One of the first things Jessica Berman told CBS and Ally Financial when she stepped into the role of NWSL commissioner in April was that having the league championship on primetime was a priority moving forward.

So, they made it happen.

For the first time in the league’s 10-year history, the 2022 Ally Financial NWSL Championship will air on primetime, with CBS broadcasting the game at 8 p.m. ET on Oct. 29 from Audi Field in Washington, D.C. The stadium features a grass field and holds 20,000 fans.

“What I’ve heard from our players is that in order for them to deliver on their value proposition and to maximize their potential, they need first-class facilities and they need to feel like they’re being treated like the first-class athletes that they are, and for them, being on primetime is really important,” Berman told Just Women’s Sports.

Last season, players criticized the league and CBS for originally scheduling the championship game for 9 a.m. local time on a turf field in Portland, Ore. The match was eventually moved to 12 p.m. local time in Louisville, K.Y.

9am start is laughable. Im tired of staying quiet. We deserve better. https://t.co/mFhehvJvJp

— Ashlyn Harris (@Ashlyn_Harris) September 6, 2021

This year’s final was originally scheduled to kick off at noon ET before it moved into the 8 p.m. slot, the league said in a press release Tuesday.

“We point to some of the record viewership that we’ve had already with our partnership with the NWSL,” said CBS’ head of programming Dan Weinberg. “We’re proud of that. We think this is the next step in that.”

CBS’ streaming service, Paramount+, will offer exclusive pre-match coverage at 7 p.m. ET and will also serve as an alternative viewing platform for the match. International viewers will be able to watch the game live on Twitch.

For Berman, the first benefit to being on primetime is showcasing the NWSL to a broader audience. Most games during the regular season are only available to viewers with a Paramount+ subscription, making it harder for the league to attract new or casual fans. The championship’s primetime national television slot will give people who may have never seen an NWSL game the opportunity to watch the league’s best compete.

Last year’s championship game drew an average of 525,000 viewers on CBS, marking a 216 percent increase from the ratings of the 2019 NWSL Championship.

“You’re gonna get anyone that likes sports to get interested, and the more people that we can get to put eyes on NWSL and to see the caliber of play and just to see how exciting this game is just gives us a much better chance to have a really strong long-term trajectory in terms of audience growth and expansion of what we all want to see this league be,” said Andrea Brimmer, Ally’s chief marketing offer and public relations officer.

“I think we’re all going to get behind it big time and make a big push so that we get a lot of eyeballs and a lot of people there.”

The historic move will mark the end of Berman’s first year as NWSL commissioner. Having stepped into the position in the midst of a league-wide abuse scandal, Berman emphasizes the importance of being surrounded by partners like CBS and Ally, who share the league’s values and are willing to take new approaches to help it grow.

“We need people to be courageous and bold,” said Berman, who views the championship game milestone as scratching the surface of what she hopes to accomplish with the NWSL.

“We have a lot of catching up to do, like we should be bigger than we already are,” she added. “We need our partners to be like-minded in the way they show up on behalf of the league … [I’m] so excited to have CBS and Ally be the ones who are fireside, making this happen.”

In addition to the championship game, CBS aired a regular-season match in June and is scheduled to broadcast one more on Sept. 10 between the Washington Spirit and San Diego Wave.

The NWSL quarterfinals will air on CBS Sports Network and Paramount+ during the weekend of Oct. 15, and the semifinals will be broadcast on CBS Sports Network the weekend of Oct. 22. All matches will also stream internationally on Twitch.

On Aug. 31, tickets will go on sale for the championship game at Audi Field, home of the defending NWSL champion Washington Spirit.

“We’re always excited to crown champions on CBS. It’s what we do,” Weinberg said. “We’re super excited to do it with the NWSL again this year. Doing it in primetime, I think, ramps things up even more from a visibility standpoint, from an exposure standpoint. Really thrilled that the piece came into place. We think it’s good for everybody, frankly.”

Jessa Braun is a contributing writer at Just Women’s Sports covering the NWSL and USWNT. Follow her on Twitter @jessabraun.

U.S. Soccer announced Tuesday that the USWNT will play their last home game on July 16th in the lead-up to the 2024 Summer Olympic Games in Paris.

The 2024 Send-Off Match against Costa Rica will take place at Washington, DC’s Audi Field — home to both the Washington Spirit and DC United — at 7:30 p.m. ET on Tuesday, July 16th. The friendly rounds out a four-game Olympic run-up campaign under incoming head coach Emma Hayes’ side, with the last two set to feature the finalized 2024 U.S. Olympic Women’s Soccer Team roster.

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Hayes will appear on the USWNT sideline for the first time this June, helming the team as they embark on a two-game series against Korea Republic hosted by Dick’s Sporting Goods Park in Commerce City, Colorado on June 1st followed by Allianz Stadium in St. Paul, Minnesota on June 4th. 

The team is then scheduled to meet a talented Mexico squad on July 13th at Gotham FC’s Red Bull Arena in Harrison, New Jersey, where the Olympic-bound lineup will attempt to rewrite February’s shocking 2-0 loss to El Tri Femenil in the group stages of this year’s Concacaf W Gold Cup. And while clear roster favorites have emerged from both of this year’s Gold Cup and SheBelives Cup rosters, a spate of recent and recurring injuries means making it to the Olympics is still largely anyone’s game.

Broadcast and streaming channels for the USWNT's final July 16th friendly at Audi Field include TNT, truTV, Universo, Max, and Peacock.

