LPGA purses and TV ratings soar ahead of final major of 2023

Ally Ewing of the United States took the lead on the second day of the AIG Women's Open. (Andrew Redington/Getty Images)

The LPGA Tour is closing out the final major of the 2023 season with a bang.

The AIG Women’s Open, which teed off Thursday at the Walton Heath Old Course in Surrey, England, increased its purse for 2023 to $9 million — a 23% increase from 2022. In doing so, the LPGA Tour’s total prize fund for 2023 reached a record $108 million — a 15% increase from 2022.

The other four women’s golf majors have seen similar increases to their prize money in the last several years:

Chevron Championship
- 2021: $3 million
- 2022: $5 million
- 2023: $5.1 million
KPMG Women’s PGA Championship
- 2021: $4.5 million
- 2022: $9 million
- 2023: $10 million
U.S. Women’s Open
- 2021: $5.5 million
- 2022: $10 million
- 2023: $11 million
Amundi Evian Championship
- 2021: $4.5 million
- 2022: $6.5 million
- 2023: $6.5 million
AIG Women’s Open
- 2021: $5.8 million
- 2022: $7.3 million
- 2023: $9 million

Viewership numbers also have set records in 2023, with July bringing the highest average monthly viewership ever for the LPGA Tour at more than 600,000. More than one million viewers tuned in for the third and final rounds of the U.S. Women’s Open, plus the final round of the Dana Open.

In the AIG Women’s Open, Ally Ewing, a 30-year-old from the United States, leads the field at 10-under par in the second round.

AIG Women’s Open: How to watch

Saturday, Aug. 12: Third round
- 7 a.m.-2 p.m. ET — USA Network
Sunday, Aug. 13: Final round
- 7 a.m.-12 p.m. ET — USA Network
- 12-2 p.m. ET — NBC and Peacock