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EuroLeague Final Four: WNBA stars take center stage in title chase

Copper has led Perfumerias Avenida in points, rebounds and overall efficiency this season. (Ivan Terron/Europa Press via Getty Images)

If you are one of the many already suffering from PMMD (Post-March Madness Depression), the basketball gods are here for you. Another Final Four is happening this weekend, and this time it’s at the pro level. Kahleah Copper, reigning WNBA Finals MVP and recently named 2022 EuroLeague MVP, has been putting on a clinic in Europe, averaging 22.5 points, 6.1 rebounds and two assists per game. Now she and the rest of her Spain-based Perfumerias Avenida team are headed to Istanbul for a win-or-go-home final four-style tournament to crown the 2022 EuroLeague champion.

Standing in Avenida’s path are several of Copper’s WNBA colleagues, including the WNBA’s reigning Most Improved Player, Brionna Jones, a dangerously healthy Alyssa Thomas, and fellow 2021 WNBA champion Stefanie Dolson.

For those new to the overseas game, you can think of EuroLeague playoffs sort of like the NCAA’s March Madness. Dispersed throughout the European continent, the 16 EuroLeague teams play a regular season in domestic leagues of their respective countries, similar to how NCAA teams play in their respective conferences. Then at the end of the season, the top teams from the continent compete for the EuroLeague championship, the most competitive title in women’s basketball outside the WNBA.

The intrigue for U.S. fans is that the league is chock-a-block full of WNBA players who pack their bags shortly after their W season ends and fly to locales all over Europe, from Spain to Turkey to Russia, to play professional basketball abroad on contracts typically more lucrative than what they earn in the WNBA.

(Not) speaking of Russia

Russia has long been home to powerhouse teams in European women’s basketball, most recently with UMMC Ekaterinburg. Ekat is a team with plenty of wealth that annually signs several of the biggest names from the WNBA, resulting in the club winning four of the past five EuroLeague Championships. This season, their loaded roster included Jonquel Jones, Emma Meeseman, Courtney Vandersloot, Allie Quigley, Britney Griner and Breanna Stewart (though Stewart was not able to play the season due to a foot injury).

With an undefeated record, Ekaterinburg appeared well on their way to making it five out of six championships as the playoffs approached. But then war broke out when Russia invaded Ukraine, and EuroLeague officials announced Russian teams were prohibited from competition for the rest of the season. WNBA players inside the country scrambled to return home, while news broke that WNBA superstar Brittney Griner was in Russian police custody, where she remains today.

While canceling the rest of the EuroLeague playoffs would not have benefitted the women’s game or its athletes, the fact the championship is proceeding as business as usual given the absence of Ekaterinburg and the ongoing foreign imprisonment of one of the best players in the world is jarring to say the least.

The race for a new champion

Amid the tragic and unusual circumstances, the top podium is now open for the taking with four evenly matched contenders. Of the teams still standing, only one (USK Praha) has reached the top spot in the past ten years.

Semifinal 1: Perfumerias Avenida (Spain) vs. Sopron Basket (Hungary)

The semifinal Friday features Avenida against Hungarian-based Sopron Basket. Sopron only added Dolson to its roster in late February, and the 6-foot-5 center had limited minutes and low production in the team’s quarterfinal series against France’s BLMA. Of the team’s WNBA players, Gabby Williams, Briann January and Bernadett Hatar have been the driving forces.

Williams was last year’s EuroLeague Defensive Player of the Year and has been a pillar on both ends of the court once again for Sopron. Earning her way onto this season’s All-EuroLeague Second Team, the UConn alum who was traded from the Los Angeles Sparks to the Seattle Storm this offseason has averaged 13.4 points, 5.6 rebounds, 3.7 assists and 2.3 steals per game in EuroLeague action for Sopron. Point guard Briann January, who will join Williams as a new face in Seattle this year, is leading the team in assists while also contributing 10.5 points per game. One recipient of January’s many dimes is the 6-10 Bernadett Hatar, who’s converting those feeds into 13.6 points per game while also grabbing 8.5 rebounds per contest. Hatar, a 27-year-old Hungarian native, made her WNBA debut last season with the Indiana Fever as the tallest active player in the league, but she played in only seven games before returning home with a season-ending injury. Hatar is once again on a Fever training camp contract and, according to Williams, has made big strides in her game this overseas season.

