The PWHL is gearing up for a blockbuster third season, with the pro hockey league reporting surging season ticket sales across all markets — and 2025/26 expansion sides Seattle and Vancouver are leading the charge.
PWHL executive board member Stan Kasten told Sports Business Journal last week that each of the new teams amassed more than 5,000 season ticket deposits for the 2025/26 campaign as of May, fueling growth throughout the emerging league.
"In every city this year — every city — we have sold more season tickets than we had last year," Kasten said. "The two expansion teams we added this year are just the two leaders of what is going to become a movement. We are going to be adding more teams much sooner than other people thought because the demand is there, the players are there."
The league is also banking on the upcoming 2026 Winter Olympics to boost interest, with more than 50 current PWHL players expected to take the global stage in Italy this February.
"I expect it to be a really important milestone for us," Kasten said of the Winter Games earlier this summer. "It should be a really special time for our league, and I hope a launchpad for the next phase of our development."