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Stanford Athletics Launches First-of-Its-Kind Collaboration With Tampon Brand Sequel

A box of Sequel tampons is posed amid a handful of blue racquet balls.
Sequel is the brainchild of Stanford-educated engineers and former high-level athletes Greta Meyer and Amanda Calabrese.(Ashley Batz/Sequel)

In a Just Women's Sports exclusive release, women's health and wellness startup Sequel announced an agreement with Stanford Athletics to provide Stanford athletes with free Sequel Spiral Tampons through the 2024/25 academic year.

This is the first time a college athletic program has entered an official collaboration with a tampon brand in NCAA history.

Cameron Brink of the Stanford Cardinal and Saniya Rivers of the NC State Wolfpack jump for the opening tip off during the Sweet Sixteen round of the 2024 NCAA Women's Basketball Tournament.
Stanford has long excelled in the realm of women's sports. (Tyler Schank/NCAA Photos via Getty Images)

A Division I school, Stanford's history as a women's sports powerhouse runs deep. With broad representation on both past and present USWNTs — including superstars Tierna Davidson, Sophia Smith, Naomi Girma, Catarina Macario, Kelley O'Hara, Christen Press, and Julie Foudy — the Cardinal won the NCAA women's soccer championship in 2011, 2017, and 2019.

Women's basketball has also been an area of strength for Stanford, picking up NCAA championships in 1990, 1992, and 2021. Through the years, the school has produced elite WNBA talent like Cam Brink, Nneka Ogwumike, Lexie Hull, Haley Jones, Karlie Samuelson, Candice Wiggins, and Jennifer Azzi under the guidance of now-retired NCAA coaching legend Tara Vanderveer.

"We are committed to supporting the health and well-being of all our athletes," Stanford assistant athletics director Sarah Lyons told JWS. "This collaboration offers an important resource to our female athletes, allowing them to concentrate on excelling in their sport."

Sequel co-founders Greta Meyer and Amanda Calabrese pose behind a desk.
Sequel co-founders Greta Meyer and Amanda Calabrese met while students at Stanford. (Sequel)

Sequel is the brainchild of Stanford-educated engineers Greta Meyer and Amanda Calabrese. As former high-level athletes frustrated with the inadequacy of conventional tampons, the co-founders drew on their competitive experiences to inform their reinvention.

"Whether we were competing in our respective sports or making our way through the Stanford School of Engineering, Amanda and I had no patience for tampons that leaked," Meyer, a former DI lacrosse player at Stanford, said. "Because we were unable to find one that was suitable for peak performance, we committed to creating our own."

Sequel's relationship with Stanford goes beyond its co-founders degrees, however, as a shared class at the Palo Alto institution actually gave rise to the pair's original business idea.

"This collaboration marks a full-circle moment for us, as our tampon re-design began as a class project during our senior year at the university," Calabrese said. "Just five years later, the Sequel Spiral Tampon is FDA approved as a medical device, available nationwide and now, available to Stanford athletes.

Two tampons sit side-by-side with the Sequel tampon showing a spiral design.
Sequel Spiral Tampon features a proprietary structure engineered to absorb fluids more evenly and efficiently. (Ashley Batz/Sequel)

The first significant tampon redesign in more than 80 years, the Sequel Spiral Tampon features a proprietary structure engineered to absorb fluids more evenly and efficiently.

According to Sequel's website, most tampons are fit with linear channels drawing fluid down in a way that can cause leakage, while the Sequel Spiral's channels are wrapped around the tampon, creating a longer flow path designed to increase absorption and prevent leakage.

"As the winningest college in existence, Stanford's collegiate athletes are the ultimate peak performers and we are thrilled to be providing them with the tampon we wish we'd had on game day," added Calabrese.

‘Sports Are Fun!’ Rates the NWSL with Gotham FC’s Ryan Campbell

Cover image for Sports Are Fun! with Kelley O'Hara featuring the Washington Spirit.
'Sports Are Fun!' talks NWSL in the latest episode. (JWS)

Welcome to another episode of Sports Are Fun! presented by TurboTax.

