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How Cisco is helping power Nelly Korda and the LPGA

Nelly Korda, at the AIG Women’s Open in August, has four titles on the LPGA Tour this year. (Warren Little/R&A via Getty Images)

Not even Nelly Korda predicted the year she would have on the golf course.

After COVID-19 forced the suspension of part of the 2020 season, Korda has doubled her wins on the LPGA Tour in 2021, claimed her first major title at the KPMG Women’s PGA Championship and won a gold medal at the Tokyo Olympics. The 23-year-old enters the Solheim Cup this weekend ranked No. 1 in the world after the most dominant season on tour of any women’s golfer.

Cisco has been following Korda’s career ascent with pride.

The technology company partners with Korda and eight other golfers across the PGA, LPGA and APGA Tours, creating one of the most diverse rosters of athlete brand ambassadors in golf. When Cisco signed Korda along with older sister Jessica Korda and Danielle Kang in January 2020, she was coming off of a few titles and her first top-10 ranking, but the company couldn’t have known how quickly she would rise.

The reputation Korda has built since then is what makes her an ideal representative of Cisco’s mission in golf. Through their involvement in the sport, Cisco is committed to creating more visibility for women’s golf and ultimately inspiring the next generation of female golfers.

“The last 18 months have truly been a whirlwind,” Korda said. “Obviously when I partnered with Cisco at the beginning of last year, no one could have imagined what would come with the Tour being suspended and the world really coming to a halt.

“But to come out of such an uncertain time playing the best golf of my career, and to win my first major championship, become World No. 1 and win an Olympic gold medal all in the last few months is more than I ever could have dreamed.”

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Cisco first began working with the United States Golf Association (USGA) in the fall of 2018 as its Official Technology Partner. As the company’s investment in the sport grew, so did its interest in supporting promising golfers who are primed to succeed on the course and share the company’s values and corporate purpose to power a more inclusive future for all.

Less than two years after entering the sport, Cisco signed the Kordas and Kang as their first female ambassadors — and have watched them turn into three of the most successful golfers on the LPGA Tour.

Kang, 28, has been a staple on the LPGA Tour since 2011, accumulating five wins and a Women’s LPGA Championship. In 2020, Kang won the Vare Trophy, awarded to the golfer with the lowest scoring average on tour that year. She backed up that performance with seven top-10 finishes in 2021 and currently ranks eighth on the tour.

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Danielle Kang won two LPGA titles in 2020, adding to her career haul. (Gregory Shamus/Getty Images)

Before Nelly Korda rose up the professional golf ranks, her sister Jessica Korda was already making a name for herself. Now 28, Jessica joined the LPGA Tour at 17 years old and has won six LPGA titles, including the tour opener in January. With four top-10 finishes so far this year, she currently ranks 18th in the world.

In addition to their success on tour, all three golfers want to help grow the game for women, and they appreciate how Cisco is helping realize that vision.

“They’re incredible individuals who we are so proud to have represent our brand,” Christina Leong, Cisco’s Global Sports Sponsorships Manager, told Just Women’s Sports. “They share a commitment and a vision for growing the game and inspiring this new up-and-coming generation of golf fans and players through our innovation and technology.

“And that’s just as important to us, if not more so, than how they play on the course.”

Leong stressed Cisco’s vision that people of all ages, genders and ethnicities see themselves reflected in the game of golf, regardless of their background.

That goal goes hand-in-hand with Cisco’s commitment to bring the game of golf to more people through innovations and technology, which became especially important throughout the pandemic.

“COVID definitely made us get creative but also really allowed us to make lemonade out of lemons,” Leong said. “In such a challenging environment, technology became an even more crucial component in connecting fans, players and media.”

That meant, for example, that players still had a piece of their family with them as they teed off at the 2020 U.S. Women’s Open, thanks to video messages recorded via Webex by Cisco, the industry-leading video collaboration solution.

When fans were barred from attending tournaments in person last year because of COVID-19, Cisco brought them as close to the action as possible with a virtual grandstand to mimic the feeling of being on the course. Cisco and the USGA also worked together to create a virtual media center that used Webex to conduct pre-tournament and post-round video interviews at both the men’s and women’s Opens.

This year, Cisco and the USGA brought one of their most unique innovations to the golf course, 4DReplay, which allowed golfers and fans to view a player’s swing at 360 degrees. With 88 cameras set up in a ring around the tee box, the video captured enough footage that it could be paused at 34 different points in the motion. Not only could NBC show the technology on their broadcasts, adding to their analysis of players’ swings, but fans could watch the clips on demand through the USGA app.

The response was universally positive, with many golfers pushing 4D clips on their social media accounts.

Ahead of this year’s championship, Cisco also used a mobile cart powered by Webex to surprise young golfers with virtual clinics from San Francisco to San Diego. Golf personality Tisha Alyn hosted the events and Cisco’s PGA and LPGA ambassadors assisted in the sessions.

