The 2025 NWSL regular-season attendance numbers are in, with a Tuesday Sports Business Journal (SBJ) report outlining a 5% decline from the record highs the league saw in 2024.
Despite setting a new single-game record in August, the NWSL averaged 10,669 fans per match this season, down from average crowds of 11,250 last year — though the 2025 numbers do mirror 2023's attendance averages.
"Our underlying business is incredibly strong," NWSL COO Sarah Jones Simmer told SBJ, citing multiple single-game team highs. "Across the league, we're seeing consistent attendance growth, franchise-best seasons, and record-breaking moments in markets big and small."
The 2025 season saw the Portland Thorns unseat Angel City as the NWSL's top-supported team, with the LA club seeing a 15.8% drop in overall attendance before missing the playoffs for the second straight year.
ACFC's SoCal neighbor, the San Diego Wave, experienced the steepest 2025 fall, with ticket sales down 26.4% from 2024 and 35.2% from the 2022 expansion club's Shield-winning 2023 campaign.
Some teams did see gains, however, with the North Carolina Courage improving attendance by 40.8% over the last two years while the Washington Spirit's numbers jumped 42.3%, Gotham FC's rose 41.1%, and the 2024 champion Orlando Pride saw a massive 51.5% growth over the same period.
Though this year's attendance declines are not cause for immediate alarm, with two new teams launching next year — and even more in the pipeline — sustainability concerns are increasingly entering the expansion conversation.