Flau’jae Johnson is a trailblazer, on and off the court. 

A well-known rapper who is also a prominent player for LSU basketball women’s basketball, Johnson signed an NIL deal with Puma to promote its shoes on her social media. But LSU has a multimillion-dollar contract with Nike.

While the conflicting sponsorship deals might seem complicated, the reality is fairly simple: Johnson still has to wear Nike shoes during games, practices and official public appearances. But on her own social media, she’s allowed to promote other brands.

Johnson isn’t the first athlete to sign such a deal. Rose Zhang, a golfer at Stanford, signed a deal with adidas last May, despite Stanford being sponsored by Nike. She is allowed to represent adidas on and off the course — whenever she is not competing for her university.

Still, the landscape of college athletics must adjust to this and similar NIL dilemmas.

“It feels good,” Johnson told the Wall Street Journal. “You feel like it’s trailblazing, you know?”

Announced A Puma Deal and Dropped A BTS Music Video In The Same Day.. Big4️⃣
“Phenom” out now https://t.co/o6EEprRXxr pic.twitter.com/Vr12fZXRCV

— Flaujae 4️⃣ (@Flaujae) September 8, 2022

LSU athletics chief brand officer Cody Worsham said that he hadn’t heard anything from Nike about Johnson’s deal. Johnson was offered by multiple shoe companies, including Air Jordan, but ultimately settled on Puma. 

Sonny Vaccaro, who signed Michael Jordan to his first sneaker deal while at Nike, said that athletes shouldn’t be forced to bend to deals made by a school. 

“You would think, looking at it, ‘Well, that’s fair.’ It’s not fair,” Vaccaro said. “Because the girl has a right to market her own body, her own image. It’s hers. She didn’t sign the contract with Nike or Adidas to wear at LSU or Notre Dame or any other school.”

And while Puma made the deal knowing that Johnson couldn’t wear its shoes during games, that doesn’t mean the company doesn’t want that to change. 

Max Staiger, who heads up basketball at Puma, wishes Johnson could wear the brand on the court. But he thinks eventually the model could shift to one similar to that of the NBA, where players wear uniforms under a league-wide contract but have their own shoe deals. 

“If I had to take a guess, I think the NIL world will eventually move towards what the professional leagues have,” he said.

Two key upsets headlined Thursday's WNBA bill, sending the Phoenix Mercury soaring into third place in the league standings while the No. 6 Golden State Valkyries continued to outwit opponents.

The red-hot Mercury snagged their fourth straight win by taking down the No. 2 New York Liberty 89-81 on Thursday night, overcoming an 35-point performance from two-time MVP Breanna Stewart with five double-digit Phoenix scorers.

Meanwhile out West, the Valkyries stifled a surging No. 7 Fever, downing Indiana 88-77 in part by holding star guard Caitlin Clark to just 3-for-14 from the field — and 0-for-7 from behind the arc.

"We were being disruptive, we know that she doesn't like physicality, we know that she wants to get to that left step-back," Golden State head coach Natalie Nakase said about the Valkyries' strategy to effectively contain Clark.

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Though the No. 1 Minnesota Lynx and 2024 WNBA champions New York still hold court atop the table, Thursday's actions proves that other squads are making some unexpected in-roads.

Putting together an impressive road record are the Mercury, who will ride a 4-2 away record into their Saturday matchup against the No. 11 Chicago Sky — the last stop on a four-game road trip that's been perfect for Phoenix thus far.

Already flipping the script on expectations is Golden State, with the 2025 expansion team rising despite relying on a hodgepodge roster as several players compete at EuroBasket 2025. The Valkyries will aim to keep their winning momentum in their Sunday clash with the No. 12 Connecticut Sun.

How to watch the Mercury, Valkyries this weekend

Both of Thursday's victors will be back in action this weekend, with Phoenix facing Chicago at 1 PM ET on Saturday, airing live on ABC.

Then on Sunday, Golden State will host Connecticut at 8:30 PM ET, with live coverage on WNBA League Pass.

