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NWSL commissioner: League expects 5-10 bids for two 2024 expansion teams

(Geoff Burke/USA TODAY Sports)

The NWSL remains on track to add two expansion teams for 2024, with the league expecting up to 10 bids by the deadline of next Friday, commissioner Jessica Berman told the Wall Street Journal.

Berman anticipates five to 10 “meaningful bids,” and a decision will be announced in early 2023, she said.

While the Sally Yates report released earlier this month, which detailed systemic abuse in the NWSL, did bring questions from potential ownership groups, “the right groups are still very much engaged,” Berman said.

“We need people around the table who are willing to face down the challenges that women face in society, and are willing to do the hard work to solve those challenges in the NWSL,” she continued.

Still, Berman cautioned that calls for current owners — such as the Red Stars’ Arnim Whisler and the Thorns’ Merritt Paulson — to sell in the wake of the Yates report are premature, as the NWSL and NWSLPA remain in the midst of their own joint investigation into misconduct in the league.

Berman has said the Yates report makes the joint investigation even more important.

“In order for this league and the players to heal, and to rebuild the foundation, credibility and trust in the league, we have to make sure that the player association in particular is comfortable and confident in the process,” Berman told ESPN last week. “And for that reason, the joint investigation is absolutely paramount to our ability to move forward because they have a seat at the table in the sort of oversight, from a process perspective, in how the joint investigation has been carried out since last November.”

Even as the NWSL continues to deal with the fallout from the Yates report, the league also is capping a season in which it has seen significant growth, an attractive prospect for potential owners.

Ahead of Saturday’s championship match between the Portland Thorns and Kansas City Current, ticket revenue is up 125% from last season. And four of the largest crowds in NWSL playoff history have all happened this month, as the four postseason matches have averaged 22,756 fans.

Viewership is increasing as well. Games on CBS drew audiences ranging from 349,000 to 461,000, and streaming audiences on Paramount+ increased 29 percent from 2021.

Sponsorship revenue, too, is soaring, up nearly 90 percent from last season. Sponsors have not pulled their dollars from the league in the wake of the Yates report, Berman said, though some individual teams have seen sponsors redirect funds after the investigation.

Berman hopes the upcoming NWSL championship will focus more on the league’s triumphs than its hardships, she told the Wall Street Journal.

Players on the Current and the Thorns are looking “to focus on their trade, which is what all of us sort of strive for in our work,” Berman said. “And that’s what I hope the championship’s about.”

UCLA Recruit Sienna Betts Wins McDonald’s All-American Girls Game MVP

: McDonalds Girls West High School Allstar player Sienna Betts (51) is presented the MVP award by Breanna Stewart during the McDonalds High School All American Girls Game.
UCLA commit Sienna Betts won McDonald’s All-American Game MVP. (Natasha Campos/Getty Images for McDonald's)

UCLA-bound high school senior Sienna Betts led the West team to a decisive 104-82 victory over the East in the McDonald's All-American Girls Game held last night at New York's Barclays Center.

The 6'4" forward contributed 16 points, seven rebounds, and two assists, earning MVP honors for her performance. ​

Betts is currently the class of 2025's No. 2 overall recruit. Only Texas-based point guard Aaliyah Chavez, who recently committed to the Oklahoma Sooners, ranks above her.

UCLA's Lauren Betts, sister of McDonald's All-American Game MVP Sienna Betts, and USC's JuJu Watkins look up during an NCAA basketball game.
McDonalds All-American MVP Sienna Betts will play with sister Lauren (L) at UCLA. (Brian Rothmuller/Icon Sportswire via Getty Images)

Betts to join sister Lauren Betts at UCLA next year

Betts's performance is a good indicator of her potential impact at UCLA next year. There, she'll join forces with her sister Lauren Betts, the senior currently leading the Bruins to this season's NCAA Final Four after transferring in from Stanford.

The Betts sisters' arrival is highly anticipated, with Lauren opting to forgo the 2025 WNBA Draft in order to play out her final year of college eligibility alongside her little sister.

