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Chicago Red Stars Launch “Chicago Stars FC” Rebrand Ahead of 2025 NWSL Season

Three Chicago Red Stars players model clothing showcasing the team's new name and logo.
Chicago is changing its name for the first time in the club's 16-year history. (Chicago Red Stars)

The 2024 NWSL season isn't fully in the books, but the Chicago Red Stars are already running full-tilt into 2025 with a brand new look.

On Wednesday, the club launched their major rebrand, revealing a new name — Chicago Stars FC — as well as a new crest and secondary logo.

An NWSL crest inspired by the city

Last week,​ Red Stars CMO Kay Bradley told JWS that plans for the rebrand began after the club's 2023 sale to a group led by Cubs co-owner Laura Ricketts.

"We gathered input and inspiration from our athletes. We gathered inspiration and input from current fans, our supporters clubs, as well as prospective fans," she said.

In an effort to raise brand awareness around the city, the club explained that dropping "Red" from the name shifts the focus to the word "Chicago." The soccer ball imagery and FC tag help new fans associate the team with the sport.

The curve at the top of the crest is modeled after classic Chicago marquees. The team took inspiration from the Chicago Theatre and Wrigley Field — home to this year's record-breaking Wrigley Field Takeover match. The adjoining shades of blue are a nod to Lake Michigan, with the press release saying they symbolize "meeting between the land and lake."

Mal Swanson of the Chicago Red Stars models the team's new logo on a t-shirt.
A limited-edition retail collection showcasing the team's new look hit the shelves this week. (Chicago Red Stars)

Limited-edition Chicago Stars FC merch now available

"As the stewards of this club, Laura Ricketts, the ownership group and the leadership team believe it is time to evolve our identity as a symbol of this new chapter," said Karen Leetzow, Chicago Stars FC president. "It is our intent going forward to honor the legacy made by past players, fans and associates, while carving a new path for the club and representing Chicago more authentically on and off the pitch."

As a part of the rollout, Chicago Stars FC is also dropping a limited-edition retail collection highlighting the new name and logo. The gear will be available via Chicago's online team store. In addition, fans can also purchase items at SeatGeek Stadium during the team's November 3rd match with Kansas City.

The original Red Stars name dates back to the club's 2008 founding, though the crest was refreshed in 2017. The team will continue using the Red Stars name and crest for the remainder of the 2024 season, with the full transition coming at the start of the 2025 season.

Lisa Leslie Calls WNBA Officiating “A Thankless Job” on Latest ‘Fast Friends’

Liberty star Breanna Stewart takes a shot behind the 'Fast Friends' graphic.
Kelley and Lisa chat through 2024 WNBA Finals officiating on 'Fast Friends.' (Just Women's Sports)

Welcome back to Fast Friends with Kelley O'Hara and Lisa Leslie!

In today's episode, our hosts recap the 2024 WNBA Finals, including the officiating controversy. Lisa also breaks down a similar situation from her playing days.

"You feel like it was stolen from you," Leslie explained. "It felt like the exact same thing, that they could be really physical with us. We go down and just touch and it was a foul. It felt like they were just taking this game from us, so I get it. I understand it. But what do you have to do? Suck it up, buttercup."

"One of the things I know is that the officials do they best job that they can do," she added. "It is a thankless job."

Then, Kelley and Lisa chat about Kelley's Gotham FC retirement celebration before diving into who can grab the final two NWSL playoff spots. Plus, Lisa learns all about soccer's nonstop schedule, and much more!

Coming off the success of JWS's Olympic commentary show The Gold Standard, Fast Friends features two legendary athletes serving up insider insights and unique takes on the biggest stories in women's sports every week.

Subscribe to Just Women's Sports on YouTube to never miss an episode.

Once-Unbeaten Orlando Falters as NWSL Playoffs Approach

Orlando Pride forward Adriana Leal da Silva reacts after a shot on goal during the first half of an NWSL game against NJ/NY Gotham FC at Red Bull Arena.
Shield-winners Orlando look shaky after two straight losses. (John Jones/Imagn Images)

After an unprecedented 23-match unbeaten run, Orlando's path to the NWSL Championship appears to hang in the balance after two straight losses.

While falling to once-struggling Portland could be blamed on resting starters, last weekend's 3-1 loss to Gotham can't be ignored. The reigning champs managed to find the holes in Orlando's armor, becoming the only team this season to net three goals against the 2024 Shield-winners.

"Did they lose too late to overcome the emotions that come with the Shield win?," Claire Watkins asked on The Late Sub this week. "How do you right the ship?"

Bay's Asisat Oshoala dribbles past Louisville's Ellie Jean during an NWSL match.
Bay FC and Racing Louisville are on the brink of clinching historic playoff berths. (Eakin Howard/Getty Images)

Bay, Louisville chase NWSL history in playoff pursuit

Clutch weekend wins kept eighth-place Bay FC and ninth-place Racing Louisville in the running for the final two playoff spots, with both teams also eyeing NWSL history.

Along with seventh-place Portland, Bay controls their fate, needing a win or a draw to clinch. That said, if Bay wins their last regular-season match on November 2nd, they'll not only become the second expansion team to qualify for the playoffs in their debut season, they’ll also do so with 11 victories — the most by a first-year club in league history.

Louisville faces a tougher path from three points below the cutoff line, needing both a final win and some help from a Portland or Bay loss. Should they advance, however, it'll mark the 2021 expansion club's first-ever trip to the playoffs.

