UNCASVILLE, Conn. — Minnesota Lynx guard Kayla McBride settled into a folding chair after scoring 19 points in her team’s win over the Connecticut Sun on Sunday. It would have been the perfect time for McBride to sit in front of reporters and TV cameras and get her flowers.

But instead, McBride delivered a message: There would be no basketball questions answered. She would discuss player safety, mental health and chartered flights.

“Sorry,” McBride said on the way out. “We will be back to normal interviews on Tuesday, but this was important.”

McBride wasn’t the only player who chose to highlight issues plaguing the WNBA over the weekend. Elizabeth Williams of the Chicago Sky did the same in the lead-up to her team’s clash with the Phoenix Mercury.

Absent from that contest was Brittney Griner, who will miss an unspecified amount of time to focus on her mental health.

The decision once again brought travel issues in the WNBA to the forefront of conversation. Griner’s safety when traveling has been a concern since she returned to the United States in December after being wrongfully detained in a Russian prison for 10 months. The Mercury star has already endured one incident at an airport this season, increasing players’ calls for chartered flights. Under the current CBA, teams are obligated to fly commercial for competitive advantage reasons, with the exception of the playoffs, back-to-back games and the Commissioner’s Cup championship.

The WNBA is in a period of growth, with this season breaking viewership and attendance records throughout the league. Coinciding with that growth are conversations about expansion, as the league hopes to add multiple teams in the next few years.

WNBA commissioner Cathy Engelbert says the league has done data analysis on “over 100 cities,” taking into account demographics, potential corporate partners and whether or not there is already an established women’s basketball fanbase. Places with strong markets for women’s NCAA programs are of particular interest, she says.

“It’s kind of a multi-dimensional look,” Engelbert said. “I’d say a lot of different things, but fandom and corporate partners and people need to show up and get in seats. We need to find those markets.”

Players don’t necessarily want expansion, at least not until other issues are solved. And the top concern for players right now is the ability to fly charter.

“I believe that until we have all of our priorities in check as a league, as the 12 teams that we have now, it’s hard to expand and to give resources somewhere else,” McBride said. “I think charters is number one.”

Engelbert believes the league can improve in multiple ways simultaneously.

“I think we can balance all of it,” she said on Sunday at Mohegan Sun Arena.”I think we have been chipping away at some things that I know are important to the players. But we’re still going to be fiscally responsible as well and make sure that we feel confident that the growth of the league will match the benefits we can get.”

Part of the reason Engelbert is so adamant about expansion is because she believes it could increase media rights deals for the league. Bigger deals mean more money to use on player benefits like chartered flights.

“If you bring in more expansion teams, your media rights will be more valuable because now you’re bringing in more cities to draw that fandom in,” she said. “That’s what media companies are looking for is broad reach.”

Engelbert cited the NBA as an example. When the league was in its 27th year (where the WNBA is now), players flew commercial, but that changed as the league signed more lucrative media rights deals.

“The only reason the men have (chartered flights) is because of media rights deals,” Engelbert said. “That is it.”

Engelbert added that she wants to get chartered flights for the players, but she wants them in perpetuity. And the league, she says, is getting to a place financially where that will be feasible.

“When I came into the league, I would have done it,” she said. “But I would have bankrupted the league in a year or two.

“It will cost $25-to-30 million for a full 40-game season for 12 teams, and more if we add teams. So you chip away at it until you can afford it, and how do you afford it? Media rights.”

The WNBA currently has deals with ION and ESPN running through 2025. They’ve also partnered with CBS/Paramount+, CBS Sports Network, Amazon Prime, NBA TV and Twitter to broadcast games.

In addition to travel, Engelbert addressed a couple of other issues facing the league on Sunday.

Roster expansion

Each team in the WNBA technically has 12 roster spots, making room for 144 total players. In order to get more players in the league, roster expansion — rather than team expansion — is one possibility. But it’s not one that Engelbert agrees with.

While it seems like an easy solution, the commissioner says the situation would be more complex than it appears. She worries about playing time and player development.

“It doesn’t drive anything for the league,” she said of roster expansion. “So I’d rather do a development plan for players, rather than just adding them to a roster and not getting much playing time or experience.”

