Sydney Colson believes in the WNBA’s potential to grow. But first, she said in an interview with Gilbert Arenas, the league needs to actively court more women fans.

“Y’all should have been getting beauty deals for women,” Jones said. “There should’ve been skin deals, lipstick, feminine products, tampons. There are so many things that should be easy, like, low hanging fruit.”

Colson, 34, a point guard for the Las Vegas Aces, has been in the league since 2011, when she was drafted by the Connecticut Sun with the No. 16 pick in the WNBA Draft. She’s seen the WNBA grow in that time but believes there’s even more room.

She has developed an audience of her own, with 139,000 Instagram followers, and is set to star in an unscripted series for Ryan Reynolds’ Maximum Effort alongside Theresa Plaisance. The show, called “The Syd + TP Show” will follow Colson and Plaisance’s efforts to become the faces of the WNBA despite being bench players.

Colson has been a key role player for the Aces as they look to repeat as WNBA Champion. Earlier in the season, her teammate, A’Ja Wilson, scored 53 points against the Atlanta Dream, tying the league’s all-time record for points in a single game.

Colson believes more of an emphasis on scoring could bring additional fans to the league.

“With scoring, that could be a thing that men and women want to see, and kids, you want to see a fast-paced game. I want to see somebody score 53 points in a game,” Colson said. “There are definitely things they could be doing to grow the game, and the viewership.”

LOVB volleyball is coming back to cable, as the pro volleyball league announced a Wednesday night primetime partnership with USA Network for its 2026 season.

From January through April, USA Network will air a "Match of the Week" nearly every Wednesday evening, starting with a 2025 championship rematch between runners-up LOVB Nebraska and title-winners LOVB Austin on January 7th, 2026.

USA Network will also broadcast a portion of LOVB's 2026 postseason, including one semifinal and both games in the league's new two-match championship series.

Gearing up for its second season, LOVB features a talented player pool amid an increasingly crowded pro volleyball market.

One in every five LOVB athletes are Olympians, with 90% of the league's international players and 75% of its US players boasting national team experience.

Even more, growing demand for the sport has expansion on the horizon for the six-team league, with LOVB preparing to launch its seventh franchise in Los Angeles — backed by Angel City and Chelsea FC investor Alexis Ohanian — in 2027.

How to watch the 2026 LOVB season on USA Network

The second season of LOVB opens when inaugural champions Austin take on runners-up Nebraska at 6 PM ET on January 7th, 2026.

Live coverage will air on USA Network.

With the rookie card of Indiana Fever star Caitlin Clark still doing numbers, trading card manufacturer Panini America is debuting Caitlin Clark Chronicled this week, dropping a limited-edition release on Monday that features a 22-page collectible book and 100-card set of the WNBA standout.

The book spans images of Clark on and off the court, and includes eight four-card packs and 32 randomly inserted trading cards, as well as autographed exclusives.

"I'm excited to launch 'Caitlin Clark Chronicled' with Panini America and share some of my favorite moments on and off the court from my first two years in the WNBA," Clark said in Monday's statement. "We wanted to create something different that combined great photography with trading cards, including some special exclusives. I am proud of this collection and hope fans enjoy it."

The WNBA superstar is an exclusive Panini partner in the trading card and autographed memorabilia space, with Clark making headlines last July when her one-of-one autographed rookie card sold for more than $600,000 — setting a new world record for a women's sports card.

How to buy Panini's 'Caitlin Clark Chronicled' card set

Panini's limited edition Clark collection is currently available for purchase at Target stores and Target.com.

Tensions remain high between the WNBA and WNBPA, after The Athletic reported on Monday that the latest CBA proposal from Players Association more than doubles the league's revenue share offer — suggesting a deepening rift in negotiations.

The union outlined a deal that would give players around 30% of total WNBA and team revenue — a significant leap from the league's proposed 15% share.

According to sources, the WNBPA also suggested linking the salary cap to the previous season's total revenue, factoring in player benefits and the number of teams in the league.

The move intends to undercut an accusation from the WNBA that the players have yet to put forward an economically viable revenue sharing model.

The union's proposal begins at 29% of the prior season's total league grosses, then grows to 34% by the final year of the CBA with a one-time adjustment for the new 11-year, $2.2 billion WNBA media rights deal.

Notably, the league recently rejected a flat 33% revenue share CBA proposal, prompting this week's 1%-per-year increase system in response.

It's clear that the WNBA office and the WNBPA are at odds, but the union is showing their work as both sides strive for a CBA that will keep players on the court in 2026.

Olympic swimming icon Katie Ledecky has done it again, becoming the first woman to break the 15-minute mile with a time of 14:59.62 at her namesake Katie Ledecky Invitational in Maryland.

Smashing her own US record of 15:01.41, Sunday's sub-15 minute mile gives Ledecky the 1,650-meter freestyle's eight fastest times, with US teammate Erica Sullivan earning the ninth-best in 2019.

"This is a special one for sure," Ledecky said afterwards. "This has been a goal of mine, to break 15 minutes in the 1,650, for probably eight or nine years. So, just putting in the hard work, believing that I could do it someday, and to do it at this meet, is really special."

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The 28-year-old Washington, DC, product is the most decorated women's swimmer in the history of the sport, prompting Nation's Capital Swimming — where Ledecky got her start at age six — to name their annual event in her honor earlier this year.

"I definitely was a little nervous before the race, just knowing there were a lot of eyes on me and all that," she continued. "But I knew I could just relax and have fun with it, and whatever happened, happened."

How to watch Katie Ledecky in action

Ledecky's next major competition will likely be the TYR Pro Swim Series, which kicks off in Austin on January 14th, 2026.

The domestic competition series will be covered across NBC Sports platforms.