Editor’s note: This is the fourth in a five-part series previewing the top five girls basketball players in the Class of 2023. The series counts down to No. 1 and aligns with the start of the 2022-23 high school season. Click here to see the latest rankings from the Class of 2023. Counting down: No. 5 Hannah Hidalgo | No. 4 Aalyah Del Rosario | No. 3 Jadyn Donovan | No. 2 Juju Watkins | No. 1 Mikaylah Williams.

Juju Watkins has earned every second of her time in the spotlight. The 17-year-old’s skill set is still unfolding, but what she’s already revealed has been impressive enough to attract attention from the nation’s top college basketball programs and beyond.

As a junior, in her first season with California juggernaut Sierra Canyon, Watkins averaged 24.5 points, 10.3 rebounds, 3.2 assists, 2.8 steals and 2.0 blocks per game.

Most transfers would need more time to get acclimated to a new culture, but Watkins credits Sierra Canyon coach Alicia Komaki and the rest of her teammates for easing that transition process.

“Coach Komaki and the team made it easy for me,” Watkins said. “I think that type of environment made it easier for me to adapt. They made me feel very welcome and supported, and that’s the type of environment I strive in the most.”

The 6-foot-2 guard has started each of the 13 games she’s played in a Team USA jersey while averaging double figures in scoring across two gold-medal summers. And in the early days of NIL rights at the NCAA level, Watkins has managed to stand out in a sea of high school and college athletes looking to curate their brands.

Juju Watkins has already been recognized as the 2022 Los Angeles Times Player of the Year, Gatorade California Girls Basketball Player of the Year and California Ms. Basketball, but she’s only getting started.

Coach’s analysis

Each year, Komaki chooses a team motto. This year, it’s “good to great” — reflective of the Sierra Canyon mentality.

Last year, Sierra Canyon finished as not only the top program in the state of California but also a top-five program in the country, and yet the team has accepted that they were simply good, not great.

This ring is truly our legacy and salutes our current and past champions.

We included 83 💎’s on top which when added up rep the years we won state ‘22 ‘19 ‘15 ‘14 ‘13 pic.twitter.com/5waLnjj969

— Alicia Komaki (@iamkomaki) August 4, 2022

Watkins has spent only one season on the court for Sierra Canyon, but she wasted no time embedding herself in the team culture. According to Komaki, many of those traits were already inherent to Watkins.

“We’re a very big cultural program,” Komaki said. “One of the reasons we forget [she’s not been here all four years] is she came in and quickly adapted to everything that we do. We get kids as freshmen, and it usually takes three to four years; a lot of our leadership usually comes from the seniors and the juniors.

“It’s an attribution to her and who she is that she’s been able to be a leader on our team despite only being here for a year. It’s actually very impressive that she can grasp a lot of our values and concepts we teach. That’s what we breed here. This is a character-driven culture. We breed great teammates. All the things we preach on a daily basis, she just kind of fit right in.”

It’s Watkins’ unique brand of competitiveness that most impresses Komaki.

“I don’t think there’s anybody like her,” Komaki said. “I’ve been coaching for a long time, and I’ve been fortunate to coach some of the best players, but also coach against some of the best players throughout the nation. She is as high as it gets. She brings her competitiveness to everything. She ups that factor of competing on a daily basis, which again, is a big staple of our program.

“But I think she accelerated the type of competitiveness that you really need to compete at a high level.”

The Sierra Canyon coaching staff — and any coaching staff that’s had to plan for Watkins — is never sure what to expect from Watkins.

“There’s a lot of really talented, skilled athletes out there who just play the same way all the time, and they’re great. But with Juju, you don’t know what you’re getting that day,” Komaki said. “She might make seven 3s that day. She might score 40 points in the paint that day. She might get to the free-throw line 20 times that day.

“You just don’t know because she reads defenses and she does whatever she needs to do to score.”

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Catching up

Watkins is one of 11 returners for Sierra Canyon. She believes in the team’s ability to win another state title but understands the difficulty in doing so.

“We want to be a great team this year,” Watkins said. “We want to focus on all the small details that are going to be crucial for us to win another championship. I do feel like it’s going to be harder to win a championship this year.”

On an individual level, Watkins is proud of the work she’s done to improve her game.

“I feel like I’ve gotten better with my passing,” Watkins said. “That’s something I’m definitely looking forward to this season, to take some of the attention off me offensively and get my teammates more involved.”

In July, Watkins was named the MVP at the FIBA U17 World Cup after averaging 13.1 points, 6.4 rebounds, 2.4 assists and 2.3 steals per game for Team USA in Debrecen, Hungary.

