Kimberly Sass is a professional women’s hockey goalie who helped found, and now plays for, the Professional Women’s Hockey Players Association (PWHPA). Sass played collegiate hockey at Colgate University and has previously played for the Metropolitan Riveters in the NWHL. Below, Sass talks with Just Women’s Sports about the PWHPA’s partnership with the United States Premier Hockey League, how COVID has shaped her perspective on sports, and the future of the PWHPA. 

[Editor’s note: this interview took place the day of the PWHPA New Hampshire Hub’s first game against the Islanders Hockey Club of the USPHL]

How are you feeling coming back to play after so long?

Yeah, of course everyone hasn’t been on the ice for awhile. We just held tryouts last weekend and had one practice on Wednesday. We are trying to get acquainted with each other and just figure out who our teammates are. We are so happy the PWHPA has partnered with the USPHL this season — it’s offering us so much more competition and training. It’s so important right now especially during COVID because there are so many more options for teams we could play in just the Northeast alone.

It sounds like such a great opportunity.  

Definitely. I recently watched Billie Jean King’s documentary on HBO. It reviewed her Battle of the Sexes match and it made me think of this weekend and our partnership with the USPHL. For us, we are not trying to treat this partnership as a “Battle of the Sexes” but as a training opportunity and a way to get extra competition throughout the season. I do think it’s hard, though, to not want to try and prove yourself, you know what I mean?

What do you think it will be like competing against the men’s teams? 

A lot of our players grew up playing on boys teams. I played with boys for one year when I first started and then I actually played on my high school’s boys JV and Varsity teams. Overall, I think we are familiar with skating with men’s teams here and there. In terms of competing with them in more of a season formate, I think that might be new for some players. I’m sure there will be a transition period, but I think we will be fine.

This weekend will be the first of five Regional Training hubs to play this year. Can you explain more about that model and why the PWHPA chose it? 

Sure. Last year was the first year of the Professional Women’s Hockey Players Association (PWHPA) and we had seven regions for training. This year, two of the regions were eliminated because we moved towards a model where each region would have more of a team feel. So the five regions were selected based on the number of players that lived in that area. Most players lived in Toronto, Montreal, Calgary, Minnesota and New Hampshire. There are going to be some floater players who can’t relocate to those regions, but for the most part, we have enough players in those regions to hold high-level, high-tempo practices.

How has COVID-19 impacted the PWHPA’s mission and operations? 

When COVID first hit, we were waiting to see how it would all play out in terms of partners coming back for the second Dream Gap Tour. We were trying to figure out the logistics of travel and when we could actually play again. We were pleasantly surprised with how many of our existing partners returned and we actually have some new partners who jumped on board, too. In terms of the Dream Gap Tour showcase events which are typically hosted by NHL teams, we are shooting to begin those in January. Up until then, most teams will be selecting their own rosters and practicing in their hubs.

What are your expectations for game play given how much time players had to take off due to COVID?

It really depends on every player’s situation and if they had access to rinks or gyms. I think, for the most part, people were okay with the COVID break and just jumped right back in. As female athletes, we are used to high pressure situations. A lot of us work, too. Like, for this game tonight, I am working an entire day before I go step onto the ice. I’m on my lunch break right now. I’m in a hotel room working from home as an architectural designer. I found this quote once, and I forget who said it, but they said, “Pressure is a privilege.” I think we all just try to appreciate every time we are able to get on the ice.

I really like that. How has quarantine been for you? Do you have access to a gym?

I started doing a lot of home workouts, for sure. I actually moved from Jersey City back to my hometown in Buffalo, New York. Luckily, a local gym there called Revolution Buffalo started doing outdoor spin classes, circuit training and strength training so I try to do as many of those as possible. I purchased an indoor cycling bike, I have my TRX strap and my chin up bar. I got a slide board for my apartment to try and work on my lateral movement as a goalie. But it was definitely not as traditional as my usual offseason training. We all just made it work and now we’re going to put in that much more work to get to where we need to be.

What are some of your personal goals for this year? 

Just to enjoy every moment that I have on the ice. I’m getting older, I guess, in terms of ages of female hockey players — I’m turning 30 in November. I just want to give it my all this season in terms of training and really cherishing the moments because we don’t know how much longer we’re going to get these opportunities.

Has COVID made you appreciate playing more? 

I think, for certain players, the COVID break made them contemplate retiring. Some people considered not playing this season. I know that crossed my mind a little bit. I think that reflection and that realization that you don’t know when you are going to play next motivates you when you do have the opportunity to play.

How have you personally managed your architecture career with the PWHPA over the past few years? 