The USA Basketball Women's National Team is still considering Caitlin Clark for a spot on the Paris Olympics squad, says selection committee chair Jennifer Rizzotti. 

On Monday, Rizzotti told the AP that the committee will be evaluating the college phenom’s Olympic prospects by keeping a close eye on her first few weeks of WNBA play with Indiana.

The move is somewhat unconventional. While Clark was invited to participate in the 14-player national team training camp held earlier this month — the last camp before Team USA’s roster drops — she was unable to attend due to it coinciding with Iowa’s trip to the NCAA Women’s Final Four.

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Judging by the immense talent spread throughout the league in what might be their most hyped season to date, competition for a piece of the Olympic pie could be fiercer than ever before.

"You always want to introduce new players into the pool whether it's for now or the future," said Rizzotti. "We stick to our principles of talent, obviously, positional fit, loyalty and experience. It's got to be a combination of an entire body of work. It's still not going to be fair to some people."

Of course, Clark isn’t the first rookie the committee has made exceptions for. Coming off an exceptional college season that saw her averaging 19.4 points, 8.7 rebounds, and 4 assists per game for UConn, Breanna Stewart was tapped to represent the U.S. at the 2016 Olympics in Brazil less than two weeks after being drafted No. 1 overall by the Seattle Storm. Eight years prior, fellow No. 1 pick Candace Parker punched her ticket to the 2008 Games in Beijing just two weeks after making her first appearance for the L.A. Sparks.

In the lead-up to Paris’ Opening Ceremony on July 26th, USA Basketball Women’s National Team is scheduled to play a pair of exhibition games. They'll first go up against the WNBA's finest at the July 20th WNBA All-Star Game in Phoenix before facing Germany in London on July 23rd.

While an official roster announcement date hasn’t yet been issued, players won’t find out if they’ve made this year’s Olympic cut until at least June 1st.

For the first time in history, three different WNBA teams have completely sold out of season ticket plans well before the league's May 14th kick-off.

Call it the Caitlin Clark effect, attribute it to this year’s tenacious rookie class, or look to the skyrocketing visibility of veteran players across the board. But no matter the cause, facts are facts: Tickets to the 2024 WNBA season are selling like never before. 

On Monday, the Dallas Wings became the third team to sell out of season ticket memberships in the league’s 27-year history. The announcement from Arlington came shortly after the Atlanta Dream issued their own season ticket sell-out statement, also on Monday, and almost seven weeks after the back-to-back WNBA Champion Las Vegas Aces made headlines by becoming the first-ever WNBA team to sell out their season ticket allotment.   

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According to the Wings, season ticket memberships will fill nearly 40% of the 6,251 seats inside their home arena, College Park Center. The club also said that their overall ticket revenue has ballooned to the tune of 220% this year, spanning not just season tickets but also a 1,200% increase in single ticket sales. There’s currently a waitlist to become a Dallas season ticket holder, a status that comes with extra incentives like playoff presale access and discounts on additional single-game tickets. 

In Atlanta, season tickets aren't the only thing flying off the shelves. The Dream also announced that they broke their own record for single-game ticket sales during a recent limited presale campaign. Sunday was reportedly their most lucrative day, with five different games totally selling out Gateway Center Arena. Individual tickets for all upcoming matchups will hit the market this Thursday at 8 a.m., while a waitlist for season ticket memberships will open up next Tuesday at 10 a.m.

"Excitement around women's sports, particularly basketball, is at an all-time high and nowhere is that felt more than here in Atlanta," Dream president and COO Morgan Shaw Parker said in the team’s statement. "We’ve continued a record-setting growth trajectory over the past three years under new ownership — both on and off the court — and 2024 is shaping up to be our best season yet."

As of Tuesday, season ticket sales revenue for Caitlin Clark’s hotly anticipated Indiana Fever debut haven’t yet been announced by the club. But if these numbers are any indication — not to mention the explosive demand for Fever away games felt by teams around the country — it won’t be long before we see some scale-tipping figures coming out of Indianapolis.

25-year-old American pro golfer Nelly Korda secured her spot in LPGA history on Sunday, notching her fifth-straight title at this weekend's Chevron Championship in The Woodlands, Texas.

Ranked No. 1 in the world by Rolex Women’s World Golf Rankings, Korda joins Nancy Lopez (1978) and Annika Sörenstam (2005) as just the third LPGA player to rack up five consecutive tour wins. She is also the third No. 1-ranked player to capture The Chevron Championship victory since the rankings debuted in 2006, accompanied by Lorena Ochoa and Lydia Ko.

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The Florida native shot three-under 69 in Sunday's final, besting Sweden's Maja Stark despite Stark's valiant come-from-behind attempt in the 18th. Korda finished with a four-day total of 13-under 275, celebrating her two-stroke win by cannonballing into Poppie's Pond, much to the crowd's delight. She left The Club at Carlton Woods with $1.2 million from an overall purse of $7.9 million.

It wasn't long ago that the two-time major champion's current winning streak seemed unimaginable. After maintaining her No. 1 position for 29 weeks, Korda underwent surgery to remove a blood clot from her left arm in 2022. She returned to the course not long after, but failed to win a single tournament in 2023 before seeing a surge in form during the first four months of 2024. As of today, she hasn't lost a tournament since January.

Korda will attempt a record sixth-straight win at next week's JM Eagle LA Championship at Wilshire Country Club in Los Angeles, where she'll vie for a cut of the $3.75 million purse.