Women’s soccer jerseys can be hard to find, as fans of Brazil star Marta have found this World Cup cycle.
The 37-year-old forward, a staple on the Brazil women’s national team, started her senior career in 2002. Since then, she has amassed 174 international appearances and 115 goals. Six times, she’s been named the Best FIFA Women’s Player, and she holds the goal-scoring record at the World Cup.
The 2023 tournament will be her sixth and final World Cup, she announced earlier this month.
And yet if you’re looking to support the star by way of wearing her jersey, you could be out of luck.
Morning, I have a challenge for all of you. I dare you to find a link where you can order an official Marta 🇧🇷 World Cup jersey. This is crazy.— Duda Pavão (@dudapavao) July 10, 2023
Morning, I have a challenge for all of you. I dare you to find a link where you can order an official Marta 🇧🇷 World Cup jersey. This is crazy.
As pointed out on social media, an official Brazil jersey featuring Marta’s name and number is unavailable on the Nike website in the U.S., and is also unavailable on the FIFA World Cup website. The same holds true for every Brazil player. (And every England player and every Australia jersey and… you get the picture.)
Fans in Brazil have the option to customize a national team jersey with Marta’s name and number. But one has to select the personalization option, and there is no option to ship an order outside of Brazil.
The difficulty of acquiring a Marta jersey is reminiscent of 2019, when Nike didn’t have enough U.S. women’s national team World Cup jerseys to meet the demand. Only 1,000 USWNT jerseys were made available initially, and they sold out immediately. As more quantities were made available, those sold out.
“There is definitely opportunity being lost,” Steven Scebelo — president of REP Worldwide, which headed up the USWNT licensing program — told Yahoo Sports at the time. “More jerseys could be sold for the U.S. women’s national team. There’s no doubt.”
A similar sentiment rings true this time around, as there appears to be fan demand for international jerseys but limited places for them to be found.