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Ten years later, Sam Gordon embraces new football spotlight

Sam Gordon wants to find a way to stay involved with the sport even though her days playing tackle football are over. (Photo courtesy of Under Armour)

When she was 9 years old, Sam Gordon just wanted to play football.

She didn’t plan on becoming a viral YouTube star. But that’s exactly what happened. In 2012, she was thrust into the national spotlight when her father, Brent, uploaded a highlight reel of her running roughshod all over the field during a youth football game, with the football tucked tightly under her arm and her blonde ponytail peeking out of the back of her helmet.

Run after run, little Sam juked defenders out of their cleats, broke tackles and sprinted her way to the end zone.

“When I first stepped on the football field, I didn’t think anything of it — that I was a girl doing something or I was gonna change the world by making this play,” Sam, now 19, says. “I just loved playing football and that was it going forward, too.

“When I look back at it in hindsight, I see how little there was with girls’ involvement in football and that it was such a story because nobody had seen a girl playing against the boys yet.”

Three days later, the video had amassed almost five million views and Sam became known as “Sweet Feet.” She appeared on ESPN, Good Morning America and other nationally televised programs. She was featured in Sports Illustrated and on the cover of the Wheaties cereal box — an honor reserved for superstar athletes like Michael Jordan and Serena Williams. Sam even attended Super Bowl XLVII as a special guest of NFL Commissioner Roger Goodell, and she rubbed elbows with numerous celebrities and professional athletes, including Carli Lloyd, Shaq, Rebel Wilson and Snoop Dogg.

Now a sophomore at Columbia University, Sam is living a life that looks a lot like that of an average student. She’s majoring in film, playing on the soccer team and navigating the rigors of college. It’s been a decade since her viral video, giving her time to sit back and reflect on that period in her life, how the experience has shaped her and, in turn, how she has made a lasting impact on the evolution of women’s tackle football.

Breaking the mold

Brent Gordon saw firsthand how damaging gender stereotypes could be when friends and people in their local community actively discouraged his ex-wife from pursuing a career in accounting. Living in a conservative area of Utah, Brent knew she was being treated differently because she was a woman. And it stuck with him.

When his daughter was born, they decided to give her a gender neutral name. “I was intentional about that because I wanted to make sure that whatever she wanted to do, she could do,” Brent says.

Years later, after a divorce, Brent took on the role of single dad and used sports to pass the time and keep his kids busy. They’d eat dinner together before heading out to the yard, where games of football became a regular occurrence. Eventually, Sam inquired about playing on a team.

“When she asked me, ‘Hey, can I go play football,’ I was actually excited about it because I thought, ‘You know what, I think she can f— the other kids up,” says Brent with a wide grin. “And I think it’d be awesome. I really did. I thought she could. … She could show people that she could do just as well as anyone else.”

At first, Brent started filming highlights of Sam himself, just for fun. Through word of mouth, he discovered a company that would film them for him. Each week, he’d put together clips of Sam and post them on YouTube. At the most, he thought he’d get 25,000 or 30,000 views. He never anticipated going viral.

“The first three or four months after the video blew up, there was an intense amount of activity going on,” Brent says. “Especially for the first month, I only think [Sam] slept on her own maybe two or three nights. But she was loving it. She was having a blast, doing all these fun things and going to different events. And then it started to slow down for the next few months, and then at the end of the spring, it basically died out.”

“I still remember having a talk with my dad, and there was a chance to go to New York for another interview and I was just like, ‘Noooo.’ Like, I don’t want to do another one of these,” Sam says. “So there were times when it was a lot, but overall, I found it very fun.”

For the most part, Sam’s moment in the limelight had been a good experience. Aside from a few YouTube comments from men twice her age saying they could “destroy her on the field,” the response was positive and affirming.

But when football season rolled around again, Sam felt the shift. In her first season, she scored 25 touchdowns and had 10 extra point conversions. She ran for 1,911 yards (8.2 yards per carry) and racked up 65 tackles. She felt pressured to keep the momentum going, and every time she had the ball in her hands, she wanted to make a big play.

