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How Aces’ ‘generational’ talent, personalities are growing the game

The Aces’ Chelsea Gray and Kelsey Plum celebrate after winning the Skills Challenge at the 2023 WNBA All-Star Game. (Ethan Miller/Getty Images)

LAS VEGAS — A’ja Wilson and Chelsea Gray had Michelob Ultra Arena in the palm of their hands on Saturday.

With the ball wedged behind the backboard, Wilson grabbed a mop used for wiping sweat off the court and went to retrieve it. Then, as she said after the game, the music took over her body.

Wilson started to dance, and Gray joined in. As they moved in unison, the crowd cheered and laughed. It was one of the most genuine and vocal reactions from the crowd at the WNBA All-Star Game, and it had nothing to do with basketball.

The Aces duo took a mundane moment and made it magical.

Over the last two seasons, Las Vegas has captured the attention of the basketball world. And as excitement surrounding the sport increases, the Aces are at the center of it.

“Since I came into the league until now, the increase in media attention, national games, social media has been tremendous,” said Aces guard Kelsey Plum, drafted first overall in 2017. “And I think it’s just going to continue to grow.”

The 2022 playoffs, in which the Aces took home the WNBA title, resulted in the most-watched WNBA postseason in 20 years. This year at the All-Star break, the league is on pace to register the most-watched season in history. Attendance is up 27%, TV viewership is up 67%, and the 2023 All-Star Game hosted in Las Vegas was sold out. It also clocked in as the most-watched All-Star Game in 16 years, with 850,000 average viewers tuning into ABC.

The Aces as a team are also making their mark on the growth of the game.

Halfway through the regular season, Las Vegas is firmly in first place at 19-2. They had four players voted into the All-Star Game — Wilson, Gray, Plum and Jackie Young — and Wilson served as a captain for the second season in a row after garnering the most fan votes. The Aces are also averaging the highest attendance in the league this season, welcoming over 9,000 fans per game, according to Across the Timeline.

“I think that we have some generational talent on this team,” Plum said. “And I also feel like we have some generational personalities. And I think that people connect with people. So growing the game is something that I think is important to us individually and collectively as a team.”

On the court, the Aces have created one of the best teams in history. Their starting five includes four former No. 1 draft picks: Wilson, Plum and Young were selected by the franchise, while the fourth, Candace Parker, joined the squad in the offseason as a free agent. The fifth starter is Gray, who signed with the Aces in 2021 free agency and has since made herself invaluable, earning 2022 Finals MVP after a breakout playoff performance.

Coaching the team is Becky Hammon, a WNBA legend herself who went on to serve as Gregg Popovich’s assistant coach in the NBA before taking over the Aces organization and winning a title in her first season.

“I think with someone like Becky as well at the helm, it brings even more attention,” Plum said. “Las Vegas is like a perfect melting pot, and I think that it’s taken off in a way that’s been super beneficial to the game and to the league. And I think you see other organizations stepping up as well.”

Hammon heads up the Aces on the sidelines, but when it comes to the team’s public image, Wilson leads the way.

The 26-year-old has deals with companies like Ruffles and Starry that help her build her brand. But more than that, it’s Wilson’s personality that draws fans.

Her dance mid All-Star game was just a snapshot of who Wilson is. In press conferences, she professed her love for Bojangles, joked about her team not following curfew leading up to the game, and answered questions while holding assistant coach Tyler Marsh’s baby. When he started crying, Wilson looked into the media room and said: “Where are this baby’s parents?” The remark, as a Wilson joke usually does, elicited laughs from the media.

Wilson holds the attention of every room she’s in, and the same holds true on a basketball court.

She’s been instrumental in the Aces’ success, and there’s been plenty of it.

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A'ja Wilson has become the lifeblood of the Aces team on and off the court. (Brian Babineau/NBAE via Getty Images)

The two-time MVP has been dominating the WNBA since 2018, when she was named Rookie of the Year after a standout career at South Carolina. For her career, Wilson is averaging 19.2 points, 8.5 rebounds and 1.8 blocks per game.

Las Vegas has finished in the top four of the WNBA standings in each of the last four seasons, and looks primed to finish on top again in 2023. They advanced to the Finals in 2020, appeared in the semifinals in 2021 and won the title in 2022.

“We win,” Wilson said. “It’s easy to cheer on a team when they’re winning. And that’s what it’s gonna take, for people to see us as winning the games, playing the right way and making it entertaining. So, when it comes to growing the league or the game, whatever you want to say, I think we do it in a way that’s like, ‘It’s us.’”

While the Aces are at the forefront of the league’s growth, they aren’t the only team that has a hand in it.

The most-watched game this season so far was between the Dallas Wings and the Los Angeles Sparks, and the most-attended contest was Brittney Griner’s return to Phoenix, when the Mercury took on the Chicago Sky.

The Aces have a personality that’s hard to ignore and is unique to their franchise. The other 11 teams, Wilson says, have their own thing.

