On Saturday, 915,000 people pointed remotes at TVs and sat down to watch the NWSL Championship. It stands as the most-watched match in league history, with a viewership increase of 71% from last year’s final.

Nearly one million people watched as Sophia Smith Michael Jordan-shrugged her way to an MVP trophy, and as the Portland Thorns collected their third championship in franchise history.

But numbers like this aren’t confined to one game or one league. The increased viewership in the NWSL shows a larger trend: If more people can watch women’s sports, more people will watch women’s sports.

Up 71% from last season's championship.

(via @NWSL) pic.twitter.com/RJ4XdvnyX4

— Just Women’s Sports (@justwsports) November 1, 2022

Saturday’s contest marked the first time in the league’s 10-year history that an NWSL Championship was played in prime time. The match aired on CBS and streamed on Paramount+.

Before 2022, NWSL finals were held during the day and aired on various cable channels, making access more difficult for prospective viewers.

For NWSL players, especially veterans, Saturday’s prime-time final proved a much-anticipated step forward.

“I was fortunate to play in the first championship game and I think outside of the people in Portland, no one knew that the game was happening,” Christine Sinclair told reporters before the game. “So I’d say it’s what this league, it’s what us as players deserve.

“This, women’s sports in general, all they need is a chance. People will watch, people will come if given the opportunity to do so. For this game to be on prime time — on a major network — it’s just going to continue to grow the game to continue to inspire those youngsters watching.”

The match capped a season in which the NWSL saw record attendance: More than 1 million fans attended games in 2022, the first time the league has reached that milestone.

The demand for women’s soccer extends outside of the United States. Tickets for 2023 World Cup games in Australia and New Zealand rapidly sold out their allotments during the second phase of single game sales, held by FIFA in the early morning hours of Australian Eastern Daylight time on Tuesday.

A FIFA spokesperson told ABC Australia the organization wasn’t prepared for the high demand, calling it “unprecedented,” and said more World Cup passes have been sold in the first month of availability for the 2023 tournament than in the first four months for the 2019 World Cup in France.

Should FIFA have been surprised? Given the current trends in women’s sports, the answer is a resounding “No.”

The 2019 World Cup had 1.12 billion viewers, more than a 50% increase from the previous record. That doesn’t come down to a championship one-off. For the 52 World Cup games, an average of 1.27 million viewers tuned in, an increase of 106% from the 2015 World Cup.

And other women’s sports are showing similar growth. Both the WNBA and women’s college basketball saw similar increases during their most recent seasons.

During a WNBA season that marked the final campaign for veterans Sylvia Fowles and Sue Bird, the league reached its most regular-season viewers in 14 years. Games shown on ABC, CBS and ESPN networks were up 16% from the previous season. League pass subscriptions also increased by 10%.

College basketball also smashed its previous viewership numbers. The title game between No. seeded South Carolina and No. 2 UConn pulled in 4.85 million people, making it the most-viewed college basketball game on ESPN for men or women since 2008.

In total, the season saw an 18% increase in viewership from 2021 to 2022. And this year’s national championship game will be shown on ABC after being broadcast on ESPN in previous seasons, setting it up for even more viewership thanks to better accessibility.

“Women’s NCAA championships continue to generate strong audiences across the ABC/ESPN networks and this move represents yet another unique opportunity to showcase this marquee event and the student-athletes who are competing for a national championship,” Burke Magnus, ESPN’s president of programming and original content, said in a statement following the announcement.

More people are watching women’s sports because more people can watch women’s sports. It’s as simple as that. More accessible TV networks and better time slots lead to more viewers.

People want to watch women’s sports. It’s up to TV providers and the leagues to make sure they can. And if that continues to happen, viewership will continue to skyrocket.

More NWSL stars are jumping ship, as both the San Diego Wave and North Carolina Courage saw respective key players Delphine Cascarino and Denise O'Sullivan sign with WSL clubs over the last few days.

Former Wave forward Cascarino inked a deal through the 2029/30 season with the London City Lionesses on Monday, one day after San Diego announced they had mutually parted ways with the French international despite her contract running through 2026 with an option for the 2027 NWSL season.

"I'm really happy to be here," said the 28-year-old in a statement. "London City is the only independent women's club in the WSL, which excites me."

North Carolina midfielder and captain O'Sullivan made a similar move on Saturday, as the Ireland international signed with Liverpool following more than eight seasons and a club-record 186 appearances for the Courage.

