The NCAA has signed a new 8-year, $920 million dollar media rights deal with ESPN for 40 of its NCAA championships, Front Office Sports reported on Thursday.

The deal includes the women’s March Madness tournament, which through the deal is valued at $65 million. The average payout of the deal per year sits at $115 million. That triples the price of the current package, which averages $34 million a year for 29 championships. It also rectifies the undervaluation of the women’s NCAA tournament, which was at the heart of a gender inequity report.

Working with the NCAA on the deal was Endeavor’s IMG and WME Sports.

While the number is under the estimated $81-$112 million valuation floated around about the women’s basketball tournament, it reportedly reflects the status of the market when it came time for negotiations. Karen Brodkin, EVP and Co-Head of WME Sports, noted that the market “is not like we’ve ever seen before.”

The valuation wound up being three times the previous deal, whereas other leagues have recently only gotten 1.2 or 1.3 times their valuation in recent deals. And opting to have the women’s basketball tournament remain bundled with other championships was in part to help out other, less popular championships.

“I wanted the best deal for everybody,” NCAA president Charlie Baker said.

While other networks were involved, the NCAA only spoke to ESPN during its exclusive negotiating window. Baker said that while Endeavor spoke with other networks, those conversations were “kind of all over the place.”

The deal will begin on Sept. 1 and end in 2032, corresponding with the end of the men’s tournament deal with CBS and Warner Bros. Discovery.

“We didn’t do a renewal,” EVP and Head of the Americas for Media at IMG, Hillary Mandel, told FOS. “This is a reset.”

In addition to adding 11 championships, ESPN has also committed to more investment in storytelling in the style of long-form, documentary-esque content.

Just Women's Sports alongside Olympic gold medalist and two-time World Cup champion Kelley O'Hara are proud to announce the debut of Sports Are Fun!, a new studio show premiering February 4th.

Presented by Intuit TurboTax, Sports Are Fun! features O'Hara and co-host Greydy Diaz discussing anything and everything from the world of women's sports with help from a rotating cast of co-hosts and guests. Production runs through 2025.

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Everything you love about women's sports — with a little extra fun

"This is a show that will remind fans why they fell in love with sports," O'Hara said ahead of the show's launch. "That means tapping into all the stories, big or small, that get the group chat going. You'll feel like you’re there with us, talking about your favorite games, teams, and athletes."

O'Hara retired from professional soccer in 2024 after a legendary career that included winning two World Cups, an Olympic gold medal, and two NWSL Championships. She also helped secure equal pay for the US women's national soccer team. 

"The next step in the evolution of women’s sports is building out a media ecosystem that can keep fans connected around-the-clock," said Just Women's Sports founder and CEO Haley Rosen. "This show closes the gap when it comes to innovative, personality-driven coverage, and we're thrilled to be partnering with Intuit TurboTax as they make a splash in the women’s sports space."

O'Hara takes to the screen in her post-retirement era

O'Hara and JWS have worked extensively together over the years. They first launching the Just Women's Podcast with Kelley O’Hara back in 2020. Later shows included The Players Pod, 2024 Paris Olympics favorite The Gold Standard, Fast Friends with Kelley O'Hara and Lisa Leslie, as well as digital hits Kelley on the Street and 1v1 with Kelley O'Hara. 

Sports Are Fun! is by no means O’Hara's first foray into media. But it does mark the official beginning of her second career as a full-time on-air personality and content creator. 

The first episode of Sports Are Fun! will debut February 4th, 2025. Catch every episode via Just Women’s Sports' YouTube page, as well as across all audio podcast platforms. 

Angel City officially cut the ribbon on their new training facility on Tuesday, showing off their expanded performance center as NWSL preseason gets underway.

The nine-acre Thousand Oaks site boasts 1.5 full-sized pitches and 50,000 square feet of indoor space, making it the league's largest NWSL-specific practice ground.

The center also houses a 5,400-square-foot gym, multiple locker rooms, medical offices, an outdoor lounge, an onsite content studio, a children's playroom, and rehab, hydrotherapy, and nutrition areas.

Having practiced at Cal Lutheran University since the expansion franchise's 2022 debut, ACFC later relocated across campus to the former home of the NFL's LA Rams. They then transformed the site into their record-setting performance center after completing a multi-million dollar remodel.

"Today we get to celebrate an extraordinary milestone for Angel City. Our new performance center reflects our commitment to the future of ACFC to its sustained excellence, and to providing our players with the best possible environment to train, to recover, and to thrive," said ACFC controlling owner Willow Bay in a statement. "My husband Bob Iger and I know how important it is, and how essential it is to ensure that our players have everything they need to be successful both on and off the pitch. This state-of-the-art performance center, let's be clear — it sets the bar, but it really should be the norm."

An unmatched tool for the new NWSL recruitment era

Offering a record-setting performance center to Angel City players could have the unexpected benefit of attracting and retaining future talent for LA.

