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Forty years later, the first NCAA Final Four reverberates through the sport

Louisiana Tech’s Janice Lawrence shoots over a Cheyney State player in the 1982 national championship game. (George Tiedemann/Sports Illustrated via Getty Images)

The moment Boe Pearman stepped foot on the court in Norfolk Scope Arena before the start of the 1982 NCAA Women’s Final Four is cemented in her memory. Gleaming wooden bleachers lined the court. Fans filled the gymnasium. Reporters and television cameras jockeyed for space.

When Pearman paused to look around, she felt the electricity in the arena.

“It was a ‘wow’ moment,” says the former Maryland starter. “Wow, this is what coach was talking about.”

To this day, Pearman can still see the crowd and hear people cheering. She also remembers her coach, Chris Weller, emphasizing the significance of the first NCAA Final Four in women’s basketball history in the lead-up to the event.

“There were Final Fours before, and there’ll be Final Fours after, but we were gonna be the very first NCAA Final Four,” Pearman recalls Weller saying. “And what a great opportunity that would be for our team, and program, individually, et cetera, to be in that historical moment for the growth of women’s basketball.”

Before 1982, Division I women’s national basketball tournaments were organized and held by the Association for Intercollegiate Athletics for Women (AIAW). Starting in 1971, and accelerating in conjunction with Title IX in 1972, the AIAW endeavored to establish a foundation for growth, evolution and a pathway to equality for women’s collegiate sports — functioning similarly as the NCAA did for men’s sports.

The AIAW successfully raised the platform and created opportunities for women athletes, but it lagged behind the NCAA in funding and television contracts. That would play a crucial role in 1982 when the NCAA opted to hold its first women’s basketball tournament. Not every school was on board, but when 17 of the top 20 programs — including Louisiana Tech, Tennessee, Old Dominion and Maryland — decided to participate, it signaled the beginning of the end for the AIAW and the start of something bigger.

“It was a huge step,” says Tanya Haave, a sophomore for Tennessee at the time. “You’re there with the men, and all that. The biggest thing was it provided that credibility.”

Haave, now the head coach of the Metropolitan State University at Denver women’s basketball team, didn’t grasp the significance of it back then. She was a young college athlete under the tutelage of legendary coach Pat Summit and was focused on playing basketball.

“We had actually been in a Final Four the year before, and it was with the AIAW,” Haave says. “At the time, I guess I didn’t really know what I didn’t know. So we’d been in a Final Four, but I think you could definitely feel a difference now that the NCAA had taken over, in terms of the resources committed to it and the marketing with it. And it seemed to be a level above.”

In 1981, C. Vivian Stringer attended an event for the Women’s Basketball Coaches Association as the head coach of Cheyney State. The topic of participating with the NCAA was brought to the table. Other sports had already combined AIAW and NCAA tournaments and events, including gymnastics, softball and golf.

“We had a meeting, and they were discussing the fact that they believed that the NCAA only wanted to take over women’s sports because of the Title IX issue,” Stringer recalls. “And they were saying that as soon as Title IX came up, that we would not get an opportunity to have our voices heard, and that basically the guys would go ahead and take over and there would be nothing left.”

She spoke up about the lack of bigger venues and advertising at AIAW tournament games. The room went silent. Afterwards, other coaches confided in Stringer that she had made a great point and they were glad she had said something.

“My father taught me a long time ago to speak my mind and don’t be afraid ever to say what I think,” Stringer says.

The upside of joining the NCAA was too enticing to ignore. It offered more funding, transportation coverage, a wider audience, larger venues, better marketing and promotion, and television contracts. The AIAW couldn’t compete, and many women’s basketball programs decided to make the leap.

Thirty-two teams participated in the inaugural NCAA women’s basketball tournament the following year. Louisiana Tech, Tennessee, Cheyney State and Maryland made it to the Final Four, hosted at Old Dominion University. The Lady Techsters were the favorites.

“Because it was the very first NCAA Final Four, everything they did, they tried to make it special for us,” says Pearman. “I remember talking to some of my teammates about it. Like, this is bigger than just going to a Final Four.”

Maryland had never been to any Final Four before, so Pearman and her teammates didn’t know what to expect. All they knew was that they were going up against a very quick and athletic Cheyney State squad.

“We knew going in it was going to be a tough game. We always tried to play Cheyney in the regular season, and we knew how athletic they were gonna be,” Pearman says. “But we thought we could go in and at least give it our best shot and see what could happen.”