“USA always helps me to be more independent,” Watkins said. “That’s an opportunity for me to lock in on basketball. You’re responsible for yourself in a lot of ways, and that’s something I’ve gotten used to the second time around. It’s taught me how to play with 10 other All-Americans — just guarding them every day and getting better on defense and them guarding me every day and getting better on offense.

“I’ve learned a lot from coach Sue [Phillips] and from my peers. They’ve pushed me to get better. I do the same for them. It’s a summer where you can completely get better, learn new things and raise your IQ.”

Watkins is expected to make her college choice during the early signing period, which begins Wednesday and lasts one week, according to the L.A. Times. She’s narrowed her choice down to three schools but has declined to specify which programs.

Off the court, Watkins has made national headlines for recent brand deals with Nike and Lids, and she’s signed with Klutch Sports Group for NIL representation.

“NIL is a big blessing,” Watkins said. “It’s something I’ll never take for granted. I’m just happy I’m here in this moment in time; if I was a couple of years older, I wouldn’t be able to experience generating income off my name and how I perform on the court. I’m blessed to be in this position.”

Caroline Makauskas is a contributing writer for Just Women’s Sports. She also covers a variety of sports on her TikTok @cmakauskas. Follow her on Twitter @cmakauskas.

Former Tennessee basketball coach Kellie Harper is on the move to Missouri, with the school naming Harper as the program's fifth-ever head coach on Tuesday.

"I am incredibly honored to be the next head coach at Mizzou," Harper said in the school's announcement. "Missouri is a special place, and I know firsthand the passion and pride that surrounds this program... The foundation is in place for success — and I can't wait to get started."

Harper replaces previous Tigers boss Robin Pingeton, who resigned last month after 15 seasons. She subsequently stepped away after the team finished last in the SEC for two consecutive seasons.

In her five seasons leading the Vols, Harper earned a 108-52 overall record. She parted ways with Tennessee after last year’s second-round NCAA tournament flameout.

Even so, Harper's 53-24 overall conference record at Tennessee trailed only four-time NCAA title-winning coach Kim Mulkey (LSU) and three-time national champion leader Dawn Staley (South Carolina) in SEC winning percentage.

"Kellie is a proven winner and dynamic leader who understands the 'Will to Win' necessary to succeed at the sport's highest level," said Missouri athletic director Laird Veatch.

Harper brings exceptional resume to Missouri

Harper earned three straight NCAA championships as a player under legendary Tennessee coach Pat Summitt. Then, she began building a playoff-heavy resume as a coach.

In her 20 years leading DI teams, Harper led them to 16 postseason berths, including nine trips to March Madness. She remains one of just two NCAA coaches to ever take four different programs to the tournament.

Before taking the Vols to back-to-back Sweet Sixteens in 2022 and 2023, Harper's first trip to thaat NCAA tournament round came with Missouri State in 2019. That's when she took a Cinderella team on a run to cap her six-year tenure with the Bears.

It's that title-hunting experience that Missouri is hoping to harness, as the Tigers haven't made the March Madness cut since 2019 — the year that the WNBA's Phoenix Mercury drafted Mizzou's all-time leading scorer Sophie Cunningham.

"I am thrilled," said the Missouri alum and new Indiana Fever guard. "I have so much respect for coach Harper, and I can't wait to support her and our Tigers however I can."

March Madness opens its doors on Wednesday night, as the 2024/25 NCAA tournament’s First Four round takes the court with eight teams pursuing the final four tickets to the Big Dance.

Two of the play-in games will pit the last four teams to receive at-large bids against each other, sending Princeton, Iowa State, Washington, and Columbia into battle to snag one of the tournament's final two No. 11 bids.

The other two games are comprised of the lowest ranked conference tournament champions, meaning SWAC champ Southern, Big West winner UC San Diego, CAA victors William & Mary, and Big South title-holders High Point will all compete to enter this weekend's first round as No. 16 seeds.

First Four ups the ante with compelling NCAA storylines

Thanks to growing parity across the NCAA, this year’s First Four brings a new level of heat, with 2024 breakout stars, conference titans, and tournament newcomers raising the stakes right from the jump.

As two of 2025’s six March Madness debutants, both UC San Diego and William & Mary are hoping for a bit of beginner's luck as they take the NCAA tournament court for the very first time.

Meanwhile, the Ivy League will take aim at securing three spots in the 64-team bracket, with both Princeton and Columbia hoping to join conference tournament champion No. 10 seed Harvard in the first round's field.

