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NWSL anticipates record crowds for 2023 opening weekend

NWSL season ticket sales are up 20% for the 2023 season. (Jayne Kamin-Oncea/USA TODAY Sports)

The 2023 NWSL regular season kicks off this weekend, and commissioner Jessica Berman is expecting it to be one of the most successful opening weekends in league history.

“We’ve already surpassed the number of sales for opening weekend [over 2022], and we still have five days to go,” she told reporters Monday. “We know that that will just continue over the next five to six days, so we’re excited to break some records.”

Season ticket sales already are up 20% across the league compared to the entirety of the 2022 season, even with days to go before the 2023 season begins.

“We’re comparing a full season of sales to what is a prospective sale for the upcoming season,” Berman said. “So if you are really comparing apples to apples, which we will do, you would see what the number and the percent increases at the conclusion of 2023 … we will be excited to share that number and certainly expect it to be significantly more than a 20% increase.”

Berman described ticket revenue as “rocket fuel” for the league in its 11th year, building on the strong increases the league had already seen from 2021 to 2022. More than 1 million fans attended games in 2022, the first time the league has reached that milestone.

The NWSL also experienced a jump in viewership from 2021 to 2022, including a 71% jump for the NWSL Championship, which brought 915,000 fans to CBS in prime time.

The rising numbers have fortuitous timing as the NWSL actively negotiates its new broadcast contract. The league is in talks with a number of prospective partners, as the exclusive negotiating period with CBS expired in 2022 (though CBS still has its hat in the ring).

The NWSL’s previous contract, extended an extra year after the suspension of the regular season in 2020 due to the COVID-19 pandemic, was reportedly worth $3.5 million. Yet as expansion fees skyrocket, Berman is optimistic the NWSL can negotiate a rights deal that reflects where the league is going.

“The conversations we’ve had have been robust,” she said. “There are many interested parties in the media landscape.

“We’re looking at it both from a domestic as well as international perspective. And we think that there are some really interesting opportunities here and overseas to consider as we think about growing our brand globally and really claiming our spaces the best league in the world.”

Berman highlighted other investments the league has made in itself this offseason, including doubling the NWSL’s staff size and officially opening an office space on Madison Ave. in New York City. The league is preparing for its first season after investing in VAR, which includes a greater investment in production quality.

The changes are player-driven, Berman said.

“[Players] really felt that it needed to be a priority for the league to invest in broadcast production, and for the game itself to be able to showcase in a way, for fans to be able to appreciate their athleticism and how great the NWSL is,” she said. “That was a consistent theme, and almost every team of players that I spoke with, I think we also know that we expect to really have more visibility with our next media deal.”

For a league coming out the other side of years of controversy after bombshell reporting exposed years of league-wide toxicity and in some cases abuse, Berman wants the focus in 2023 to have room for storylines on the field as well as off it.

Two NWSL teams put up for sale in the aftermath of the abuse reports, the Portland Thorns and the Chicago Red Stars, are in “advanced stages” of the ownership transfer process, with the league eager to close a painful chapter and to get the final decisions right.

“The most important thing is that we have the right ownership in place who are not just resourced appropriately, but willing to invest what’s necessary to provide the professional environment that we all know is necessary,” Berman said. “And so long as we feel that the process is moving forward in good faith, we’ll continue to make sure that that is the utmost priority.”

2024 NWSL Playoffs Kick Off Friday

Orlando attacker Marta battles Chicago midfielder Julia Grosso for the ball in an NWSL game.
Soccer legend Marta hopes to lead Orlando past Chicago in Friday's NWSL quarterfinal. (Daniel Bartel/Imagn Images)

After a record-setting season, the 2024 NWSL Playoffs have landed, with the expanded eight-team lineup kicking off the weekend's do-or-die quarterfinals with a clean slate.

No. 1 Orlando, whose Shield-winning year ended in a skid, begins the postseason action on Friday, hosting a No. 8 Chicago side that just barely made the postseason cut. The Pride will notably do so without defender Rafaelle, who landed on the season-ending injury list with a partial quad tendon tear on Tuesday.

