Spain won their first-ever World Cup title on Sunday with a 1-0 victory over England, marking by far their most successful run at the tournament.

Spain made their World Cup debut in 2015, sputtering to a single point while finishing at the bottom of their group. In 2019, they advanced out of the group stage, only to lose a hotly contested matchup against the U.S. women’s national team, the eventual champions, and showing great promise for the future.

Since then, Spain has developed one of the most elite pipelines of talent through the country’s youth development system and top domestic clubs. They have won the last two iterations of the U-17 World Cup in 2018 and 2022, as well as the U-20 World Cup in 2022. FC Barcelona, a club from which much of the Spanish first team is drawn, has won the UEFA Champions League twice out of the last three seasons. Barcelona also dominates the Primera División, Spain’s domestic women’s football league, despite the ongoing rise of Real Madrid.

All of these ambitions are perhaps best represented by Salma Paralluelo, the 19-year-old Barcelona winger who provided the spark in the knockout rounds to lift Spain to the final. Paralluelo was a part of both the U-20 World Cup-winning side and one of the U-17 World Cup-winning teams. She came off the bench in Australia to unlock a new level for a Spanish side that historically hasn’t always been able to capitalize on its style of play. And on Sunday, she started and played the entire game, creating multiple scoring chances and wearing down England’s defense with her speed.

SHE'S A TEENAGER, SHE'S A JOY TO WATCH, SHE'S A PHENOMENON, SHE'S SALMA PARALLUELO 🇪🇸 pic.twitter.com/DO8bUdT8qD

— FOX Soccer (@FOXSoccer) August 15, 2023

Paralluelo scored the game-winner against the Netherlands in the quarterfinals and the opener in Spain’s semifinal against Sweden. In the final, 23-year-old Spain captain Olga Carmona scored what ended up being the game-winner in the 29th minute.

Those performances should symbolize the pinnacle of a European power seeing its investment at both the youth and club level paying off on the biggest stage. But instead, there’s piling evidence that Spain’s players feel they must succeed in spite of head coach Jorge Vilda and the Spanish federation, rather than as a unified team empowered by those around them.

A goal that Olga Carmona will never forget 👏👏

Spain takes the lead in the first half of the Final 🇪🇸 pic.twitter.com/NiMRCF0qX4

— FOX Soccer (@FOXSoccer) August 20, 2023

They join a long history of women’s soccer teams galvanized by adverse forces around them, presenting a harsh reality about what their success might mean for the sport in Spain going forward.

In September 2022, 15 players of the Spanish first team sent letters to RFEF, Spain’s football federation. In similarly worded messages, each player asked not to be selected for the team’s upcoming October friendlies, saying that conditions in their international environment had compromised their physical and emotional health. Until those issues were resolved, they said they would not represent Spain at the senior level.

RFEF responded with a scathing rebuttal, saying they would not “allow any kind of pressure from players” in the context of sporting or staffing decisions. The federation demanded apologies before allowing any of what came to be known as “Las 15” to return to the team. A number of those players were from FC Barcelona, including Aitana Bonmati and Mariona Caldantey, who have since returned to their international side. Spanish superstar Alexia Putellas was not a member of “Las 15,” though she joined the chorus of players who took issue with the federation’s response. The two-time Ballon d’Or winner was also injured and unavailable for selection at the time.

From the outside, what happened next appeared to be a splintering of the larger group in protest. With the World Cup on the horizon, players like Bonmati and Caldantey returned to the fold, and Putellas returned from injury without any official comment on her stance. But Barcelona standouts Mapi Leon, Patri Guijarro and Claudia Pina stuck to their principles and withdrew their names from World Cup roster selection. Going into the tournament, Spain had two roads in front of them, and the nuances of knockout soccer have allowed them to advance despite those glaring absences.

Through it all, Vilda has remained in charge, though glimpses into team interactions indicate he’s still not a popular figure in Spain camp. He searched for a friendly handshake from players to no avail on the television broadcast after the team’s win over the Netherlands, and Putellas refused handshakes from the entire Spain coaching staff after being subbed off against Sweden.