Unrivaled

Former UConn stars Breanna Stewart and Napheesa Collier recently announced the creation of Unrivaled, a 3×3 league that will take place during the WNBA’s offseason. It joins Athletes Unlimited as alternative options for players who have routinely gone overseas in the offseason to play and earn more money.

It also gives players an option that doesn’t interfere with the league’s prioritization rule, which penalizes players for missing the start of the WNBA season and makes offseason commitments difficult to navigate.

Engelbert says the WNBA supports both Unrivaled and AU.

“I think it’s a great idea. Anything that promotes the game of women’s basketball,” she said. “I would like us to become the center for all women’s basketball, whether it’s in our season or outside of our season.”

Eden Laase is a Staff Writer at Just Women’s Sports. Follow her on Twitter @eden_laase.

Former Tennessee basketball coach Kellie Harper is on the move to Missouri, with the school naming Harper as the program's fifth-ever head coach on Tuesday.

"I am incredibly honored to be the next head coach at Mizzou," Harper said in the school's announcement. "Missouri is a special place, and I know firsthand the passion and pride that surrounds this program... The foundation is in place for success — and I can't wait to get started."

Harper replaces previous Tigers boss Robin Pingeton, who resigned last month after 15 seasons. She subsequently stepped away after the team finished last in the SEC for two consecutive seasons.

In her five seasons leading the Vols, Harper earned a 108-52 overall record. She parted ways with Tennessee after last year’s second-round NCAA tournament flameout.

Even so, Harper's 53-24 overall conference record at Tennessee trailed only four-time NCAA title-winning coach Kim Mulkey (LSU) and three-time national champion leader Dawn Staley (South Carolina) in SEC winning percentage.

"Kellie is a proven winner and dynamic leader who understands the 'Will to Win' necessary to succeed at the sport's highest level," said Missouri athletic director Laird Veatch.

Harper brings exceptional resume to Missouri

Harper earned three straight NCAA championships as a player under legendary Tennessee coach Pat Summitt. Then, she began building a playoff-heavy resume as a coach.

In her 20 years leading DI teams, Harper led them to 16 postseason berths, including nine trips to March Madness. She remains one of just two NCAA coaches to ever take four different programs to the tournament.

Before taking the Vols to back-to-back Sweet Sixteens in 2022 and 2023, Harper's first trip to thaat NCAA tournament round came with Missouri State in 2019. That's when she took a Cinderella team on a run to cap her six-year tenure with the Bears.

It's that title-hunting experience that Missouri is hoping to harness, as the Tigers haven't made the March Madness cut since 2019 — the year that the WNBA's Phoenix Mercury drafted Mizzou's all-time leading scorer Sophie Cunningham.

"I am thrilled," said the Missouri alum and new Indiana Fever guard. "I have so much respect for coach Harper, and I can't wait to support her and our Tigers however I can."

March Madness opens its doors on Wednesday night, as the 2024/25 NCAA tournament’s First Four round takes the court with eight teams pursuing the final four tickets to the Big Dance.

Two of the play-in games will pit the last four teams to receive at-large bids against each other, sending Princeton, Iowa State, Washington, and Columbia into battle to snag one of the tournament's final two No. 11 bids.

The other two games are comprised of the lowest ranked conference tournament champions, meaning SWAC champ Southern, Big West winner UC San Diego, CAA victors William & Mary, and Big South title-holders High Point will all compete to enter this weekend's first round as No. 16 seeds.

First Four ups the ante with compelling NCAA storylines

Thanks to growing parity across the NCAA, this year’s First Four brings a new level of heat, with 2024 breakout stars, conference titans, and tournament newcomers raising the stakes right from the jump.

As two of 2025’s six March Madness debutants, both UC San Diego and William & Mary are hoping for a bit of beginner's luck as they take the NCAA tournament court for the very first time.

Meanwhile, the Ivy League will take aim at securing three spots in the 64-team bracket, with both Princeton and Columbia hoping to join conference tournament champion No. 10 seed Harvard in the first round's field.

Standing in Princeton's way is underdog Iowa State, who nearly scored what would have been one of the 2024 tournament's biggest upsets.

Fueled by now-sophomore sharpshooter Audi Crooks — who currently ranks 12th in the nation in field goal percentage — the Cyclones pushed then-No. 2 seed Stanford to the brink, forcing overtime before the Cardinal claimed the 87-81 second-round victory.

