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Just Women’s Sports turns in gold medal performance covering first Olympics

JWS | Women's Sport Coverage

+244% Increase in Daily Page views Among Many Highlights

August 10, 2021 — Just Women’s Sports, the fastest growing media platform for women’s sports, delivered on its promise in a big way while covering its first Olympic Games, generating massive increases in website traffic and social media engagement.

In all, Just Women’s Sports posted nearly 400 original articles throughout the Olympic Games, including profiles, news, results, and analysis, resulting in a +244% increase in daily page views for its website. In addition, JWS saw a +218% increase in engagement on Instagram and +106% on Twitter while adding 10,000 new followers across Instagram, Twitter, TikTok, and Facebook. Notably, more than 40% of the site’s traffic during the Olympics came from search engines, indicating that Just Women’s Sports was creating content for which fans were actively looking.

In addition to its news and analysis of the Olympics, Just Women’s Sports constantly kept its viewer guide updated so fans knew exactly when and where to watch the action, while also creating original video content including its Best Seat in the House series, which brought fans exclusive access inside the homes of the families of Allisha Gray, Chelsea Gray, Megan Rapinoe and A’ja Wilson as they watched their loved ones compete on the world’s biggest stage.

“I couldn’t be more proud of how our team stepped up and worked literally around the clock to cover its first Olympics. But it’s now our goal to make sure fans don’t have to wait another four years to hear about these amazing female athletes,” said Haley Rosen, CEO and Founder of Just Women’s Sports. “For us, the end of the Olympics means it’s now time to get pumped about the WNBA and NWSL playoffs, the Paralympics, the US Open and all the other great women’s sports content on the horizon. And we’re going to continue to follow all the great athletes that just became household names in Tokyo.”

Launched in 2020 by Rosen, Just Women’s Sports provides news and analysis of women’s sports through exclusive interviews, podcasts, videos, and other media content, and has quickly grown a passionate audience of fans, followers, and listeners. In addition to its Just Women’s Sports podcast hosted by USWNT star Kelley O’Hara, JWS recently launched Snacks, a podcast co-hosted by USWNT stars Sam Mewis and Lynn Williams, and is home to Tea with A & Phee, the popular podcast hosted by 2020 WNBA MVP A’ja Wilson and 2019 WNBA Rookie of the Year Napheesa Collier. Earlier this year, JWS also featured Off the Ball hosted by Olympian and NWSL star Ali Riley, and also created The Soccer Show, a first-of-its-kind digital weekly highlights-driven show covering the FA Women’s Super League (FA WSL) through an exclusive premium content partnership with Ata Football.

In May, Just Women’s Sports announced it had raised $3.5 million in seed funding, led by Will Ventures with participation from Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Drive by DraftKings, OVO Fund, Supernode Global as well as an all-star roster of women’s sports superstars including Elena Delle Donne, Hilary Knight, Sam Mewis, Kelley O’Hara and Arike Ogunbowale.

MEDIA CONTACT

Rachel Zuckerman, 610-724-5078, [email protected]

About Just Women’s Sports Inc.

Established in 2020, Just Women’s Sports Inc. is a digital-first consumer media brand 100% dedicated to covering women’s sports. Through daily content including podcasts, newsletters, online content and social media, Just Women’s Sports brings you everything you need to see and know in the world of women’s sports. Find Just Women’s Sports online, subscribe to our newsletter, and follow us on Instagram, TikTok, Twitter and YouTube.

ESPN Expands NWSL Media Deal to 33 Matches Next Season

A view of the Bay FC home pitch from the corner flag before a 2025 NWSL match.
The NWSL will expand its footprint across ESPN networks for the 2026 season. (Al Chang/ISI Photos/ISI Photos via Getty Images)

The NWSL is expanding its footprint across ESPN, with the broadcaster signing on to carry 16 additional regular-season games in both the 2026 and 2027 seasons, upping the platform's total to 33 matches per year.

ESPN will also introduce a season-long "Match of the Week" centerpiece series, as well as live coverage of NWSL Decision Day, when eight concurrent matches will close out the season on the same day. 

"The NWSL showcases some of the best athletes in the world," ESPN EVP of programming and acquisitions Rosalyn Durant said in a press release. "We are proud to increase our commitment on ABC and ESPN, and to further elevate women's sports and the athlete stories."

This media rights extension builds on the league's ongoing blockbuster four-year, $240 million TV deal with ESPN, adding inventory for the final two seasons of the November 2023 agreement.

The deal expansion comes in light of the league's significant growth this season, with the NWSL seeing gains across both attendance and viewership, including a 72% year-over-year ratings rise on ESPN.

"This supplemental agreement underscores the growing demand for women's soccer and ensures our players and clubs receive the visibility they deserve on some of the most prominent sports platforms," said NWSL commissioner Jessica Berman in a statement.

Reebok Drops Angel Reese 1 Signature Sneaker in 3 Colorways

WNBA star Angel Reese poses holding her signature Reebok shoe in the colorway "Mebounds."
Reebok will drop the first signature shoe of WNBA star Angel Reese on Thursday. (Reebok)

The 2025 WNBA season is over for Chicago Sky forward Angel Reese, but the 23-year-old star is still making headlines, with Reebok set to drop her signature Angel Reese 1 sneakers on Thursday.