“Betty has really, really improved her game,” Williams said in a recent interview. “I always tell her she can be like a cheat code in a video game. She is so tall and it’s so easy to get her the ball. A pick and roll with her is automatic, but it is the other things like the IQ she has for the game, her mid-range jump shot. It’s so hard to stop her.”

Avenida will strive to do just that, and they may not be at full force to do it. Katie Lou Samuelson, recently traded from Seattle to L.A. for Williams and a draft pick, hasn’t suited up for Avenida since the team’s Feb. 1 loss to Ekaterinburg. Samuelson said in a recent Instagram post that she was focused “on getting my body healthy and keeping my mind healthy.” Now back with the team and headed to Istanbul, the question remains whether Avenida’s second-leading scorer and best plus/minus performer will be 100 percent at tipoff.

Luckily for Avenida, Karlie Samuelson, who has bounced around a few WNBA rosters without seeing much court time, has been a consistent starter and 3-point shooting weapon for the Spanish club this season. Besting her sharp-shooting sister from behind the arc this season, Karlie Samuelson’s 43.1 percent average from three is seventh-best in the league and came in big during their must-win quarterfinal game against Spar Girona, when she was 5-of-6 from downtown. But even if the elder Samuelson stays hot in Istanbul, Avenida will live or die by Kahleah Copper.

The EuroLeague MVP took some well-deserved time off after leading the Sky to the WNBA championship last fall, but once she arrived in Spain for her inaugural EuroLeague season, her foot never came off the gas. Leading her team in points, rebounds and overall efficiency, she’s been putting up big numbers even while dealing with hardship off the court. After suffering a personal loss in recent weeks, Copper considered going home, but the support of her teammates and her core value of perseverance have allowed her to play on.

Semifinal 2: USK Praha (Czech Republic) vs. Fenerbahce Safisport (Turkey)

The second semifinal this Friday pits Praha against Fenerbahce. Praha has two enormous WNBA talents this year in Brionna Jones and Alyssa Thomas. Both put up regular season performances that placed them in MVP consideration. Jones was the league’s second-leading scorer behind Copper at 19.8 points per game, but was first in average efficiency and ninth in rebounding at 8.5 per game. She may have handily won MVP honors if Thomas hadn’t been putting up her own impressive numbers of 14.4 points, 9.5 rebounds, 5.7 assists and 2.1 steals per game.

Jones and Thomas have been inseparable for years now. They played together at Maryland as a freshman (Jones) and senior (Thomas), taking the Terps to the 2013-14 Final Four. And they reunited in Connecticut after the Sun drafted each of them out of college. Now, they’re playing their third overseas season together for Praha.

The dynamic duo will look to uproot Istanbul’s home team of Fenerbahce, which will not be easy given the impassioned loyalty of Turkish fans and the team’s top W imports of Elizabeth Williams, Kayla McBride and Satou Sabally. With a 13-3 EuroLeague record and their last loss coming way back in November, Fenerbahce is full of well-founded confidence heading into the weekend. Williams, who will join the Washington Mystics this season, is a significant piece of that confidence, having just been named the Defensive Player of the Year after leading the league in blocks and placing fifth overall in rebounds.

Minnesota Lynx shooting guard Kayla McBride has also found her stroke this season, finishing third in points per game while posting a prestigious 50-40-90 in shooting percentage. Add in Sabally’s 16.1 points and 8.2 rebounds per game, and Fenerbahce has the weapons to make a run at the championship.

The EuroLeague Final Four semis will tip off Friday at 10 a.m. and 1 p.m. ET, with the championship game to follow on Sunday at 10 a.m. ET. All games can be streamed live free of charge on EuroLeague Women YouTube.

Tessa Nichols is a contributing writer at Just Women’s Sports.

Missouri Basketball Taps Kellie Harper as New Head Coach

Kellie Harper points from the sideline while coaching Tennessee in the 2023/24 NCAA tournament.
New Missouri hire Kellie Harper last coached Tennessee in the 2023/24 NCAA season. (Peyton Williams/NCAA Photos via Getty Images)

Former Tennessee basketball coach Kellie Harper is on the move to Missouri, with the school naming Harper as the program's fifth-ever head coach on Tuesday.

"I am incredibly honored to be the next head coach at Mizzou," Harper said in the school's announcement. "Missouri is a special place, and I know firsthand the passion and pride that surrounds this program... The foundation is in place for success — and I can't wait to get started."

Harper replaces previous Tigers boss Robin Pingeton, who resigned last month after 15 seasons. She subsequently stepped away after the team finished last in the SEC for two consecutive seasons.