I graduated from Colgate University in 2012 and went right into my masters of architecture program in Buffalo. There were no paid professional hockey opportunities in the United States and I did not want to delay my career by moving to Europe, so I just went right into grad school. In my final year of the architecture program, I played in the NWHL. I just knew that I wasn’t finished with hockey. I ended up moving to New York to pursue an architecture job and I also played for the Metropolitan Riveters for two years. In 2019, many of us players decided to leave the league and form the PWHPA in hopes of creating a truly professional, sustainable league with a livable wage and plenty of resources.

I haven’t answered the question, but I think I’m just used to juggling all these things. I think being a student athlete teaches you that balance and, for me, stepping on the ice is a way to clear my head. I also think my personality is to just get things done. And I’ve always tried to be a leader in terms of women’s hockey, so I really appreciate my position on the board for the PWHPA.

What does the PWHPA need to do to advance its goal of establishing a viable professional league? 

I think we need to treat these exhibition games as opportunities to always be improving our skills and level of play. Once we do have that big stage to play on, we have to be able to prove to everyone that we deserve this.

After these regional exhibitions, is there a next step? What is the PWHPA going to do after? 

The next step would be to have a full Dream Gap Tour season. Usually the tour runs from October to March, but with COVID, we are hoping that the showcase tournament weekends start in January. And then, ideally, we want to create more of a partnership with the NHL and create more of a structure of an actual league with pay. That’s what we’re shooting for.

What would a successful season look like in your eyes? 

A successful season for the PWHPA players would look like players not having to work a full time job before going to a game. It would look like players being able to train on the ice whenever they choose and having access to workout facilities and full-size arenas. You know, the pay has to be there in order to attract the top talent. We’re shooting for a broadcast deal and just a total professional atmosphere with medical staff and equipment managers.

Do you have anything else you would like to add? 

I think the most important message is that we’re striving for something better. We’re trying to keep the movement going. The goal is a future professional, sustainable league for women’s professional hockey. We deserve it. We’re going to continue to prove ourselves over and over again in these games. So join us, watch us, follow us and look forward to great things happening.

The NCAA is turning up the heat on the next two seasons of non-conference basketball competition, with powerhouse programs from the University of South Carolina and the University of Southern California set to determine which team is "The Real SC" via a special two-game series.

The acronymic rivals will first meet at Crypto Arena in Los Angeles on Saturday, November 15th, 2025, before heading to Bon Secours Wellness Arena in Greenville, South Carolina, on the same date the following year.

In anticipation of high ticket demand, series host Complete Sports Management shifted both games to the aforementioned higher-capacity venues, rather than utilizing the teams’ usual on-campus arenas.

"I will always choose elevating women's basketball, and that's especially true in scheduling," South Carolina coach Dawn Staley said in a team statement. "I know Complete Sports Management has the same mission, and I like their creativity in bringing not just two great programs together, but engaging their fan bases on both coasts in a debate they love to have."

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Series to showcase the best of NCAA basketball

The newly created series won't just decide "The Real SC," it also pits two of the sport's historic programs against each other in an SEC vs. Big Ten and East Coast vs. West Coast battle for bragging rights.

The defending champion Gamecocks are currently ranked No. 2 in the nation as they gear up for the 2025 March Madness tournament, in which they'll seek a fifth straight Final Four berth and an overall fourth NCAA title.

Meanwhile, the Trojans are chasing South Carolina up the AP Poll in the No. 4 spot, with a goal to equalize with Gamecocks by claiming a third national championship this season. If they're successful, it will be USC's first NCAA trophy since 1984.

Regardless of the 2024/25 NCAA tournament's outcome, both teams will likely still roster multiple future WNBA stars for the foreseeable future, with fans banking on seeing current sophomore stars like South Carolina's MiLaysia Fulwiley and USC's JuJu Watkins featuring in both games of "The Real SC" series.

How to buy tickets to USC vs. South Carolina in "The Real SC"

Tipping off in LA on November 15th, 2025, tickets for the first meeting between the Gamecocks and Trojans in "The Real SC" series will be available for purchase online this Friday at 1 PM ET.

Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.

Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.

Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.

Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.

"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."

Basketball leads women's sports ad impact numbers

The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.

The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.

Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.

With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.

One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.

Gymnastics, volleyball draw advertisers to NCAA women's sports

The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.

That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.

All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.

Gotham FC set the scene for NWSL club's 2025 season on Tuesday, dropping their official 24-athlete roster and new player-led leadership group while handing longtime USWNT defender Tierna Davidson the captain’s armband ahead of Saturday’s regular-season kick-off.