“For me, it [committing to UCLA] was a lot about how the coaches care about you off the court, and the coaches at UCLA, they really care about your mental health,” Betts told The Flagler College Gargoyle after committing last year. “Every team that I’ve ever been on, we’ve been a family… So, they really cared about that part of basketball for me, and they showed me that on my visits and when I called to talk to them.”

Sarah Strong and forward Joyce Edwards are named co MVP's of the McDonald's All American Girls Game on April 2, 2024, at the Toyota Center in Houston, Texas.
UConn's Sarah Strong and South Carolina's Joyce Edwards split the 2024 McDonald's All-American MVP award. (Brian Spurlock/Icon Sportswire via Getty Images)

Betts in good company as McDonald's All-American Game MVP

In Brooklyn, Betts showcased her ability among the sport's best high school talent. Recent McDonald's All-American MVPs have all gone onto fuel prominent NCAA programs, including top-ranked recruits UConn's Sarah Strong, South Carolina's Joyce Edwards, USC's JuJu Watkins, Notre Dame's Hannah Hidalgo, and UCLA's own Kiki Rice and Gabriela Jaquez.

The McDonald's All-American Game has a storied history of highlighting promising players, with past MVPs subsequently laying the foundation for future superstars.

Notre Dame Exodus Continues as More Players Enter NCAA Transfer Portal

Transfer portal entrant Kate Koval #13 of the University of Notre Dame is defended by Trinity Moore #33 of Stephen F. Austin State University during the First Round of the 2025 NCAA Women's Basketball Tournament.
Notre Dame forward Kate Koval has entered the transfer portal. (Abigail Dean/NCAA Photos via Getty Images)

Less than a day after Notre Dame’s Olivia Miles shocked the women’s basketball world by opting to enter the transfer portal rather than declare for the 2025 WNBA Draft, the Irish’s transfer fall-out has continued.

Sophomore guard Emma Risch and freshman forward Kate Koval have also entered the portal, with Koval — who started in 10 games this season — leading the Irish in blocks.

Between transfer moves and graduating seniors, sophomore guard Hannah Hidalgo remains Notre Dame’s only returning starter — a sharp turn for an Irish squad ranked No. 1 in the country just six weeks ago.

Transfer portal product Hailey Van Lith #10 of the TCU Horned Frogs goes to the basket against the Houston Christian Huskies in the second half at Schollmaier Arena on November 5, 2024 in Fort Worth, Texas.
Transfer Hailey Van Lith led TCU to their first-ever Elite Eight this year. (Ron Jenkins/Getty Images)

Other top NCAA programs see transfer portal movement

Notre Dame isn’t the only top-tier program experiencing a roster shakeup after exiting the 2025 NCAA tournament.

LSU sophomore forward Sa'myah Smith entered the transfer portal after the Tigers’ season ended in Sunday’s Elite Eight. USC sophomore guard Aaliyah Gayles subsequently followed suit after the Trojans fell to UConn on Monday.

Schools like TCU have become national contenders via the transfer portal, with the Horned Frogs recruiting both Hailey Van Lith and Sedona Prince ahead of their first-ever Elite Eight run. Former Kentucky center Clara Silva is the latest transfer to commit to TCU, as the team comes off their best tournament finish in school history.

The modern era of NCAA roster-building is upon us, with top players taking the reigns as ambitious teams scramble to fill offseason gaps.

NWSL Shops New Sunday Night TV Deal Ahead of League Expansion

Courtney Petersen #11 of Racing Louisville FC takes a corner kick against the Chicago Stars FC in an NWSL game broadcast via a TV deal.
The NWSL is targeting a new TV broadcast deal. (Daniel Bartel/NWSL via Getty Images)

The NWSL is looking to sign a new Sunday night TV deal, according to a Sports Business Journal report published this week.

The league is targeting a two-year deal starting in 2026, with both new and existing TV partners interested in picking up additional NWSL games.

