DAZN and ata football are coming together in a marketing partnership to further elevate the 2021-2022 UEFA Women’s Champions League, the two parties announced Tuesday.

“The opportunity to continue our work with DAZN and bring the UEFA Women’s Champions League to the ata football platform and community is tremendous,” said Co-Founder and General Manager of ata football, Esmeralda Negron. “We’re excited to align with DAZN in our shared mission to drive visibility for the best in the game globally, and there is no better stage for women’s football than this competition.”

A total of 31 tournament matches over the course of the group stage, round of 16, quarterfinals, semifinals and finals are set to be presented by ata football. As a result of the alliance, ata football will deliver significant marketing support to DAZN who will broadcast the competition in the U.S.

Included in the support are enhanced in-match features and audience engagement, dedicated virtual events and partnership programs as well as social media content, promotion and email marketing.

The matches will be available live at atafootball.com as well as live on DAZN and DAZN’s UEFA Women’s Champions League YouTube channel.

“DAZN’s mission is to make the UEFA Women’s Champions League easier to watch than ever before, grow the competition, turn more players into household names, and inspire the next generation of players along the way,” said Ed McCarthy, COO of DAZN Group. “It all starts with more fans watching the game and more buildup of the competition overall, and the additional exposure and promotion that the ata football platform offers and engagement the community will bring is invaluable towards achieving that mission and taking the UEFA Women’s Champions League to new heights.”

The partnership builds on ata football’s recent moves to help elevate the women’s game. In early September, they announced a groundbreaking broadcast deal to bring the FA WSL, D1 Arkema, Serie A, Frauen Bundesliga and Primera Iberdrola to NBC.

The 2024/25 NCAA basketball season continues to impress, as stunning upsets took over college courts this week.

Kicking off the drama was Trojan superstar JuJu Watkins, who set a new USC three-point record​ in Tuesday's 94-52 win over Cal Baptist, going 9-11 from behind the arc en route to a 40-point performance that led the Big Ten newcomer to a 7-1 season record.

"The goal is to have fun always," Watkins said after the game. "I shoot my best when I'm not really thinking."

Chaos reigns on Thursday's NCAA basketball courts

Watkins's big night set the stage for a stellar week of college hoops, with Thursday's slate serving up Top-10 matchups, upsets, and overtime thrillers.

While No. 3 South Carolina dispatched No. 8 Duke 81-70 behind Chloe Kitts' career-high tying 21 points, No. 10 Notre Dame snapped their two-game losing streak by handing No. 4 Texas their season's first defeat.

Even more impressive about the 80-70 overtime victory is that the Fighting Irish clinched it with an injury-hampered roster. Only six Notre Dame players took the court, battling 11 total Longhorns.

Sophomore star Hannah Hidalgo, who competed all 45 minutes, led the Irish with 30 points, eight rebounds, four assists, and three steals. Guards Olivia Miles and Sonia Citron also contributed 18 points apiece. That said, defense clinched the upset win by holding Texas to just two overtime points while Notre Dame drained 12.

"They played with their hearts," Notre Dame head coach Niele Ivey noted after the win. "They played with passion and fire. I'm just really proud of this group."

Also shaking up higher ranked teams on Thursday was NC State and No. 16 UNC, who downed No. 18 Ole Miss and No. 14 Kentucky, respectively. On the West Coast, Cal humbled No. 19 Alabama 69-65, sending the Tide home with their first season loss to end Bama's first 9-0 start in 24 years.

Narrowly escaping Thursday's upset party was No. 5 LSU, who needed overtime to take down unranked Stanford 94-88. Cardinal sophomore Nunu Agara impressed with a 29-point, 13-rebound double-double, but the Tigers bit back with Mikaylah Williams, Kailyn Gilbert, and Flau'jae Johnson combining for an astounding 78 points to keep LSU undefeated on the season.

Top NCAA teams take over Barclays in new Champions Classic

The madness continues on Saturday with the first-ever Women’s Champions Classic. Four college basketball powerhouses will hit the court at Brooklyn's Barclays Center — home to the 2024 WNBA champion NY Liberty.

