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South Carolina star Aliyah Boston signs with Under Armour

(Andy Lyons/Getty Images)

NCAA women’s basketball national champion Aliyah Boston has inked a deal with Under Armour. The South Carolina star is joining forces with the apparel company to grow women’s basketball.

As a part of Boston’s collaboration with Under Armour, she will launch the first-ever UA Next women’s basketball camp in St. Thomas, Virgin Islands, bringing together high school athletes from her hometown for a one-of-a-kind experience this summer.

Under Armour will also introduce the latest UA Breakthru 3 Women’s Basketball Shoe in collaboration with Boston this fall as part of the South Carolina star’s work with the company’s Human Performance and Design teams.

“Working with Under Armour is a huge honor. It means so much to me because it’s a brand I’ve been wearing for years — both for cross-training and when I’m on the court,” said Boston. “With Under Armour, I’m most excited to continue building and growing the women’s basketball community. I’m really looking forward to giving more young girls access to the sport at the community level.”

Boston and Under Armour have teamed up before, with the Gamecocks collaborating with the company to release a custom shirt for South Carolina fans. In honor of the team’s 2022 NCAA title, Under Armour donated $50,000 to the City of Columbia Parks & Recreation Foundation, helping to increase access to basketball through the city’s facilities at parks and recreation centers.

“Aliyah Boston is a once-in-a-generation talent and someone who inspires us all with her dedication and willingness to stop at nothing to achieve her dreams. This has been a huge year not just for Aliyah, but for the University of South Carolina, and all who support, play, and work within women’s sports,” said Charece Williams Gee, Under Armour senior director and head of Americas sports marketing. “Teaming up with Aliyah will help in increasing access to basketball for young women around the world.”