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Sydney Colson: WNBA ‘should do a much better job’ of marketing to women

Sydney Colson hopes to help the Las Vegas Aces to the WNBA Championship. (Photo by Ethan Miller/Getty Images)

Sydney Colson believes in the WNBA’s potential to grow. But first, she said in an interview with Gilbert Arenas, the league needs to actively court more women fans.

“Y’all should have been getting beauty deals for women,” Jones said. “There should’ve been skin deals, lipstick, feminine products, tampons. There are so many things that should be easy, like, low hanging fruit.”

Colson, 34, a point guard for the Las Vegas Aces, has been in the league since 2011, when she was drafted by the Connecticut Sun with the No. 16 pick in the WNBA Draft. She’s seen the WNBA grow in that time but believes there’s even more room.

She has developed an audience of her own, with 139,000 Instagram followers, and is set to star in an unscripted series for Ryan Reynolds’ Maximum Effort alongside Theresa Plaisance. The show, called “The Syd + TP Show” will follow Colson and Plaisance’s efforts to become the faces of the WNBA despite being bench players.

Colson has been a key role player for the Aces as they look to repeat as WNBA Champion. Earlier in the season, her teammate, A’Ja Wilson, scored 53 points against the Atlanta Dream, tying the league’s all-time record for points in a single game.

Colson believes more of an emphasis on scoring could bring additional fans to the league.

“With scoring, that could be a thing that men and women want to see, and kids, you want to see a fast-paced game. I want to see somebody score 53 points in a game,” Colson said. “There are definitely things they could be doing to grow the game, and the viewership.”