ESPN’s women's college basketball coverage has exploded across the broadcast giant's platforms, with regular-season viewership 3% up from last year’s record-breaking run and 41% up from 2022/23.
ESPN reports that 2024/25’s overall ratings were their highest since the 2008/09 season, with 2.9 billion minutes of live women's college basketball games consumed.
While this year’s regular-season peaks outdrew last year’s top matchups, ESPN also saw significant growth in steady viewership.
Across the 87 games the broadcaster aired, each game averaged 280,000 viewers, with a record-breaking 15 games drawing over 500,000 viewers.
Due to network partnership deals, ESPN is still missing the rights to Big Ten coverage, while the SEC continues to pull in the heaviest numbers.
Flagship channels see top women's college basketball viewership
The company's flagship networks also saw significant individual ratings growth in their NCAA women's basketball coverage. Games on ESPN drew an average of 511,000 fans, for an increase of 13% over last season's coverage on the network.
Even more, the three games the broadcaster upgraded to ABC gave the channel an average of 1.3 million viewers, for an overall increase of 120% over 2023/24 games.
ABC also the regular season's two biggest audiences.
Just one week after ESPN broke the 1 million viewer mark with then-No. 4 Texas' upset win over No. 2 South Carolina, ABC's February 16th UConn vs. South Carolina plus Texas vs. LSU shattered double-header that stat.
Then-No. 5 UConn’s 87-58 blowout of the reigning national champion Gamecocks attracted the season’s biggest audience, garnering an average of 1.8 million viewers with a peak of 2.2 million.
Texas’s 65-58 victory over the then-No. 7 Tigers snagged the 2024/25 season's second-biggest audience, peaking at 2.3 million viewers while drawing an average of 1.7 million fans.
Besides leading this season's ratings, those two blockbuster matchups registered as the third and fourth highest regular-season women's college basketball viewership in ESPN's history.