“When I came back that next season, I definitely had a target on my back. It was a whole different level,” Sam says. “That first year, it was my ponytail and that was what set me apart. And the next year it was like, ‘That’s the girl that’s famous and that’s the one that was making the highlight reel, so we need to go crush her.’”

Even though she was still having fun playing football, Sam says it was stressful at times. No matter how many touchdowns she scored, how many yards she gained or how many tackles she made, she felt she had to keep proving that girls could play, too, and that it all rested on her tiny shoulders.

Not long after Sam’s viral video and others that followed, parents would continuously come up to Brent and ask him how their daughters could get involved in football. Those conversations stuck with him.

He knew the interest for girls wanting to play was there. He just had no idea how much there actually was.

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Gordon burst onto the football scene against boys at age 9.
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(Photos courtesy of Brent Gordon and Larry Gordon)

The dawn of a new league

In March 2015, 12-year-old Sam spoke at a local Utah middle school assembly and asked if there were any girls in the audience who wanted to play football.

“I was there with her,” Brent says. “It seemed like almost every hand went up.”

At the time, Brent knew that Crys Sacco — a former semi-pro women’s football player and middle school football coach — was interested in starting a girls’ tackle football league in Utah. The day after the assembly, Brent called Sacco and told him that Sam could help promote and market the league.

Sacco was in.

Together, Brent and Sacco set up the non-profit organization, created a website and put together a board of directors. They hired coaches, ordered jerseys and equipment and scheduled playing fields. In May 2015, they held their first tryouts for the Utah Girls Tackle Football League. There were only four teams and 50 open roster spots available, but they filled up in a single week.

“I get the credit for founding [the Utah Girls Tackle Football League], but it was also my dad and some other people who had been wanting to start a league for a while,” Sam says. “And it was such a quick turnaround.”

Today, the UGTFL is thriving. The league is comprised of 34 teams, with over 600 players and four divisions: third and fourth grade, fifth and sixth grade, seventh and eighth grade, and high school.

“The Utah Girls Tackle Football League wouldn’t be what it is without Brent and Sam. I love them dearly,” says Sacco, who recently stepped down as league president but still serves as a coach and an active board member. “Brent has been a mentor, and Sam has been paving the way for girls’ and women’s football since she was 9 years old.”

This past summer, the UGTFL got another boost when Under Armour stepped in to partner with Sam and the league as a sponsor and to develop the first football cleat designed specifically for girls.

“The women’s Blur Smoke Cleat that all the girls in our league were wearing this last season is amazing,” Sam says. “It’s been great to have your own and not have to wear a soccer cleat or a baseball cleat to find one that fits. And it also shows that you are meant to play this game, that you have a cleat that’s provided for you, women’s football.”

Some companies and brands are quick to jump on the women’s sports bandwagon on social media, lending their support with statements and catchy phrases. But both Sam and Brent say Under Armour is taking that next step by putting action behind its words.

“When Under Armour came out and said, ‘We want to support you,’ it was like, we kept getting, ‘No, no, no,’ from everyone. To finally have someone to say, ‘We’re here and we’re on your side,’ that meant a lot to me,” Brent says.

He knew Under Armour wasn’t just going to put Sam in a commercial and call it a day. They were going to support the league by providing uniforms, front some of the operating costs and facilitate getting the championship games played at the University of Utah — just like the boys.

Under Armour also helped organize two girls’ tackle football summer camps, one in California and the other in Utah, each for 100 participants. Both were fully attended.

For Sam, it’s yet another affirmation that girls’ tackle football is growing and evolving.

“It isn’t known that football is a sport that women/girls can play. It’s difficult to battle the stereotypes that go hand-in-hand with women and contact/physical sports,” she says. “You have people who are pushing against it sometimes, like those YouTube comments. And you’ve got to not look towards those but find like-minded people who are willing to fight the fight and get to that next level.”