In her five seasons leading the Vols, Harper earned a 108-52 overall record. She parted ways with Tennessee after last year’s second-round NCAA tournament flameout.

Even so, Harper's 53-24 overall conference record at Tennessee trailed only four-time NCAA title-winning coach Kim Mulkey (LSU) and three-time national champion leader Dawn Staley (South Carolina) in SEC winning percentage.

"Kellie is a proven winner and dynamic leader who understands the 'Will to Win' necessary to succeed at the sport's highest level," said Missouri athletic director Laird Veatch.

Then-Tennessee head coach Kellie Harper talks to the media  during a press conference after a 2023 March Madness game.
Harper is one of just two coaches to take four programs to March Madness. (Joy Kimbrough/NCAA Photos via Getty Images)

Harper brings exceptional resume to Missouri

Harper earned three straight NCAA championships as a player under legendary Tennessee coach Pat Summitt. Then, she began building a playoff-heavy resume as a coach.

In her 20 years leading DI teams, Harper led them to 16 postseason berths, including nine trips to March Madness. She remains one of just two NCAA coaches to ever take four different programs to the tournament.

Before taking the Vols to back-to-back Sweet Sixteens in 2022 and 2023, Harper's first trip to thaat NCAA tournament round came with Missouri State in 2019. That's when she took a Cinderella team on a run to cap her six-year tenure with the Bears.

It's that title-hunting experience that Missouri is hoping to harness, as the Tigers haven't made the March Madness cut since 2019 — the year that the WNBA's Phoenix Mercury drafted Mizzou's all-time leading scorer Sophie Cunningham.

"I am thrilled," said the Missouri alum and new Indiana Fever guard. "I have so much respect for coach Harper, and I can't wait to support her and our Tigers however I can."

March Madness Tips Off with NCAA First Four

Baylor's Aaronette Vonleh defends Iowa State's Audi Crooks during a 2025 Big 12 tournament game.
Audi Crooks and Iowa State begin their 2024/25 NCAA tournament campaign in the First Four on Wednesday. (Scott Winters/Icon Sportswire via Getty Images)

March Madness opens its doors on Wednesday night, as the 2024/25 NCAA tournament’s First Four round takes the court with eight teams pursuing the final four tickets to the Big Dance.

Two of the play-in games will pit the last four teams to receive at-large bids against each other, sending Princeton, Iowa State, Washington, and Columbia into battle to snag one of the tournament's final two No. 11 bids.

The other two games are comprised of the lowest ranked conference tournament champions, meaning SWAC champ Southern, Big West winner UC San Diego, CAA victors William & Mary, and Big South title-holders High Point will all compete to enter this weekend's first round as No. 16 seeds.

UC San Diego's Sabrina Ma celebrates the 2025 Big West tournament win that sent her team to their first-ever March Madness.
UC San Diego will make their March Madness debut in Wednesday's First Four round. (Ian Maule/Getty Images)

First Four ups the ante with compelling NCAA storylines

Thanks to growing parity across the NCAA, this year’s First Four brings a new level of heat, with 2024 breakout stars, conference titans, and tournament newcomers raising the stakes right from the jump.

As two of 2025’s six March Madness debutants, both UC San Diego and William & Mary are hoping for a bit of beginner's luck as they take the NCAA tournament court for the very first time.

Meanwhile, the Ivy League will take aim at securing three spots in the 64-team bracket, with both Princeton and Columbia hoping to join conference tournament champion No. 10 seed Harvard in the first round's field.

Standing in Princeton's way is underdog Iowa State, who nearly scored what would have been one of the 2024 tournament's biggest upsets.

Fueled by now-sophomore sharpshooter Audi Crooks — who currently ranks 12th in the nation in field goal percentage — the Cyclones pushed then-No. 2 seed Stanford to the brink, forcing overtime before the Cardinal claimed the 87-81 second-round victory.

"It’s definitely possible," Crooks said this week, commenting on the likelihood of replicating Iowa State's 2024 run. "I think for me it just amplified me personally, and also us as a team. Any success that I have is the team’s success, not necessarily about individual things."

The Princeton bench celebrates a basket during the 2024 March Madness tournament.
Princeton and Iowa State will tip off March Madness's First Four round on Wednesday. (Keith Gillett/Icon Sportswire via Getty Images)

How to watch Women's March Madness First Four games

Stepping into Wednesday's spotlight are Princeton and Iowa State, who will take the court at 7 PM ET before UC San Diego takes on Southern at 9 PM ET.