Adding another hurdle to Chicago's gargantuan Orlando task is the fact that the Red Stars will be without some key firepower. Striker Ludmila, the club's third-most prolific goal scorer on the season, is serving an extended red card suspension that will keep her sidelined through the semifinals, should the Red Stars advance.

After finishing last season second-to-last on the NWSL table, No. 4 Kansas City earned quarterfinal hosting rights this year. The Current, who scored a league-record 57 goals this season, haven't lost since September 1st, when they fell to the No. 5 North Carolina Courage — the same team they'll face on Saturday.

The biggest question-mark for the Current, however, is the status of 2024 Golden Boot winner Temwa Chawinga, who was sidelined last weekend after a knock to the knee.

"She’s progressing well," KC coach Vlatko Andonovski said of Chawinga's status on Wednesday. "Hopefully, we have more answers closer to the game."

That said, Andonovski made it clear that expectations won't change regardless of Chawinga's availability. Pointed to KC’s 3-1 win over Chicago last Sunday, he noted that while "the success that this team has enjoyed this season is a team success, and it’s not just the 20 goals that Temwa scored."

Gotham's Rose Lavelle dribbles past Portland center back Becky Sauerbrunn in an NWSL game.
2023 champs Gotham will host Portland in the NWSL Playoffs' last quarterfinal on Sunday. (Rich Barnes/Imagn Images)

Sunday doubleheader will finalize NWSL semis

This Sunday afternoon is all about the NWSL, beginning when No. 7 Bay FC, the winningest expansion team in league history, head to DC to play a No. 2 Spirit squad still bouncing back from injuries.

While Washington has star forward Trinity Rodman and defender Casey Krueger back on the pitch, they'll be without midfielder Andi Sullivan, who suffered a season-ending ACL tear last month. Also missing will be forward Rosemonde Kouassi as she finishes serving her extended red card suspension.

To cap things off, defending champs No. 3 Gotham FC will host perennial contenders Portland. The Thorns snagged their lowest postseason seeding ever at No. 6 after a shaky season put their now eight-straight playoffs streak at risk.

Even so, Portland could be poised to surprise a Gotham side that boasts one of the best defenses in the league. The Thorns' final regular-season match displayed their best attacking performance in NWSL play since May, with prolific scorers Christine Sinclair, Sophia Smith, and Morgan Weaver all finding the back of the net.

Washington rookie Croix Bethune leaps into the air for a header in an NWSL match.
Despite missing the last third of the season, Spirit midfielder Croix Bethune is the likely Rookie of the Year. (Soobum Im/Getty Images)

NWSL MVP, Rookie of the Year awards come into focus

As the season ends, the NWSL's individual award frontrunners are emerging — and none more so than KC's Chawinga. The Kansas City striker is poised to run away with the league's MVP honors thanks to her speed, technical skill, and record-breaking 20 goals on the season.

Though Orlando’s Barbra Banda made her MVP case by keeping pace with Chawinga in the season's first half, she quieted after the Olympics while Chawinga upheld her unbelievable consistency, blasting eight more goals across nine post-break matches.

Instead, the Pride could likely see Coach of the Year honors after Seb Hines led the Shield-winners​ on a record-breaking 23-match unbeaten streak this season.

In the Rookie of the Year race, the NWSL’s 2024 class impressed, from Louisville ringer Emma Sears to KC defensive midfielder Claire Hutton to Washington’s absolutely stacked group of six debutants.

That said, Spirit midfielder Croix Bethune tops the competition with five goals and a record-tying 10 assists, despite playing in just 17 matches before a torn meniscus ended her season.

How to watch the 2024 NWSL Playoffs this weekend

Orlando and Chicago kick off at 8 PM ET on Friday, live on Prime, with KC battling NC on Saturday at 12 PM ET on CBS.