The Wolves may have had the edge on the Terrapins from a basketball standpoint, but Maryland was a much bigger school with significantly more funding. Cheyney State, the first historically Black college or university (HBCU), at the time was a small school with few resources. People didn’t even know where the university was located and often asked how to pronounce it, Stringer says.

“We found our way because we were a hard-nosed team. We believed in ourselves very much. I was so proud of them, I can’t even tell you,” she says. “We didn’t have the same equipment, we didn’t even have a trainer. Our trainers were students that were studying to be trainers. We did not have anything. But we believed in ourselves.”

Stringer successfully guided Cheyney State past Maryland, 76-66. In the other semifinal, Tennessee took on Louisiana Tech. Haave, Tennessee’s forward, remembers the game all too well.

“I remember getting our rear ends kicked,” she says with a laugh. “From the post position, I think they were bigger, a little more athletic than we were. And it just seemed like we struggled with that part of the game, struggled scoring. I remember getting beat pretty handedly.”

The Lady Techsters defeated the Lady Vols, 69-46, to advance to the first NCAA women’s championship game. And on March 28, 1982, Cheyney State and Louisiana Tech tipped off in front of 7,000 fans, and even more watching on CBS.

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Louisiana Tech took down Tennessee in one of two NCAA Final Four games in 1982. (George Tiedemann /Sports Illustrated via Getty Images)

It was exciting for everyone involved, but Stringer had more than basketball on her mind. As she looked out over the crowd, she kept thinking about her infant daughter, Janine, who was in the Philadelphia children’s hospital after contracting spinal meningitis.

“I had some ambivalence going in,” Stringer recalls. “Anytime that I practiced, I would immediately leave and go to the hospital.”

Janine’s health was “touch and go” for a while, Stringer explained, and the emotions of the situation weighed on her as she assumed her spot on Cheyney State’s sideline that day.

“My daughter was left without the ability to walk or talk or do anything. I’m grateful that she’s able to continue to live. They didn’t think she’d be able to live beyond 14 years old,” Stringer says. “As a parent, you can imagine that I’m sitting there in the midst of all this hoopla and thinking, I don’t know what to do. I was there, but I wasn’t there.”

Somehow, Stringer held it together. And even though she knew her team was smaller in size than Lousisana Tech’s, she had them believing in themselves to the fullest extent. They could shoot and they were quick. Those were the qualities that got them to the championship game, and they were the ones the team trusted in now.

The Wolves jumped out to a 22-18 lead early in the first half, keeping pace with the Lady Techsters basket for basket. Then the shots stopped falling, and Cheyney State fell behind. With Kim Mulkey running the point and Janice Lawrence leading the way with 20 points, Louisiana Tech never looked back, winning the first NCAA championship 76-62.

Despite the loss, Stringer felt pride in being part of such a historic moment.

“It’s always the first, and it’s just like anything — the first love that you have,” she says. “[I’m thinking during the game], I can’t believe that I’m here. I’m at the Scope. Wow, we are at the Scope.”

Pearman returned to the Final Four in 1989 as an assistant coach for Maryland and saw how much the event had grown in just six years. Then she watched as Oregon forward Sedona Prince’s video of the weight room at the 2021 NCAA Tournament drew attention to the disparities between the women’s resources and the men’s, and momentum behind the women’s game accelerated in a way that she’d never seen before.

“I think the greatest growth came from COVID to now, because the women finally had the strength to speak up and say, ‘This isn’t OK anymore,’” Pearman says. “We’re tired of being treated less than. I think that has allowed the moment now to be magnified, and people are now doing so much more for this Final Four than has ever been done before.”

Haave sees it, too. That’s why she makes it a point to have regular conversations with her Metropolitan State players about the history of the game. She doesn’t want them to forget the trailblazers like Kay Yow, Jody Conradt, Summit and Stringer, who propelled women’s basketball to where it is today.

“I’m watching Iowa play Creighton and it is a packed house. I mean, it is awesome to see that,” Haave says of Creighton’s second-round upset win in front of a sellout crowd of 14,382 fans at Hawkeye-Carver Arena. “I think we’re at a point now, with the focus on equality and diversity and inclusion these last few years, that we’re at a tipping point.”

