LAS VEGAS — A’ja Wilson and Chelsea Gray had Michelob Ultra Arena in the palm of their hands on Saturday.

With the ball wedged behind the backboard, Wilson grabbed a mop used for wiping sweat off the court and went to retrieve it. Then, as she said after the game, the music took over her body.

Wilson started to dance, and Gray joined in. As they moved in unison, the crowd cheered and laughed. It was one of the most genuine and vocal reactions from the crowd at the WNBA All-Star Game, and it had nothing to do with basketball.

The Aces duo took a mundane moment and made it magical.

Yo, we are crying!

Ball got stuck, but first @_ajawilson22 and @cgray209 had to take a dance break before gettin’ it down 😂😂😂@ATT #WNBAAllStar pic.twitter.com/pTjpGgtDXI

— WNBA (@WNBA) July 16, 2023

Over the last two seasons, Las Vegas has captured the attention of the basketball world. And as excitement surrounding the sport increases, the Aces are at the center of it.

“Since I came into the league until now, the increase in media attention, national games, social media has been tremendous,” said Aces guard Kelsey Plum, drafted first overall in 2017. “And I think it’s just going to continue to grow.”

The 2022 playoffs, in which the Aces took home the WNBA title, resulted in the most-watched WNBA postseason in 20 years. This year at the All-Star break, the league is on pace to register the most-watched season in history. Attendance is up 27%, TV viewership is up 67%, and the 2023 All-Star Game hosted in Las Vegas was sold out. It also clocked in as the most-watched All-Star Game in 16 years, with 850,000 average viewers tuning into ABC.

The Aces as a team are also making their mark on the growth of the game.

Halfway through the regular season, Las Vegas is firmly in first place at 19-2. They had four players voted into the All-Star Game — Wilson, Gray, Plum and Jackie Young — and Wilson served as a captain for the second season in a row after garnering the most fan votes. The Aces are also averaging the highest attendance in the league this season, welcoming over 9,000 fans per game, according to Across the Timeline.

“I think that we have some generational talent on this team,” Plum said. “And I also feel like we have some generational personalities. And I think that people connect with people. So growing the game is something that I think is important to us individually and collectively as a team.”

"Why wasn't I invited to the party?" 😂@_ajawilson22 pic.twitter.com/AIaQ771n3L

— SportsCenter (@SportsCenter) July 16, 2023

On the court, the Aces have created one of the best teams in history. Their starting five includes four former No. 1 draft picks: Wilson, Plum and Young were selected by the franchise, while the fourth, Candace Parker, joined the squad in the offseason as a free agent. The fifth starter is Gray, who signed with the Aces in 2021 free agency and has since made herself invaluable, earning 2022 Finals MVP after a breakout playoff performance.

Coaching the team is Becky Hammon, a WNBA legend herself who went on to serve as Gregg Popovich’s assistant coach in the NBA before taking over the Aces organization and winning a title in her first season.

“I think with someone like Becky as well at the helm, it brings even more attention,” Plum said. “Las Vegas is like a perfect melting pot, and I think that it’s taken off in a way that’s been super beneficial to the game and to the league. And I think you see other organizations stepping up as well.”

Hammon heads up the Aces on the sidelines, but when it comes to the team’s public image, Wilson leads the way.

The 26-year-old has deals with companies like Ruffles and Starry that help her build her brand. But more than that, it’s Wilson’s personality that draws fans.

Her dance mid All-Star game was just a snapshot of who Wilson is. In press conferences, she professed her love for Bojangles, joked about her team not following curfew leading up to the game, and answered questions while holding assistant coach Tyler Marsh’s baby. When he started crying, Wilson looked into the media room and said: “Where are this baby’s parents?” The remark, as a Wilson joke usually does, elicited laughs from the media.

Wilson holds the attention of every room she’s in, and the same holds true on a basketball court.

She’s been instrumental in the Aces’ success, and there’s been plenty of it.

The two-time MVP has been dominating the WNBA since 2018, when she was named Rookie of the Year after a standout career at South Carolina. For her career, Wilson is averaging 19.2 points, 8.5 rebounds and 1.8 blocks per game.

Las Vegas has finished in the top four of the WNBA standings in each of the last four seasons, and looks primed to finish on top again in 2023. They advanced to the Finals in 2020, appeared in the semifinals in 2021 and won the title in 2022.

“We win,” Wilson said. “It’s easy to cheer on a team when they’re winning. And that’s what it’s gonna take, for people to see us as winning the games, playing the right way and making it entertaining. So, when it comes to growing the league or the game, whatever you want to say, I think we do it in a way that’s like, ‘It’s us.’”