Pro Athletes Call FIFA-Aramco Deal “A Middle Finger to Women’s Football”

USWNT icon and and FIFA-Aramco letter activist Becky Sauerbrunn walks onto the pitch for an NWSL match.
USWNT and Portland defender Becky Sauerbrunn is one of the 125 players slamming FIFA's Aramco deal. (Soobum Im/Getty Images)

More than 125 women's soccer pros signed an open letter to FIFA earlier this week urging the international governing body to end its recently announced four-year sponsorship deal with state-owned Saudi oil and gas company Aramco, calling it "a middle finger to women's football."

Prominent signees include Dutch striker Vivianne Miedema, Canada captain Jessie Fleming, and USWNT legend Becky Sauerbrunn. The players' letter cites Saudi Arabia's concerning human rights record, particularly when it comes to women and the LGBTQ+ community. It also called out the impact of oil and gas production on climate change as reasons to cut ties.

For her part, Sauerbrunn specifically named individuals imprisoned by the government.

"We’re standing alongside women like Manahel al-Otaibi and Salma al-Shehab who the Saudi regime has imprisoned simply for peaceful expression of equal rights," she stated.

"The safety of those women, the rights of women, LGBTQ+ rights, and the health of the planet need to take a much bigger priority over FIFA making more money," she continued.

Manchester City forward and FIFA-Aramco letter activist Vivianne Miedema during a match.
Dutch star Vivianne Miedema is one of 125 players calling out FIFA's deal with Saudi-owned Aramco. (Robbie Jay Barratt - AMA/Getty Images)

FIFA's deepening Saudi ties concern women's soccer athletes

The partnership with Aramco is simply the latest in Saudi Arabia's investment into FIFA and the sports world in general. The kingdom, which has often been criticized for its widespread sportswashing practices, is imminently expected to be named the men's 2034 World Cup host.

FIFA responded to the players' letter on Monday, calling itself "an inclusive organization." The governing body leaned into the fact that the revenue from its partnerships are reinvested in growing women's soccer.

That reinvestment isn't enough to justify the ethical concerns, according to Miedema. "This is what we don’t want to stand for and accept within women’s football," the Manchester City star added.

"It’s simple: This sponsorship is contradicting FIFA’s own commitments to human rights and the planet."

USC Tops AP NCAA Preseason All-America Women’s College Basketball Team

Preseason NCAA All-America team playersUConn's Paige Bueckers and USC's JuJu Watkins run down the court during a women's college basketball game.
NCAA stars Paige Bueckers and JuJu Watkins face high expectations this season. (Steph Chambers/Getty Images)

The Associated Press dropped its NCAA preseason All-America team on Tuesday, with Trojan guard JuJu Watkins and forward KiKi Iriafen representing a highly anticipated new-look USC on the list.

The 30-member national media panel also named UConn superstar and projected 2025 WNBA Draft No. 1 pick Paige Bueckers, Texas sophomore Madison Booker, and Notre Dame guard Hannah Hidalgo to the exceptional five-player squad. What's more, Watkins and Bueckers received unanimous nods.

New-look USC faces high NCAA expectations

Last season, Watkins put together arguably the most impressive freshman campaign in NCAA basketball history, averaging over 27 points per game and setting a national freshman scoring record with 920 points.

Along with this week's AP nod, the sophomore secured the 2024/25 Big Ten Preseason Player of the Year vote last month.

In grad student Iriafen, USC landed this offseason's top transfer, as the Stanford standout flew south in the wake of both the Pac-12's 2024 dissolution and the April retirement of Cardinal leader Tara VanDerveer — the winningest coach in NCAA basketball history.

Last season, Iriafen averaged a double-double at 19.4 points and 11 rebounds per game. Now on the preseason No. 3 team, she'll aim, alongside Watkins, to improve on the Trojans' 2024 Elite Eight run — their best March Madness performance in 30 years.

USC head coach Lindsay Gottlieb called Watkins the X-factor in Iriafen's transfer decision.

"Kiki came because she wanted to play with JuJu, who recruited her because she wanted to play with Kiki," she explained. "It’s exciting to see their personalities mesh."

AP NCAA preseason All-America team player Madison Booker dribbles during a Texas college basketball game.
NCAA preseason All-America team pick Madison Booker had a standout freshman season at Texas. (Soobum Im/Getty Images)

Underclassmen lead the charge in NCAA preseason All-America team

With the sophomore trio of Watkins, Booker, and Hidalgo, young players are leading the 2024/25 NCAA season, even before the November tip-off.

"It’s unbelievable," remarked Gottlieb. "Those players excelled as freshmen and their teams won. They did it in multiple ways. It’s really exciting for the game and the future of it."

Last season, Hildago's 22.6-point average led Notre Dame to the ACC Tournament title and the NCAA tournament's Sweet 16.

Booker, on the other hand, had an unexpected breakout season after the star Texas guard Rori Harmon was sidelined with an ACL injury. The newly minted starter stepped up for Texas in a big way, ultimately averaging 16.5 points, five assists, and five rebounds through her freshman year.

Last season, Booker also led the Longhorns to a Big 12 Tournament title.

South Carolina players chat during a 2024 preseason women's college basketball game.
None of the 2023/24 undefeated South Carolina players made the 2024/25 preseason All-America team. (Justin Ford/Getty Images)

South Carolina snubbed?

Notably, the preseason All-America team does not include any players from reigning NCAA champion South Carolina, who went undefeated in their 2023/24 campaign. The news comes a little over a week after the Gamecocks topped the preseason AP women’s college basketball rankings.

"We knew we’d have a target on our backs this season as the reigning champions and this preseason ranking just confirms that," South Carolina coach Dawn Staley told the AP last week. "We appreciate the recognition, but I know our coaching staff and our team are more focused on what we see in the gym every day. And that’s every player working extremely hard to get better individually and as a team."

The publication first started compiling an NCAA preseason All-America team ahead of the 1994/95 season.

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