Aliyah Boston tops ESPN list of most marketable NCAA basketball players

Aliyah Boston was named the Most Outstanding Player of the NCAA Tournament after leading South Carolina to the title. (Bri Lewerke/Just Women's Sports)

Aliyah Boston is the most marketable college basketball player, topping ESPN’s list.

Of the top 10 spots, six belong to women — but those six spots add up to seven women in total, as twins Hanna and Haley Cavinder share the No. 2 spot.

The sports media platform started the list last year to highlight the new NCAA rules allowing athletes to benefit from their name, image and likeness. In 2021, another women’s player took the top spot as the most marketable: UConn’s Paige Bueckers.

With Bueckers out for the 2022-23 season with a season-ending knee injury, Boston jumped from No. 15 in 2021 all the way to No. 1. Highlighted amongst Boston’s NIL deals are Bose, Crocs, Under Armour and Bojangles.

Last season, Boston helped lead South Carolina to the national title behind 16.8 points and 12.5 rebounds per game last season. She took home a plethora of awards, including the Wooden Award for the best player of the year.

She has 107,000 followers on Instagram and is represented by Klutch Sports, which also represents LeBron James.

The Cavinder twins transferred to Miami from Fresno State, and they bring with them more than five million followers on social media. They recently announced a deal with Champs Sports, and also have deals with WWE and Boost Mobile.

Iowa’s Caitlin Clark is at No. 4, with a reported seven-figure NIL income. From there, Louisville’s Hailey Van Lith rounds out the top five.