Kim Mulkey has grabbed attention with her her sideline fits throughout the NCAA women’s basketball tournament, and she did not disappoint in the grand finale.
In just her second year as the head coach for LSU, Mulkey has led the third-seeded Tigers to the national championship game. And along the way, she has turned heads and set tongues wagging with her fashion statements.
For Sunday’s title game against No. 2 seed Iowa, set to tip off at 3:30 p.m. ET on ABC and ESPN+, the 60-year-old coach wore a pink-and-gold sequined suit with purple stripes, an homage to her team’s mascot.
National Championship Fit Check pic.twitter.com/eS2pJG7qGG
— LSU Women's Basketball (@LSUwbkb) April 2, 2023
Her tournament-long fashion show started with a sweater reading “Kiss Me I’m a Queen.” She followed that up with a polka-dot ensemble for LSU’s second-round win.
The Sweet 16 brought the most iconic look, a Neubyrne blazer with neon pink feathers running down each sleeve. She wore a sparkling rainbow blazer for the Elite Eight, from the aptly named Louisiana fashion company Queen of Sparkles. And for the Final Four, she wore a bright pink blazer decorated with large fabric flowers.
Mulkey’s style has evolved since she came to LSU after 21 seasons as the head coach at Baylor, she acknowledged when speaking with Baton Rouge newspaper The Advocate in February.
“I needed a little more flair here — it’s Louisiana,” she said, showing off the closet dedicated to her 105 pairs of high-heeled shoes.
Jennifer Roberts, LSU’s director of player personnel and influence, coordinates Mulkey’s looks. Roberts helps players with NIL deals, and she also helps Mulkey with her own brand.
LSU players and fans alike have taken notice of the coach’s style, Roberts said.
“The LSU fan base, they love it. It’s the culture here — big, loud, fun, happy, all the things,” Roberts told The Advocate. “They do everything big. … I can’t tell you how many times I’ve heard, ‘We come to the games to see what Kim’s going to wear.'”
How do the @LSUwbkb players rate Coach @KimMulkey's fits?#WFinalFour pic.twitter.com/ZHZ8Gms85E
— NCAA March Madness (@MarchMadnessWBB) April 1, 2023
Still, while while the fashion statements can be fun, Mulkey prefers to keep her focus on the court.
“Basketball is the most important part — much more important than what I wear,” Mulkey said. “Yes, my outfits are a little bit more sparkly, but I want to talk about the product on the floor — basketball.”