Saturday's doubleheader sees eight-time NCAA champs Tennessee take on No. 17 Iowa in their first clash since 1993, when the Hawkeyes registered their only win over three matchups with the Vols.

The nightcap between 11-time title-winners No. 2 UConn and No. 22 Louisville has an even deeper history, with legendary coach Geno Auriemma's Huskies holding a 19-3 all-time record over the Cardinals.

Unlike the 13-year-old men's Champions Classic, which features the same four teams (Duke, Kentucky, Kansas, and Michigan State) each year, the new annual women's edition will always include UConn alongside three other rotating teams.

"There's never been a higher level of interest in women's basketball," Auriemma said ahead of the games. "The Champions Classic will give fans exciting, marquee matchups early in the season."

How to watch UConn college basketball at the Women's Champions Classic college basketball event

Saturday's action starts with No. 17 Iowa vs. Tennessee at 7 PM ET. No. 22 Louisville vs. No. 2 UConn follows at 9 PM ET. Both games will air live on Fox.

The 2024 NCAA College Cup kicks off on Friday with four ACC semifinalists, making the newly realigned coast-to-coast league the first conference in the Cup's 43-year history to field every Final Four team.

Even more, with WakeMed Soccer Park in Cary, North Carolina hosting for the 12th year, three of the four squads will have a home-state advantage. Overall No. 1 seed Duke, No. 2 Wake Forest, and No. 2 UNC all hail from the Tar Heel State.

Joining that local trio of ACC veterans looking to book a spot in Monday's championship match is conference rookie No. 3 Stanford.

Alongside UNC, the Cardinal hold championship experience advantage over Duke and Wake Forest, who are both hunting first-ever national titles. The Tar Heels' historic dynasty leads the NCAA with 21 trophies, though they haven't lifted one since 2012. Stanford has three, the most recent from 2019 when a roster of future superstars including USWNT icons Sophia Smith, Naomi Girma, and Catarina Macario brought the Cup back to Palo Alto.

Wake Forest kicks off 2024 College Cup against Stanford

The first of Friday's two semifinals will see Wake Forest fight to extend their record-setting season by logging a fourth all-time win over Stanford.

The Demon Deacons handed the former Pac-12 team losses in 2000 and 2006 before clashing for the first time as conference foes this September. In then-No. 1 ranked Stanford's first-ever ACC matchup, they fell 1-0 to Wake Forest, who earned their first win over a top-ranked team in program history in the process.

The road to the 2024 College Cup required grit and some penalty kick luck for both squads. The Cardinal needed a shootout to advance past No. 2 Arkansas in the tournament's third round before shutting out No. 4 Notre Dame 2-0 in their quarterfinal to punch their ticket to Cary.

As for Wake Forest, they narrowly defeated No. 3 Ohio State 1-0, then used PKs to oust No. 1 USC to secure entrance to their second-ever College Cup.

Rivals Duke and UNC to square off in second semifinal

The nightcap sees rivals Duke and UNC battle for the fourth time this season, as the Blue Devils look to avenge their lone 2024 loss to the Tar Heels by ousting the 21-time champs en route to a first-ever national title.

The Tar Heels lead the series by a mile with a 44-6-5 record against the Blue Devils but, as the nation's top team, Duke has been the team to beat this season — something UNC has only done once.

After the Blue Devils took both of the pair's regular-season meetings — a program-first home win on September 5th and a Halloween season finale victory — UNC booted Duke 2-1 from the ACC tournament's semifinals on the WakeMed pitch.

In their NCAA-leading 32nd College Cup appearance on Friday, UNC will look to become the first team all tournament to break through Duke's brick-wall backline. Previously, the Blue Devils have yet to concede a goal in the NCAA bracket.

The two rivals are also currently standing on opposite sides of historic coaching legacies. The preseason departure of 45-season leader Anson Dorrance has UNC hungry to prove that their dominance is not Dorrance-dependent. On the other hand, Duke is hoping to gift a program-first national title to head coach Robbie Church, who will retire post-College Cup after 23 seasons at the helm.