“All the time, I tell Sam this, ‘You know, we don’t need to change people’s opinions,” Brent adds. “What we need to do is find people who already agree with us.’ And that’s what we’re doing.”

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(Photo courtesy of Under Armour)

The ongoing fight for women’s football

Sam never imagined having to give up playing tackle football. But after graduating high school, she didn’t have much of a choice. Sam aged out of the UGTFL, and there’s no option to play women’s tackle football at Columbia — nor at any college or university. Joining a semi-pro league would cost money and require a generous time commitment, two things a college student can’t readily afford.

“I miss [football] so much, I joined the rugby team,” Sam says. “It’s such an untapped opportunity.”

Sam Rapoport, NFL senior director of diversity, equality and inclusion and a UGTFL board member, is actively invested in growing women’s football and providing opportunities for women to become involved in football through NFL programs. She views the lack of a sustainable and consistent pipeline as a glaring issue.

“The problem is that girls growing up don’t get to see the future of the sport and what they could do with it,” Rapoport says. “Girls’ tackle football needs to be further legitimized. Girls need to play it across the entire country. It needs to be a high school sport, which would then lead into all divisions of college football so girls could get college scholarships — not just in NAIA but other places as well — and then that would ultimately lead up to women’s professional or semi-professional.”

Brent agrees. It’s part of the reason why he filed a Title IX lawsuit against the Utah School District in 2017.

“Our goal from Day 1, and it might sound a little far-fetched, but for real, when we started the lawsuit in 2017, the goal was to create a pipeline,” he says. “Our goal is to see girls have high school football teams, then college football teams, and now you’ve got a pipeline to fill talent on a professional league roster.”

The lawsuit stipulates that the Utah School District is in violation of Title IX because they do not offer the same athletic opportunities for girls at the high school level as they do for boys. What it comes down to, Brents says, aren’t the number of sports available but the number of participants across the board.

“So you have football over here. And some of these boys’ high school football rosters are 120 to 140 deep,” he says. “And then say you have girls’ golf on the other side, and you only have eight to 12 participants. That doesn’t comply with Title IX. And I knew that.”

The solution, Brent told the Utah School District, is to offer girls’ tackle football.

“They were like, ‘No, we’re going to pass,’ so I sued them,” he says.

Under Title IX and the equal protection clause, Brent is confident they can mandate the district to offer girls’ football. Arguments in the Tenth Circuit Court of Appeals — on whether Utah schools can avoid liability for Title IX by being part of a high school activities association but refusing to sanction girls’ tackle football — began the first week of October. A decision is expected to be reached in three months to one year.

In the meantime, the UGTFL soldiers on as one of the few girls’ tackle football leagues in the country. And Brent continues the fight for equality, as both the proud father of a football phenom and a women’s sports advocate.

As for Sam, she’s focused on enjoying college. Her time in the spotlight was exciting, but she learned at such a young and vulnerable age to not let it define her.

Not long after the highlight video went viral, Sam began uploading other clips to YouTube showing her hanging out with friends, telling stories and being a goofy teenager. She wanted the world to know she was more than just a ponytailed kid in a football helmet. The balance helped her navigate her sudden fame and kept her grounded.

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(Photo courtesy of Under Armour)

“She didn’t set out to be this pioneer or anything like that. She just wanted to play the sport that she loved. But she is that for people — she is the pioneer that started the girls’ tackle football movement,” Rapoport says. “And in 10, 15, 20, 100 years, when girls are finally playing tackle football in leagues that have been created to give them the opportunity, it will be because of Sam.”

Even though Sam isn’t able to play tackle football anymore, she’s still looking for a way to be a part of the sport and its continuing evolution. But much like a Hail Mary pass, what that means for her in the future is up in the air.

“I’ve definitely thought about staying involved with football, and I don’t know what route that is,” she says. “One of the reasons I’m picking film [for my major] is being a sports broadcaster or something like that, where I’m getting to be involved in the game and still be in a space where there needs to be more women involved. Coaching and all that might be on the plate.