NWSL commissioner Jessica Berman speaks at the league's 2025 TV Media Day.
The NWSL signed a multi-channel TV deal in 2023. (Katelyn Mulcahy/Getty Images for NWSL)

NWSL looks to build on multimillion dollar TV deal

The NWSL is currently two years into a four-year, $240 million TV partnership with ESPN, Prime, ION, and CBS Sports. However, the current contract doesn’t cover the entire schedule. And with league expansion planned for 2026, even more inventory is on the way.

SBJ notes that the market for this season’s lineup has been strong. In fact, all four media partners have already sold out all their 2025 advertising slots.

“You cannot find a place to spend right now,” IMG’s Hillary Mandel said at a recent Business of Soccer event hosted by SBJ. “We know what’s motivating interest is the fact that there’s no place to invest. That’s a phenomenal story in such a short period of time."

The Orlando Pride lifts their 2024 NWSL Championship trophy as confetti flies during the post-match ceremony.
With their 2024 NWSL Championship docuseries, Prime added value to the 2023 TV deal. (Bill Barrett/ISI Photos/Getty Images)

ESPN spotlighted for TV network-owned Sunday lineup

ESPN could be a prime candidate for a Sunday package, with the network set to move on from Sunday Night Baseball after the 2025 MLB season.

The NWSL has traditionally leaned into network-owned nights, with Prime airing Friday night matchups and ION running Saturday double-headers.

The NWSL’s most recent contract subsequently added serious value to the league. And the returns have networks coming back for more, setting up a potential bidding war and easing growing pains as new teams join the fold.

Final Four Spotlight: Has UCLA Built a Championship Team?

Final Four contenders the UCLA Bruins celebrate after winning the Spokane regional championship at the NCAA women's tournament.
The Bruins are chasing their first-ever NCAA championship. (Alika Jenner/Getty Images)

UCLA will hit the court for their first-ever NCAA Final Four on Friday, but as they extend the most successful season in program history, the Bruins have looked anything but green.

“We said talent was going to be our floor,” UCLA head coach Cori Close said after Sunday’s Elite Eight win over LSU. “Our character, our chemistry, our habits were going to be our ceiling.”

With just two losses on the season, UCLA’s status as a first-rate NCAA title contender has actually been years in the making.

Final Four contender UCLA Bruins guard Kiki Rice (1) guarded by USC Trojans guard Kennedy Smith (11) during a women's college basketball game between the USC Trojans and the UCLA Bruins on March 1, 2025, at Pauley Pavilion in Los Angeles, CA.
Kiki Rice (L) joined UCLA out of high school in 2022. (Brian Rothmuller/Icon Sportswire via Getty Images)

Roster-building paves the way to the Final Four

In 2022, the Bruins signed the No. 1 recruiting class in the country, stacking their roster with top high school standouts Gabriela Jaquez, Kiki Rice, and Londynn Jones.

UCLA then upped their game even further last year, when 2022 No. 1 overall recruit Lauren Betts transferred in from Stanford — a move that fueled the Bruins all the way to the Sweet 16 with the promise of even greater success.

“Everyone came to UCLA for this reason: to do something we haven't done in a really long time,” Jaquez said on Sunday. “[I’m] just really proud of my teammates, the staff, the coaches, just continuing to get better every day and grow from each season prior.

Final Four contender Lauren Betts #51 of the UCLA Bruins is introduced before the game against the Maryland Terrapins at Xfinity Center on January 26, 2025 in College Park, Maryland.
Center Betts is the backbone of UCLA, but not the Final Four team's only standout player. (G Fiume/Getty Images)

With Lauren Betts at center, UCLA leans on depth

As one of the most dominant post players in college basketball, Betts is at the literal center of every UCLA performance. But that doesn’t mean the Bruins lack the depth it takes to handle a team like Final Four opponent UConn.

“When we have a deep team, I don’t have to be in the game at all times,” Betts said. “I have a team full of players who are just amazing and talented in their own right, and they put in the work.”

All in all, UCLA is coming into their own after developing much of its squad from the ground-up. Now it's time to make the case that patient roster-building can pay off on NCAA basketball’s biggest stage.

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