While the Aces are at the forefront of the league’s growth, they aren’t the only team that has a hand in it.

The most-watched game this season so far was between the Dallas Wings and the Los Angeles Sparks, and the most-attended contest was Brittney Griner’s return to Phoenix, when the Mercury took on the Chicago Sky.

The Aces have a personality that’s hard to ignore and is unique to their franchise. The other 11 teams, Wilson says, have their own thing.

“It’s going to look different for different teams, different cities,” she said. “But that doesn’t mean, like, don’t watch it or it’s not as entertaining. It is, it’s there. Give it a chance. And I think that’s what we do. We just go out there and be us.”

Eden Laase is a Staff Writer at Just Women’s Sports. Follow her on Twitter @eden_laase.

Zimbabwean swimming legend Kirsty Coventry made history on Thursday, when she became both the first woman and first African ever elected president of the International Olympic Committee (IOC).

At 41-years-old, Coventry will also be the youngest president in the organization's 131-year history and the 10th individual to ever hold the office.

"As an nine-year-old girl, I never thought I would be standing up here one day getting to give back to this incredible movement of ours," the five-time Olympian said in her remarks.

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An extensive Olympic resume, in and out of the pool

The Auburn University grad and seven-time Olympic medal-winner — including back-to-back golds in the 200-meter backstroke at the 2004 Athens and 2008 Beijing Games — retired from competition after the 2016 Rio Olympics.

At that time, Coventry was already three years into her IOC membership, after initially joining as part of the governing body's Athletes' Commission. She joined the Executive Committee in 2023.

"I will make all of you very, very proud and hopefully extremely confident in the decision you have taken," Coventry said to her fellow members in her acceptance speech. "Now we have got some work together."

That work that awaits Coventry in her eight-year mandate will include navigating the 2028 LA Games and selecting a host for the 2036 Summer Games.

Her first Olympic Games at the helm, however, will be the 2026 Winter Olympics in Italy, giving her less than a year to prepare before the Opening Ceremony kicks off.

Coventry to continue IOC efforts to promote gender equity

Coventry will have a few months to adjust before assuming her new office on June 23rd, when she will succeed her mentor, 71-year-old Thomas Bach.

Bach will have served the IOC's maximum 12-year tenure in the role when he steps down, having led the governing body to stage the first-ever Olympic Games with equal numbers of women and men competing — a mark captured at the 2024 Summer Games in Paris.

With gender equity as a driving force in his leadership, Bach also increased the number women serving as both IOC members and in the organization's leadership roles, with women comprising seven of the body's 15-person executive board.

Coventry is one of those seven women, and Bach specifically hand-picked her as his successor.

The legacy she inherits isn't lost on Coventry, both in the efforts of Bach and in the women who paved the way — perhaps none more directly than IOC member Anita DeFrantz, a 1976 Olympic bronze medal-winning rower for Team USA and the only other woman to ever run for IOC president.

Recognizing the election's historic significance, 72-year-old DeFrantz overcame significant health issues to travel to Greece in order to vote for Coventry — with her ballot securing the exact number of votes Coventry needed to win.

"I was really proud that I could make her proud," an emotional Coventry said.

The NCAA is leveling the playing field, with Women’s March Madness teams in line to receive their first-ever prize payouts based on tournament performance — a mechanism the men’s tournament has enjoyed since 1991.

Sparked by 2021's landmark NCAA gender equity review, the NCAA will distribute a total of approximately $15 million to individual conferences based on how many games their teams play, with each March Madness performance "unit" worth about $113,000.

This year's inaugural $15 million purse represents 26% of the competition's $65 million media rights valuation — putting it proportionally on par with the percentage allocated to the men's fund.

That overall prize pool will jump to $20 million in 2026 and $25 million in 2027, before switching to a successive 2.9% increase per year.

"We are all playing in the same March Madness," said UNC Greensboro head coach Trina Patterson, whose No. 16-seed Spartans will face No. 1-seed USC in the first round on Saturday. "The treatment for the men and women should be equal. We get a unit!"

March Madness teams get additional NCAA tournament perks

While the performance payouts are new this year, women's March Madness teams also receive perks like charter flights throughout the tournament, which can make all the difference for smaller programs eyeing an upset.

"Everyone is so excited about the experience. Going from the bus directly to the plane, everyone was so happy," March Madness debutante William & Mary head coach Erin Dickerson Davis told ESPN ahead of her No. 16-seed team’s First Four victory on Thursday.

Columbia junior Perri Page, whose No. 11-seed Lions defeated Washington in their own First Four matchup on Thursday, echoed Davis' sentiment, saying, "It was cool going to the charter, and we've been taking it all in."