At 26 years old, the 2019 World Cup champion and 2024 Olympic gold medalist succeeds retired goalkeeper Michelle Betos as the NJ/NY squad's captain, heading up Gotham’s leadership alongside fellow defenders Jess Carter and Mandy Freeman, as well as midfielders Rose Lavelle and Nealy Martin.

Gotham also removed star forward Midge Purce from her season-ending injury designation on Tuesday, opening the door for the 29-year-old USWNT standout to return to the NWSL pitch for the first time since tearing her ACL in last season's opener.

The 2023 NWSL Championship MVP tallied 16 goals across her 46 career appearances for Gotham before sitting out the entirety of the 2024 season.

Gotham aims for successful 2025 behind refreshed roster

Following last year’s third-place finish, the 2023 NWSL champs saw a handful of big-name departures, prompting the club to adopt a more measured approach to this season’s roster rebuild.

"Change is normal in this environment, right?" Martin told JWS in January. "People have got to do what’s best for their career, but it hurts losing your friends on your team just personally, selfishly."

"Professionally, you have to take it in stride and see how all the new pieces can fit together," she continued. "How you can highlight new people’s best talent in the system that you’re playing."

Once considered a superteam, Gotham definitely looks a little different this time around, but early season moves display the club's interest in transforming steady consistency into a winning squad — with or without massively deep star power.

Gotham FC's official 2025 team roster

• Goalkeepers: Ann-Katrin Berger, Ryan Campbell, Shelby Hogan
• Defenders: Bruninha, Jess Carter, Tierna Davidson, Mandy Freeman, Lilly Reale, Emily Sonnett
• Midfielders: Sofia Cook, Jaelin Howell, Rose Lavelle, Nealy Martin, Stella Nyamekye, Taryn Torres
• Forwards: Esther Gonzalez, Khyah Harper, Cece Kizer, Gabi Portilho, Midge Purce, Sarah Schupansky, Jéssica Silva, Ella Stevens, McKenna Whitham

While NCAA basketball's Power Four conference tournaments wrapped up on Sunday, teams from mid-major Division I leagues are still battling for invites to the Big Dance, where they'll aim to upset top March Madness contenders.

Already harnessing upset momentum is former Pac-12 squad Oregon State, who won the West Coast Conference (WCC) tournament as the No. 4 seed on Tuesday.

After conference realignment saw most of the starters from last season's Elite Eight team transfer to Power Four programs, Oregon State finished the 2024/25 regular-season at 16-15 (12-8 in WCC play).

This week, however, the Beavers found another gear, tearing through their tournament and upsetting the two WCC regular-season co-champions along the way.

Oregon State paves a path to NCAA tournament underdog

First, Oregon State narrowly defeated top-seeded Gonzaga 63-61 in Monday's semifinals, before beating back-to-back defending champion No. 2-seed Portland 59-46 in Tuesday's tournament finale — only the fourth loss suffered by the Pilots all season.

Oregon State's unlikely March Madness bid is the program's 13th overall, and the ninth in the NCAA tournament's last 11 editions.

"I'm just so happy and so proud of this team," said Oregon State head coach Scott Rueck. "For this group to cover the ground that they did this year, from day one until now, is absolutely remarkable. It's one of the most special things I've been a part of."

The Beavers’ surge, however, holds consequences for both Portland and Gonzaga, whose slim chances of making Sunday's bracket now rest with the NCAA selection committee.

While Portland is a more recent contender on the national stage, Gonzaga hasn't missed an NCAA tournament since 2016, with the Bulldogs appearing in all but two brackets since their 2007 March Madness debut.

NCAA underdogs looks to spur chaos in March Madness

Should they make the cut, at-large underdogs Portland and Gonzaga would join Oregon State and other smaller conference champions in trying to bust brackets by upsetting top contenders in the first few rounds of the NCAA's competition.

Other mid-major standouts are already considered likely members of the 68-team national pool, with current projections listing Fairfield University (Metro Atlantic Athletic Conference) and new No. 24-ranked South Dakota State (Summit League) claiming seeds as high as No. 9.

Projections also show that the Ivy League is on the precipice of sending a full trio of upset-hungry teams to the NCAA tournament.

While regular-season champion Columbia is expected to claim a national No. 11 seed after Saturday's conference tournament final, strong seasons from both Princeton and Harvard have the pair currently snagging one of the final four at-large bracket spots.

Atlantic 10 tournament victors George Mason could also pose a threat to Power Four contenders, with the Patriots clinching their first-ever NCAA tournament berth on Sunday despite ceding the regular-season conference title to Richmond.

Though it’s not always wise to bet against heavyweights in the NCAA tournament's opening rounds, emerging college basketball underdogs are embracing the spotlight — and welcoming the opportunity to shake things up after Selection Sunday.