How to watch the 2024 College Cup NCAA soccer tournament

The 2024 College Cup contenders begin battle on Friday. First, No. 2 Wake Forest takes on No. 3 Stanford at 5 PM ET, with No. 1 Duke vs. No. 2 UNC following at 7:30 PM ET.

Both semifinals as well as Monday's 7 PM ET championship match will be broadcast live on ESPNU.

On today's episode of The Late Sub, host Claire Watkins takes a break from the soccer beat to catch up on other women's sports action, starting with the state of NCAA basketball, which has already seen big upsets this season, before moving onto look at some recent upheaval in the WNBA.

Later, Watkins chats about PWHL stars and how conference dominance is shaping the 2024 NCAA volleyball tournament.

The Late Sub with Claire Watkins brings you the latest news and freshest takes in women’s sports. This is the weekly rundown you’ve been missing, covering the USWNT, NWSL, WNBA, college hoops, and whatever else is popping off in women’s sports each week. Special guest appearances with the biggest names in women’s sports make The Late Sub a must-listen for every fan. Follow Claire on X/Twitter @ScoutRipley and subscribe to the Just Women’s Sports newsletter for more.

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Fever rookie Caitlin Clark rocketed to the upper tiers of Sportico's annual highest-paid women's sports athletes report on Wednesday, landing in 10th place with an estimated $11 million in yearly earnings.

With tournaments like the US Open guaranteeing equal purses across men's and women's events, tennis players dominated the findings, accounting for nine of the 15 entries. This includes first-place Coco Gauff, who, with $9.4 million in prizes plus $21 million in endorsements, tops the list for the second year in a row.

Skier Eileen Gu came in second, complementing her individual earnings with the list's highest-estimated endorsement profits at $22 million. Gymnast Simone Biles came in at No. 9 with an estimated $11.1 million in total income.

Golfers Nelly Korda and Lydia Ko also made the cut, mirroring the LPGA Tour's expanded purses.

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Report highlights endorsements in women's sports

The report underlines the continued importance of endorsements in the women's game — particularly within team sports, where many athletes rely on supplemental income to boost relatively small pro salaries.

However, 2024's estimated $221 million in total earnings is up 27% over last year, with 11 athletes making at least $10 million compared to six in 2023.

Sportico's 15 highest-paid women's sports athletes

1. Coco Gauff: $30.4 million
Prize money: $9.4 million | Endorsements: $21 million

2. Eileen Gu: $22.1 million
Prize money: $62,000 | Endorsements: $22 million

3. Iga Świątek: $21.4 million
Prize money: $8.4 million | Endorsements: $13 million

4. Zheng Qinwen: $20.6 million
Prize money: $5.6 million | Endorsements: $15 million

5. Aryna Sabalenka: $17.7 million
Prize money: $9.7 million | Endorsements: $8 million

6. Naomi Osaka: $15.9 million
Prize money: $870,000 | Endorsements: $15 million

7. Emma Raducanu: $14.7 million
Prize money: $671,000 | Endorsements: $14 million

8. Nelly Korda: $14.4 million
Prize money: $4.4 million | Endorsements: $10 million

9. Simone Biles: $11.1 million
Prize money: $135,000 | Endorsements: $11 million

10. Caitlin Clark: $11.1 million
Salary/bonus: $100,000 | Endorsements: $11 million

11. Jasmine Paolini: $10 million
Prize money: $6.5 million | Endorsements: $3.5 million

12. Jeeno Thitikul: $9.1 million
Prize money: $7.1 million | Endorsements: $2 million

13. Jessica Pegula: $8.2 million
Prize money: $4.2 million | Endorsements: $4 million

14. Elena Rybakina: $7.9 million
Prize money: $3.9 million | Endorsements: $4 million

15. Lydia Ko: $6.7 million
Prize money: $3.2 million | Endorsements: $3.5 million