Passen d’ell, senzillament…🤷‍♂️ pic.twitter.com/Zug0Uh8CB9

— Xavier 🇨🇦 (@barrademig) August 11, 2023

It’s impossible to tell how much impact Vilda’s coaching has had on Spain’s success throughout the tournament, but the players have seemed to persevere beyond actual game tactics by finding ways to win late in matches. In the semifinal, that came in the form of two goals in nine minutes to overcome a Sweden equalizer and close out the win in regulation. In the final, Spain dominated possession for most of the game and had chances to extend their lead, including a Jenni Hermoso penalty kick in the 69th minute that England goalkeeper Mary Earps saved.

So, what is there to make of Spain’s ascension to World Cup glory for the first time?

USWNT forward Christen Press said while co-hosting the RE-CAP show that she hopes a win would give players leverage to argue their case more fervently with RFEF. Others fear that the success will give Vilda a cover to continue on as manager, despite the stress his presence places on those same players. The concern is justified, as federation president Luis Rubiales reportedly said of “Las 15” after Spain’s semifinal win, “We have forgotten those who have resentment and who do not add up, who are few.”

What is certain is that not even the ultimate victory is likely to alter the course of Spain’s future, with players once again having to make the best decisions for themselves after the confetti falls. It’s a sad reward for athletes who should be shining examples of progress, rather than new examples of forcing those in power to listen to athletes in women’s sports.

Claire Watkins is a Staff Writer at Just Women’s Sports. Follow her on Twitter @ScoutRipley.

The Portland Thorns inked a multiyear sponsorship deal with home security company Ring this week, marking the most lucrative jersey partnership in NWSL history.

While exact terms were not disclosed, sources confirm that the sum surpasses Bay FC's $2.6 million per-year contract with Sutton Health, as well as Gotham FC's similarly undisclosed Dove sponsorship, reported as a league record last week.

"Working with Ring goes beyond logo placement— it's about deepening our connection with fans and enhancing their experience," said Lisa Bhathal Merage, governor of Portland Thorns and Portland WNBA, in a team release.

"Ring's vision aligns perfectly with our mission to bring fans closer to the team and the game. This collaboration provides unprecedented access and strengthens the bond between our players, fans, and city while continually elevating the fan experience.”

In addition to jersey placement, Amazon-owned Ring will also feature on Portland's cold-weather jackets and media backdrops. Ring also plans to engage in several community initiatives.

Brand partnership deals surge in value across the NWSL

NWSL branding deals are skyrocketing in value, with Gotham FC announcing the a then-record back-of-jersey deal in league history with Dove just last week.

Angel City broke the previous front-of-jersey value record in 2022, as their partnership with DoorDash reportedly brought in over $10 million over the course of a five-year deal.

The race to the top doesn’t stop on the field, as brands increasingly buy into the vision of women’s sports with evaluations skyrocketing and visibility higher than ever.

The WNBA’s 14th franchise is gearing up for its 2026 debut, with the Toronto Tempo introducing former WNBA and NCAA star Monica Wright Rogers as their inaugural general manager on Thursday.

A two-time WNBA champion with the Minnesota Lynx and three-time collegiate All-American at Virginia, Wright Rogers’s resume lists coaching and front office stints at both the college and pro level. She most recently served as the Phoenix Mercury’s assistant general manager.

“The unique combination of experience that Monica will bring to this team is incredible. She’s a proven champion who understands the game from so many different perspectives,” said Toronto Tempo president Teresa Resch in a team release.

“And she’s so much more than the collection of her experiences. Monica is an incredible relationship-builder with a sharp eye for talent who embodies everything we want the Toronto Tempo to stand for: she’s warm, welcoming, smart, driven and fiercely competitive. We couldn’t be more thrilled to have her on board.”

Wright Rogers adds WNBA experience to Toronto expansion team

The WNBA announced its first-ever expansion into Canada in May 2024.

An investment group led by Toronto billionaire Larry Tanenbaum and his Kilmer Sports Ventures filed the WNBA expansion bid. Tanenbaum also chairs Maple Leaf Sports & Entertainment, which owns the Toronto Maple Leafs, Raptors, Toronto FC, Argos, and Marlies.

Tanenbaum originally explored an expansion team via MLSE, but was turned down by other members of the board. 

Wright Rogers will lead basketball operations for the Tempo, including hiring a head coach and building out the inaugural roster.

“The excitement about this team, and around women's sports in general in Canada right now is palpable,” Wright Rogers said. “To have the opportunity to play such a key role in building this team in this country at this moment is an honour”

“Sports fans around the world should keep an eye on us,” she added.