With the abolishment of NWSL college and expansion drafts and the requirement to gain player permission for all trades taking effect under the league's new CBA, clubs now face a new era of athlete recruitment.

Rather than benefitting from the previous and arguably more passive system, NWSL franchises must now take a decidedly more active approach to roster-building by wooing potential players and impressing those currently on their squads. Adding top-tier facilities is a major way to sweeten the deal, giving Angel City a potential leg up over other clubs.

"This facility, when people have been here and seen this, I don't know how you're going to want to leave," incoming Angel City sporting director Mark Parsons told reporters at yesterday's unveiling event.

"My job has just got much, much more easy with this facility," Parsons continued. "This is unlike nowhere else. I’m excited to be a part of an organization that cares that much. But I’m also excited that my skill set just got a bit easier, because everyone’s going to want to be here."

USWNT star Naomi Girma will reportedly become the first women's soccer player to garner a transfer fee of over $1 million, as the decorated young center back narrows her overseas suitors down to WSL side Chelsea FC.

The 24-year-old defender is currently under contract with the San Diego Wave until 2026, and reported to the NWSL club's first day of preseason training as expected on Tuesday.

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While Girma's contract is still in negotiations, San Diego and the UK titans have agreed upon the deal's $1.1 million terms — by far the highest sum in the history of pro women's football. The previous record is held by Rachael Kundananji, for whom Bay FC shelled out $860,000 to Spain's Madrid CFF to roster the Zambian forward in February 2024.

Chelsea, who currently stands unbeaten in the WSL halfway through the league's 2024/25 season, is keen to bolster their back line after losing star Canadian center back Kadeisha Buchanan to an ACL injury last November.

France's Olympique Lyonnais also threw their hat in the the million-dollar ring for Girma, only to fall out of contention alongside Chelsea rival Arsenal.

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San Diego's Wave of roster turnovers

Assuming the transfer goes through, Girma will be one of several high-profile players exiting the 2023 NWSL Shield-winning San Diego club ahead of the 2025 season. Girma joins the NC Courage-bound attacker Jaedyn Shaw in making a SoCal departure.

In response, the Wave has been actively filling roster spots, signing 17-year-old defender Trinity Armstrong off of her 2024 College Cup-winning freshman season with UNC last week before adding seasoned goalkeeper and free agent Didi Haračić as well as Nigerian midfielder Favour Emmanuel on Monday. 

Inking Armstrong to a three-year deal seems particularly strategic in the wake of Girma's likely departure. It signals that the Wave are again looking to young defensive talent to replace the 2022 NWSL Draft No. 1 pick.

Ultimately, a transfer fee of this magnitude solidifies Girma's reputation as one of the world's top defenders. While still accounting for less than 1% of spending in the men's game, her historic fee is further proof that the global women's market is growing at breakneck speeds.

The NWSL released its full 2025 schedule on Wednesday morning, locking in 190 league contests across all competitions.

The 2025 Challenge Cup will set the stage on Friday, March 7th with a 2024 NWSL Championship rematch between the title-winning Orlando Pride and runners-up Washington Spirit.

One week later, the official 2025 NWSL Kickoff weekend will see all 14 teams in action as the 182-game regular season gets underway. Each club will play a total of 26 regular-season matches, split equally between home and away contests, before the league's eight top teams will battle through seven playoff games in November.

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A mid-summer break begins in late June with a CBA-mandated week-off. The pause extends one month through July to allow for international play. That's when certain national team players will compete for their countries in confederation tournaments while clubs will be free to schedule friendlies. No additional NWSL tournaments will occur during that window.

In one minor adjustment from the league's earlier calendar announcement, the 2025 regular season will be played over 26 weeks (rather than 25) to mitigate the need for midweek games.

The shift also accommodates for the return of Decision Day, which is making a comeback for the first time since 2023. In the popular format, all teams will compete simultaneously to close out the regular season on Sunday, November 2nd.

Moves up season excitement

With playoff positioning often coming down to the wire, capping the regular season with a Decision Day can dramatically up the stakes and increase excitement for the impending playoffs.

In another move to capitalize on fandom enthusiasm, the NWSL has added a dedicated rivalry weekend to its 2025 calendar. From August 8th through 10th, old feuds like the Portland Thorns and Seattle Reign's Cascadia Clash will share the spotlight with newer grudges like Angel City and San Diego's SoCal Classic.

How to watch the 2025 NWSL season

Entering the second year of the league's blockbuster broadcast deal, 160 total games will air across Prime Video, ION, ESPN, and CBS platforms this season, with the remaining 30 matches streaming on NWSL+. International distribution is still in negotiations.

Starting the NWSL's 2025 action is the Challenge Cup between Orlando and Washington, which begins at 8 PM ET on Friday, March 7th, streaming live on Prime Video.

Two concurrent matches will kick off the 2025 regular season at 8 PM ET on Friday, March 14th: Houston will face Washington on NWSL+, while Orlando takes on the newly branded Chicago Stars FC on Prime Video.