The U.S. women’s national team is more recognizable than the men’s national team, according to a new survey conducted by NRG Sports.

The survey found that 41% of U.S. sports fans intend to watch this year’s Women’s World Cup, in line with the 42% who said they watched the 2022 Men’s World Cup. That represents a significant jump from four years ago, as just 25% of U.S. fans reported having watching the 2019 World Cup, which the USWNT won.

“The success of the USWNT demonstrates how the unprecedented growth of women’s soccer is so much more than a singular moment, but rather a continuous movement impacting fans around the country,” NRG sports head Jay Kaufman said in a statement. “It’s clear that affinity towards the USWNT and women’s soccer overall is spearheading the significant changes we are seeing in viewership, pay equity, and popularity across women’s sports.”

The report also found that:

• 85% of fans feel a greater or equal amount of pride in the women’s team compared to the men’s team
• 67% feel equal pride between the two teams
• 18% said they are more proud of the women’s team
• 15% said they are more proud of the men’s team

Additionally, 74% of soccer fans and 64% of sports fans view the growing popularity and success of the NWSL as inspiring young girls to take more of an interest in sports. Meanwhile, 42% of U.S. sports fans believe the NWSL’s success is driving interest in the World Cup.

“The skyrocketing global growth of women’s soccer and the momentum around the 2023 FIFA Women’s World Cup reinforces how leagues and teams can have measurable impact and really move the needle when they give fans the opportunity to both engage with relatable athletes and witness world class competition,” said NWSL chief marketing officer Julie Haddon.

The USWNT plays the Netherlands on Wednesday night with a chance at taking control of Group E and moving into the knockout rounds with the hopes of winning a third straight World Cup title.

PWHL fans can now own a piece of hockey history, as the third-year league unveiled a new memorabilia collection with auction site The Realest on Thursday morning.

According to a release, the partnership creates "the first-ever witness-based, fully-authenticated collection of game-used and player-sourced PWHL hockey jerseys, equipment, and one-of-a-kind artifacts."

"As we enter our third season of unprecedented growth and record-shattering fan support, it was important to preserve our league's history and share those moments with our fans," PWHL VP of merchandising Kate Boyce also added.

The debut collection features memorabilia from all six original franchises as well as the two new 2025/26 expansion teams, with fans able to bid on game-used collectables like Montréal Victoire captain Marie-Philip Poulin's game-worn 2025 PWHL Playoffs jersey, a stick from then-Boston Fleet star and now-Seattle Torrent captain Hilary Knight, and Minnesota Frost defender Natalie Buchbinder's helmet.

Additional items include 2025 PWHL Draft selection cards as well as autographed posters and pucks, among other exclusives.

"From day one, we set out to make women's sports memorabilia a true category, not an afterthought, and our record-setting work across women's leagues proves the demand," said The Realest CEO Scott Keeney.

How to score PWHL memorabilia

The PWHL collection is now open for bidding via The Realest, with all items in the league's debut auction set to close on Sunday, December 28th.

The WTA scored a major victory this week, entering into a multi-year partnership with luxury automaker Mercedes-Benz that has the potential to become the largest deal in women's sports history.

Mercedes-Benz signed on as the pro tennis association's premier partner on Wednesday, committing $50 million per year to the WTA for up to 10 years — a possible lifetime value of half a billion dollars.

What's more, the deal's intention is to help the WTA Tour reach its goal of achieving equal prize money across all men's and women's tournaments and standalone tennis competitions by 2031.

While the four Grand Slams already achieved equal purses nearly two decades ago, this week's partnership allowing the WTA to recommit to adopting that prize money parity across all its events.

The move also reflects the growing global investment in women's sports, building on the WTA's expiring four-year, $20 million-per-year contract with Hologic.

"From the day we founded the WTA, our mission was to ensure that every girl, every woman, could have a place to compete... and make a living playing the sport she loves," legend Billie Jean King said in a press release. "Seeing a global brand like Mercedes-Benz stand with us sends a message that echoes far beyond tennis. It says women's sport matters."

One NWSL legend isn't hanging up her club boots just yet, as former USWNT goalkeeper Alyssa Naeher signed a one-year contract to remain in net for the Chicago Stars this week.

The 2026 NWSL season will mark the 37-year-old's 11th season with the Stars, where she holds the club record for regular-season starts and appearances (165), minutes played (14,821), and saves (512).

"I feel like I still have more to give and want to be out there competing with my teammates and continue to push this organization forward," Naeher said in a Wednesday club statement. "We made a lot of positive strides to close out last season and I want to build on that."

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Naeher and her veteran presence will be a boost for Chicago as the team welcomes new head coach Martin Sjögren, with the Stars aiming for consistency after cycling through three interim sideline leaders following Lorne Donaldson's April firing.

The Stars finished the 2025 season in last place, and have not made it past the first round of the NWSL Playoffs since 2021.

"If you feel like you can still give 100% to what you're trying to do, then keep going," Naeher told fellow NWSL vet Ali Riley on Monday's episode of BFFR. "If you don't think that you can, then it's not fair to yourself or the team to do that."

With just one league-phase matchday left, a trio of unbeaten clubs — Barcelona, OL Lyonnes, and Chelsea — stand alone atop the 2025/26 Champions League table, leading the 18-team pack after all three squads notched midweek wins.

No. 1 Barcelona and No. 2 OL Lyonnes each have 13 points, with the Spanish contenders earning the edge over their French counterparts with a +15 goal differential.

Meanwhile, Chelsea sits in third with 11 points following a 6-0 drubbing of No. 17 AS Roma on Wednesday, though the Blues will need a result against No. 7 Wolfsburg next week to secure a spot in March's quarterfinals with a top-four finish.

Though the byes into the quarterfinals are still up for grabs, with just one matchday left before the knockouts, several of Europe's biggest teams have qualified for February's playoffs.

Wolfsburg alongside No. 10 Paris FC, No. 9 Manchester United, No. 8 Arsenal, No. 6 Juventus, No. 5 Real Madrid, and No. 4 Bayern Munich have already racked up enough points to advance out of the league phase.

Three clubs — No. 13 Vålerenga, No. 12 Oud-Heverlee Leuven, and No. 11 Atlético de Madrid — are fighting for the two remaining playoff tickets, with December 17th's simultaneous kickoff set to determine the winners.

How to watch the final 2025/26 Champions League league-phase matches

Determining both the first four UWCL quarterfinalists and the eight teams entering the playoffs, the final league-phase matchday will see all 18 clubs kicking off at 3 PM ET next Wednesday.

All 2025/26 Champions League matches will stream live on Paramount+.