WNBPA president Nneka Ogwumike is speaking out about the WNBA and the league’s representation in media.
While speaking with reporters following the Los Angeles Sparks’ win over the Dallas Wings, Ogwumike provided a thorough response to Jackie Rae of Nitecast Media’s question on the media’s role in bringing attention to what the WNBA is producing on the floor.
I asked @nnekaogwumike how can the media be advocates to bring attention to what these women do on the floor. Her response is spot on. pic.twitter.com/tg7bnd972W
— Jackie Rae (@JackieRaeTV) July 2, 2022
“Having beat reporters is very important,” said Ogwumike, adding that when the team won the WNBA title, a flood of people suddenly began covering the team who knew nothing about the players or the squad.
The former WNBA MVP went on to talk about the league’s TV deals, advocating for greater visibility.
“I personally think that we can have better TV deals, that’s just my personal opinion,” said Ogwumike. “We appreciate the support that we get with what already exists, but it shouldn’t be so damn hard to find our games, like it really shouldn’t.”
Friday’s game was one of a rare few aired on network television, appearing on CBS. The ESPN family of networks will air 25 WNBA regular-season games, with nine of those matchups airing on ABC. Each of the WNBA’s 12 teams will play a total of 36 regular-season games during the 2022 campaign.
Ogwumike concluded her remarks by pushing for greater representation in the media, specifically speaking about the importance of Black reporters in the league.
“Having people who look like a majority of this league telling the stories of the women of this league is very important,” said Ogwumike. According to a 2021 report from The Institute for Diversity and Ethics in Sport, 74.5 percent of WNBA athletes are Black.
The Los Angeles Sparks’ July 4 matchup against the Phoenix Mercury will air on ESPN at 7 p.m. ET.