Every week on Sports Are Fun!, co-hosts soccer legend Kelley O'Hara, sports journalist Greydy Diaz, and JWS intern BJ serve up their hottest takes on the biggest women's sports headlines.

This week, Sports Are Fun! talks all things NWSL with Gotham FC goalkeeper — and O'Hara's fellow Stanford alum — Ryan Campbell.

"We're five games in at this point and now I feel like things are starting to take shape — we can talk about them," O'Hara opens, referencing the start to the 2025 NWSL season. "I'm excited... the settling's happened, now we can get into season."

"So we're going to talk about what happened this weekend," she continues. "First on the list: Gotham FC. Thankfully we have our very own Gotham FC player in the house."

"I feel like what you're saying is like totally correct — the first three games, I think we scored not very much — a bit of a drought," says Campbell. "But, I mean, I practice with these girls every day. I know Ella Stevens can hit it upper-90, I know Esther's chipping me at practice. I know we have scoring power."

"We all had the sentiment and didn't really get discouraged and I don't think the staff was discouraged at all," she adds. "The resounding sentiment was, 'The rain's going to fall, like it's going to drop for us.' And I think you saw that against Angel City."

In addition to this weekend's NWSL action, Sports Are Fun! also tackles the WNBA Draft's viewership, the NCAA Gymnastics Championship, and so much more.

'Sports Are Fun!' reflects on former USWNT coach Vlatko Andonovski

Then, Sports Are Fun turned to coaching. The headline? Angel City bringing on new manager Alexander Straus from Germany's Bayern Munich.

What makes a good coach? What do players look for in a coach? O'Hara knows one thing — playing under USWNT coach Vlatko Andonovski wasn't exactly a learning experience.

"Hollywood's got a new hitman you guys," Campbell quips about Straus. "He has piercing blue eyes. They rival Leo DiCaprio."

"But can he coach a soccer team to a championship?" asks O'Hara.

"I've always wondered this," says BJ. "You played at the college level. You play now professionally, you played for the national team — how are you listening to a coach?"

"I think a good coach is going to go in and take a player as experienced as Christen Press, Sydney Leroux, and say, 'This is what I see. This is what I think you can bring to the team. This is how I'm going to utilize you in the system that I want to play,'" O'Hara answers.

"What is funny is — this is going to sound bad. I feel like I shouldn't say this. I don't feel like I learned anything new from Vlatko," she says, subsequently referencing the former USWNT coach. "And, actually, post-having him as a coach, I was like, 'Wow, is that on me? Did I stop learning or did he not coach me?"

"I had conversations with other other players about it. They were like, 'No, no, no, that was on him.' Because I feel like I was always open. I was like, 'I want to be coached, tell me how I can.' Because as a player, yes, you become the type of player you are, but you're never perfect."

Sports Are Fun! graphic featuring soccer legend Kelley O'Hara.
'Sports Are Fun!' places Kelley O'Hara at the intersection of women's sports and fun. (Just Women's Sports)

About 'Sports Are Fun!' with Kelley O'Hara

'Sports Are Fun!' is a show that’ll remind you why you fell in love with women's sports in the first place.

Join World Cup champ, Olympic gold medalist, and aspiring barista Kelley O'Hara as she sits down with sports journalist Greydy Diaz and a revolving cast of co-hosts and friends. Together, they're talking the biggest, funnest, and most need-to-know stories in the world of women’s sports.

From on-court drama to off-field shenanigans, to candid (and silly) chats with the most important personalities in the space, this show screams "Sports Are Fun!"

Subscribe to Just Women's Sports on YouTube to never miss an episode.

WPSL to Launch First-Ever 2nd Division U.S. Pro Women’s Soccer League

The new WPSL Pro league logo on a red-to-blue ombre gradient background.
The new WPSL Pro league is set to launch in 2026. (WPSL Pro Soccer)

The Women’s Premier Soccer League (WPSL) announced a plan to launch a Division II pro arm in 2026, providing a domestic stepping stone for players aspiring to top-flight leagues like the NWSL and USL Super League.

The same Cleveland ownership group that recently fell short of securing an NWSL expansion team is backing the venture, making good on their promise to bring professional women's soccer to Northeast Ohio.

