Allison Howard was announced Wednesday as the first president of the NWSL’s Kansas City Current.

A partnerships specialist with nearly two decades of experience in sports business, Howard joins the Current after 10 years with the NBA’s Los Angeles Lakers. While the jump from basketball to soccer might be scary for some, Howard is ready to meet the challenge head on.

Just Women’s Sports sat down with Howard to discuss her new role and her plans for the Current.

You’ve been in L.A. for 22 years, and 10 of those years have been with the Lakers. What made you decide to join Kansas City?

So I think that really it’s the ownership group, right? It’s Angie [Long], Chris [Long] and Brittany [Mahomes], and not only the vision that they have for the future, and what to do for women’s sports in particular, but also the commitment that they’ve already shown that they’re going to take them there.

The way that I look at this is I really want to design the playbook for how to build a team, or, you know, if somebody has to rebuild a team, how to do it. And that’s by putting the players first. It’s by always listening to the fans, being in the community, and surrounding yourself with really great partners who are like-minded with the mission.

That’s been my lesson of coming from the Lakers. The Lakers always put the players first. So that’s a very easy transition to come over here, and definitely something that I stand behind.

You’re switching sports, from basketball to soccer. How are you feeling about the change?

There is definitely going to be a learning curve for me. However, I did play soccer in high school. I love this sport. And obviously, you can’t ignore this sport, anywhere. I mean, not only no matter where you are in the United States, but no matter where you are globally, and it’s such a friendly, easy game to play.

So I look forward to getting to my first game with the Current next Monday. I will be back in the market and looking forward to seeing what our players do.

Expanding upon that jump, do you see any particular opportunities or challenges in moving from a men’s league to a women’s league?

Just nothing that’s insurmountable, I’ll say that. Listen, I think, you know, the Lakers are a very established brand. And they have been strong for over 40 years. So there is definitely taking a lot of the blueprint of what Dr. Buss did there and bringing it here, because the reality is, he did a lot of things right. He was really instrumental in developing the league.

And that’s where I see Angie, Chris and Brittany. I really think the nice thing about them is they’re not just thinking about the Current, they are thinking so much bigger, right?

There’s definitely going to be a learning curve. I’m going to use muscles I have not used before, or maybe that I haven’t used in a really long time. But that’s exciting, right? And I think as long as you’re surrounded by really good people who are willing to dig in and get a little dirty for what the mission is, then I have I have confidence that we’re gonna get there.

Definitely. And it’s always fun to learn something new, even though you know you’ve been a veteran of the industry…

For sure. I mean, I definitely think that it keeps you young. And it keeps you curious. And it keeps you growing. And those are all things that are important, no matter where you are in your life.

You talked about it a bit, but you’re going from one of the most storied franchises in sports to a relatively new one. How do you think your experience is going to help you as you walk into this new role?

I learned so many lessons while being at the Lakers. And the vast majority of those are how you do business on, really, almost every level. And it’s really how you engage with the fans, and how you treat your season ticket members, and how you treat your corporate partners. It’s a very servant attitude. And that’s something that I definitely want to bring here. Because it’s authentic, and it’s genuine. And I think when you approach things from that route, everybody feels it, and they’re gonna want to not even get behind us, but walk alongside of us.

What do you hope to accomplish in Kansas City and with the Current?

My number one goal is to make sure that the players are talking to all the other players around the league and saying, ‘This is it. This is where you want to come, this is where you want to play, this is the best place in the league.’ And we’re getting there, we’re building that, literally building it.

Second, I want the fans to say, ‘This is the absolute best sporting experience that I can have.’ And I want the community to feel like they always have a supporter in us, and they can always reach us.

Lastly, selfishly because I come from a partnership background, I definitely want to be the top revenue provider in the league. Whenever it comes to corporate partners, such as corporate partnerships, ticketing, revenue, merchandise, you name it, I want to be at the top. But I want the partners to know that they can always reach us and we are always going to be flexible with them. And we are always going to design bespoke partnerships that are going to really meet what their needs are. This isn’t going to be a, choose Option A, B or C.

What are you most excited about in joining the Current, stepping into the role of president and moving to Kansas City?

I really feel like every step of my career has been to get me to this point. And I just have so many ideas of how I think a culture should be created and how people should be treated. And I’m really excited to put those plans into action.

U.S. Soccer announced Tuesday that the USWNT will play their last home game on July 16th in the lead-up to the 2024 Summer Olympic Games in Paris.

The 2024 Send-Off Match against Costa Rica will take place at Washington, DC’s Audi Field — home to both the Washington Spirit and DC United — at 7:30 p.m. ET on Tuesday, July 16th. The friendly rounds out a four-game Olympic run-up campaign under incoming head coach Emma Hayes’ side, with the last two set to feature the finalized 2024 U.S. Olympic Women’s Soccer Team roster.

View this post on Instagram

A post shared by Just Women’s Sports (@justwomenssports)

Hayes will appear on the USWNT sideline for the first time this June, helming the team as they embark on a two-game series against Korea Republic hosted by Dick’s Sporting Goods Park in Commerce City, Colorado on June 1st followed by Allianz Stadium in St. Paul, Minnesota on June 4th. 

The team is then scheduled to meet a talented Mexico squad on July 13th at Gotham FC’s Red Bull Arena in Harrison, New Jersey, where the Olympic-bound lineup will attempt to rewrite February’s shocking 2-0 loss to El Tri Femenil in the group stages of this year’s Concacaf W Gold Cup. And while clear roster favorites have emerged from both of this year’s Gold Cup and SheBelives Cup rosters, a spate of recent and recurring injuries means making it to the Olympics is still largely anyone’s game.

Broadcast and streaming channels for the USWNT's final July 16th friendly at Audi Field include TNT, truTV, Universo, Max, and Peacock.