On Sunday, Washington hosts Bay FC at 12:30 PM ET before Portland visits Gotham at 3 PM ET, with live coverage on ABC.

“JuJu’s Gonna Have to Trust Her Teammates,” says Lisa Leslie on ‘Fast Friends’

South Carolina head coach Dawn Staley behind the 'Fast Friends' logo
Head coach Dawn Staley hopes to lead South Carolina to back-to-back championships this season. (Just Women's Sports)

Welcome back to Fast Friends with Kelley O'Hara and Lisa Leslie!

O'Hara and Leslie kick off today's episode discussing the NYC marathon, with O'Hara sharing that her secret way to cheer on runners is to lap them on her bike.

When it comes to running marathons, however, Leslie cited her three-mile max, saying "This body's not made for that type of distance, you know?"

Defense wins NWSL championships

Our hosts then preview the 2024 NWSL Playoffs, questioning whether or not Shield-winners Orlando can complete their "beat everybody season" before exploring 2024 expansion team Bay FC's dark horse status. They later wind down the NWSL chat by diving into the elite defensive qualities that former defender NWSL and USWNT O'Hara says could propel either the Pride or defending champs Gotham FC all the way to the title.

"I really do think, when it comes to playoffs, defense wins championships," O'Hara says on Fast Friends. "I think you can have a potent offense, but the reality is, if you don't let the other team score, you got a chance of winning."

Fast Friends tackles college basketball's season-openers

Afterwards, the duo pivot to the hardcourt where they dig into the beginning of the NCAA basketball season, starting with Leslie's alma mater: No. 3-ranked USC. Behind All-American sophomore phenom JuJu Watkins's 27 point performance, the Trojans narrowly beat No. 20 Ole Miss in their season opener in Paris — despite committing 26 turnovers.

The key to unlock USC's title-winning potential? Building trust and chemistry, Leslie says.

"JuJu's gonna have to trust her teammates more, her teammates are gonna have to trust her," explains the eight-time WNBA All Star. "You've gotta make other players around you better, and let them hit some shots, and it'll open it back up more for her."

Speaking of chemistry, that's something Leslie says defending NCAA champions No. 1 South Carolina have in spades thanks to head coach Dawn Staley.

"[Staley] makes people want to be better and brings the best out of others," Leslie says of former teammate. "The will that she brings is making each individual want to be at their best, and you feel like you let her down when you're not giving your all... That's the sign of a great leader."

About Fast Friends with Kelley O'Hara and Lisa Leslie

O'Hara and Leslie wrap things up with a visit to the WNBA, where former Connecticut Sun head coach Stephanie White is returning to her Indiana roots to lead the Fever. According to White, she joins the team as they enter their "championship or bust" era. The Fast Friends hosts also hit on how the coaching carousel and the WNBA's CBA negotiations could impact free agency moves this offseason.

Coming off the success of JWS's Olympic commentary show The Gold Standard, Fast Friends features two legendary athletes serving up insider insights and unique takes on the biggest stories in women's sports every week.

Subscribe to Just Women's Sports on YouTube to never miss an episode.

Georgia Softball Unveils New Facilities

The new Georgia softball locker room
Georgia softball's new training facility is now open. (Tony Walsh/UGAAA)

The University of Georgia announced the completion of a new $38.5 million softball training facility late last month.

With more than 20,000 square feet of athlete development space, the facility boasts a four-lane batting cage with a full practice turf infield, weight room, locker room, team lounge and nutrition space, video room, athletic training room, plus a mud room and an equipment room.

Calling it "unparalleled in collegiate softball," the school's Athletic Director Josh Brooks said, "this space will be crucial in nearly every phase of student-athlete development and well-being during their time at Georgia."

Head coach Tony Baldwin also weighed in, stating, "From the state-of-the-art player development aspects to the amazing recovery features to time management to simply feeling like home, the facility is all about our student-athletes."

"We're thankful for all the players that have come before to help build this program and we're so happy our current and future Bulldogs will reap the benefits of their work while also continuing the proud tradition that is Georgia Softball."