The league will launch with a shortened season following the 2026 men's World Cup, before beginning its first full-fledged campaign in April 2027.

With 15 teams already confirmed, WPSL Pro intends to field clubs in an initial 16 to 20 markets.

Along with Cleveland, the inaugural WPSL Pro season will include teams in Austin, Atlanta, Dallas, Denver, Fargo, Houston, Oklahoma City, Sioux Falls, Wichita, and the Bay Area, among others. Each franchise will pay a $1 million fee to enter the league.

The WPSL has a history of fostering high-level amateur competition, currently housing over 100 clubs and boasting a roster of former players that includes USWNT icons Brandi Chastain, Alex Morgan, and Rose Lavelle. WPSL Pro, however, will become the US soccer pyramid's first-ever second-tier league.

"WPSL Pro is the bridge that's been missing — not just for players, but for the communities, investors, and brands ready to be part of the next chapter in women's sports," league co-founder Sean Jones said in a statement.

Caitlin Clark Scores 2nd Best-Selling Jersey Across WNBA and NBA Sales

Fans clamor to buy Indiana Fever star Caitlin Clark jerseys before a 2024 WNBA game.
Caitlin Clark sold the second-most basketball jerseys in the US in 2024. (Dylan Buell/Getty Images)

The No. 22 kit of Indiana Fever superstar Caitlin Clark weighed in as last fall's second best-selling basketball jersey in the US according to sports outfitter Fanatics, with the 2024 WNBA Rookie of the Year trailing only NBA superstar Steph Curry on the top sales list.

Clark's merch dominance is nothing new, however. Her Indiana jersey sold out less than an hour after the Fever drafted her as the overall No. 1 pick in April 2024, making Clark the top seller of any draft night pick in the company's history.

Even more, Clark's merchandise led last season's record-shattering WNBA sales, with Fanatics reporting that 2024 sales of player-specific gear earned a jaw-dropping 1,000% year-over-year increase by last summer's All-Star break — in large part thanks to the 2024 WNBA rookie class.

Fellow 2024 WNBA debutants Chicago Sky standout Angel Reese and then-Las Vegas Aces guard Kate Martin — Clark's NCAA teammate at Iowa — trailed the Fever star with the league's second- and fourth-most merchandise sales, respectively.

This year, a new WNBA rookie could give Clark a run for her money, as the No. 5 Dallas Wings jersey for 2025's No. 1 draft pick, Paige Bueckers, is already doing numbers at retailers across the country.

Already a brand mogul in her own right, Bueckers topped the 2024 NIL list as college basketball’s biggest earner via endorsement deals and merchandise sales prior to going pro.

Kenyan Runner Sharon Lokedi Shatters Boston Marathon Record

Kenya's Sharon Lokedi raises her arms in triumph as she crosses the 2025 Boston Marathon finish line.
Kenya’s Sharon Lokedi beat the Boston Marathon course record by over two minutes. (Erica Denhoff/Icon Sportswire via Getty Images)

Kenyan runner Sharon Lokedi shattered the women’s course record at the 2025 Boston Marathon on Monday, finishing the 129th edition of the race in 2:17:22 — more than two and a half minutes faster than the previous record set by Ethiopia's Buzunesh Deba in 2014.

The victory marked the 31-year-old runner's second major marathon championship following her 2022 New York City Marathon win.

After finishing second in the 2024 Boston Marathon behind fellow Kenyan Hellen Obiri, Lokedi avenged her runner-up status by overtaking the back-to-back defending champion in the final kilometer of Monday’s race.

"I'm always second to her and today I was like, 'There’s no way,'" Lokedi said of her rivalry with Obiri. "I just have to put it out there and fight 'til the end and see how it goes. I'm so glad I ran that fast and she was right behind me. We all fought and wanted this so bad."

All of this year’s top three finishers broke through the course record pace, with Obiri and Ethiopia's Yalemzerf Yehualaw joining Lokedi both at the finish line and in the Boston Marathon's record book.

Along with her $150,000 winner's check, Lokedi will pocket an additional $50,000 for claiming the fastest women's time in Boston Marathon history.

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