“I’m still figuring it out.”

Lyndsey D’Arcangelo is a contributing writer at Just Women’s Sports, covering the WNBA and college basketball. She also contributes to The Athletic and is the co-author of “Hail Mary: The Rise and Fall of the National Women’s Football League.” Follow Lyndsey on Twitter @darcangel21.

WNBA, Players Union Spar Over CBA Negotiations at All-Star Weekend

WNBA commissioner Cathy Engelbert speaks to media at a 2025 press conference.
The current CBA between the WNBPA and the league expires at the end of October. (Mike Lawrence/NBAE via Getty Images)

This year's All-Star action extends beyond the court, as more than 40 players — including All-Stars, executive committee members, and WNBPA representatives — met with the WNBA in Indianapolis on Thursday for the second CBA negotiations of 2025.

"I'm encouraged. I'm just so inspired by the amount of players that showed up, the engagement that was there," WNBPA president Nneka Ogwumike said after Thursday's session, which drew the largest turnout in union history.

"It was something that was very informative for me. First time being able to see and hear the wording from both sides," Chicago Sky star Angel Reese added. "I was really eager to know and understand what was going on."

With revenues booming, both players and the league are struggling to settle issues surrounding payouts, revenue sharing, and the salary caps ahead of the current CBA's October 31st expiration date.

"This business is booming — media rights, ratings, revenue, team valuations, expansion fees, attendance, and ticket sales — are all up in historic fashion," the WNBPA wrote in a statement following Thursday's meeting. "But short-changing the working women who make this business possible stalls growth. The only thing more unsustainable than the current system is pretending it can go on forever."

While CBA negotiations continue, the union indicated that players are open to a work stoppage should they fail to reach a new deal by the end of this WNBA season.

Rookies Sonia Citron, Kiki Iriafen Hit the 2025 WNBA All-Star Court

Washington Mystics rookie All-Stars Sonia Citron and Kiki Iriafen chat during a 2025 WNBA game.
Sonia Citron and Kiki Iriafen will play in their first WNBA All-Star Game on Saturday. (Jess Rapfogel/Getty Images)

Team Clark has youth on their side this weekend, with Mystics rookie Sonia Citron gearing up to hit Saturday's 2025 WNBA All-Star court alongside Washington teammate and fellow 2025 draft pick Kiki Iriafen.

"I was not expecting this at all," Citron told WNBA legend Lisa Leslie on Between the Lines last week, referencing her surprise All-Star call-up. "I'm still in shock. I don't really think it's hit me yet."

"We're young, we've got a bunch of shooters, a little bit of everything" she said of Team Clark's lineup.

Saturday's game isn't Citron's only assignment this weekend, with the All-Star debutant also set to compete in Friday's 3-Point Contest.

The Mystics are on the rise this year, exceeding season expectations behind first-year firepower to send three players in Citron, Iriafen, and Washington's scoring leader Brittney Sykes to the 2025 WNBA All-Star Game.

Citron is currently averaging five rebounds and 14 points per game — trailing only Sykes's 17 points per game on Washington's stat sheet. Her rookie campaign has her shooting 45% from the field and 36.5% from beyond the arc.

Fellow first-year Iriafen is also impressing, leading the Mystics with 8.5 rebounds per game as well as sinking nearly 12 points per game while shooting 46% from the field.

"[The rookies] have really played a key piece in our success this season with us being so young, but also them being so adaptable," second-year forward Aaliyah Edwards told Leslie in an earlier episode. "And they're runners for Rookie of the Year, so why not only have one when you can have two? I'm just loving it."

How to attend a live taping of "Between the Lines"

Just Women's Sports is taking over Indianapolis with multi-faceted activations for the 2025 WNBA All-Star weekend — including a live recording of Between the Lines with Lisa Leslie.

Featuring interviews with Napheesa Collier (Minnesota Lynx), Rhyne Howard (Atlanta Dream), Kelsey Mitchell (Indiana Fever), and Lexie Hull (Indiana Fever), the exclusive podcast taping will occur at 110 S Pennsylvania Street at 3 PM ET on Saturday.

