Racing Louisville is apparently exploring its options, as ESPN reported the 2021 NWSL expansion side looks to sell a minority investment stake this week.
Primary owner Soccer Holdings is seeking additional buy-ins to help keep up with more aggressive spending league-wide, though a spokesperson told ESPN and The Courier Journal a majority stake is not on the table. The club also has no plans to relocate.
"As the NWSL experiences unprecedented growth, Soccer Holdings is constantly evaluating strategic opportunities to ensure Racing Louisville has the resources to compete at the highest level," the club said in a statement.
While NWSL valuations have exploded in recent years, Racing Louisville has struggled to keep pace. The club's $127 million valuation ranked lower than 11 of its 16 competitors entering the 2026 season, according to Sportico, despite a 75% increase from mid-2024 that matched the league average.
Low local turnout continues to spur concerns about the franchise's long-term viability. Racing Louisville averaged just 5,409 fans in 2025 — the lowest among 14 NWSL clubs and an 11% drop from 2023. Lynn Family Stadium can host approximately 15,000 guests.
The team currently sits 14th in the NWSL standings after eight matches — despite knocking off first-place Portland Thorns 3-1 last week.
However, Racing isn't alone in exploring an NWSL sale. Houston remains up for grabs after last winter's sale failed to pass, while North Carolina sold a stake to Marc Lasry and Avenue Sports Group in March.
