DAZN and ata football are coming together in a marketing partnership to further elevate the 2021-2022 UEFA Women’s Champions League, the two parties announced Tuesday.
“The opportunity to continue our work with DAZN and bring the UEFA Women’s Champions League to the ata football platform and community is tremendous,” said Co-Founder and General Manager of ata football, Esmeralda Negron. “We’re excited to align with DAZN in our shared mission to drive visibility for the best in the game globally, and there is no better stage for women’s football than this competition.”
A total of 31 tournament matches over the course of the group stage, round of 16, quarterfinals, semifinals and finals are set to be presented by ata football. As a result of the alliance, ata football will deliver significant marketing support to DAZN who will broadcast the competition in the U.S.
Included in the support are enhanced in-match features and audience engagement, dedicated virtual events and partnership programs as well as social media content, promotion and email marketing.
The matches will be available live at atafootball.com as well as live on DAZN and DAZN’s UEFA Women’s Champions League YouTube channel.
“DAZN’s mission is to make the UEFA Women’s Champions League easier to watch than ever before, grow the competition, turn more players into household names, and inspire the next generation of players along the way,” said Ed McCarthy, COO of DAZN Group. “It all starts with more fans watching the game and more buildup of the competition overall, and the additional exposure and promotion that the ata football platform offers and engagement the community will bring is invaluable towards achieving that mission and taking the UEFA Women’s Champions League to new heights.”
The partnership builds on ata football’s recent moves to help elevate the women’s game. In early September, they announced a groundbreaking broadcast deal to bring the FA WSL, D1 Arkema, Serie A, Frauen Bundesliga and Primera Iberdrola to NBC.