"We've been enjoying the whole season," the forward added, noting "It's great we can make money for the school now."

"It should have always been that way. Women's basketball has been fighting for equality for a very long time," said Davis. "I've been in this business for many, many years. I played college basketball. It's a long time coming."

"You got to start somewhere, and I think we've been so far behind," added Columbia head coach Megan Griffith.

"This is more like the whipped cream. I think the cherry on top is going to keep coming — but it's really good so far."

Less than two months before the season tips off on May 16th, the WNBA dropped its full 2025 national broadcast slate on Thursday, rewarding last year’s most in-demand teams with a significant uptick in screen time.

Fueled by the fan fervor around 2024 Rookie of the Year Caitlin Clark, the Indiana Fever will see a league-record 41 of their 44 regular-season games aired nationally this season.

That tally includes all five Fever matchups against regional rival Chicago, after the pair's June 23rd game averaged 2.3 million viewers — becoming the most-watched game of the 2024 regular season.

Just behind Indiana in earning significant national broadcast coverage are two-time WNBA champs Las Vegas, who will see 33 of their games aired across the country. As for the reigning champions New York Liberty, they trail the Aces by just one game, with 32 of their 2025 season games garnering national attention.

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Record WNBA ratings spur big broadcast moves

Thanks to 2024’s monster ratings, big-name networks are increasingly recognizing the WNBA as a profitable summer product, with broadcasters expanding their coverage as the league prepares for its 11-year, $2.2 billion media rights contract to kick in next year.

With the 2025 WNBA season expanding from 40 to 44 games per team, ION is leading all broadcasters with 50 regular-season games, with ABC/ESPN, CBS Sports, NBA TV, and Amazon Prime all taking a piece of the pro women's basketball league's pie.

Broadcasters are also moving games off of their sports-specific networks and onto flagship cable channels, with a record 13 matchups — a full half of Disney Networks' 26 regular-season games — set to air on ABC, including the 2025 WNBA All-Star Game.

The league will also see its first-ever regular-season games earn primetime broadcast TV slots, with CBS Sports elevating two of its 20 games — the June 7th and August 9th battles between the Chicago Sky and the Indiana Fever — to its flagship network, CBS.

As the WNBA shoots for an even more impactful 2025 season, broadcasters are helping to boost the charge, offering increased access to the league’s brightest stars and biggest games.

The NCAA tournament tips off in earnest with the bracket's 64-team first round on Friday, as eager March Madness fans look beyond the chalk to eye the competition's underdogs after a rollercoaster 2024/25 basketball season.

Early upsets aren’t exactly the norm in the women’s tournament. Only one lower seed won their first-round matchup in 2024, and no team below a No. 3 seed has ever gone the distance, but in a season of increased parity, a few lower-rated squads are rounding into underdog form.

Breaking down potential March Madness bracket-busters

For potential March Madness upset instigators, late-season momentum late season momentum is the name of the game — a dangerous factor in any single-elimination tournament.

Even without superstar grad Caitlin Clark, No. 6-seed Iowa capped their regular season on a high before narrowly losing to No. 4-seed Ohio State in the Big Ten tournament's quarterfinals. Should they advance past No. 11-seed Murray State in their first-round Saturday matchup, the Hawkeyes are poised to give No. 3-seed Oklahoma a run for their money in the second round on Monday.

Entering as a No. 10-seed, Ivy League tournament champs Harvard will have their hands full against No. 7-seed Michigan State on Saturday, but Crimson senior Harmoni Turner and her season-average 22.5 points per game could tilt the scales in Harvard's favor.

After edging out first-round opponent No. 11-seed Iowa State, No. 6-seed Michigan is playing like an upset contender. Now a potential second-round matchup against No. 3-seed Notre Dame — fresh off a recent losing skid — awaits the young squad. 

With the brackets locked and the teams loaded, the prospects of twists and turns make the first two rounds of the NCAA tournament especially exciting — even if this year’s frontrunners appear destined for Tampa.

How to watch Women's March Madness games this weekend

The Big Dance officially begins at 11:30 AM ET on Friday, when No. 11 Iowa State tips off against No. 6 Michigan on ESPN2.

Saturday's slate will complete the 2024/25 NCAA tournament's first round, with No. 6 Iowa beginning their Madness run against No. 11 Murray State at 12 PM ET on ESPN.

No. 10 Harvard will start dancing a few hours later, with the Crimson facing No. 7 Michigan State at 4:30 PM ET on ESPNews.

All games in the 2025 March Madness tournament will have live coverage across ESPN networks.