Miami may hold a No. 9 seed in the NCAA Tournament, but twin guards Haley and Hanna Cavinder lead the field in NIL value.
The Hurricanes players each have an NIL value of $835,000, according to rankings released by On3. The company calculates athletes’ NIL valuations based on its analysis of the their on-court performance and their wider influence and exposure.
LSU’s star rapper and hooper Flau’jae Johnson sits third with a valuation of $654,000. Her teammate Angel Reese is in fifth, with a valuation of $371,000.
The Cavinder twins are boosted by their massive social media following, including TikTok, while Haley led the Hurricanes with 12.6 points per game en route to the No. 9 seed and a first-round matchup with No. 8 seed Oklahoma State.
The top 10 On3 NIL Valuations in the 2023 women’s NCAA Tournament. 🏀More from @JeremyCrabtree: https://t.co/9BTnRShB8C pic.twitter.com/sN3YawTbqk— On3 NIL (@On3NIL) March 15, 2023
The top 10 On3 NIL Valuations in the 2023 women’s NCAA Tournament. 🏀More from @JeremyCrabtree: https://t.co/9BTnRShB8C pic.twitter.com/sN3YawTbqk
Other players get more of a boost from their on-court presence, including Louisville’s Hailey Van Lith, who sits in fourth ($480,000).
UNC’s Deja Kelly, Stanford’s Cameron Brink, UConn’s Azzi Fudd, South Carolina’s Zia Cooke and Iowa’s Caitlin Clark help to round out the top 10. But Aliyah Boston, one of the best players in the country, does not feature on the list.