The Women’s Final Four has come a long way since 1982, but it’s still not valued as highly as the men’s tournament, culturally and financially. Just this year, driven by public pressure and a report detailing the undervalued business opportunities in women’s basketball, the NCAA finally allowed the use of March Madness for promotion and marketing of the women’s tournament. And based on a letter lawmakers sent NCAA President Mark Emmert earlier this month calling attention to the “inadequate progress” in addressing inequities, there’s still a lot of work to be done.

“I don’t know if I’ll see equal footing in my lifetime,” Pearman says bluntly. “We’re closing the gap, but it’s not just arenas or people in the stands. It’s game times, television opportunities throughout the entire year, and through the tournament and conference championships.”

Still, as South Carolina, Stanford, UConn and Louisville get set to compete in the Final Four in Minneapolis this weekend, Pearman know there’s a special reason to celebrate the 2022 tournament. Forty years ago, the trajectory of women’s basketball changed forever, becoming an integral part of women’s sports history and setting it up for the platform it stands on today.

“We all get together on occasion and we still brag about it,” Pearman says. “We’re proud of it.”

Lyndsey D’Arcangelo is a contributing writer at Just Women’s Sports, covering the WNBA and college basketball. She also contributes to The Athletic and is the co-author of “Hail Mary: The Rise and Fall of the National Women’s Football League.” Follow Lyndsey on Twitter @darcangel21.

California Takes on Carolina in Two-Game NCAA Basketball Battle for ‘The Real SC’

Te-Hina Paopao and her South Carolina teammates walk off the court after a 2025 SEC tournament win.
Both games in "The Real SC" series have been moved to larger capacity venues. (Eakin Howard/Getty Images)

The NCAA is turning up the heat on the next two seasons of non-conference basketball competition, with powerhouse programs from the University of South Carolina and the University of Southern California set to determine which team is "The Real SC" via a special two-game series.

The acronymic rivals will first meet at Crypto Arena in Los Angeles on Saturday, November 15th, 2025, before heading to Bon Secours Wellness Arena in Greenville, South Carolina, on the same date the following year.

In anticipation of high ticket demand, series host Complete Sports Management shifted both games to the aforementioned higher-capacity venues, rather than utilizing the teams’ usual on-campus arenas.

"I will always choose elevating women's basketball, and that's especially true in scheduling," South Carolina coach Dawn Staley said in a team statement. "I know Complete Sports Management has the same mission, and I like their creativity in bringing not just two great programs together, but engaging their fan bases on both coasts in a debate they love to have."

Series to showcase the best of NCAA basketball

The newly created series won't just decide "The Real SC," it also pits two of the sport's historic programs against each other in an SEC vs. Big Ten and East Coast vs. West Coast battle for bragging rights.

The defending champion Gamecocks are currently ranked No. 2 in the nation as they gear up for the 2025 March Madness tournament, in which they'll seek a fifth straight Final Four berth and an overall fourth NCAA title.

Meanwhile, the Trojans are chasing South Carolina up the AP Poll in the No. 4 spot, with a goal to equalize with Gamecocks by claiming a third national championship this season. If they're successful, it will be USC's first NCAA trophy since 1984.

Regardless of the 2024/25 NCAA tournament's outcome, both teams will likely still roster multiple future WNBA stars for the foreseeable future, with fans banking on seeing current sophomore stars like South Carolina's MiLaysia Fulwiley and USC's JuJu Watkins featuring in both games of "The Real SC" series.

How to buy tickets to USC vs. South Carolina in "The Real SC"

Tipping off in LA on November 15th, 2025, tickets for the first meeting between the Gamecocks and Trojans in "The Real SC" series will be available for purchase online this Friday at 1 PM ET.

Women’s Sports Ads Hit New Heights in Latest Commercial Impact Report

A packed arena watches Game 4 of the 2024 WNBA Finals
The WNBA Playoffs helped fuel a significant increase in ad effectiveness in 2024. (David Sherman/NBAE via Getty Images)

Blockbuster viewership isn’t the only booming women’s sports statistic, with women's sports ads making serious inroads as more brands buy into the growing market.

Per a study released by TV outcomes company EDO on Tuesday, women’s sports saw an overall 56% year-over-year increase in ad effectiveness in 2024, with 40% more ad impact than an average primetime ad.

Based on consumer behavior metrics like brand searches and site visits, some of the most effective advertisers last year were apparel brands like Athleta, Fabletics, and Skims.