In another weekend full of WNBA action, all eyes are on Las Vegas, as the No. 8 Aces will try to curb a two-game losing streak against two formidable opponents.

A successful weekend for Las Vegas could hinge on three-time WNBA MVP A'ja Wilson's potential return from injury, with the star forward recently upgraded to "questionable" after landing in concussion protocol last week.

Overall, the margin for error has narrowed in the middle of the WNBA pack, as talented teams continue to translate quality performances into consistency.

• No. 5 Seattle Storm vs. No. 8 Las Vegas Aces, Friday at 10 PM ET (ION): The Aces will try to end their free fall in Friday's head-to-head battle with a Seattle side that can beat anybody at their best.

• No. 7 Indiana Fever vs. No. 8 Las Vegas Aces, Sunday at 3 PM ET (ESPN): Las Vegas next faces a Fever team still smarting from Thursday's away loss to the Golden State Valkyries, with both teams narrowly clinging to positions above the playoff line.

• No. 2 New York Liberty vs. No. 5 Seattle Storm, Sunday at 7 PM ET (WNBA League Pass): The Liberty have a comfortable hold on second place, but with two losses in their last three games, New York is flirting with danger entering their Sunday game with Seattle — particularly if star big Jonquel Jones is out after suffering a knock to the ankle on Thursday.

Ultimately, there's no rest for the weary in the WNBA, as a series of difficult matchups can see a single error quickly slide into a losing streak.

The final NWSL weekend heading into the league's six-week summer break has arrived, giving teams one more chance to prove themselves before regular-season play pauses to make way for major international tournaments.

With a five-point gap separating No. 1 Kansas City from No. 2 Orlando in the NWSL standings, the Current will enter the break as the 2025 Shield frontrunners regardless of this weekend's results.

Despite Kansas City's grip atop the table, there's still plenty of room for movement both above and below the postseason cutoff line, as clubs across the NWSL look to wrap their midseason finales on a high note:

• No. 1 Kansas City Current vs. No. 10 Angel City FC, Friday at 8 PM ET (Prime): Angel City has a shot at launching themselves above the cutoff line on Friday, but they'll have to snap the Current's five-game winning streak to make it happen.

• No. 8 Gotham FC vs. No. 9 Bay FC, Saturday at 7:30 PM ET (ION): Gotham and Bay FC enter the weekend tied on points while staring at each other from on opposite sides of the playoff line — meaning a Saturday win for either club could set the tone for the rest of the 2025 season.

• No. 3 San Diego Wave FC vs. No. 4 Washington Spirit, Sunday at 10 PM ET (CBS Sports): The weekend's only top-table clash could see San Diego sprint back into second place — unless Washington leapfrogs the upstart Wave to claim the third-place spot.

The LPGA Tour has turned its attention to Texas, with the 2025 KPMG Women's PGA Championship — the third major of the pro golf season — teeing off in Frisco to a flurry of first-round action on Thursday.

All of the sport's Top 100 athletes are participating in this week's event, including No. 1 Nelly Korda, who sits in a 14th-place tie with an even-par first-round performance, and surging US dark horse No. 50 Lexi Thompson, who tied for 10th in her Thursday return from a brief retirement.

However, leading the pack heading into Friday's second round is Thailand's world No. 2 Jeeno Thitikul, who finished the first day of competition atop the leaderboard with a score of 4-under-par.

Australia's No. 24 Minjee Lee also posted a strong start, capping Thursday at 3-under to sit in second place.

While the sport's best chase victory on the links, the 2025 KPMG Women's PGA Championship is already making history off the green.

Not only is it the first-ever women's major to tee off at Frisco's Fields Ranch East, the tournament also increased its purse to $12 million on Tuesday — nearly tripling the $4.5 million prize pool from just four years ago and tying the US Women's Open for the LPGA Tour's highest payout in the process.

How to watch the KPMG Women’s PGA Championship

The third LPGA Grand Slam of 2025 continues through Sunday.

Friday's second round will air live on the Golf Channel, while coverage of Saturday and Sunday's final rounds will air across NBC and Peacock.