FIFA continues to play hardball with broadcasters, threatening blackouts in European markets if they don’t meet its demands for higher media rights fees for the 2023 Women’s World Cup.

FIFA president Gianni Infantino criticized European broadcasters Monday for not offering a “fair” price for the tournament.

“It is our moral and legal obligation not to undersell the FIFA Women’s World Cup,” Infantino said in an appearance at the World Trade Organization in Geneva. “Therefore, should the offers continue not to be fair, we will be forced not to broadcast the FIFA Women’s World Cup into the ‘Big 5’ European countries.”

That includes England, Germany, France, Spain and Italy — all of which will have teams in the tournament this summer in Australia and New Zealand. (The U.S. broadcast rights are held by Fox as part of an existing agreement with FIFA, which also covers the men’s tournament.)

Infantino called the offers for World Cup broadcast rights made so far by European broadcasters “a slap in the face” not just to players in the World Cup but also women generally.

The tournament is set to begin in less than three months, and it’s set to be the biggest Women’s World Cup to date. For the first time, the tournament has expanded to 32 teams and will be giving out a record $150 million in prize money.

This is not the first time Infantino has criticized media companies for not paying up for a product that he said has proved to be increasingly popular as viewership figures increase. Last year, both Infantino and FIFA rejected initial offers for TV rights, dismissing them as too low.

Noting that broadcasters “pay $100-200 million for the men’s FIFA World Cup,” Infantino said that for the women’s tournament, offers usually come in between $1 million and $10 million.

According to Infantino, “100% of any rights fees” will go straight back into the women’s game “in our move to promote actions towards equal conditions and pay.”

“This is a slap in the face of all the great FIFA Women’s World Cup players and indeed of all women worldwide,” he said.

According to the New York Times, BBC and ITV have offered one of the highest bids among European broadcasters at $11.2 million as women’s soccer has become increasingly popular in England. Italy, meanwhile, offered about $1 million.

But some are accusing FIFA of helping to create the disparity. Former Australia national team player and ex-FIFA executive Moya Dodd said that the reason the numbers are so low is due to FIFA previously selling the rights to the men’s and women’s World Cups as a bundle, as is still the case in the United States.

In those bundled deals, FIFA attributed all the money to the men’s tournament, which has led broadcasters to overvalue the rights to the men’s tournament and undervalue the women’s.

“Now that FIFA has decided to sell the rights separately, it’s no surprise that the buyers don’t want to pay the same big numbers twice,” Dodd said.

“Effectively, the industry was trained to pay big money for the men’s World Cup and to treat the women’s equivalent as worthless. At the same time, the women were told they didn’t deserve prize money or equal pay because they didn’t bring the revenues. It’s actually quite outrageous. For FIFA to now say that all women’s revenues will go straight into women’s football overlooks the fact that the value of the women’s rights have until now been used to inflate the value of men’s football.”

She says that she would rather see FIFA review all of its bundled deals and funnel some of that money back into the women’s game.

“If in fact the Women’s World Cup gets 50-60% of the viewers of the men’s, as FIFA says, that should amount to a sum in the billions,” she said.

The threat of not broadcasting the tournament in key European markets could do more harm than good, said Rebecca Sowden, a former New Zealand national team player.

“Not broadcasting the games in key European markets would be short-sighted and a massive blow to the wider women’s football ecosystem with fans and sponsors being the biggest losers,” Sowden said. “Instead, FIFA should be working to better educate and demonstrate the value of women’s football, each and every year – as we see in the USA around women’s basketball and other sports – rather than popping out of the woodwork every four years when it’s time for media negotiations.”

For the first time in the NWSL's 12-year history, fans can now buy their own goalkeeper jerseys. And while replica goalkeeper jerseys representing all 14 NWSL teams hit the market on Wednesday, some didn't stick around for long. 

Fans across women's soccer have long vocalized their discontent over the position's lack of availability on social media, often comparing the shortcoming to the widespread availability of men’s goalkeeper jerseys. And as the NWSL has grown, so has demand — and not just from those in the stands. 

"To have goalkeeper kits available for fans in the women’s game as they have been for so long in the men’s game is not only a long-awaited move in the right direction, it’s just good business," said Washington Spirit goalie Aubrey Kingsbury in an team press release. "I can’t wait to see fans representing me, Barnie [Barnhart], and Lyza in the stands at Audi!"

just went looking at #nwsl goalkeeper kit stock out of curiosity — Alyssa Naeher's $145 kit already sold out S-XL (league announced GK jerseys on sale 3 hours ago)https://t.co/8bYA7tlwcx

— Meg Linehan (@itsmeglinehan) April 17, 2024

Business does, in fact, appear to be booming. Alyssa Naeher’s Chicago Red Stars kit sold out less than three hours after the league's announcement. Jerseys for other keepers like DiDi Haračić, Abby Smith, Michelle Betos, Katelyn Rowland, and Bella Bixby aren’t currently available via the Official NWSL Shop, though blank goalkeeper jerseys can be customized through some individual team sites. Jerseys start at $110 each.

