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NCAA Women’s Basketball Cashes in on March Madness Revenue Plan

Official NCAA basketballs rest on a 2024 March Madness-branded stand.
NCAA women's basketball tournament teams will be earn revenue for the first time in 2025. (Eakin Howard/Getty Images)

The NCAA unanimously approved implementing a women's March Madness revenue-sharing plan on Wednesday, aligning the women's side with the compensation program the men’s edition has enjoyed since 1991.

"This is a historic day for women's sports, women's basketball, and the NCAA," said NCAA president Charlie Baker in the college sports governing body's statement. "Today's vote means our members have the opportunity to do even more on campus to promote and support female athletes. I can't wait to see all the incredible things they do."

Sparked by 2021's landmark NCAA gender equity review, the decision ultimately actualized after years of pressure from administrators and coaches.

"The long-awaited, hard fought for, and well-earned day is here," said UNC coach and Women's Basketball Coaches Association president Courtney Banghart. "I am so grateful for the effort of so many to bring this reality to our sport."

Deep March Madness runs earn more revenue

Beginning this year, each team competing in the Division I tournament will now receive performance-based units of revenue, with deeper runs earning more units.

With plans to grow the prize pool to $25 million by 2028, this year's inaugural $15 million purse represents 26% of the competition's $65 million media rights valuation — putting it proportionally on par with the percentage allocated to the men's fund.

Distributions will begin in 2026 and, like the men’s program, they will be paid directly to conferences, whose member schools will collectively decide how to best invest the unrestricted funds.

For the 2025 edition, a unit will reportedly be worth $113,636. According to ESPN's calculations, a Final Four team could amass approximately $1.26 million for its conference over the next three years.

With conferences and schools set for an influx of funds should their teams flourish at the national tournament, the revenue plan becomes a significant incentive for institutions to further invest in women's basketball.

Ultimately, the NCAA's move not only addresses the sport's equity disparity, it could also bolster the annual tournament's level of competition.

NWSL Adopts “High Impact Player” Rule Despite Union Opposition

Washington Spirit star Trinity Rodman warms up prior to their 2025 NWSL semifinal.
The new NWSL "High Impact Player" rule will go into effect in July 2026. (Scott Taetsch/NWSL via Getty Images)

The NWSL has made a decision, as the league officially moves forward with its new "High Impact Player" rule despite stated opposition from the players union.

Announced last week, the rule change allows clubs to exceed to the NWSL salary cap by up to $1 million to attract or retain players that meet one of eight qualifying metrics set by the league.

Those metrics include major media award rankings like the 30-player Ballon d'Or shortlist and ESPN FC's Top 50 Football Players, as well as marketing power, top USWNT minutes, and end-of-year NWSL awards.

Developed with Washington Spirit superstar — and current free agent — Trinity Rodman and her potential contract in mind, the "High Impact Player" rule will not go into effect until July 1st, 2026.

Meanwhile, the NWSLPA has spoken out against the mechanism, proposing instead to up the salary cap by $1 million without league-imposed spending regulations.

"Under federal labor law, changes to compensation under the salary cap are a mandatory subject of bargaining — not a matter of unilateral discretion," the union wrote on Wednesday.

Additionally, per The Athletic, NWSLPA executive director Meghann Burke expressed concerns that the rule ties top athlete pay, in part, to player valuations in third party publications — a move that externally defines who a club can consider "high impact."

Led by six Kansas City athletes and five from Gotham FC, just 27 current NWSL players across 10 of the 16 clubs in the expanded 2026 season meet the new HIP qualifying criteria — though all teams could use the mechanism to attract a new athlete to the league.

In a growing global market, the NWSL could be falling into a trap of half-measures, as the union pushes back with league parity potentially on the line.

Report: Kansas City Current Taps Ex-MLS Boss Chris Armas as Head Coach

Colorado Rapids head coach Chris Armas claps on the sideline of a 2025 MLS match.
Projected new Kansas City Current head coach Chris Armas most recently managed MLS club Colorado Rapids. (Omar Vega/Getty Images)

The Kansas City Current have apparently found a new manager, with ESPN reporting last week that the 2025 NWSL Shield-winners will bring on former MLS head coach Chris Armas to lead the team in 2026.