Even more, efficacy measures skyrocketed when brands put sports and women athletes in their content. CarMax ads spotlighting women's basketball stars, for example, exceeded other WNBA advertisers' effectiveness by 185%.

"Women’s sports are officially a business imperative," said EDO SVP and head of client solutions Laura Grover. "It’s not just about reaching this fast-growing audience — it’s about inspiring action, building brand affinity, and driving real business impact."

JuJu Watkins celebrates USC's Big Ten basketball title after defeating UCLA on Saturday.
Star USC sophomore JuJu Watkins has already racked up multiple NIL deals. (Ric Tapia/Getty Images)

Basketball leads women's sports ad impact numbers

The spike in ad revenue coincides with the surging popularity of both college sports and women’s basketball, with ads during WNBA and NCAA games boosting viewer engagement and brand loyalty.

The 2024 WNBA Playoffs, for instance, saw an 11% increase in ad impact over the 2023 edition.

Meanwhile, both the 2024 WNBA Playoffs and 2024 NCAA women's basketball tournament ads proved 24% and 18% more effective, respectively, than the primetime average.

With March Madness taking over the airwaves in the coming weeks, expect even more brand involvement, as companies buy into both the NCAA sport and its stars.

One athlete leading that charge is USC sophomore phenom JuJu Watkins, whose numerous NIL endorsements have the 19-year-old starring in a commercials for NYX Professional Makeup, Degree, and State Farm.

An overhead view of the 2024 NCAA volleyball championship game between Penn State and Louisville.
The NCAA volleyball championship was 2024's most impactful women's sports event for TV ads. (Jamie Schwaberow/NCAA Photos via Getty Images)

Gymnastics, volleyball draw advertisers to NCAA women's sports

The NCAA also boasts significant brand boosts in rising women's sports like lacrosse and gymnastics, which saw respective ad impact growths of 26% and 15%.

That said, college volleyball boasts the sporting event with the biggest brand impact. With a 51% ad efficacy rate over the primetime average, Penn State's 2024 NCAA championship win over Louisville was last year's most effective women's sports TV program.

All in all, the market is seizing onto the fact that women’s sports are good business and, with a seemingly limitless ceiling, 2025 could see the highest rate of return yet.

Davidson Captains New-Look Gotham FC Roster Ahead of 2025 NWSL Kick-Off

Gotham FC defender Tierna Davidson prepares for a kick during a 2024 NWSL match.
Defender Tierna Davidson will captain Gotham FC this season. (Karen Hickey/ISI Photos/Getty Images)

Gotham FC set the scene for NWSL club's 2025 season on Tuesday, dropping their official 24-athlete roster and new player-led leadership group while handing longtime USWNT defender Tierna Davidson the captain’s armband ahead of Saturday’s regular-season kick-off.

At 26 years old, the 2019 World Cup champion and 2024 Olympic gold medalist succeeds retired goalkeeper Michelle Betos as the NJ/NY squad's captain, heading up Gotham’s leadership alongside fellow defenders Jess Carter and Mandy Freeman, as well as midfielders Rose Lavelle and Nealy Martin.

Gotham also removed star forward Midge Purce from her season-ending injury designation on Tuesday, opening the door for the 29-year-old USWNT standout to return to the NWSL pitch for the first time since tearing her ACL in last season's opener.

The 2023 NWSL Championship MVP tallied 16 goals across her 46 career appearances for Gotham before sitting out the entirety of the 2024 season.

Gotham FC midfielder Nealy Martin warns up before an NWSL match.
Gotham midfielder Nealy Martin will serve on the club's 2025 leadership group. (Ira L. Black - Corbis/Getty Images)

Gotham aims for successful 2025 behind refreshed roster

Following last year’s third-place finish, the 2023 NWSL champs saw a handful of big-name departures, prompting the club to adopt a more measured approach to this season’s roster rebuild.

"Change is normal in this environment, right?" Martin told JWS in January. "People have got to do what’s best for their career, but it hurts losing your friends on your team just personally, selfishly."

"Professionally, you have to take it in stride and see how all the new pieces can fit together," she continued. "How you can highlight new people’s best talent in the system that you’re playing."

Once considered a superteamGotham definitely looks a little different this time around, but early season moves display the club's interest in transforming steady consistency into a winning squad — with or without massively deep star power.