“We are trying to tap into that next generation, having the kids meet some of their favorite players,” Leong said. “And they then got these virtual autograph sessions that were hosted on the Webex mobile cart during the actual U.S. Women’s Open and U.S. Open.”

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Through all of the trials of the past year, Cisco has remained committed to creating a level playing field for the men’s and women’s games.

“Cisco’s purpose as a company is to power an inclusive future,” Leong said. “That means creating equal opportunities for the women’s game and empowering diverse groups of people to participate in the game of golf.”

Earlier this year, Cisco’s sponsorship of the inaugural Billy Horschel APGA Tour Invitational, which featured some of the most promising minority golfers, included a roundtable and seminars aimed at opening doors for players who may not have had those opportunities otherwise.

“We just want to make sure that all genders, all ethnicities, ages and backgrounds are well represented,” Leong said. “The more diverse people and backgrounds that we can attract, and the more types of people that are represented, it will ultimately inspire and drive participation and hopefully spark more innovation in the game.”

As Cisco levels up its technology every year, treating the men’s and women’s tournaments equally will continue to be at the forefront of what they do.

“This last year, the women’s event looked almost the exact same as the men’s, if not better,” Leong said. “I think it’s just continuing to really push the envelope and ensure that whatever is going to happen at the men’s events with technology, it’s going to happen at the women’s, too.”

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Jessica Korda has ranked in the top 30 of golfers on tour for the past eight years. (Sam Greenwood/Getty Images)

Cisco’s commitment to the women’s game, from the inception of the partnership to now, has not gone unnoticed by those on the LPGA Tour.

“It has been so great to be a part of Team Cisco alongside so many other talented golfers,” Jessica Korda said. “Cisco’s commitment to using their technology to grow the game and inspire a new generation of golf fans and players is something that is really important to me as well, and I look forward to continuing to build on that goal together in the future.”

“It’s really so meaningful when companies like Cisco step up in such a big way to support our sport,” Kang said. “You see a lot of brands that spend money on the men’s side, but Cisco makes it a priority to support the LPGA Tour.

“Support like that is really important to us as players, and I truly believe that it helps to inspire even more participation in the sport from the next generation of female golfers.”

Editor’s note: Cisco is a sponsor of Just Women’s Sports.

WNBA, Players Union Spar Over CBA Negotiations at All-Star Weekend

WNBA commissioner Cathy Engelbert speaks to media at a 2025 press conference.
The current CBA between the WNBPA and the league expires at the end of October. (Mike Lawrence/NBAE via Getty Images)

This year's All-Star action extends beyond the court, as more than 40 players — including All-Stars, executive committee members, and WNBPA representatives — met with the WNBA in Indianapolis on Thursday for the second CBA negotiations of 2025.

"I'm encouraged. I'm just so inspired by the amount of players that showed up, the engagement that was there," WNBPA president Nneka Ogwumike said after Thursday's session, which drew the largest turnout in union history.

"It was something that was very informative for me. First time being able to see and hear the wording from both sides," Chicago Sky star Angel Reese added. "I was really eager to know and understand what was going on."

With revenues booming, both players and the league are struggling to settle issues surrounding payouts, revenue sharing, and the salary caps ahead of the current CBA's October 31st expiration date.

"This business is booming — media rights, ratings, revenue, team valuations, expansion fees, attendance, and ticket sales — are all up in historic fashion," the WNBPA wrote in a statement following Thursday's meeting. "But short-changing the working women who make this business possible stalls growth. The only thing more unsustainable than the current system is pretending it can go on forever."

While CBA negotiations continue, the union indicated that players are open to a work stoppage should they fail to reach a new deal by the end of this WNBA season.

Rookies Sonia Citron, Kiki Iriafen Hit the 2025 WNBA All-Star Court

Washington Mystics rookie All-Stars Sonia Citron and Kiki Iriafen chat during a 2025 WNBA game.
Sonia Citron and Kiki Iriafen will play in their first WNBA All-Star Game on Saturday. (Jess Rapfogel/Getty Images)

Team Clark has youth on their side this weekend, with Mystics rookie Sonia Citron gearing up to hit Saturday's 2025 WNBA All-Star court alongside Washington teammate and fellow 2025 draft pick Kiki Iriafen.

"I was not expecting this at all," Citron told WNBA legend Lisa Leslie on Between the Lines last week, referencing her surprise All-Star call-up. "I'm still in shock. I don't really think it's hit me yet."

"We're young, we've got a bunch of shooters, a little bit of everything" she said of Team Clark's lineup.

Saturday's game isn't Citron's only assignment this weekend, with the All-Star debutant also set to compete in Friday's 3-Point Contest.

The Mystics are on the rise this year, exceeding season expectations behind first-year firepower to send three players in Citron, Iriafen, and Washington's scoring leader Brittney Sykes to the 2025 WNBA All-Star Game.