Unrivaled 3×3 Basketball tips off another round of doubleheaders tonight, as the offseason league paves a path toward its first-ever postseason with an Unrivaled playoffs push.

Unrivaled is entering its fifth week of play, with three weeks remaining in the regular season. And as just four of the league’s six teams will advance to the March 16th Unrivaled playoffs, notching late wins could make all the difference for squads shooting for a postseason boost.

After slow starts, the Mist and Phantom BC currently sit one game beneath playoffs contention​ — but they’ll both have an opportunity to make up ground this weekend.

In the event of any final regular-season ties, Unrivaled will subsequently determine playoff seeding first by head-to-head records, followed by point differentials.

Offseason league announces end-of-season awards

The league also announced plans for its end-of-season awards, which will include MVP, Defensive Player of the Year, Coach of the Year, and both first and second-team honors.

A combination of media, Unrivaled coaches and players, and a fan vote will decide the winners.

Voters can now nominate three Unrivaled MVPs online, ranking them in order of preference. Voting closes on Tuesday, March 11th at 3 PM ET, with the winners announced shortly thereafter.

How to watch Unrivaled 3×3 playoffs push this Weekend

The Mist take on fourth-place Vinyl BC tonight at 8:15 PM ET, live on TNT, before Phantom BC squares off against Vinyl BC on Saturday at 7 PM ET, with live coverage on TruTV.

The USWNT hit the ground running on Thursday, taking down Colombia 2-0 to kick off the 2025 SheBelieves Cup with a bang.

Catarina Macario opened the scoring in the 33rd minute with her first international goal in almost three years, before 21-year-old Ally Sentnor put the game out of reach at the 60-minute mark with her first-ever international tally.

"Everybody is super happy, super proud, and I'm sure everybody back at Chelsea is too," US head coach Emma Hayes said of Macario’s strike, as the forward continues her long return from injury.

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USWNT rookies show out

Hayes’s decision to feature less experienced players in the match paid off, with the winning side bolstered by numerous first caps, starts, and a screamer of a goal for the world No. 1 team.

In just her third cap and first start for the senior national team, Sentnor's efforts earned her praise from Hayes, who called the young attacker's performance "tenacious on both sides of the wall."

Also excelling in her first USWNT start was 17-year-old Lily Yohannes, who lofted the ball forward in pursuit of Macario’s opening goal and stood out as the most creative passer within a US midfield that completed over 500 passes.

"She's really switched on and someone who understands the importance of doing everything for the team and for that I really admire her," Hayes said after the match.

Hayes also continued her efforts to mint new USWNT players with a trio of first caps in Thursday's match. While forward Michelle Cooper and defender Gisele Thompson snagged their first USWNT minutes as late substitutes, center-back Tara McKeown grabbed a starting spot, then capitalized on the opportunity by registering an assist to set up Sentnor's jaw-dropping goal.

Hayes has emphasized the need for the USWNT to develop its future, but Thursday’s performance showed that the future might be closer than originally expected — especially considering the big names missing from this window’s USWNT roster.

Sonnett celebrates 100th USWNT cap

Alongside all the noteworthy firsts, the USWNT also had the chance to celebrate its veteran leadership on Thursday.

Prior to the match, the team honored Emily Sonnett for her 100th cap before the versatile defender captained the squad as a starting center-back on the night.

Notably, Sonnett's USWNT tenure includes competing in all 10 iterations of the SheBelieves Cup — more than any other player.

USWNT to face Australia in second SheBelieves match

Now sitting in second in the SheBelieves Cup standings, the USWNT trails only Japan due to goal differential after the Nadeshiko toppled Australia 4-0 on Thursday afternoon.

The struggling Matildas, who failed to register a single shot on goal against Japan, must now face the seven-time SheBelieves champion USWNT in Arizona on Sunday — a team Australia has only defeated once in the pair's 35 all-time meetings.

The last time the teams met, the US defeated the Matildas 2-1 in the final group stage match of the 2024 Olympics to advance to the quarterfinals.

This time out, expect heavy roster rotation from Hayes's squad as players look to stay healthy for their club seasons, with some still ramping up to full fitness before the 2025 NWSL season.

How to watch the USWNT vs. Australia in the SheBelieves Cup

The USWNT kicks off against Australia in the 2025 SheBelieves Cup at 5 PM ET on Sunday, with live coverage on TBS, Max, and Peacock.