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Iowa pauses season ticket orders due to unprecedented demand

Iowa fans turned out in droves to watch Caitlin Clark & Co. in the 2023 NCAA Tournament. (Photo by Matthew Holst/Getty Images)

Iowa women’s basketball has paused its season ticket sales for the 2023-24 season due to unprecedented demand, the Des Moines Register reported Thursday.

Caitlin Clark’s historic run through the NCAA Tournament has helped drive the surge in interest for the Hawkeyes’ next campaign, which will see the team look to avenge its loss to LSU in the national championship game.

Iowa sold 6,500 season tickets for the 2022-23 season at 15,000-capacity Carver-Hawkeye Arena. Most of the school’s teams see a renewal rate of at least 90% among season ticket holders, which would set a conservative estimate of around 5,900 returning buyers for Clark & Co.

And thanks in large part to the Hawkeyes’ success during March Madness, the team also has received 6,700 new season ticket requests. Half of that number came between the Sweet 16 and the Final Four, according to Matt Henderson, Iowa’s deputy director of athletics for external relations.

Such numbers perhaps should not be surprising, especially considering the large contingent who followed the team to the Final Four in Dallas.

The clamor for tickets has led the athletic department to pause ticket sales as it plans for the upcoming season. The Hawkeyes will need to save tickets for students, for visiting teams and for special events; not all 15,000 fans in the stands can be season ticket holders, even if the team could sell that many.

“We’re going to do our best so that those fans who want to support women’s basketball at Iowa get that opportunity,” said Henderson, who oversees ticket sales.

One regular season ticket for the 2022-23 season cost $125 total, with discounts available for senior citizens and children. The prices for the 2023-24 season have not yet been decided.

The just-completed season saw the Hawkeyes set team and Big Ten records for average attendance, with 11,143 fans per game coming to Carver-Hawkeye Arena. They seem poised to break those records again in the upcoming season.

“I hope that when people see women’s basketball at Iowa, they want to be a part of it,” coach Lisa Bluder said after her team’s tournament run. “There’s room. There’s room to join along with us.”

There’s room. Just not too much.