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Female athletes who have cashed in on NIL deals

New NCAA policy allowing student-athletes to profit off their name, image, and likeness has changed the game of college sports forever, and female athletes are already cashing in.

A growing list of college athletes (and even some high school stars) are inking partnership deals and signing with sponsors, proving the profitability of women’s sports.

Haley and Hanna Cavinder, Fresno State

@haleycavinder, @hanna.cavinder

The Cavinder twins were some of the first athletes to sign a sponsorship deal, announcing a partnership with Boost Mobile shortly after NIL restrictions were lifted. According to some estimations, the basketball duo could make more than their coach this season. 

Lexi Sun, University of Nebraska 

@lexiisun

Volleyball standout Lexi Sun has opted for deals that enable her to express her personal style, signing sponsorships with Borsheims and REN Athletics.  For her partnership with Borsheims, Sun created a unique jewelry collection, and her custom-designed sweatshirt with REN Athletics quickly sold out. Sun is the first female athlete from Nebraska to sign a NIL deal. 

Aliyah Boston, South Carolina

@aliyh.boston

South Carolina women’s basketball star Aliyah Boston inked her first partnership deal in July with Bojangles, a regional fast-food chicken chain. With her significant social media following (36,000 on Instagram) and basketball credentials (First Team All-American in 2021), she is likely to attract other NIL opportunities in the future. Boston recently signed with NIL agency Octagon Basketball, the same company representing Louisville’s Hailey Van Lith.

Azzi Fudd and Jaiden Fields

@azzi35, @jaidenfields

UConn basketball star Azzi Fudd (last year’s No. 1 recruit) and Georgia softball star Jaiden Fields are now Chipotle’s first-ever college athlete ambassadors. Their partnership will help promote Chipotle’s “Real Food For Real Athletes” platform, which is focused on “helping athletes of all levels perform their best through real food and real ingredients.” Fudd is also partnering with Chipotle to help support underrepresented communities.

Olivia Dunne, Louisiana State University

@livvy

With more than 5.7 million followers on TikTok and Instagram, Olivia Dunne is the most followed student-athlete on social media. The LSU gymnast is predicted to reach $1 million in NIL deals even after just finishing her freshman year. Activewear brand Vuori and plant-based wellness company PlantFuel are among Dunne’s growing list of partnerships. 

Jada Williams, UCLA commit

@cbg.jada24

16-year-old UCLA commit Jada Williams is already cashing in on her NIL rights, even before she steps foot on campus. Williams inked a multi-year deal with Spalding, making her a brand ambassador for both the company’s basketball equipment and its sportswear. Williams joins a stacked roster of athletes, which includes Damian Lillard, DeMar DeRozan and Ezi Magbegor.

Taylor Burrell, Jaelin Howell, Rayniah Jones, Trinity Thomas

@taylor.burrell, @jaehowell, @rayniahjones, @gymtrin

Milner Technologies, a workflow solutions company, struck a sponsorship deal with four female athletes from Florida, including Taylor Burrell (University of Miami, volleyball), Jaelin Howell (Florida State, soccer), Rayniah Jones (University of Central Florida, track & field), and Trinity Thomas (University of Florida, gymnastics). Each athlete will receive $5,000 each with an opportunity for further earnings down the road.

Mia Raffael, Kathleen Jones, Hannah Preissler

@mia_raffaele, @kathleen.m.jones, @hannah.preissler

GoPuff, an e-commerce food delivery service, is offering all student-athletes an endorsement program. Participants will receive payment for promoting GoPuff on social media and through other marketing platforms. Athletes including Mia Raffael (University of Miami, track & field), Kathleen Jones (Ohio State University, tennis), and Hannah Preissler (University of Nebraska, track & field) have signed up for the partnership.

Degree Deodorant’s inaugural #BreakingLimits Athletes 

A group of inspiring college female athletes were chosen for Degree Deodorant’s inaugural #BreakingLimits marketing campaign. Degree’s historic program was intended to celebrate the landmark NIL movement and will highlight each college athlete’s personal story of overcoming adversity.

Team members include: Charlotte Teeter (Texas Tech, soccer), Dana Rettke (University of Wisconsin, volleyball), Gloria Mutiri (University of Oregon, volleyball), Asikia O’Neal (University of Texas, volleyball), Bailey Moody (University of Alabama, wheelchair basketball), Chayla Edwards (University of Wisconsin, Ice hockey), Emma Hoffart (Missouri Western State University, softball), Jazmyn Foberg (University of Florida, gymnastics), Jhenna Gabriel (University of Texas, volleyball), Lawrence Sapp (University of Cincinnati, Para-Swimming), Logan Eggleston (University of Texas, volleyball).