"This should be the benchmark," said Spirit Chief Operations Officer Theresa McDonnell. "The expectation is that all players’ jerseys are available to fans. Keepers are inspiring leaders and mentors with their own unique fan base who want to represent them... I can’t wait to see them all over the city."

Decorated gymnast Simone Biles took to the popular Call Her Daddy podcast this week to open up about her experience at the 2020 Tokyo Olympics, revealing she thought she was going to be "banned from America" for her performance.

After Biles botched her vault routine due to a bout of the "twisties," she withdrew from the team final as well as the all-around final in order to focus on her mental health. She later reentered the competition to win bronze in the individual balance beam final.

In her interview with podcast host Alex Cooper, Biles admitted to feeling like she let the entire country down by failing her vault attempt.

"As soon as I landed I was like 'Oh, America hates me. The world is going to hate me. I can only see what they’re saying on Twitter right now,'" she recalled thinking. "I was like, ‘Holy s---, what are they gonna say about me?'"

"I thought I was going to be banned from America," she continued. "That’s what they tell you: Don’t come back if not gold. Gold or bust. Don’t come back."

Widely regarded as the greatest gymnast of all time, Biles has hinted at a desire to join her third Olympic team in Paris, though her participation won't be confirmed until after the gymnastics trials in late June. She holds over 30 medals from the Olympic Games and World Artistic Gymnastics Championships combined, and if qualified, would be a sure favorite heading into this summer’s games.

Caitlin Clark is reportedly close to cementing a hefty endorsement deal with Nike.

The Athletic was the first to break the news Wednesday evening, commenting that the deal would be worth "eight figures" and include her own signature shoe. On Thursday afternoon, the publication tweeted that the deal would top $20 million, according to lead NBA Insider Shams Charania. Both Under Armour and Adidas are said to have also made sizable offers to the college phenom and expected future WNBA star.

The new agreement comes after Clark's previous Nike partnership ended with the conclusion of the college basketball season. She was one of five NCAA athletes to sign an NIL deal with the brand back in October, 2022. 

Considering Clark's overwhelming popularity and Nike's deep pockets, the signing's purported value doesn't exactly come as a shock. New York Liberty guard Sabrina Ionescu’s deal with the brand is reportedly worth $24 million, while NBA rookie and No. 1 overall pick Victor Wembanyama’s deal is rumored to weigh in at $100 million. And in 2003, LeBron James famously earned $90 million off his own Nike deal. 

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Clark’s star power continues to skyrocket, with the NCAA championship averaging 18.9 million viewers and the 2024 WNBA Draft more than doubling its previous viewership record. Following the draft, Fanatics stated that Clark's Indiana Fever jersey — which sold out within an hour — was the top seller for any draft night pick in the company’s history, with droves of unlucky fans now being forced to wait until August to get their hands on some official No. 22 gear.

In Wednesday's Indiana Fever introductory press conference, the unfailingly cool, calm, and collected Clark said that turning pro hasn’t made a huge impact on how she’s conducting her deals.

"If I’m being completely honest, I feel like it doesn’t change a ton from how I lived my life over the course of the last year," she said. "Sponsorships stay the same. The people around me, agents and whatnot, have been able to help me and guide me through the course of the last year. I don’t know if I would be in this moment if it wasn’t for a lot of them."

Former Oklahoma slugger Jocelyn Alo has signed on with Athletes Unlimited and will compete in the AU Pro Softball AUX this June.

The NCAA record holder in career home runs (122), total bases (761), and slugging percentage (.987), Alo was originally drafted by the league in 2022 but opted instead to join the newly debuted Women’s Professional Fastpitch. 

Alo currently plays for independent pro softball team Oklahoma City Spark, with team owner Tina Floyd reportedly on board with her recent AUX signing. AUX games are scheduled for June 10-25, while the Spark's season will kick off June 19th. Alo will play for both. 

Among those joining Alo on the AUX roster are former James Madison ace pitcher Odicci Alexander and former Wichita State standout middle infielder Sydney McKinney.

According to Alo, the decision to play in the Athletes Unlimited league was fueled by her desire to propel women's sports forward as well as provide more exposure to a sport that's given her "so many opportunities."

"Not only to challenge myself more, but just for the growth of the game," Alo said, explaining her reasoning to The Oklahoman. "I genuinely believe that professional softball can be a career for girls."

Joining AUX is also one more step in her plan toward representing Team USA at the 2028 Los Angeles Olympics.

"I’m constantly thinking about how can I do these little things right in these four years to prepare me for the biggest stage of softball," she told The Oklahoman. "I definitely want to play in the Olympics, for sure."

Alo further expressed enthusiasm in the hope that the rise of other women’s sports, like women’s basketball and the NWSL, will push softball’s professional viability even higher.

"We’re seeing the NWSL (National Women’s Soccer League) get their stuff going, I see the WNBA starting to get hot," she continued. "I feel like the softball community is like, 'All right, it’s our turn and it’s our turn to just demand more.'"