Citron is currently averaging five rebounds and 14 points per game — trailing only Sykes's 17 points per game on Washington's stat sheet. Her rookie campaign has her shooting 45% from the field and 36.5% from beyond the arc.

Fellow first-year Iriafen is also impressing, leading the Mystics with 8.5 rebounds per game as well as sinking nearly 12 points per game while shooting 46% from the field.

"[The rookies] have really played a key piece in our success this season with us being so young, but also them being so adaptable," second-year forward Aaliyah Edwards told Leslie in an earlier episode. "And they're runners for Rookie of the Year, so why not only have one when you can have two? I'm just loving it."

How to attend a live taping of "Between the Lines"

Just Women's Sports is taking over Indianapolis with multi-faceted activations for the 2025 WNBA All-Star weekend — including a live recording of Between the Lines with Lisa Leslie.

Featuring interviews with Napheesa Collier (Minnesota Lynx), Rhyne Howard (Atlanta Dream), Kelsey Mitchell (Indiana Fever), and Lexie Hull (Indiana Fever), the exclusive podcast taping will occur at 110 S Pennsylvania Street at 3 PM ET on Saturday.

Sabrina Ionescu, Allisha Gray Headline WNBA All-Star 3-Point Contest

New York Liberty star Sabrina Ionescu lines up a shot during the 2023 WNBA All-Star 3-Point Contest.
WNBA All-Star Sabrina Ionescu set the single-round 3-Point Contest record in 2023. (David Becker/NBAE via Getty Images)

Even with Indiana Fever sharpshooter Caitlin Clark sidelined, Friday's 3-Point Contest and Skills Challenge will heat up the Indianapolis competition before Saturday's 2025 WNBA All-Star Game tips off.

Single-round record holder Sabrina Ionescu (New York Liberty) and reigning champion Allisha Gray (Atlanta Dream) headline the 3-Point Contest, with Kelsey Plum (LA Sparks), Sonia Citron (Washington Mystics), and Clark-replacement Lexie Hull (Indiana Fever) rounding out the bill beyond the arc.

Gray will also be on hand to defend her 2024 Skills Challenge title, with Natasha Cloud (New York Liberty), Skylar Diggins (Seattle Storm), Erica Wheeler (Seattle Storm), and Courtney Williams (Minnesota Lynx) looking to upend the Dream guard.

Players are shooting for more than just bragging rights in the Friday competitions, with Aflac boosting prize money for the second year in a row.

The insurance giant will award $60,000 to the 3-point Contest winner and $55,000 to the Skills Challenge champ, topping off the league's $2,575-per-player All-Star bonus check.

With big money on the line, both Gray and Ionescu are battling to become just the second WNBA player to win multiple 3-Point Contests, following in the footsteps of retired Sky guard and four-time event champion Allie Quigley.

How to watch the All-Star 3-Point Contest and Skills Challenge

The 2025 WNBA All-Star Skills Challenge and 3-Point Contest will take the Indianapolis court at 8 PM ET on Friday, with both competitions airing live on ESPN.

Minnesota Lynx-Fueled Team Collier Readies for WNBA All-Star Game

Minnesota Lynx All-Stars Courtney Williams and Napheesa Collier celebrate a 2025 WNBA regular-season win.
2025 WNBA All-Star captain Napheesa Collier will play alongside her Lynx teammate, Courtney Williams. (Matt Krohn/Getty Images)

Team Collier is looking locked and loaded for Saturday's 2025 WNBA All-Star Game, with captain Napheesa Collier heading up a roster stocked with talent from the league-leading Minnesota lineup.

The Lynx star will start the game alongside 2023 MVP Breanna Stewart (New York Liberty), Allisha Gray (Atlanta Dream), Nneka Ogwumike (Seattle Storm), and rookie phenom Paige Bueckers (Dallas Wings).

Team Collier's bench showcases a balanced group of Courtney Williams (Minnesota Lynx), Skylar Diggins (Seattle Storm), Angel Reese (Chicago Sky), Alyssa Thomas (Phoenix Mercury), and Kelsey Plum (LA Sparks).

Kayla McBride (Minnesota Lynx) will also join the squad, replacing the injured Rhyne Howard (Atlanta Dream), boosting the team's Minnesota contingent to three players.

Adding to the Lynx representatives is Minnesota manager Cheryl Reeve, who will serve as the squad's head coach following a first-of-its-kind draft-day swap between the Collier and fellow All-Star captain Caitlin Clark.

"I'm just glad people are understanding Phee's greatness," Reeve said about Collier before the 2025 WNBA All-Star weekend. "There's nothing else you can say at this point."

With a steady front and backcourt presence, Team Collier has experience on their side as they take on a youth-heavy Team Clark on Saturday.

How to watch Team Collier at the 2025 WNBA All-Star Game

Team Collier and Team Clark will square off in the 2025 WNBA All-Star Game in Indianapolis at 8:30 PM ET on Saturday.

Live coverage of the game will air on ABC.

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