“It’s going to look different for different teams, different cities,” she said. “But that doesn’t mean, like, don’t watch it or it’s not as entertaining. It is, it’s there. Give it a chance. And I think that’s what we do. We just go out there and be us.”

Eden Laase is a Staff Writer at Just Women’s Sports. Follow her on Twitter @eden_laase.

PWHL Unveils All-New Uniforms Ahead of 2024/25 Season

PWHL players pose on the ice while wearing new women's hockey uniforms.
The PWHL unveiled new branding ahead of the league's second season. (Bauer/PWHL)

The PWHL unveiled all-new uniforms for its six founding teams on Thursday, after a long process that saw players competing under generic names and logos for the duration of the league's inaugural season.

Bauer — the PWHL's exclusive game and replica home jersey provider — is the sportswear company behind the uniforms. The league also worked closely with creative agency Flower Shop to refine each team's jersey design and branding.

PWHL hockey jerseys hanging against a blue and grey brick wall.
Each team's jersey design incorporates elements unique to the club's identity. (Bauer/PWHL)

Bauer Hockey takes the lead in PWHL jersey production

"We're proud to be the official game and replica jersey partner for the PWHL, as a next step in our long-standing commitment to girls and women’s hockey," said Mary-Kay Messier, Bauer Hockey's VP of global marketing, in Thursday's PWHL press release. "We are honored to celebrate the players, outfitting them with authentic on-ice jerseys. We are equally excited to celebrate the fans, providing premium-crafted replica jerseys so they can show their passion and support for their favorite PWHL team."

Each team's jersey incorporates elements unique to the club's regional and brand identity. Accordingly, the Minnesota Frost's uniform "embraces the chill" with a deep purple and white motif, "capturing the sharpness of the frozen landscape." Meanwhile, the Boston Fleet's jersey draws on alternating colored stripes, resulting in a "wave-like pattern that evokes a strong connection to the sea."

"Working alongside the team at Bauer, we put thought behind every color, every stitch, every fabric choice — every element— to ensure these uniforms are of the highest quality," added Jayna Hefford, PWHL SVP of hockey operations. "From the design process to final production, we aimed to create uniforms that not only reflect the spirit of each team but also deliver top-tier performance and comfort for our athletes."

Minnesota Frost player models new purple PWHL jersey.
The Frost's new jersey design is meant to evoke Minnesota's cold winters. (Grace Zumwinkle/Minnesota Frost)

PWHL brings home replica jerseys to fans

"Players and fans alike have been waiting for this moment and we couldn't be happier with the six unique looks each team will don moving forward," said PWHL SVP of business operations Amy Scheer. "These jerseys mark the latest evolution in our league's history, and we can't wait to see them showcased both on the ice and in the stands."

Fans can now purchase home replica jerseys online at the Official PWHL Shop, with key retailers following on November 14th. Replica jerseys will also be available at all home games when the season kicks off on November 30th.

Olympic Bronze Medalist Sammy Sullivan Talks Team USA Rugby on ‘The Late Sub’

Sammy Sullivan of Team USA rugby celebrates during a game at the 2024 Paris Olympics.
Rugby star Sammy Sullivan won Olympic bronze in Paris as a part of Team USA. (Hannah Peters/Getty Images)

In today’s episode of The Late Sub, host Claire Watkins breaks down the ins and outs of every NWSL quarterfinal, including who to keep on upset watch and what to expect tactically between the lines.

Then, Watkins sits down with 2024 Olympic bronze medalist rugby player Sammy Sullivan to chat about the future of rugby in the US. Sullivan digs into how she balances the rugby's newfound spotlight with the day-to-day grind of being a pro athlete, plus how fans can keep up with Team USA Rugby all year-round.

The Late Sub with Claire Watkins brings you the latest news and freshest takes in women’s sports. This is the weekly rundown you’ve been missing, covering the USWNT, NWSL, WNBA, college hoops, and whatever else is popping off in women’s sports each week. Special guest appearances with the biggest names in women’s sports make The Late Sub a must-listen for every fan. Follow Claire on X/Twitter @ScoutRipley and subscribe to the Just Women’s Sports newsletter for more.

Subscribe to The Late Sub to never miss an episode.

Lynx Rookie Alissa Pili Stars in Latest Nike N7 Campaign

Lynx forward Alissa Pili wears the Nike N7 Collection.
This year's N7 Collection celebrates Indigenous culture. (Nike Basketball)

Minnesota Lynx forward Alissa Pili is the official face of Nike's Native American Heritage Month-inspired N7 Collection, the brand announced on Thursday.

Created in partnership with young Indigenous designer Chelysa "Chief" Owens-Cyr, Canada, the campaign "celebrates Indigenous culture and its interconnectedness with nature while helping preserve and showcase Native traditions for generations to come."

WNBA rookie Alissa Pili poses in Nike N7 gear holding a basketball.
Lynx forward Alissa Pili is both Samoan and Indigenous Alaskan. (Nike Basketball)

Pili signed Nike N7 contract in rookie WNBA season

Minnesota drafted Pili, who is of Samoan and Alaskan Iñupiat descent, as the No. 8 overall pick in the 2024 WNBA Draft.