US Tennis Stars Advance as Wimbledon Field Narrows

Italy's Jasmine Paolini celebrates her first-round win over Latvia's Anastasija Sevastova at the 2025 Wimbledon Championships
World No. 4 Jasmine Paolini fell in the second round of the 2025 Wimbledon Championships on Wednesday. (Daniel Kopatsch/Getty Images)

The 2025 Wimbledon Championships wrapped its second round on Thursday, with the grass court Grand Slam seeing just 15 of the tournament's 32 seeded players advance to the Friday and Saturday's third round.

A full half of the WTA's Top 10 players did not survive the week, with 2024 Wimbledon finalist and world No. 5 Jasmine Paolini joining four first-round star exits by falling to unseeded Kamilla Rakhimova in a three-set, second-round battle on Wednesday.

At the same time, unseeded fan favorites like Japan's No. 53 Naomi Osaka and England's own No. 40 Emma Raducanu secured third-round spots at the London Slam, joining top surviving contenders like No. 4 Iga Świątek and defending Wimbledon champion No. 16 Barbora Krejčíková.

Notably, a full five US players managed to move ahead, tied for the largest national contingent still standing at the tournament.

Led by 2025 Australian Open champion No. 8 Madison Keys, the US group also includes No. 10 Emma Navarro and No. 12 Amanda Anisimova, as well as unseeded players No. 54 Danielle Collins and No. 55 Hailey Baptiste.

With matches against Świątek and No. 7 Mirra Andreeva, respectively, Collins and Baptiste have a tough third round ahead — though Navarro's battle against the 2024 champ Krejčíková arguably headlines Saturday's slate.

US tennis star Emma Navarro eyes a return during a 2025 Wimbledon match.
US star Emma Navarro will face 2024 champ Barbora Krejčíková in Wimbledon's Round of 32. (Rob Newell/CameraSport via Getty Images)

How to watch Wimbledon this weekend

While world No. 1 Aryna Sabalenka is still holding strong in the dwindling field, this year's Wimbledon play is proving that the London Slam is anyone's to take, as the grass court humbles even the sport's top stars.

Expect the twists and turns to continue as tennis's best battle for spots in Sunday's Round of 16.

Round-of-32 Wimbledon play kicks off at 6 AM ET on Friday, with live continuous coverage of the tournament airing on ESPN.

Finland Opens Women’s Euro 2025 with Upset Upset Win Over Iceland

Finland's Katariina Kosola and Emma Koivisto celebrate a goal during their opening 2025 Euro match.
Finland earned a surprise 1-0 win over Iceland in their 2025 Euro opener on Wednesday. (Alexander Hassenstein/Getty Images)

The 2025 European Championship is officially underway, as Euro action kicked off with a group-stage upset on Wednesday.

Though the 2025 UEFA tournament's opener was a sweltering affair amid a European heat wave, world No. 26 Finland prevailed, earning a 1-0 upset win over No. 14 Iceland in Group A.

Finnish winger Katariina Kosola played hero, curling in the winning goal in the match's 70th minute — just 12 minutes after Iceland midfielder Hildur Antonsdóttir picked up the competition's first red card.

"The result is important for our confidence," Kosola said after Finland's first major tournament win since the 2009 Euro. "It was the kind of goal I have been practicing a lot."

"It's terrible to lose and we feel frustrated," said Iceland head coach Thorsteinn Halldórsson. "It is an even group and we knew Finland were good, but our first half wasn't good enough."

Elsewhere, No. 16 Norway closed out Wednesday's slate on top of Group A, taking three points by defeating host No. 23 Switzerland in day's second match.

Led by captain and 2018 Ballon d'Or winner Ada Hegerberg — who pulled the match even with a second-half strike — Norway battled to a 2-1 comeback win, despite the Swiss side outshooting and out-possessing the Norwegians.

Spain jersey hang in lockers ahead of the team's 2025 Euro opening match against Portugal.
Reigning World Cup champions Spain will open their 2025 Euro account against Portugal. (Aitor Alcalde - UEFA/UEFA via Getty Images)

How to watch this week's 2025 Euro action

Group B steals the 2025 Euro spotlight on Thursday.

While No. 13 Italy snagged a 1-0 opening win over No. 20 Belgium to kick off the day, 2023 World Cup champions and tournament favorite No. 2 Spain will face No. 22 Portugal at 3 PM ET.