The last-place WSL team reportedly shelled out a club-record transfer fee of approximately £300,000 to roster the 31-year-old two-time NWSL champion and three-time Shield-winner, who called Liverpool "a new challenge" that will see her "only a 40-minute flight away" from her family in Cork, Ireland.

Though the NWSL departures of Cascarino and O'Sullivan mark a kind of homecoming for the European standouts, they are just the latest to exit the US league, after USWNT star Sam Coffey joined WSL-leaders Manchester City last week.

"England — for men and women — is the country of football," noted Cascarino. "It's always been a goal of mine to play in this league."

New York Sirens forward Taylor Girard made PWHL history this week, earning a record four-game suspension for leaving the bench to join a line skirmish at the end of Sunday's 2-1 win over the Montréal Victoire.

The brawl occurred at the the final buzzer of the PWHL's record-breaking Takeover Tour stop in Washington, DC, with eight players — four Sirens and four from the Victoire — subsequently issued 10-minute misconducts in addition to Girard's infraction.

As the sole player not originally on the ice to join the skirmish, Girard was the only player to receive an additional 20-minute charge.

Even more, Girard's actions immediately triggered a four-game suspension, as the PWHL Rulebook dictates that exact punishment for "the first player to leave the players' bench illegally during an altercation or for the purpose of starting an altercation from either or both Teams."

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The four-game ban marks the longest punishment in PWHL history, doubling the two-game suspension that Seattle Torrent defender Aneta Tejralová received for an illegal check to the head last month.

With the PWHL on break after January 28th as 30% of the league's rosters compete in the 2026 Winter Olympics, the four-game suspension means that Girard — who sits second on New York's scoring sheet with five goals on the season — will not be available for the No. 2 Sirens until March 5th.

The WTGL is stocking up on golf stars, as TMRW Sports' newly announced offseason league begins to build its debut roster in partnership with the LPGA.

World No. 1 golfer Jeeno Thitikul (Thailand) signed on to participate in WTGL's inaugural season this week, alongside No. 5 Charley Hull (England), No. 6 Lydia Ko (New Zealand), No. 25 Brooke Henderson (Canada), and No. 79 Lexi Thompson (USA).

"WTGL will be a global stage to showcase LPGA stars, and this first wave of committed players represents that opportunity with some of the world's best," said TMRW Sports founder and CEO Mike McCarley in Monday's press release.

Set to launch next winter, the WTGL looks to build off the popular, second-year men's Tomorrow's Golf League (TGL), with the competition integrating both a physical and virtual golf environment inside Palm Beach Gardens at Florida's SoFi Center.

"These players will thrive in WTGL's competitive environment as fans will witness their skill and connect more deeply with their personalities through the unprecedented access the league delivers," said McCarley, noting that TGL golfers remain mic'd up throughout the team event.

The WTGL is also earning stamps of approval from several women's sports greats, as the Alex Morgan co-founded Trybe Ventures — an investment group that includes Morgan's fellow former USWNT stars Mia Hamm and Abby Wambach — became the new league's lead capital partner last week.

The WSL is cashing in on the women's game, with two UK clubs surpassing €25 million in annual revenue for the first time, according to the Deloitte Football Money League report on the 2024/25 season that dropped this week.

Reigning UWCL champions Arsenal topped the list for the first time after taking in €25.6 million last season, followed closely by WSL title-holders Chelsea FC's €25.4 million.

Meanwhile, Perennial European contender FC Barcelona (€22 million) dropped to third after leading the group in 2023/24, outpacing WSL titans No. 4 Manchester City (€12.9 million) and No. 5 Manchester United (€12.8 million).

Due to a lack of revenue data, the yearly study did not include major women's leagues in the US, Sweden, or Australia, giving the rankings a European bent as the total sum crossed the €150 million mark for the first time — a 35% increase over the previous season's Top-15 Money League clubs.

Commercial income was the biggest revenue driver for many top clubs, with sponsorship deals and brand partnerships leading the charge.

Arsenal also benefitted from increased revenue on the men's side, allowing the women's team to up its investment while avoiding running at a loss.

How to watch the top Deloitte Football Money League clubs in action

Deloitte Football Money League leader Arsenal will take on No. 5 Man United while revenue runners-up Chelsea will face the WSL-leading Man City in the 2025/26 Women's League Cup semifinals on Wednesday.

The concurrent clashes will kick off at 2 PM ET, streaming live on YouTube.