No stranger to using her platform to encourage young Indigenous athletes, the Utah alum and 2023 Pac-12 Player of the Year inked her endorsement deal with Nike's N7 in June. The rookie signing was part of the sportswear giant's "commitment to uplifting Indigenous athletes and ensuring the next generation of Native youth see themselves represented."

At the time of her signing, Pili stated "I’m so honored to join the Nike Family as an N7 athlete. Representation is important to me, and I look forward to making an impact in the league and demonstrating to all the Indigenous and Polynesian girls who love the game that they can reach their dreams.”

Nike's new N7 Collection shorts in white with turquoise design.
Nike's 2024 N7 Collection includes Lakota-inspired designs. (Nike Basketball)

Lakota-inspired designs feature in Nike N7 Collection

This edition of the N7 Collection aims to empower and reinforce self-expression and includes clothing and exclusive turquoise colorways in both Nike Dunk and KD17 sneakers, now available online and at select retail locations.

Designer Chief chose geometric patterns reflecting Lakota teachings, saying "I want Native youth to feel represented, strengthened and empowered by this collection, which takes inspirations from what you’d historically see in beadwork or other traditional wear and applies it to modern, contemporary clothing."

"It's a good representation of my people to be able to share my culture and voice with not only Indigenous communities, but the whole world," Chief added. "The Lakota term I'd connect with it is 'Mitakuye Oyasin,' which means all my relations, we are all connected, we are one."

N7 Fund nonprofit grant applications now open

The N7 Collection release coincides with the opening of grant applications for Nike's N7 Fund, an initiative that invests in nonprofits elevating North America's Indigenous communities.

With $625,000 up for grabs since the N7 Fund grants began in 2022, nonprofit organizations can apply through January 6, 2025.

Upsets Rattle Early Season College Basketball as NCAA Tips Off

Florida State junior guard Ta'Niya Latson dribbles the ball up the court in an NCAA college basketball game.
Florida State junior Ta'Niya Latson scored 27 points in Thursday's loss. (G Fiume/Getty Images)

With NCAA basketball tipping off this week, early season upsets and hard-fought wins are already humbling some of college's top-ranked programs.

No. 19 Florida State fell to unranked Illinois 83-74 on Thursday despite 27 points from junior guard Ta'Niya Latson and a 22-point, 14-rebound double-double from senior forward Makayla Timpson. Behind 20-point performances from both Makira Cook and Adalia Mckenzie, the Fighting Illini took a 10-point first-quarter lead that they never relinquished.

Also on Thursday, No. 25 Indiana lost to unranked Harvard 72-68, with the Crimson dropping 21 first-quarter points to the Hoosiers' mere seven to put Indiana on their heels. The Big Ten squad mounted a comeback to force overtime, but between Harvard guard Harmoni Turner's 24 points and Indiana's 27 turnovers, the Ivy Leaguers took the win back to Cambridge.

Proving that ambitious non-conference schedules can be both risky and rewarding, No. 1 South Carolina, No. 3 USC, and No. 5 UCLA all narrowly fended off upsets in their respective season openers earlier this week.

Ultimately, even though recruitment and transfer opportunities can consolidate talent at the league's top, parity in college basketball has never been more widespread — and the 2024/25 competition's just starting.

Former South Carolina star Kamila Cardoso and NC State's Saniya Rivers tip off in a college basketball game at the 2024 NCAA Final Four semifinal.
NC State will try to avenge their 2024 Final Four loss to South Carolina on Sunday. (Ben Solomon/NCAA Photos via Getty Images)

Final Four rematch headlines NCAA weekend lineup

Continuing the non-conference drama this weekend will be Sunday's 2024 Final Four rematch between No. 1 South Carolina and No. 9 NC State.

Last April, the Gamecocks resoundingly defeated the Wolfpack 78-59 in their NCAA semifinal before finishing the 2023/24 season as undefeated national champions.

Former South Carolina transfer Saniya Rivers will once again star for the Wolfpack, though sophomore guard Zoe Brooks was NC State's leading scorer with 21 points in their season opener against East Tennessee State on Tuesday.

As for the Gamecocks, they relied on junior forward Chloe Kitts to lead the scoring in their 68-62 opening win over unranked Michigan on Monday. In narrow victory, the reigning champions trailed for all but 32 seconds of the first half. Of course, the struggle highlighted the fact that South Carolina is still figuring out how to respond to missing Chicago Sky rookie Kamila Cardoso in the paint.

Sunday will also feature another ranked matchup, as No. 11 Duke visits No. 18 Maryland. Though both teams enter the weekend undefeated, Duke faces a particularly tough non-conference schedule this season, capped by a December 5th date with South Carolina.

How to watch women's college basketball games this weekend

Duke and Maryland tip off Sunday's action at 1 PM ET, airing live on FS1. Then at 3 PM ET, South Carolina visits NC State, with live coverage on ESPN.

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