25 basketball season.

Early upsets aren’t exactly the norm in the women’s tournament. Only one lower seed won their first-round matchup in 2024, and no team below a No. 3 seed has ever gone the distance, but in a season of increased parity, a few lower-rated squads are rounding into underdog form.

Harvard star Harmoni Turner dribbles during a 2023 game.
Harvard star Harmoni Turner could lead the Crimson to a first-round upset win. (Erica Denhoff/Icon Sportswire via Getty Images)

Breaking down potential March Madness bracket-busters

For potential March Madness upset instigators, late-season momentum late season momentum is the name of the game — a dangerous factor in any single-elimination tournament.

Even without superstar grad Caitlin Clark, No. 6-seed Iowa capped their regular season on a high before narrowly losing to No. 4-seed Ohio State in the Big Ten tournament's quarterfinals. Should they advance past No. 11-seed Murray State in their first-round Saturday matchup, the Hawkeyes are poised to give No. 3-seed Oklahoma a run for their money in the second round on Monday.

Entering as a No. 10-seed, Ivy League tournament champs Harvard will have their hands full against No. 7-seed Michigan State on Saturday, but Crimson senior Harmoni Turner and her season-average 22.5 points per game could tilt the scales in Harvard's favor.

After edging out first-round opponent No. 11-seed Iowa State, No. 6-seed Michigan is playing like an upset contender. Now a potential second-round matchup against No. 3-seed Notre Dame — fresh off a recent losing skid — awaits the young squad. 

With the brackets locked and the teams loaded, the prospects of twists and turns make the first two rounds of the NCAA tournament especially exciting — even if this year’s frontrunners appear destined for Tampa.

Michigan basketball's Syla Swords listens in a team huddle.
No. 6 Michigan will battle fellow Madness underdog No. 11 Iowa State in the tournament's Friday opener. (Michael Hickey/Getty Images)

How to watch Women's March Madness games this weekend

The Big Dance officially begins at 11:30 AM ET on Friday, when No. 11 Iowa State tips off against No. 6 Michigan on ESPN2.

Saturday's slate will complete the 2024/25 NCAA tournament's first round, with No. 6 Iowa beginning their Madness run against No. 11 Murray State at 12 PM ET on ESPN.

No. 10 Harvard will start dancing a few hours later, with the Crimson facing No. 7 Michigan State at 4:30 PM ET on ESPNews.

All games in the 2025 March Madness tournament will have live coverage across ESPN networks.

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