Georgia softball's new batting cage room has four lanes for hitting practice.
Georgia's new softball facility has four lanes of batting cages. (Tony Walsh/UGAAA)

Final phase of Georgia softball project starts now

With the training facility officially complete, the next step in Georgia's softball investment begins now. The project's final phase will see stadium renovations of existing space to create gameday support areas and new coaches' offices.

These steps and other touchups will be completed by the time the 2025 NCAA season takes the field in February.

The refreshed Jack Turner Stadium will also host the 2025 SEC softball championship, Georgia's first time hosting the tournament since 2006.

Last season, the Bulldogs finished seventh in the SEC with a 12-12 record. After hosting and winning one of the 2024 NCAA tournament's 16 regionals, Georgia's season ended in two straight losses to UCLA in the postseason's super regional round.

Coco Gauff Stuns Iga Świątek at 2024 WTA Finals

World No. 3 Coco Gauff celebrates her victory over No. 2 Iga Świątek at the 2024 WTA Finals
Tuesday's win is only Gauff's second against Świątek in her career. (Robert Prange/Getty Images)

For only the second time in 13 career tries, 20-year-old US tennis star Coco Gauff defeated former World No. 1 Iga Świątek in straight sets at the 2024 WTA Finals on Tuesday, guaranteeing Gauff a spot in Saturday's semifinals.

No. 3 Gauff clinched the 6-3, 6-4 result in one hour and 48 minutes on Riyadh’s Center Court to join Aryna Sabalenka as the first two players to book tickets to the semifinals.

"I knew going into the match, despite our head-to-head [history], I had a lot of confidence and I felt like I was playing great tennis," Gauff said after the match.

The first and only other time Gauff defeated Świątek was at the 2023 Cincinnati Open, when the pair battled to a 7-6(2), 3-6, 6-4 finish. Gauff went on to win that tournament, just weeks before earning her first Grand Slam championship by winning the 2023 US Open.

Gauff's Tuesday win also guarantees that Sabalenka will finish the calendar year as World No. 1, bolstered by her 2024 US Open win and her strong performances this week.

World No. 1 Aryna Sabalenka tosses a serve at the 2024 WTA Finals.
Despite falling to Elena Rybakina on Wednesday, Aryna Sabalenka advanced to the WTA Finals semis. (Robert Prange/Getty Images)

Semifinals take shape

While Sabalenka and No. 7 Qinwen Zheng both advanced from the Purple Group on Wednesday, ending No. 4 Jasmine Paolini's and No. 5 Elena Rybakina's WTA Finals runs, Gauff and Świątek each have one more group match on the tournament's docket.

Gauff will aim to win the Orange Group outright by defeating No. 8 Barbora Krejčíková on Thursday. As for Krejčíková, she'll be competing for a shot at advancing over Świątek, who will look to defeat alternate Daria Kasatkina to claim the final semifinals spot.

No. 6 Jessica Pegula walks away on the 2024 WTA Finals court.
US star Jessica Pegula's ongoing knee injury forced her to withdraw from the WTA Finals. (Artur Widak/NurPhoto via Getty Images)

Pegula withdraws with injury

Kasatkina is stepping in at the eleventh hour after Gauff's compatriot, No. 6 Jessica Pegula, withdrew from the competition with a left knee injury on Wednesday.

The 30-year-old Pegula, who was already eliminated from advancing after falling 6-3, 6-3 to Krejčíková on Tuesday, has nursed the injury since before the WTA Finals began.

"What started as a really small issue flared over the last two matches and I just can’t continue tomorrow," Pegula tweeted. "I’m sorry to the fans and tournament. I really had a great week of prep and had high hopes here but it just wasn’t meant to be."

How to watch Coco Gauff at Thursday's WTA Finals

Świątek and Kasatkina will kick off the final group-stage day at the 2024 WTA Finals at 7:30 AM ET, with Gauff taking on Krejčíková at 10 AM ET. Both matches will air live on the Tennis Channel.

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