Armas built his career in the MLS, coaching the New York Red Bulls from 2018 to 2020 before taking over Toronto FC in 2021, then spending the last three years heading up the Colorado Rapids.

The ex-USMNT player also has experience in the women's game at the college level, leading the Division II Adelphi University women's soccer team from 2011 to 2014.

Despite their many victories in 2025, the Current found themselves without a coach after third-year boss Vlatko Andonovski moved into a sporting director role with the club in November.

ESPN reported that Kansas City chose Armas over internal candidates like assistants Milan Ivanovic and ex-Angel City and Gotham manager Freya Coombe.

"I want my staff and people I've worked with to become successful coaches. These are things I'm very passionate about and want to be able to execute," Andonovski told ESPN last month.

Armas would be the first former MLS coach to make the leap to the NWSL, with the winds of change in Kansas City blowing stronger than anticipated.

US Ski Star Mikaela Shiffrin Wins 6th Straight World Cup Slalom

US ski star Mikaela Shiffrin celebrates a 2025 FIS Alpine World Cup win.
US skiing legend Mikaela Shiffrin has yet to lose a slalom event this World Cup season. (GEORG HOCHMUTH / APA / AFP via Getty Images)

With the 2026 Winter Olympics fast approaching, US skiing icon Mikaela Shiffrin has started the 2025/26 FIS World Cup cycle in top form — particularly in her favored slalom event.

Closing out last season with a victory, Shiffrin is currently on a multi-event winning streak, earning her sixth straight slalom title in Semmering, Austria, on Sunday.

"It was a really hard day today, tough conditions, a really big fight, and the pressure's on… I did my best, best possible run," Shiffrin said afterwards.

Momentum is on her side, with Shiffrin set to enter the 2026 Winter Games in Italy as the winningest skier in World Cup history, surpassing Swedish legend Ingemar Stenmark's 86 wins in March 2023 and becoming the first skier to reach 100 World Cup victories earlier this year.

Sunday's race marked the 30-year-old's 106th career World Cup title, with Shiffrin looking to add to her ever-growing historic record with three more slalom events scheduled before the Olympic women's Alpine skiing events kick off on February 8th.

The 2014 Olympic slalom champion and 2018 Winter Games giant slalom gold medalist is aiming to return to the podium after failing to medal at the 2022 Beijing Olympics.

Shiffrin will likely hit the slopes again next weekend, when the women's FIS World Cup lands in Kranjska Gora, Slovenia, for a giant slalom and slalom competition.

Top 5 High School Recruit Jerzy Robinson Commits to South Carolina

Team USA guard Jerzy Robinson poses with a basketball ahead of a 2025 FIBA U-19 tournament.
Team USA U-19 star Jerzy Robinson is South Carolina basketball's top-ranked high school recruit out of the Class of 2026. (Yaroslava Nemesh/FIBA via Getty Images)

South Carolina basketball is stocking up, as top-ranked high school senior Jerzy Robinson announced her commitment to join the head coach Dawn Staley and the No. 3 Gamecocks last Tuesday.

"I chose South Carolina because I had a sense of peace when it came down to the decision for me," Robinson told ESPN. "When I visited South Carolina, I was already home. I was already valued there.... I felt like this was where I needed to be for the next four years."

A 6-foot-2 guard who averaged 27 points and 10.2 rebounds in her junior season at Los Angeles's Sierra Canyon High School, Robinson is now the highest-ranked Class of 2026 recruit heading to South Carolina — as well as the final Top 5 player to make a college decision after also visiting No. 1 UConn and No. 5 LSU.

Robinson first made a name for herself at the youth level, winning three gold medals and the 2025 U-19 FIBA World Cup with Team USA.

The young talent also inked one of the first-ever shoe sponsorships for a high school player, signing an NIL deal with Nike in November 2024.

"Basketball has always been my love and my passion," she said. "To see it pay off and the hard work and the hours pay off, in the sense of I get to play for one of the best universities in the country, I just have so much gratitude."