Paige Bueckers becomes first college athlete to sign with Gatorade


Paige Bueckers has signed an endorsement deal with Gatorade, becoming the first-ever college athlete to sign with the company.

The 20-year-old UConn basketball star agreed to a multi-year deal with the company. She’ll feature in television commercials, social pushes, product collaborations and events as part of the deal.

Neither party disclosed the financial terms of the deal.

Bueckers joins a Gatorade roster that includes the likes of 23-time Grand Slam champion Serena Williams, two-time WNBA MVP Elena Delle Donne and Olympic gold-medalist Sydney McLaughlin.

“I know this is just the beginning of our partnership and can’t wait to get to work with Gatorade to drive impact in the community and on the women’s game,” Bueckers told Bloomberg in an email.

It’s the second major deal Bueckers has signed after joining StockX in November. She’s currently represented by Wasserman Media Group.

Bueckers is the second UConn athlete to have signed an endorsement deal with a major drink company after Azzi Fudd previously signed with BioSteel.