"It’s definitely possible," Crooks said this week, commenting on the likelihood of replicating Iowa State's 2024 run. "I think for me it just amplified me personally, and also us as a team. Any success that I have is the team’s success, not necessarily about individual things."

How to watch Women's March Madness First Four games

Stepping into Wednesday's spotlight are Princeton and Iowa State, who will take the court at 7 PM ET before UC San Diego takes on Southern at 9 PM ET.

Then on Thursday, Washington will face Columbia at 7 PM ET, with William & Mary's match against High Point wrapping up the First Four round at 9 PM ET.

Both Wednesday matchups will air on ESPNU, with ESPN2 carrying live coverage of the Thursday clashes.

The 16th NWSL team in Denver will kick off its 2028 season in a home of its own design, with the incoming expansion club announcing plans for a new 14,500-seat, purpose-built stadium on Tuesday.

"This will be the largest overall investment in a women’s professional sports team in history," said controlling owner Rob Cohen in a team release. "It will provide our club, our fans, our partners, and our community with a state-of-the-art stadium that will provide us a distinct home-field advantage and will serve as the most inclusive environment in all of Colorado." 

The team — set to debut in 2026 — will play its first two seasons in a temporary venue while the new stadium remains under construction.

Positioned inside Denver city limits at Santa Fe Yards, the stadium complex will include a 3.5-acre park and mixed-use development, all accessible via the Broadway Light Rail station.

The blueprints also incorporate the ability to expand beyond the stadium’s initial 14,500 seats, with the team interested in eventually extending the capacity closer to 20,000 fans.

"This announcement is a game-changer for the NWSL and a bold statement about where women’s sports are headed," said league commissioner Jessica Berman. "Santa Fe Yards will set a new standard for what professional athletes deserve.

"Denver is helping to shape the future of women’s soccer, and we can’t wait to see the impact this world-class venue will have on players, fans, and the community."

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Denver joins other NWSL clubs pursuing custom stadiums

Denver’s stadium project follows in the footsteps of Kansas City’s first-ever purpose-built NWSL stadium, which opened its doors alongside the Current's 2024 NWSL season opener.

Meanwhile, fellow 2026 expansion side Boston is in a stadium race of their own, with the club currently in an ongoing struggle to redevelop White Stadium using both public and private funds.

Boston is currently defending the redevelopment in court, as both local political tensions and renovation costs continue to rise.

While Denver has yet to confirm its funding sources, Cohen told ESPN that "it is the ownership group’s intent that we will pay for and build the stadium."

Soccer-specific stadiums in the US come at a premium, but Denver’s immediate large-scale investment showcases just how far prospective teams are willing to go for a seat at the NWSL table.

Securing a Women’s March Madness ad spot has never been tougher, with Disney and ESPN reporting a 200% year-over-year rise in total ad sales, with an impressive 95% of the 2024/25 NCAA tournament's overall inventory already sold.

Ads for April 6th's championship game completely sold out over three months ago, as brand interest surges alongside women's college basketball's skyrocketing viewership.

With some of the championship spots topping $1 million, Disney Advertising now puts those seven-figure March Madness ad rates on par with the cost of advertising during the NBA Finals or College Football Playoff National Championship game.

Brands race to buy ad space in women's sports

Revenue and impact generated by women’s basketball advertising has been on the rise all season, fueling the race to buy into one of the year's biggest sports moments.

While 45 new brands hopped on the March Madness train this year, previous brands returned with even bigger budgets, increasing their 2025 spending by an average of 81%.

"We actually had to strategically fight to not sell out sooner," Disney Advertising VP of revenue and yield management Jacqueline Dobies told AdWeek. "We intentionally wanted to carve out space for as many of our brands as possible and be as inclusive as possible for this particular property."

"If we would have taken every single dollar and unit we had been offered, we would have sold out before the upfront was even over."

As advertisers continue to elbow their way into the space, expect the March Madness uptick to spill over into future events across women’s sports — especially as brands who are late to the party scramble to buy in.

"A lot of years ago, the question was: 'How do we convince brands to buy women’s sports?'" noted Dobies. "That’s not the conversation anymore. It’s: 'How do we make space for everybody?'"