Friday's Group C slate will pit No. 12 Denmark against No. 6 Sweden at 12 PM ET, before No. 3 Germany contends with No. 27 Poland at 3 PM ET.

Closing out the first group-stage matches will be arguably the toughest draw of the 2025 Euro pool.

Saturday's Group D slate features major tournament debutants No. 30 Wales against the No. 11 Netherlands at 12 PM ET, with No. 10 France taking on defending champions No. 5 England to cap the day at 3 PM ET.

Live coverage of 2025 Euro matches will air across Fox Sports platforms.

USWNT Caps Summer Friendlies with 3-0 Canada Shutout

Yazmeen Ryan, Michelle Cooper, Claire Hutton, Mandy McGlynn, and Izzy Rodriguez and the rest of the USWNT huddle after their July 2025 friendly win over Canada.
The USWNT finished the summer international window with 11 goals, conceding none, across three matches. (Brad Smith/ISI Photos/USSF/Getty Images)

The world No. 1 USWNT ruled the pitch on Wednesday night, shutting out North American rivals No. 8 Canada 3-0 to finish the international window on a high note.

Catching the Canada backline sleeping, US midfielder Sam Coffey opened the scoring at the 17-minute mark before 19-year-old Claire Hutton claimed her first-ever USWNT goal by heading in a Rose Lavelle corner kick in the game's 36th minute.

Houston Dash forward Yazmeen Ryan then padded the US tally in the waning minutes of the match, finding the back of the net just eight minutes after subbing onto the field.

Despite fielding a young roster, the US overpowered a veteran-heavy Canada side in almost every category, topping their Northern neighbors in shots, shots on target, possession, and — most notably — set pieces.

Canada ultimately couldn't match the game's mental pace or physical battle, as the USWNT scored all three goals off dead ball situations — a free kick, a corner kick, and a throw-in.

"It's not about the opponent," US head coach Emma Hayes said after the match. "It's about what we do, and I felt that was extremely dominant."

With Wednesday's contributions, the USWNT finishes the summer window with 11 goals scored across the three friendlies — and zero goals conceded.

The US now enters an extended break before reconvening for another as-yet-unannounced friendly series in October — but players will be expected to perform in the meantime.

"I said to the players in the end in the huddle, if you want to compete to win the biggest things, it's not what you do here that matters," said Hayes. "It's what you do when you go back to your club."

Seattle Storm Looks to Climb the WNBA Standings in Weekend Gauntlet

Seattle Storm star Nneka Ogwumike high-fives teammates as she's introduced before a 2025 WNBA game.
The No. 5 Seattle Storm will face No. 4 Atlanta and No. 3 New York this weekend. (Soobum Im/NBAE via Getty Images)

The 2025 WNBA regular season returns on Thursday night, with teams at the top of the league standings looking to prove their mettle against close competition across the long holiday weekend.

The No. 5 Seattle Storm have arguably the toughest weekend assignments, taking on the No. 4 Atlanta Dream on Friday before tackling the No. 3 New York Liberty on Sunday.

Four middle-of-the-pack teams will look to close in on a double-digit season win tally while the league's frontrunners strive to maintain their advantage in this weekend's slate:

  • No. 7 Las Vegas Aces vs. No. 8 Indiana Fever, Thursday at 7 PM ET (Prime): Though still without star Caitlin Clark, the Fever hope to harness their 2025 WNBA Commissioner's Cup victory momentum against an Aces side tied with Indiana with an 8-8 season record.
  • No. 5 Seattle Storm vs. No. 4 Atlanta Dream, Thursday at 7:30 PM ET (WNBA League Pass): Seattle will look to make strides against a strong Atlanta side while putting last Sunday's stinging 84-57 loss to up-and-comer Golden State in their rearview.
  • No. 6 Golden State Valkyries vs. No. 1 Minnesota Lynx, Saturday at 8 PM ET (WNBA League Pass): The rising Valkyries must face a Lynx side hunting redemption, as the league-leaders look to bounce back from their stifling Tuesday Commissioner's Cup upset loss.
  • No. 5 Seattle Storm vs. No. 3 New York Liberty, Sunday at 1 PM ET (CBS): With injured Liberty center Jonquel Jones still sidelined, the Seattle Storm will have a chance to steal a weekend game against the reigning champs, as New York struggles to re-find their footing.

With the 2025 WNBA All-Star break looming, early top performers must keep standards high if they want to hold the line when the season crosses the midway point.

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