Then on Thursday, Washington will face Columbia at 7 PM ET, with William & Mary's match against High Point wrapping up the First Four round at 9 PM ET.

Both Wednesday matchups will air on ESPNU, with ESPN2 carrying live coverage of the Thursday clashes.

2026 NWSL Expansion Team Denver Unveils Stadium Plans

A rendering looks in at Denver's new NWSL stadium.

The 16th NWSL team in Denver will kick off its 2028 season in a home of its own design, with the incoming expansion club announcing plans for a new 14,500-seat, purpose-built stadium on Tuesday.

"This will be the largest overall investment in a women’s professional sports team in history," said controlling owner Rob Cohen in a team release. "It will provide our club, our fans, our partners, and our community with a state-of-the-art stadium that will provide us a distinct home-field advantage and will serve as the most inclusive environment in all of Colorado." 

The team — set to debut in 2026 — will play its first two seasons in a temporary venue while the new stadium remains under construction.

Positioned inside Denver city limits at Santa Fe Yards, the stadium complex will include a 3.5-acre park and mixed-use development, all accessible via the Broadway Light Rail station.

The blueprints also incorporate the ability to expand beyond the stadium’s initial 14,500 seats, with the team interested in eventually extending the capacity closer to 20,000 fans.

"This announcement is a game-changer for the NWSL and a bold statement about where women’s sports are headed," said league commissioner Jessica Berman. "Santa Fe Yards will set a new standard for what professional athletes deserve.

"Denver is helping to shape the future of women’s soccer, and we can’t wait to see the impact this world-class venue will have on players, fans, and the community."

Denver joins other NWSL clubs pursuing custom stadiums

Denver’s stadium project follows in the footsteps of Kansas City’s first-ever purpose-built NWSL stadium, which opened its doors alongside the Current's 2024 NWSL season opener.

Meanwhile, fellow 2026 expansion side Boston is in a stadium race of their own, with the club currently in an ongoing struggle to redevelop White Stadium using both public and private funds.

Boston is currently defending the redevelopment in court, as both local political tensions and renovation costs continue to rise.

While Denver has yet to confirm its funding sources, Cohen told ESPN that "it is the ownership group’s intent that we will pay for and build the stadium."

Soccer-specific stadiums in the US come at a premium, but Denver’s immediate large-scale investment showcases just how far prospective teams are willing to go for a seat at the NWSL table.

March Madness Ad Sales Skyrocket as Brands Flood the Women’s Sports Market

Basketball sit on a March Madness branded stand before a 2023/24 NCAA tournament game.
Ad rates surrounding Women’s March Madness have ballooned over the last four seasons. (Eakin Howard/Getty Images)

Securing a Women’s March Madness ad spot has never been tougher, with Disney and ESPN reporting a 200% year-over-year rise in total ad sales, with an impressive 95% of the 2024/25 NCAA tournament's overall inventory already sold.

Ads for April 6th's championship game completely sold out over three months ago, as brand interest surges alongside women's college basketball's skyrocketing viewership.

With some of the championship spots topping $1 million, Disney Advertising now puts those seven-figure March Madness ad rates on par with the cost of advertising during the NBA Finals or College Football Playoff National Championship game.

LSU star Flau'jae Johnson spins a basketball in a 2025 March Madness Powerade ad.
Official NCAA drink sponsor Powerade is one of many brands buying into women's sports. (POWERADE)

Brands race to buy ad space in women's sports

Revenue and impact generated by women’s basketball advertising has been on the rise all season, fueling the race to buy into one of the year's biggest sports moments.

While 45 new brands hopped on the March Madness train this year, previous brands returned with even bigger budgets, increasing their 2025 spending by an average of 81%.

"We actually had to strategically fight to not sell out sooner," Disney Advertising VP of revenue and yield management Jacqueline Dobies told AdWeek. "We intentionally wanted to carve out space for as many of our brands as possible and be as inclusive as possible for this particular property."

"If we would have taken every single dollar and unit we had been offered, we would have sold out before the upfront was even over."

As advertisers continue to elbow their way into the space, expect the March Madness uptick to spill over into future events across women’s sports — especially as brands who are late to the party scramble to buy in.

"A lot of years ago, the question was: 'How do we convince brands to buy women’s sports?'" noted Dobies. "That’s not the conversation anymore. It’s: 'How do we make space for everybody?'"

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