The USA Basketball Women's National Team is still considering Caitlin Clark for a spot on the Paris Olympics squad, says selection committee chair Jennifer Rizzotti. 

On Monday, Rizzotti told the AP that the committee will be evaluating the college phenom’s Olympic prospects by keeping a close eye on her first few weeks of WNBA play with Indiana.

The move is somewhat unconventional. While Clark was invited to participate in the 14-player national team training camp held earlier this month — the last camp before Team USA’s roster drops — she was unable to attend due to it coinciding with Iowa’s trip to the NCAA Women’s Final Four.

View this post on Instagram

A post shared by Just Women’s Sports (@justwomenssports)

Judging by the immense talent spread throughout the league in what might be their most hyped season to date, competition for a piece of the Olympic pie could be fiercer than ever before.

"You always want to introduce new players into the pool whether it's for now or the future," said Rizzotti. "We stick to our principles of talent, obviously, positional fit, loyalty and experience. It's got to be a combination of an entire body of work. It's still not going to be fair to some people."

Of course, Clark isn’t the first rookie the committee has made exceptions for. Coming off an exceptional college season that saw her averaging 19.4 points, 8.7 rebounds, and 4 assists per game for UConn, Breanna Stewart was tapped to represent the U.S. at the 2016 Olympics in Brazil less than two weeks after being drafted No. 1 overall by the Seattle Storm. Eight years prior, fellow No. 1 pick Candace Parker punched her ticket to the 2008 Games in Beijing just two weeks after making her first appearance for the L.A. Sparks.

In the lead-up to Paris’ Opening Ceremony on July 26th, USA Basketball Women’s National Team is scheduled to play a pair of exhibition games. They'll first go up against the WNBA's finest at the July 20th WNBA All-Star Game in Phoenix before facing Germany in London on July 23rd.

While an official roster announcement date hasn’t yet been issued, players won’t find out if they’ve made this year’s Olympic cut until at least June 1st.

For the first time in history, three different WNBA teams have completely sold out of season ticket plans well before the league's May 14th kick-off.

Call it the Caitlin Clark effect, attribute it to this year’s tenacious rookie class, or look to the skyrocketing visibility of veteran players across the board. But no matter the cause, facts are facts: Tickets to the 2024 WNBA season are selling like never before. 

On Monday, the Dallas Wings became the third team to sell out of season ticket memberships in the league’s 27-year history. The announcement from Arlington came shortly after the Atlanta Dream issued their own season ticket sell-out statement, also on Monday, and almost seven weeks after the back-to-back WNBA Champion Las Vegas Aces made headlines by becoming the first-ever WNBA team to sell out their season ticket allotment.   

View this post on Instagram

A post shared by espnW (@espnw)

According to the Wings, season ticket memberships will fill nearly 40% of the 6,251 seats inside their home arena, College Park Center. The club also said that their overall ticket revenue has ballooned to the tune of 220% this year, spanning not just season tickets but also a 1,200% increase in single ticket sales. There’s currently a waitlist to become a Dallas season ticket holder, a status that comes with extra incentives like playoff presale access and discounts on additional single-game tickets. 

In Atlanta, season tickets aren't the only thing flying off the shelves. The Dream also announced that they broke their own record for single-game ticket sales during a recent limited presale campaign. Sunday was reportedly their most lucrative day, with five different games totally selling out Gateway Center Arena. Individual tickets for all upcoming matchups will hit the market this Thursday at 8 a.m., while a waitlist for season ticket memberships will open up next Tuesday at 10 a.m.

"Excitement around women's sports, particularly basketball, is at an all-time high and nowhere is that felt more than here in Atlanta," Dream president and COO Morgan Shaw Parker said in the team’s statement. "We’ve continued a record-setting growth trajectory over the past three years under new ownership — both on and off the court — and 2024 is shaping up to be our best season yet."

As of Tuesday, season ticket sales revenue for Caitlin Clark’s hotly anticipated Indiana Fever debut haven’t yet been announced by the club. But if these numbers are any indication — not to mention the explosive demand for Fever away games felt by teams around the country — it won’t be long before we see some scale-tipping figures coming out of Indianapolis.

25-year-old American pro golfer Nelly Korda secured her spot in LPGA history on Sunday, notching her fifth-straight title at this weekend's Chevron Championship in The Woodlands, Texas.

Ranked No. 1 in the world by Rolex Women’s World Golf Rankings, Korda joins Nancy Lopez (1978) and Annika Sörenstam (2005) as just the third LPGA player to rack up five consecutive tour wins. She is also the third No. 1-ranked player to capture The Chevron Championship victory since the rankings debuted in 2006, accompanied by Lorena Ochoa and Lydia Ko.

View this post on Instagram

A post shared by LPGA Tour (@lpga_tour)

The Florida native shot three-under 69 in Sunday's final, besting Sweden's Maja Stark despite Stark's valiant come-from-behind attempt in the 18th. Korda finished with a four-day total of 13-under 275, celebrating her two-stroke win by cannonballing into Poppie's Pond, much to the crowd's delight. She left The Club at Carlton Woods with $1.2 million from an overall purse of $7.9 million.

It wasn't long ago that the two-time major champion's current winning streak seemed unimaginable. After maintaining her No. 1 position for 29 weeks, Korda underwent surgery to remove a blood clot from her left arm in 2022. She returned to the course not long after, but failed to win a single tournament in 2023 before seeing a surge in form during the first four months of 2024. As of today, she hasn't lost a tournament since January.

Korda will attempt a record sixth-straight win at next week's JM Eagle LA Championship at Wilshire Country Club in Los Angeles, where she'll vie for a cut of the $3.75 million purse.