The Angel Reese 1 is a cornerstone of Reebok's re-entry into the basketball market, with the sportswear giant engineering the signature shoe for on-court performance by including features like responsive cushioning and added upper support.

Inspired by the brand's classic Mobius line, the shoes will hit the shelves in three colorways — an iridescent white "Diamond Dust," a bold pink "Mebounds," and a black and white "Receipts Ready" — with Reese's personal logo incorporated into the design.

Reese first signed with Reebok as an NIL athlete at LSU in 2023, a little over six months after winning the NCAA championship with the Tigers.

This week's rollout follows the July sneak peek of the signature sneakers worn by Reese on the cover of NBA 2K26's WNBA Edition.

"This isn't just a shoe, it's my style, my story, and my stamp on the game," Reese said in Reebok's press release. "I wanted to design a basketball shoe that elevates performance, innovation, style, and creative expression, all at once."

"Reebok and I built something that's true to who I am, and I hope it pushes others to stand in their power too."

How to buy the Angel Reese 1 Reebok sneakers

All three colorways of the Angel Reese 1 sneakers will be available for a retail price of $120 beginning at 10 AM ET on Thursday at Reebok.com as well as in select stores.

Liberty Star Breanna Stewart Questionable as New York Aims for 1st-Round Playoff Sweep

An emotional Breanna Stewart sits on the bench after the New York Liberty star was injured in Game 1 of the 2025 WNBA Playoffs.
New York Liberty forward Breanna Stewart exited Sunday's Game 1 of the 2025 WNBA Playoffs with a left knee injury. (Aryanna Frank/Getty Images)

No. 5 New York Liberty star Breanna Stewart isn't letting Sunday's left knee knock take her off the 2025 WNBA Playoffs court, with the forward planning to compete in Game 2 against the No. 4 Phoenix Mercury on Wednesday night.

An emotional Stewart finished Game 1 on the bench, going down with a knee injury in overtime of the Liberty's 76-69 upset win over the Mercury on Sunday.

"What I felt in that moment scared me more than anything," Stewart told reporters on Wednesday morning.

A Monday MRI revealed a sprained MCL, and though the two-time WNBA MVP did not practice on Tuesday, she participated in the team's Wednesday shootaround and said her pain had diminished to a three out of 10.

"[As long as] I don't wake up from my nap and feel like s—t," said Stewart, "I'm willing to take that [chance of re-injury] because I want to be out with my team, and they told me that structurally everything looks OK."

Even when the game-day status for Stewart was still unknown, New York Liberty head coach Sandy Brondello promised that the defending champions would give their star "as much time as we can."

"We know what's at stake," Brondello told reporters on Tuesday. "We don't want to go back to Phoenix [for Game 3], but they're going to come in hungry."

Stewart echoed that sentiment on Wednesday morning, saying "We want to finish it here. Not having to go back to Phoenix is our main priority."

How to watch the Phoenix Mercury vs. New York Liberty in Game 2

No. 5 New York will look to oust No. 4 Phoenix from the 2025 WNBA Playoffs with a first-round sweep on Wednesday night, when the Liberty host the Mercury for Game 2 at 8 PM ET.

The matchup will air live on ESPN.

Track Star Sydney McLaughlin-Levrone Breaks US 40-Meter Semis Record

US star Sydney McLaughlin-Levrone runs in the 400-meter semifinals at the 2025 World Athletics Championships.
Olympic gold medalist Sydney McLaughlin-Levrone set a new US record in her 400-meter semifinal at the 2025 World Athletics Championships. (Christian Petersen/Getty Image)

Star sprinter Sydney McLaughlin-Levrone is reaching new heights, setting a new US record for the 400-meter race in the event's Tuesday semifinals at the 2025 World Athletics Championships in Tokyo.

The four-time Olympic gold medalist finished the flat event in 48.29 seconds, shaving more than 0.40 seconds off the previous US record of 48.70 seconds set by track legend Sanya Richards-Ross in 2006.

Both her personal best and the fastest time in the world for that event this year, McLaughlin-Levrone's performance also makes her the seventh-fastest woman of all time in the 400-meter dash — elevating expectations that she could challenge the long-standing world record of 47.60 seconds, set by then-East German sprinter Marita Koch in 1985.

Known for her dominance in the 400-meter hurdles, the 26-year-old made the decision to focus on the flat 400-meter event ahead of this year's competition. 

"I definitely wasn't expecting that time," she said afterwards. "It just shows the fitness is there. I'm excited for the finals and grateful to have taken down a record by an amazing woman."

How to watch McLaughlin-Levrone in the 400-meter final

McLaughlin-Levrone will take aim at the 2025 World Athletics Championships' 400-meter podium — and, perhaps, another record time — during the event's final on Thursday.

The US star will race against 2024 Olympic champion Marileidy Paulino and silver medalist Salwa Eid Naser when the final begins at 9:24 AM ET.

Live coverage will air on USA Network.

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