Sabrina Ionescu, Allisha Gray Headline WNBA All-Star 3-Point Contest

New York Liberty star Sabrina Ionescu lines up a shot during the 2023 WNBA All-Star 3-Point Contest.
WNBA All-Star Sabrina Ionescu set the single-round 3-Point Contest record in 2023. (David Becker/NBAE via Getty Images)

Even with Indiana Fever sharpshooter Caitlin Clark sidelined, Friday's 3-Point Contest and Skills Challenge will heat up the Indianapolis competition before Saturday's 2025 WNBA All-Star Game tips off.

Single-round record holder Sabrina Ionescu (New York Liberty) and reigning champion Allisha Gray (Atlanta Dream) headline the 3-Point Contest, with Kelsey Plum (LA Sparks), Sonia Citron (Washington Mystics), and Clark-replacement Lexie Hull (Indiana Fever) rounding out the bill beyond the arc.

Gray will also be on hand to defend her 2024 Skills Challenge title, with Natasha Cloud (New York Liberty), Skylar Diggins (Seattle Storm), Erica Wheeler (Seattle Storm), and Courtney Williams (Minnesota Lynx) looking to upend the Dream guard.

Players are shooting for more than just bragging rights in the Friday competitions, with Aflac boosting prize money for the second year in a row.

The insurance giant will award $60,000 to the 3-point Contest winner and $55,000 to the Skills Challenge champ, topping off the league's $2,575-per-player All-Star bonus check.

With big money on the line, both Gray and Ionescu are battling to become just the second WNBA player to win multiple 3-Point Contests, following in the footsteps of retired Sky guard and four-time event champion Allie Quigley.

How to watch the All-Star 3-Point Contest and Skills Challenge

The 2025 WNBA All-Star Skills Challenge and 3-Point Contest will take the Indianapolis court at 8 PM ET on Friday, with both competitions airing live on ESPN.

Minnesota Lynx-Fueled Team Collier Readies for WNBA All-Star Game

Minnesota Lynx All-Stars Courtney Williams and Napheesa Collier celebrate a 2025 WNBA regular-season win.
2025 WNBA All-Star captain Napheesa Collier will play alongside her Lynx teammate, Courtney Williams. (Matt Krohn/Getty Images)

Team Collier is looking locked and loaded for Saturday's 2025 WNBA All-Star Game, with captain Napheesa Collier heading up a roster stocked with talent from the league-leading Minnesota lineup.

The Lynx star will start the game alongside 2023 MVP Breanna Stewart (New York Liberty), Allisha Gray (Atlanta Dream), Nneka Ogwumike (Seattle Storm), and rookie phenom Paige Bueckers (Dallas Wings).

Team Collier's bench showcases a balanced group of Courtney Williams (Minnesota Lynx), Skylar Diggins (Seattle Storm), Angel Reese (Chicago Sky), Alyssa Thomas (Phoenix Mercury), and Kelsey Plum (LA Sparks).

Kayla McBride (Minnesota Lynx) will also join the squad, replacing the injured Rhyne Howard (Atlanta Dream), boosting the team's Minnesota contingent to three players.

Adding to the Lynx representatives is Minnesota manager Cheryl Reeve, who will serve as the squad's head coach following a first-of-its-kind draft-day swap between the Collier and fellow All-Star captain Caitlin Clark.

"I'm just glad people are understanding Phee's greatness," Reeve said about Collier before the 2025 WNBA All-Star weekend. "There's nothing else you can say at this point."

With a steady front and backcourt presence, Team Collier has experience on their side as they take on a youth-heavy Team Clark on Saturday.

How to watch Team Collier at the 2025 WNBA All-Star Game

Team Collier and Team Clark will square off in the 2025 WNBA All-Star Game in Indianapolis at 8:30 PM ET on Saturday.

Live coverage of the game will air on ABC.

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