Gotham FC forward Midge Purce prepares a corner kick during a 2024 NWSL match.
After missing the 2024 season with injury, Midge Purce could make her Gotham return shortly. (Tim Nwachukwu/Getty Images)

Gotham FC's official 2025 team roster

  • Goalkeepers: Ann-Katrin Berger, Ryan Campbell, Shelby Hogan
  • Defenders: Bruninha, Jess Carter, Tierna Davidson, Mandy Freeman, Lilly Reale, Emily Sonnett
  • Midfielders: Sofia Cook, Jaelin Howell, Rose Lavelle, Nealy Martin, Stella Nyamekye, Taryn Torres
  • Forwards: Esther Gonzalez, Khyah Harper, Cece Kizer, Gabi Portilho, Midge Purce, Sarah Schupansky, Jéssica Silva, Ella Stevens, McKenna Whitham

Oregon State Basketball Tops Potential March Madness Bracket Busters

New mid-major basketball team Oregon State celebrates their 2025 WCC tournament title.
No. 4-seed Oregon State won the WCC tournament on Tuesday. (Candice Ward/Getty Images)

While NCAA basketball's Power Four conference tournaments wrapped up on Sunday, teams from mid-major Division I leagues are still battling for invites to the Big Dance, where they'll aim to upset top March Madness contenders.

Already harnessing upset momentum is former Pac-12 squad Oregon State, who won the West Coast Conference (WCC) tournament as the No. 4 seed on Tuesday.

After conference realignment saw most of the starters from last season's Elite Eight team transfer to Power Four programs, Oregon State finished the 2024/25 regular-season at 16-15 (12-8 in WCC play).

This week, however, the Beavers found another gear, tearing through their tournament and upsetting the two WCC regular-season co-champions along the way.

Catarina Ferreira #30 of the Oregon State Beavers holds up a ceremonial NCAA tournament ticket after the team's 59-46 victory over the Portland Pilots in the championship game of the West Coast Conference women's basketball tournament.
Potential NCAA upset Oregon State overcame star departures to win the WCC tournament. (Candice Ward/Getty Images)

Oregon State paves a path to NCAA tournament underdog

First, Oregon State narrowly defeated top-seeded Gonzaga 63-61 in Monday's semifinals, before beating back-to-back defending champion No. 2-seed Portland 59-46 in Tuesday's tournament finale — only the fourth loss suffered by the Pilots all season.

Oregon State's unlikely March Madness bid is the program's 13th overall, and the ninth in the NCAA tournament's last 11 editions.

"I'm just so happy and so proud of this team," said Oregon State head coach Scott Rueck. "For this group to cover the ground that they did this year, from day one until now, is absolutely remarkable. It's one of the most special things I've been a part of."

The Beavers’ surge, however, holds consequences for both Portland and Gonzaga, whose slim chances of making Sunday's bracket now rest with the NCAA selection committee.

While Portland is a more recent contender on the national stage, Gonzaga hasn't missed an NCAA tournament since 2016, with the Bulldogs appearing in all but two brackets since their 2007 March Madness debut.

The South Dakota State basketball bench cheers during a 2025 NCAA game.
South Dakota State could snag a No. 9 seed in March Madness. (Samantha Laurey/Argus Leader/USA TODAY NETWORK via Imagn Images)

NCAA underdogs looks to spur chaos in March Madness

Should they make the cut, at-large underdogs Portland and Gonzaga would join Oregon State and other smaller conference champions in trying to bust brackets by upsetting top contenders in the first few rounds of the NCAA's competition.

Other mid-major standouts are already considered likely members of the 68-team national pool, with current projections listing Fairfield University (Metro Atlantic Athletic Conference) and new No. 24-ranked South Dakota State (Summit League) claiming seeds as high as No. 9.

Projections also show that the Ivy League is on the precipice of sending a full trio of upset-hungry teams to the NCAA tournament.

While regular-season champion Columbia is expected to claim a national No. 11 seed after Saturday's conference tournament final, strong seasons from both Princeton and Harvard have the pair currently snagging one of the final four at-large bracket spots.

Atlantic 10 tournament victors George Mason could also pose a threat to Power Four contenders, with the Patriots clinching their first-ever NCAA tournament berth on Sunday despite ceding the regular-season conference title to Richmond.

Though it’s not always wise to bet against heavyweights in the NCAA tournament's opening rounds, emerging college basketball underdogs are embracing the spotlight — and welcoming the opportunity to shake things up after Selection Sunday.
 
 

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