Standing in Princeton's way is underdog Iowa State, who nearly scored what would have been one of the 2024 tournament's biggest upsets.

Fueled by now-sophomore sharpshooter Audi Crooks — who currently ranks 12th in the nation in field goal percentage — the Cyclones pushed then-No. 2 seed Stanford to the brink, forcing overtime before the Cardinal claimed the 87-81 second-round victory.

"It’s definitely possible," Crooks said this week, commenting on the likelihood of replicating Iowa State's 2024 run. "I think for me it just amplified me personally, and also us as a team. Any success that I have is the team’s success, not necessarily about individual things."

How to watch Women's March Madness First Four games

Stepping into Wednesday's spotlight are Princeton and Iowa State, who will take the court at 7 PM ET before UC San Diego takes on Southern at 9 PM ET.

Then on Thursday, Washington will face Columbia at 7 PM ET, with William & Mary's match against High Point wrapping up the First Four round at 9 PM ET.

Both Wednesday matchups will air on ESPNU, with ESPN2 carrying live coverage of the Thursday clashes.

The 16th NWSL team in Denver will kick off its 2028 season in a home of its own design, with the incoming expansion club announcing plans for a new 14,500-seat, purpose-built stadium on Tuesday.

"This will be the largest overall investment in a women’s professional sports team in history," said controlling owner Rob Cohen in a team release. "It will provide our club, our fans, our partners, and our community with a state-of-the-art stadium that will provide us a distinct home-field advantage and will serve as the most inclusive environment in all of Colorado." 

The team — set to debut in 2026 — will play its first two seasons in a temporary venue while the new stadium remains under construction.

Positioned inside Denver city limits at Santa Fe Yards, the stadium complex will include a 3.5-acre park and mixed-use development, all accessible via the Broadway Light Rail station.

The blueprints also incorporate the ability to expand beyond the stadium’s initial 14,500 seats, with the team interested in eventually extending the capacity closer to 20,000 fans.

"This announcement is a game-changer for the NWSL and a bold statement about where women’s sports are headed," said league commissioner Jessica Berman. "Santa Fe Yards will set a new standard for what professional athletes deserve.

"Denver is helping to shape the future of women’s soccer, and we can’t wait to see the impact this world-class venue will have on players, fans, and the community."

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Denver joins other NWSL clubs pursuing custom stadiums

Denver’s stadium project follows in the footsteps of Kansas City’s first-ever purpose-built NWSL stadium, which opened its doors alongside the Current's 2024 NWSL season opener.

Meanwhile, fellow 2026 expansion side Boston is in a stadium race of their own, with the club currently in an ongoing struggle to redevelop White Stadium using both public and private funds.

Boston is currently defending the redevelopment in court, as both local political tensions and renovation costs continue to rise.

While Denver has yet to confirm its funding sources, Cohen told ESPN that "it is the ownership group’s intent that we will pay for and build the stadium."

Soccer-specific stadiums in the US come at a premium, but Denver’s immediate large-scale investment showcases just how far prospective teams are willing to go for a seat at the NWSL table.

Securing a Women’s March Madness ad spot has never been tougher, with Disney and ESPN reporting a 200% year-over-year rise in total ad sales, with an impressive 95% of the 2024/25 NCAA tournament's overall inventory already sold.

Ads for April 6th's championship game completely sold out over three months ago, as brand interest surges alongside women's college basketball's skyrocketing viewership.

With some of the championship spots topping $1 million, Disney Advertising now puts those seven-figure March Madness ad rates on par with the cost of advertising during the NBA Finals or College Football Playoff National Championship game.

Brands race to buy ad space in women's sports

Revenue and impact generated by women’s basketball advertising has been on the rise all season, fueling the race to buy into one of the year's biggest sports moments.

While 45 new brands hopped on the March Madness train this year, previous brands returned with even bigger budgets, increasing their 2025 spending by an average of 81%.

"We actually had to strategically fight to not sell out sooner," Disney Advertising VP of revenue and yield management Jacqueline Dobies told AdWeek. "We intentionally wanted to carve out space for as many of our brands as possible and be as inclusive as possible for this particular property."

"If we would have taken every single dollar and unit we had been offered, we would have sold out before the upfront was even over."

As advertisers continue to elbow their way into the space, expect the March Madness uptick to spill over into future events across women’s sports — especially as brands who are late to the party scramble to buy in.

"A lot of years ago, the question was: 'How do we convince brands to buy women’s sports?'" noted Dobies. "That’s not the conversation anymore. It’s: 'How do we make space for everybody?'"